At The Coalface Podcast - Hosted By Jason Greenwood

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sean is the Founder of Willows Consulting - https://www.willows-consulting.com (acquired by Granite) Sean is also the Head of eCommerce at Granite Digital - https://www.granite.ie Granite is specialist eCommerce agency based out of Ireland Granite and sister agency Willows Consulting have deep B2B eCommerce experience and have helped B2B brands succeed in eCommerce for over 20 years In this episode, Jason & Sean discuss how and why some of the most successful B2B retailers in the market sail under the radar and how aspiring B2B brands can derisk their business by adding an eCommerce channel

Barada is the Co-Founder and CEO of Mason - https://getmason.io - an AI shopping engine for eCommerce stores Barada was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nik (https://www.linkedin.com/in/halusa) is a Co-Founder & CEO of Nautical Commerce - https://www.nauticalcommerce.com Nautical is a headless, multi-vendor eCommerce marketplace platform Think of Nautical as a platform that allows a merchant to set up an 'Amazon like' multi-seller eCommerce experience as a marketplace owner/operator Nautical includes all the vendor, product, sales, payment & rev share management features a brand needs to create a standalone or (traditional) eCommerce site integrated marketplace experience Nautical can support DTC, B2C & B2B marketplace functions on one platform In this episode, Jason & Nik discuss the marketplace opportunity for brands, as well as how operating a marketplace can be one of the top growth drivers for B2B eCommerce

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matthew is the Founder of The Subscription Doc - https://www.thesubscriptiondoc.com Matthew is also the head of patnerships for QPilot - https://qpilot.com Matthew helps brands of all sizes and business models successfully implement subscription sales models and tehnology into their businesses In particular he is a B2B subscription commerce specialist In this episode, Jason & Matthew discuss how B2B brands can leverage subscription sales models to help create a better customer experience and predict + increase their revenues

Paul is the Founder & Editor of Shopifreaks - https://www.shopifreaks.com Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Luke is a Co-Founder of The Rave - https://therave.co The Rave is an eCommerce Referral Platform with a twist - cash referral rewards! The Rave helps brands build a referral army and 5x their referral rate The Rave lets customers sell on a brand's behalf with a gamified rewards platform on autopilot In this episode, Jason & Luke discuss the deficiencies of traditional earn-spend-earn referral programs and why this limits the chances of virality for their products and influencers that might consider promoting them

Ramiro is the President and Co-founder of GoAvance - https://goavance.com Ramiro was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Steven is the NED at SPRII - https://sprii.io SPRII is a livestream shopping platform for eCommerce brands With SPRII, brands create live videos using nothing more than a smartphone to engage customers and sell products Then they live stream these videos to Facebook, Instagram, and their website - simultaneously if they want Consumers tune into these live shopping events to learn more about products and get limited offers Consumers then use comments to ask questions in real time and add products to their shopping cart In this episode, Jason & Steven discuss the intricacies of Livestream shopping and why it hasn't yet taken off in the west like it has in Asia and what they are doing to try and change that!

This is a Special Edition of B2B Commerce Corner! I attended the inspiring B2B Online Florida Conference (2023) in October - https://b2bmarketingeast.wbresearch.com I worked with the conference organisers to interview some of the delegates and get their take on the conference I got their feedback on content, what they learned and what they liked most about attending the conference This is will be a great episode to listen to if you are considering attending the B2B Online Florida or Chicago events next year!

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠David is the Founder of Handwrytten - https://www.handwrytten.com Handwrytten’s technology allows brands to scale their handwritten outreach, creating positive impressions and long lasting bonds Handwrytten brings the power of AI, robotics and personalisation to pen and ink letters and card Handwrytten allows brands to interweave handwritten notes into their marketing automation workflows In this episode, Jason & David discuss how postal direct mail has evolved over the years and how handwritten notes achieve unique cut through unlike any other form of customer communication

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mark is the SVP - B2B and Market Research at Digital Commerce 360 (DC360) - https://www.digitalcommerce360.com DC360 is one of the preeminent B2B commerce news and research orgabisations in the world Mark has been doing deep market research in the world of B2B digital commerce for over two decades In this episode, Jason & Mark discuss what we collectively achieved in B2B digital commerce in 2023 and what's in-store for us in 2024 and Mark makes a prediction as to which B2B channel will see the most growth in 2024!

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Josh is the Founder of KickoffLabs - https://kickofflabs.com KickoffLabs is a viral marketing gamification platform for eCommerce brands KickoffLabs saves money and drives sales by turning fans into influencers using viral giveaways, leaderboards, referral rewards, or product launches In this episode, Jason & Josh discuss how brands can create more engaging customer experiences by making them more novel, fun and rewarding

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Julie is a B2B eCommerce Consultant at The B2B Clinic - https://www.theb2bclinic.com For 20 years, Julie was also the B2B eCommerce Manager for VF Corp, one of the largest and most well known house of outdoor, surf, skate and adventure apparel and footwear brands in the world VF counts famous brands like Vans, Dickies, Supreme, JanSport, The North Face among their portfolio. In this episode, Jason & Julie talk about how Julie helped build the B2B eCommerce function for VF Corp across their entire portfolio of brands - it's a fascinatig story of bringing a new sales channel to a global brand powerhouse

Jason is the Founding Partner of GW Partners - https://www.gw.partners Jason was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Jason! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hamish is the Co-Founder of Order Editing - https://apps.shopify.com/order-editing Order Editing is a powerful Shopify app that lets customers edit their own orders after they are placed This self service function reduces friction for customers and unburdens customer service teams that would usually have to edit these orders manually The app also lets marketers leverage order editing as an opportunity to up/cross sell customers at the same time In this episode, Jason & Hamish discuss how Order Editing came to be and why, plus how he was able to bring this app to market in under a year!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Isaiah is the Co-Founder & CEO of Trellis - https://trellis.co Trellis is a full service eCommerce agency based in based in Boston, with 6 global offices Trellis specialises in B2B eCommerce and building solutions to cater uniquely for the complex needs of B2B merchants and their customers In this episode, Jason & Isaiah discuss what makes B2B commerce so special and unique and how merchants can make sure their eCommerce projects are a success

Paul is the CGO of ⁠⁠⁠⁠6pillars.ai Paul was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Paul! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: https://bit.ly/3Ncui1c

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mikael is the Founder & CEO of Funnelytics - https://funnelytics.io Funnelytics is a visual marketing analytics platform for eCommerce merchants Funnelytics helps performance-driven marketers map and analyze customer journeys all on one visual canvas Funnelytics let's marketers ditch the complexities of Google Analytics and use their analytics-powered whiteboard to get actionable answers, faster In this episode, Jason & Mikael discuss why and how Funnelytics was born and how the power of 'show vs tell' can help digital marketers accelerate their decision making with greater confidence