Iab: Simplify And Inspire Podcast

Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT Video at Seven West Media, about how the market is defined from a broadcast perspective and how they are structuring their digital video offerings, the most popular kinds of content, the uses of the data collected, viewer habits across devices and the significant role of connected TVs.See omnystudio.com/listener for privacy information.

How do we create more transparency and promote more trust in the digital supply chain? The digital advertising industry has grown exponentially, and with that has come issues of fraud, transparency and the trust problems inherent in such growth. The IAB Tech Lab in the USA is the tip of the spear in dealing with these issues by developing tech solutions and industry standards, and in this episode we talk to Dennis Buchheim, Senior Vice President & GM of IAB Tech Lab, about the current and recent Tech Lab projects that aim to deal with these issues to the benefit of the whole industry. (IAB members can download Dennis' presentation deck from our Melbourne Ad Ops Conference here.)See omnystudio.com/listener for privacy information.

What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them across platforms. Featured in the discussion are: Lachlan McDivitt (Moderator): AU/NZ Trading Director - The Trade Desk; Mac O’Rourke: Head of Data and Operations - Amnet; and Timothy Heywood: Digital Technology Manager – Ad Ops - Cadreon. You can watch the abridged discussion as a video and download content from the day here.See omnystudio.com/listener for privacy information.

In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry.See omnystudio.com/listener for privacy information.

Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their yearly revenue. We talk to Lottie Laws, Head of Video at Twitter Australia, about the role of video in the evolution of Twitter, the creative that makes a good video, and trends in the local and global markets.See omnystudio.com/listener for privacy information.

In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels.See omnystudio.com/listener for privacy information.

eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effectiveness, data-driven marketing and attribution. (Download the IAB Digital Ad Effectiveness Playbook here.)See omnystudio.com/listener for privacy information.

How do you solve social problems and make money while you do it? IAB CEO Vijay Solanki talks to Afdhel Aziz, author of "Good is the New Cool", about companies changing the world for the better.See omnystudio.com/listener for privacy information.

The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digital companies and individuals, the importance of personally identifiable information, how it impacts companies outside the E.U. (and in Australia), justifying the use of personal data, and changes to consent in regards to privacy.See omnystudio.com/listener for privacy information.

How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in the digital advertising ecosystem. See omnystudio.com/listener for privacy information.

What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company’s focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March.See omnystudio.com/listener for privacy information.

Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from, what kind of targeting can be achieved and the challenges to be navigated. See omnystudio.com/listener for privacy information.

There are billions and billions of photos and images uploaded online, the number of cameras will triple by 2022 and people are increasingly using images to communicate, but how do you unlock and utilize all that data as a brand? In the next installment in our series of podcasts with senior executives, IAB CEO Vijay Solanki talks to Phil Schraeder, President & COO at GumGum, about artificial intelligence and computer vision, and how to unlock brand value across many different data sets.See omnystudio.com/listener for privacy information.

Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave of ad blocking research and what it means for the industry. See omnystudio.com/listener for privacy information.

Nev Hasan, National Digital Sales Director at MCN and IAB Director of Research Gai Le Roy discuss the state of Programmatic TV in Australia ahead of Ashton Media's Programmatic Summit 2018. They discuss what’s changed in the space over the past few years, what the clients are asking for, dynamic trading for TV buying, attribution, measurement and effectiveness. (Tickets for the Programmatic Summit are available here.)See omnystudio.com/listener for privacy information.

The first in a series of podcasts with senior executives, Unilever CMO Keith Weed & the IAB’s Vijay Solanki discuss:Building digital capability & digital transformation (From mandatory training through to digital immersion and creating a common language, Keith discusses how Unilever put digital at the heart of the organisation);Putting digital into media strategy & dealing with the issues through collaboration (Working with agencies and partners to work out what’s important to Unilever and what happens when issues arise);Commerce and Unilever’s 5C model (Keith talks through the Content, Connect, Community, Commerce with the Consumer at the centre, the importance of commerce given the Unilever focus on the consumer journey & their efforts to build up first-party data);Building trust & transparency (Unilever’s commitment to the digital ecosystem and efforts to reduce fraud, learn better habits and increase trust);Measurement (Keith throws down the gauntlet for a single measurement metric acr

For many of us audio consumption was, for a long time, relegated to the car and drive time radio shows. But now, thanks to our phones, we’re able to stream pretty much any audio content at any time. At present, about 12 million Australians now consuming music and other audio content on their devices every month. And advertisers have been quick to follow. Gai Le Roy talks about the state of the audio industry with Steve Brown, Head of Digital Sales and Operations at Southern Cross Austereo, ahead of our Digital Audio event where we will be launching the Audio State of the Industry report. And you can get your tickets for that event here.https://www.iabaustralia.com.au/events-training/upcoming-events-and-trainingSee omnystudio.com/listener for privacy information.

Mandatory Data Breach Notifications are becoming law in 2018. Third parties can often hold details like a mailing lists, credit card data and other personal information. But who owns that data, who is responsible when a network is compromised and who tells the customers? IAB Regulatory Affairs Director Kamani Krishnan runs through the law and its implications with data law expert and Consultant at Gilbert + Tobin, Peter Leonard.(Please note this is general information only, if you are seeking legal advice you should directly contact a legal expert to discuss your specific needs and requirements.)See omnystudio.com/listener for privacy information.

The GDPR is intended to give consistency across EU privacy laws, and it will impact companies worldwide. IAB’s Kamani Krishnan and Justin Cudmore, Partner at Marque Lawyers, discuss the impact of GDPR on companies in the Australian market. Need more info on GDPR? Download the IAB update here: http://po.st/uUjb6C.​(“Please note this is general information only, if you are seeking legal advice on the GDPR you should directly contact a legal expert to discuss your specific needs and requirements.”)See omnystudio.com/listener for privacy information.

Jonas Jaanimagi speaks to Gai Le Roy, IAB’s research and measurement guru, about working with 17 ridiculously smart digital experts and pulling together the IAB Ad Effectiveness playbook. We delve into what good use of spend looks like, figure out how we can help marketers understand what’s working for them and look into what the next steps are for the industry.See omnystudio.com/listener for privacy information.