Sinopsis
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World Class software leaders such as Joel Spolsky, Seth Godin, DHH, Jason Fried, Dharmesh Shah, Kathy Sierra, Gail Goodman, Guy Kawasaki and more, come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners.Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates/
Episodios
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Ep 15: Product-Market Fit Engine (with Rahul Vohra)
28/04/2020 Duración: 58minRahul Vohra – CEO and Founder of Superhuman – presents his BoS 2018 talk Product-Market Fit Engine, a five step plan to revolutionise the way you think about product market fit, metrics, and understanding the needs of the people that really matter. Rahul was previously the CEO & Co-Founder of Rapportive, a gmail plug-in that displays your contacts’ social media information inside your email application. After selling Rapportive to LinkedIn, Rahul worked with several startups in both investment and advisory capacities before setting up Superhuman - the world's fastest email experience. This was recorded live at Business of Software Conference USA 2018, in Boston MA. For more videos of BoS Talks, go to businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 14: Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)
21/04/2020 Duración: 46minSo you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts! Laura Roeder launched MeetEdgar - a social media scheduling tool - in 2014 and was up against giants like Hootsuite (who have raised over $300m in funding). So how can a small bootstrapped company compete? Laura spoke at BoS Europe 2018 with her Four P Points for success. Recorded live at Business of Software Europe 2018 in Cambridge UK. For more talks from BoS conferences, go to businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 13: Customers Are Not The Source Of Innovation (with Marty Cagan)
14/04/2020 Duración: 53minMarty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and has since formed SVPG, who work with tech product teams to help them make the most of their products. With SVPG, Marty has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon – to name just a few. In this talk, Marty hammers home the point that customers are not the source of innovation – it must come from inside your company. Using examples from some of the biggest product companies in the world, Marty shows how using engineers in Product Discovery can lead to innovation in a way that a customer feedback never could. Recorded at BoS CEO Tales 2018 in London. For more great talks, go to businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 12: AI, hype, and the future of humanity (with Rick Nucci)
07/04/2020 Duración: 01h43sWe’ve all seen movies about artificial intelligence getting smarter than us and overthrowing our stronghold to make us obsolete, but how close are we to total subordination, and is the fear of losing jobs to robots as real as we are led to believe? In this informative and witty talk by Rick Nucci – CEO and co-founder of Guru (a company based on empowering others to do their jobs) – we see that there are many factors to take into consideration before we start throwing in the towel on humanity and that the hype of every innovation gone before was the big thing to fear. Recorded live at Business of Software USA 2018. For more great talks from the BoS conferences, go to businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 11: Long. slow SaaS ramp of Death (with Gail Goodman)
31/03/2020 Duración: 51minGail Goodman (CEO of Constant Contact) describes Constant Contact's roadblocks that many face, and gives her actionable advice for overcoming it. (Listen in particular for the advice to do a roadshow to local Chamber of Commerce events, get an educational-event-qua-micro-salespitch down, and then scale that out by hiring people to replicate the process over other territories.) In addition to the tactical advice Gail delivers an inspiring story that even mega-successes like Constant Contact had, in the not-too-distant past, challenges which every company can relate to. Recorded Live at Business of Software USA 2012. --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 10: Supporting Employees Struggling With Mental Health (with Greg Baugues)
24/03/2020 Duración: 21minGreg Baugues is the Manager of the Developer Community at Twilio. In this talk, Greg shares an honest and brave story of his own struggles with mental health, and offers advice to employers to help them support their team members fighting similar battles. Recorded at Business of Software USA 2018. To listen to more BoSTalks from all conferences go to businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 9: Hiring Remotely Is A Superpower (with Amir Salihefendic)
17/03/2020 Duración: 53minAmir Salihefendic is the founder and CEO of Doist, a fully remote company. In this talk, Amir shares ten lessons from his entrepreneurial journey, including why he thinks hiring remotely is a superpower. There's a lengthy Q&A after the talk with some great practical advice on running remote teams and company retreats. If you're interested in remote working, check out our episode from a couple of weeks ago with Wade Foster, Founder/CEO of Zapier, on running a remote company. Recorded at Business of Software Europe 2019. To listen to more BoSTalks from all conferences go to businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 8: Why your 'brilliant' tech fails to have an impact (with Tom Adeyoola)
10/03/2020 Duración: 59minTom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. However his latest venture, Metail, is going from strength to strength. In this talk, Tom outlines some of the key things he learned during his ‘fails’ that helped propel Metail to the level of success they’re currently experiencing and allowed him to later leave Metail to focus on future endeavours. Recorded at Business of Software Europe 2018. To listen to more BoSTalks from all conferences go to businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 7: New ways of working (with Dame Stephanie Shirley)
03/03/2020 Duración: 41min***Don't forget : Business of Software Europe is on 23-24 March 2020 in Cambridge UK. Get your tickets at businessofsoftware.eu*** Dame Stephanie is 50 years ahead of her time. While remote work is becoming more popular now, Dame Stephanie’s company was remote only from the outset. Forget Slack, this was a time when there was still a decade before email was invented and almost 30 years before Tim Berners Lee invented the World Wide Web. In this interview, Mark and Dame Stephanie will discuss some of the lessons she’s learned (often the hard way) in starting, building, growing and exiting one of Europe’s most successful companies. You will hear why some of her core values - trust, a belief in strong culture, valuing outputs over inputs, a sense of values and determination - are as critical to building a successful business today as they were in the jet age. Recorded at Business of Software Europe 2019. To listen to more BoS Talks, go to businessofsoftware.org/videos --- Send in a voice message: https:
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Ep 6: The Accidental Bad Manager (with Claire Lew)
25/02/2020 Duración: 55minThis week on the BoS Podcast we have Claire Lew - professor of entrepreneurship at Northwestern University and CEO of Know Your Team (a software tool that helps managers become better leaders) - talking about how no one sets out to be a bad boss, but it’s easy to become one. After years of research from 15,000+ people and 25 countries, Claire, shares the biggest, most counter-intuitive mistakes that leaders unintentionally make – and what to do about them. Recorded at Business of Software Europe 2019 in Cambridge, UK. To listen to more talks go to https://businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 5: Running A Remote Company (with Wade Foster)
18/02/2020 Duración: 01h01minBusiness of Software Conference Europe 2020: 23-24 March, Cambridge UK. For more info, go to https://businessofsoftware.eu This week’s talk is by Wade Foster – CEO and co-founder of Zapier, a fully remote company. Wade talks about how he builds operating cadence at a fully remote company, covering hiring, employee onboarding, how they run meetings, and how they work to continuously improve the company culture. The talk is followed by a mammoth Q&A – make sure you stick around for that. Recorded at Business of Software Conference Europe 2018 in London, UK. To listen to more BoS Talks, go to https://businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 4: Software Pricing Demystified (with Rich Mironov)
11/02/2020 Duración: 33minSoftware pricing is notoriously difficult and it doesn't matter how much you spend – the customer only cares about it's value to them. You can’t sell your product until it’s built and the developers need paid to create the product; so how do software businesses make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success. Recorded at Business of Software Conference Europe 2019 in Cambridge, UK. To listen to more BoS Talks, go to https://businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 3: Product Culture Eats Execution Culture (with Bruce McCarthy)
04/02/2020 Duración: 01h02minThis week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small diverse teams. 3 - Trust people to manage their work. 4 - Learn and improve continuously. Recorded at Business of Software Conference Europe 2018 in London. To listen to more BoS Talks, go to https://businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 2: Keeping the Fun in your Buisness Life (with Natalie Nagele)
28/01/2020 Duración: 58minThis week we have Natalie Nagele - CEO and Co-Founder of Wildbit. Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, infrastructure, and communication. Their products and customers allow them to do the best work of their lives - design, code, and ship brilliant software, Recorded at Business of Software Conference USA 2017 in Boston, MA. To listen to more BoS Talks, go to https://businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message
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Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
21/01/2020 Duración: 54minThe Business of Software Podcast is back! In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. Recorded at Business of Software Conference USA 2019 in Boston, MA. To listen to more BoS Talks, go to https://businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message
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Writing Copy For SaaS (with Joanna Wiebe)
23/11/2018 Duración: 53minIn this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community. Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message
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How To: Sell Your Software Better
31/05/2018 Duración: 57minThis week, we sit down of Steli Efti of close.io to talk about selling software. You can find Steli's talks from BoS Conferences here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/ --- Send in a voice message: https://anchor.fm/business-of-software/message
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How To: Write Non-Sucky Copy
13/04/2018 Duración: 53minIf copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy. --- Send in a voice message: https://anchor.fm/business-of-software/message
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How To: Do Remote Working Well
05/04/2018 Duración: 01h06minThis week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough questions. How do you do remote working well? What are some of the pitfalls to avoid? How do you build company culture when you work on the other side of the world? --- Send in a voice message: https://anchor.fm/business-of-software/message
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A Founder In Pain
22/03/2018 Duración: 01h02minJason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017. --- Send in a voice message: https://anchor.fm/business-of-software/message