Brand Newsroom

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 83:06:17
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Sinopsis

Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating. It focuses on content marketing, brand journalism, public relations, the media and advertising. Podcast hosts James Lush, Nic Hayes and Sarah Mitchell provide practical advice and great tips while guests include some of the biggest names in global marketing.

Episodios

  • BNR 77: Dos and Don’ts of Influencer Marketing

    01/03/2016 Duración: 19min

    Is a celebrity endorsement the best way to market your brand? James Lush, Sarah Mitchell and Nic Hayes look at how AFL player Nat Fyfe is using his personal brand as a marketing tool. They discuss the dos and don’ts of influencer marketing and how it might be used in the future. Show Notes: http://lushdigital.com/brand-newsroom-77-dos-and-donts-of-influencer-marketing/

  • BNR 76: Jay Baer on Why Praise is Overrated

    23/02/2016 Duración: 22min

    Jay Baer joins Nic Hayes and Sarah Mitchell on the Brand Newsroom podcast to discuss his forthcoming book, ‘Hug the Haters’. Jay talks about the power of customer service in today’s market. Show Notes: http://lushdigital.com/bnr75-jay-baer-praise-overrated/

  • BNR 75: Rand Fishkin Talks SEO

    16/02/2016 Duración: 20min

    The Wizard of Moz, Rand Fishkin, talks to the Brand Newsroom team about the creation of his company Moz, the ins-and-outs of SEO and why he is so ready to share all his secrets. Show Notes: http://lushdigital.com/bnr75-rand-fishkin-seo/

  • BNR 74: Marketing on a Shoestring Budget

    09/02/2016 Duración: 23min

    The BNR team talks with Chris Frame from Bethanie Group about the challenges of working on a small budget, and the tools available to every marketing team, despite the size of their allowance. Chris shares how brand consistency and story plays such a large part of their marketing strategy. Show Notes: http://lushdigital.com/brand-newsroom-74-marketing-on-a-shoestring-budget/

  • BNR 73: Good Storytelling Requires Grit

    02/02/2016 Duración: 21min

    Nick Hayes and Sarah Mitchell are joined by ‘Experiences: the 7Th Era of Marketing’ co-author, Carla Johnson to discuss the recent shift from old to new marketing, and the requirements of good story telling. Show Notes: http://lushdigital.com/brand-newsroom-73-good-storytelling-requires-grit/

  • BNR 72: Sexism in Advertising

    25/01/2016 Duración: 22min

    When communications specialists make poorly thought through choices for their own brand, should they be trusted with your company communications? In light of the M&C Saatchi scandal, the Brand Newsroom team speak with Mumbrella’s Content Director Tim Burrowes about how thoughtless actions can have lasting repercussions to brand reputation. Show Notes: http://lushdigital.com/bnr72-sexism-advertising/

  • BNR 71: The Fate of Magazines

    19/01/2016 Duración: 17min

    With more and more print magazines closing down, what’s going to happen to the medium? In this episode the Brand Newsroom team discuss how traditional media are being affected by the digital change, and how they'll need to adapt to survive. Show Notes: http://lushdigital.com/bnr71-fate-of-magazines/

  • BNR 70: Content Marketing ROI

    12/01/2016 Duración: 17min

    When describing content marketing to others, are you often faced with questions about return on investment? In this episode, the Brand Newsroom team discuss how to quantify the benefits of content marketing, and why sales alone may not be the best way to measure. Show Notes: http://lushdigital.com/bnr70-content-marketing-roi/

  • BNR 69: Joe Pulizzi on Marketing Your Content

    23/12/2015 Duración: 22min

    For the past several years it’s been all about content. While creating valuable, relevant content is important, it cannot reach an audience without marketing. This week the Brand Newsroom team are joined by founder of the Content Marketing Institute Joe Pulizzi to discuss the importance of the marketing side of content marketing Show Notes: http://lushdigital.com/bnr69-joe-pulizzi-marketing-content/

  • BNR 68: New Year Plans to Improve Your Business

    23/12/2015 Duración: 10min

    As the year draws to a close, the Brand Newsroom team reflect on what you can do and what you should stop doing for success in 2016. Nic Hayes, James Lush and Sarah Mitchell share their plans for the coming year in content marketing, journalism and PR.

  • BNR 67: How Brands Can Give Back

    23/12/2015 Duración: 18min

    Christmas is the time for giving back and for brands this means an opportunity to utilise their network and audience for a greater good. This week the Brand Newsroom team discuss the importance of brands getting involved in charitable causes with special guest Pam Kozelka from the Content Marketing Institute.

  • BNR 66: Content Marketing in 2016

    15/12/2015 Duración: 19min

    As we approach the end of 2015, many marketers are wondering what we can expect from content marketing in the year to come. This week, in light of the Content Marketing Institute predictions, the Brand Newsroom team discuss their predictions for content marketing in 2016. Will 2016 see drastic changes in the content marketing landscape?

  • BNR 65: Get to Know Your Audience

    08/12/2015 Duración: 18min

    Do you give your audience the TLC it needs? While content marketing often aims to build an audience, it's important not to neglect the audience you already have. According to the Brand Newsroom team, when your audience feels respected and valued they'll become your best advocates, so how should your brand show its love?

  • BNR 64: Perfecting Your Email Marketing

    01/12/2015 Duración: 20min

    Almost everyone has felt spammed by an email newsletter at one point or another, so how should brands communicate via email with their audience? This week the Brand Newsroom team discuss best practice when it comes to email marketing, and how to achieve maximum impact with your audience.

  • BNR 63: Australian Content Marketing Research

    24/11/2015 Duración: 22min

    This week, new research has been released from CMI and ADMA about the state of content marketing in Australia. The research shines a light on the advances, and also the challenges that Australian content marketers are facing. Is your brand prepared for the future direction of the industry?

  • BNR 62: Traditional vs. Brand Journalism

    17/11/2015 Duración: 19min

    Do you know the distinction between brand journalism and traditional journalism? With the majority of journalists now willing to work in both fields, the true difference between the two has become convoluted. This week, Rakhal Ebeli, CEO of Newsmodo - an organisation who made the shift from traditional journalism to brand journalism, joins the Brand Newsroom team. With the team, Rakhal discusses the two fields in terms of audience experience, and benefits to the overarching organisation.

  • BNR 61: Essena O’Neill & Authenticity

    10/11/2015 Duración: 16min

    Who represents your brand online? Following the Essena O'Neil controversy, the Brand Newsroom team discuss the value of authenticity in social media, and what can make or break a social media brand ambassador. According to the team, there are aspects of Essena's story that could indicate she was headed towards implosion. Would your brand be able to see the signs?

  • BNR 60: Things That Annoy Us

    03/11/2015 Duración: 20min

    What grinds your gears when it comes to content marketing and brand journalism? This week the Brand Newsroom team air their grievances and get it all off their chest. From ghostwriting ethics to social media protocol, there's a lot going on out there that's just plain wrong. Have you got a personal pet peeve?

  • BNR 59: Why Online Advertising Sucks

    28/10/2015 Duración: 19min

    Are views, likes and impressions really good tools for marketing measurement? This week James Dillon joins James, Sarah and Nic to discuss why brands need to redistribute their focus when it comes to online advertising. Are your marketing efforts influencing audience behavior?

  • BNR 58: Building a Sense of Belonging

    20/10/2015 Duración: 20min

    This week Bobbi Mahlab and Roslyn Atkinson from Mahlab Media join the Brand Newsroom team to discuss how to build an audience that feels engaged, passionate and belonging to the brand. According to the guests, the success of a content program can it boil down to asking two simple questions. Do you know what to ask, and when?

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