Sales Reinvented

This week, I have with me renowned customer experience expert, David Avrin, for a discussion on why being "ridiculously easy to do business with" is now the ultimate sales advantage. David shares insights into how rigid processes and a lack of flexibility often frustrate customers—and how organizations can turn ease and responsiveness into their biggest differentiators.  Tune in as we discuss common friction points, explore practical steps for boosting customer satisfaction, and discover the top dos and don'ts every sales team should follow to future-proof their success in today's fiercely competitive market. Outline of This Episode [05:06] Ease over persuasion in sales [07:35] Rejecting rigid sales tactics [12:54] Sales promises vs. delivery [14:56] Speed up, simplify, say yes [19:30] Insights from a solo speaker [21:12] Speed wins, so respond faster Why Are We Still Making It Hard? David calls out a fundamental problem in today's sales organizations: an over-reliance on rigid processes. It's n

Pressure is an undeniable reality for anyone in sales. High-stakes meetings, critical pitches, and tough negotiations are daily occurrences. While some thrive, others falter.    This week, I'm joined by communication expert, keynote speaker, and bestselling author Dominic Colenso for a conversation on how to excel in high-pressure sales situations. Drawing from his experience as a professional actor and performance coach, Dominic shares why communication often breaks down under pressure, shares practical strategies for staying calm and present, and explains how salespeople can turn pressure into a tool for greater impact.   Outline of This Episode   [0:00] Presence enhances performance [04:11] Learning about being in the moment from Bill Nighy [06:49] Staying grounded using breath and posture [12:32] Engagement tips for virtual Meetings [15:36] Maintaining confidence in presentations [17:50] Authenticity in leadership communication Where Communication Breaks Down   According to Dominic Colens

Customer Relationship Management (CRM) platforms have long been at the heart of sales organizations, promising improved insights and streamlined processes. Yet, as businesses evolved, so did their CRMs, sometimes for better, sometimes not. In this episode of the Sales Reinvented podcast, I was joined by Tim Gale, European new business sales leader at Sugar CRM, to discuss what CRM 3.0 means in an age where information overload is the new normal.  You'll hear why having too much data can actually hurt sales teams, and learn Tim's top strategies for turning CRM insights into meaningful actions. The conversation gets into the power, and limitations, of AI and automation in CRM, emphasizing where human judgment still makes the difference. Tim also shares his top dos and don'ts for organizations moving toward CRM 3.0, and tells a compelling real-world story of how smart CRM clarity boosted sales performance and revenue. Outline of This Episode 00:00 CRM 3.0: From data to clarity. 03:05 Data overload and inefficie

Paralympic gold medalist and renowned keynote speaker Aaron Phipps, and his high-performance coach, Jon Cooper, pull back the curtain on what it really takes to build elite performance, whether in sport or in sales. From honest conversations during lockdown to transforming adversity into high-level achievement, Aaron and Jon share game-changing lessons on teamwork and breaking through mental barriers. They reveal how stepping out of the "expert" role, embracing vulnerability, and constantly pushing boundaries can impact anyone's performance.  Outline of This Episode 00:00 Power of vulnerability in performance. 03:44 Going further beyond your limits. 07:40 Preparing for pressure proactively. 09:50 Avoiding mental traps in thinking. 14:58 Embracing growth as a coach. 16:25 Push for your best every day. 19:27 The path to gold is rarely straightforward. Vulnerability as the Key to Peak Performance Aaron reflects on the importance of vulnerability, both as an athlete and as a leader. Aaron and John each initiall

In this episode, I'm joined by renowned sales expert Simon Hazeldine to explore what truly sets elite sales performers apart from the crowd. With over 35 years of experience and a reputation for blending neuroscience, psychology, and practical sales execution, Simon shares research-backed insights on the core habits and mindsets that drive consistent, high-level sales success. We break down the key attributes of elite sellers, from the importance of business intelligence (IQ), emotional intelligence (EQ), and what Simon calls execution intelligence (XQ). Simon also shares the pitfalls of premature pitching and why mastering the basics is more powerful than chasing "magic tricks." Listen in as we discuss the practical steps to build and reinforce top-performing behaviors in teams, and real-world examples of how these principles translate into measurable sales growth. Outline of This Episode 00:00 Brain-friendly selling techniques. 03:05 Elite sellers prioritize qualification. 06:37 The premature pitching epid

Anthony Stears, also known as the Telephone Assassin, is a professional speaker, trainer, and consultant who specializes in helping sales teams master the art of real-time conversations, particularly over the phone. We dig into the relevance of live calls in today's digital-first world and explore how human-to-human interactions can break through "pipeline constipation" when automated tools and AI fall short. Anthony also shares practical techniques for building confidence in phone outreach, from shifting your mindset to using "permission to speak" as a powerful opener. Outline of This Episode 00:00 Importance of human interaction for sales effectiveness. 04:24 Moving from "cold caller" to "proactive expert". 08:08 Building trust and rapport in early conversations. 11:17 Human interaction for conversion, especially at pipeline bottlenecks. 14:20 Blending phone outreach with digital tools. 16:25 Using conversational patience to foster genuine engagement. Pipeline Blockages, And Why the Human Touch is the Cur

In this episode, I'm joined by Steve Harding, Senior Vice President of Sales EMEA at SalesLoft and global sales leader, for a deep dive into how AI is reshaping the revenue workflow. We cut through the hype to uncover the real value AI brings to sales teams, from serving as the "air traffic control" for overwhelmed account executives to accelerating pipeline creation through smarter signal prioritization. Steve shares powerful examples from his own organization, unveils practical AI use cases for prospecting and deal progression, and emphasizes the importance of keeping the human touch front and center. Tune in for candid stories and fresh perspectives on how sales teams can successfully adopt AI, avoid common mistakes, and leverage technology to enhance, not replace, the vital role of human judgment and relationship-building in sales. Outline of This Episode 00:00 AI-driven sales productivity insights. 08:08 Human-centric sales in the AI era. 10:42 Content overload challenges modern buyers. 15:48 AI-powered

Julie Holmes is a renowned AI expert, inventor, and tech entrepreneur who's with me on the show to discuss how AI is reshaping the buyer-seller dynamic. She shares her expertise on how to manage when AI-empowered buyers are more informed (and sometimes misinformed), making the salesperson's role as both educator and "un-educator" more vital than ever. Julie breaks down how sales pros can leverage AI to boost efficiency and personalize their approach while preserving the irreplaceable human skills of motivation, determination, and empathy. Julie reveals her "20-60-20" framework for becoming AI empowered, not just an AI user, and gives real-world examples of how blending AI with human expertise creates better outcomes for both buyers and sellers. If you're looking to embrace AI while maintaining integrity, humanity, and the consultative spirit of great selling, this episode is for you! Outline of This Episode 00:00 AI's impact on buyer behavior. 07:21 AI tools for sales impact. 11:53 Collaborating effectively

There's a proven link between physical fitness and sales performance. My guest this week,  wellbeing and performance expert George Anderson, joins me to share his strategies for boosting energy, focus which I'm sure you'll agree are key ingredients for thriving in the demanding world of sales. We discuss the impact of daily habits like morning routines, and mindful "powering down" at the end of the day. You'll also be inspired by George's personal ultramarathon journey and learn practical tips for overcoming common obstacles like lack of time and burnout. If you're ready to enhance your performance from the inside out, this episode is packed with wisdom you won't want to miss.  Outline of This Episode 00:00 The link between fitness and professional performance. 03:41 The power of going out for a walk. 05:01 Morning routines and their impact on productivity. 08:00 Stress, sleep, and its impact on performance. 11:45 Overcoming the all-or-nothing mindset. 17:02 Daily habits for productivity. The Transformative

Sales professionals are renowned for their drive, energy, and resilience. Yet, behind every high-performing salesperson lies a critical, often-overlooked factor: physical fitness. In this episode, we welcome back Shane Gibson, a global sales performance expert, AI for sales strategist, and accomplished author. Shane shares his wealth of knowledge on the link between physical fitness and sales performance, revealing how health and mindful habits drive long-term results in the high-pressure world of sales. We discuss actionable fitness routines and strategies to manage stress, stay resilient, and avoid burnout, all tailored for busy sales professionals. Listen in for practical advice and a fresh perspective on creating a sustainable, high-performance lifestyle in sales. Outline of This Episode 00:00 Success requires a sustained focus on fitness. 03:51 Balancing fitness and mental growth. 08:21 Mixing conference travel and fitness habits. 13:56 Prioritize sales and wellness strategically. 17:00 Commitment to he

At first glance, it may seem like the relentless pursuit of targets and numbers in sales has little in common with the discipline of physical fitness. But in this episode of the Sales Reinvented podcast, we peel back the layers to reveal just how intertwined the two really are. Drawing on years of experience in both revenue leadership and personal training, Charles Needham breaks down how simple wellness habits can "uncover alpha in overlooked data" and prepare sales professionals for the daily stresses of the job. Charles shares practical, science-backed advice on how simple habits, like daily walking and manageable routines, can yield massive benefits in focus, resilience, and stress management for salespeople. Whether you're struggling to prioritize fitness amidst a hectic sales schedule or looking for ways to optimize your energy and motivation, this episode is packed with actionable insights to help you thrive both in and out of the office. Outline of This Episode [00:00] Key connections between fitness

In the world of sales, the relentless pressure to perform can take a toll on physical and mental health. But what if the secret to sustained sales success wasn't just about hitting targets, but also about how you care for your body and mind?  On this episode of the Sales Reinvented podcast, I sat down with Jamie Crosbie, TEDx speaker, sales leader, and founder of Proactivate, to explore the powerful link between fitness and professional sales performance. Here's how building habits around health can elevate not just your mood, but your sales results. Outline of This Episode [01:20] Exercise leads to a sharper mind, increased energy, and clarity. [02:39] Jamie's top 3 fitness habits for sales professionals. [06:14] Recovery practices are an integral part of being a high performer. [07:29] Finding your core alignment. [11:21] A real-world example of when improving her physical health directly contributed to Jamie's success. [12:27] Balancing life and growth phases. Moving your body sharpens your mind because

B2B sales leader Kent Kononoff is back with us on the show to share his expertise on the crucial, and often overlooked, connection between physical fitness and sales performance. Drawing from over 25 years of experience, Kent shares how discipline, consistency, and resilience developed through fitness routines can directly improve outcomes in the sales world.  The conversation uncovers Kent's favorite daily habits for staying energized, the role of nutrition and sleep, and practical strategies for overcoming the lifestyle challenges sales professionals often face. Whether it's hiking with clients or building accountability with colleagues, Kent reveals the secrets to staying motivated, managing stress, and sustaining peak performance. If you're looking for actionable advice on blending wellbeing with work to become a high-performing sales professional, this is one episode you don't want to miss. Outline of This Episode [04:26] Kent's favorite fitness habits: morning exercise, meal planning, and movement brea

Jarrod Gies brings more than just sales wisdom to the table; he's also a dedicated fitness coach, kickboxing instructor, and advocate for the powerful connection between physical fitness and professional success. Jarrod shares practical insights on how routines like morning walks, strength training, and mindful meal prepping are not just good for the body but are vital boosters for energy, focus, and resilience in high-pressure sales roles. He explains how discipline in the gym translates directly to discipline in the office, and why making time for recovery and hydration is just as crucial as closing deals. Grab your water bottle and get ready for an episode that could transform both your life and your pipeline. Outline of This Episode [05:05] Why timing your workout benefits your mood. [07:56] The impact of hydration and nutrition on your health. [10:26] Jarrod's tips for an effective recovery routine. [11:07] Why fitness is the foundation for your success. [14:18] A personal story of how taking care of hi

What if the key to unlocking these capabilities lies not in another sales workshop, but in a pair of running shoes or a set of gym weights? On this episode of the Sales Reinvented podcast, I talk with Randy Neufeld, President and GM at Kubota Thunder Bay, who shares how his journey from sluggish and overweight to fit and focused transformed not just his health, but his entire sales career. Outline of This Episode [00:00] The role of fitness in building strong customer relationships and leading high-performing teams. [04:50] Consistency and planning ahead are key to effective workouts. [08:24] Change poor lifestyle choices by opting for healthier options. [12:06] Persevere through setbacks; results will gain recognition. [13:51] How exercise led to improved business opportunities for Randy. The Overlooked Link Between Fitness and Sales Success Randy pulls no punches: physical fitness isn't just about looking good, but about being sharp, energized, and ready to deliver at your best. When you're physically fit

Managing energy through fitness is vital for sales success, as Steve Whittington, President of Roadmap, go-to-market strategist, and mountain climber, well knows. Steve offers insights into the routines and habits that boost resilience, focus, and motivation in this demanding profession. From lead climbing and HIIT training to the importance of making fitness sacred, Steve highlights how prioritizing well-being can directly impact confidence, stress management, and ultimately, sales results.  Steve shares actionable tips on bringing your best self to every client interaction, and shares a real-world example tying peak physical achievement to peak sales performance. Outline of This Episode [00:00] Physical fitness is crucial for energy management & professional performance. [09:21] Prioritize exercise even amidst a busy schedule. [10:36] Staying fit while traveling. [14:20] Create a committed routine with an accountability partner to improve consistency. [17:05] How climbing Everest boosted Steve's profes

Ian Cartwright thrives on maintaining headspace through disciplined organization, both physically and mentally. Drawing inspiration from his training routine, he likens his approach to rowing—focusing on executing every stroke perfectly rather than worrying about the outcome. For Ian, success in sales, much like athletic performance, comes from controlling the controllables: dedicating time to preparation, fitness, and structure. By keeping his environment and routines in order, Ian believes the desired results will naturally follow.Joining me is Ian, a New Zealand-based sales coach, speaker, and author of "The Six Fundamentals of Sales Know How To." Known for his clear, actionable advice, Ian shares how structured fitness routines can sharpen mental resilience, increase motivation, and help you achieve that all-important sense of accomplishment—even in the face of sales' toughest challenges. From 5:15 a.m. gym sessions to mastering the art of "keeping the water up," Ian reveals the habits that fuel his energ

There's a powerful link between physical fitness and professional sales performance, and my guest, Nick Kane, founder and managing partner of Janek Performance Group, joins me to dig into the details this week. With over 25 years of experience, Nick shares compelling insights on how building healthy habits and maintaining physical well-being can sharpen your focus, increase energy, boost confidence, and fortify resilience—essentials for thriving in the demanding world of sales. From morning routines and movement throughout the workday to the importance of treating health as an investment, Nick doesn't just talk the talk—he walks the walk, sharing his personal story of losing 80 pounds and how that transformation supercharged both his personal and professional life.  Whether you're struggling to find time for fitness or looking for inspiration to up your performance game, this episode is packed with actionable advice and motivational tips to help you align your well-being with your sales success.  Outline of T

On the show this week, I'm joined by renowned sales expert Mark Hunter—also known as "The Sales Hunter"—for a dynamic conversation about the powerful link between physical fitness and sales performance. Mark shares personal stories and actionable insights, drawing from decades of experience, including his global speaking and best-selling books like "A Mind for Sales" and "High Profit Prospecting." We explore how daily fitness habits foster energy, resilience, and relentless discipline—essential ingredients for thriving in the demanding world of professional sales. You'll hear real-world examples of how consistency in health routines translates directly to consistency and high-level achievement in sales, along with practical tips to help you start strong, stay motivated, and sharpen your competitive edge. Tune in as we challenge assumptions, debunk myths, and uncover why taking care of yourself just might be the ultimate sales superpower.  Outline of This Episode [00:00] Making life changes to help others as

Karen Kelly's approach to corporate sales has always gone beyond scripts and talk tracks—it's rooted in her personal commitment to fitness and wellbeing. Early in her career, Karen set herself apart not just through her expertise, but through the discipline of starting each day with a run. Her colleagues quickly came to recognize that when she arrived fresh from her morning exercise, Karen was "unstoppable." This daily ritual gave her mental clarity, energy, and stamina for the long days and tough meetings ahead. Unlike others who needed a caffeine boost by midafternoon, Karen found that her early workouts enabled her to "play the long game," both day-to-day and over the course of her career.  With over 25 years of experience helping sales teams break through stalled opportunities, Karen shares how her personal fitness routines have fueled her energy, mental clarity, and resilience throughout her sales career. From her "3R velocity system" to her favorite habits like running, weightlifting, yoga, and even pic