A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today With Ashley Ross: In this episode of A Well-Designed Business, I sit down with Ashley Ross, the self-taught designer and founder of Muse Noire, to discuss her journey of building a business that defies traditional expectations. Ashley shares how she confidently navigated her second career, blending creativity with strategy to create a design firm that thrives on relationships, bold risks, and staying true to her vision. You’ll learn how to: Build a business with confidence, embracing your unique journey. Focus on the importance of relationships and trust in growing a business. Take bold, aligned risks to create meaningful growth and success. Whether you're a new designer or looking to revamp your approach to business, this episode offers actionable insights and inspiration to help you confidently step into your full potential. LuAnn Nigara and Ashley Ross’s Ah-Ha Moments: “Sometimes when people are having their second act, they fumble around in the beginning, not realizing that they have transferabl

Today With Abby Fitzgerald: Welcome to a Well-Designed Business! In today's on-air coaching session, I'm helping my guest, Abby Fitzgerald of Fitz Haus Interior Design, master the seasonal ebbs and flows of her business–a challenge that every designer faces but few plan for effectively. Today, we're diving deep into creating a strategic roadmap for her year, tackling everything from revenue planning across quarters to building those crucial financial reserves. After years of managing WindowWorks through seasonal cycles, I'm sharing exactly how to prepare for slower months while maximizing the busy ones. If you've ever worried about those predictable slow seasons or wondered how to structure your year for consistent success, this episode is your blueprint for action. LuAnn Nigara and Abby Fitzgerald’s Ah-Ha Moments: "The difference between success and failure with a proven idea isn't about being first - it's about being the one who actually takes action. Success goes to the person who hears the idea and does s

Today With Eryn Oruncak: Meet Eryn Oruncak, founder of Elan Design | Interior Design & Fine Art. As one of the first designers to achieve SIDC certification in neuroaesthetics, Eryn is leading the way in showing how this cutting-edge science can transform both our industry and our clients' lives. In this episode, Eryn breaks down how neuroaesthetics - the science of how our environment and artwork affect our brain and nervous system - can help designers articulate their value and create more impactful spaces. She shares powerful insights about how our brains process environments, why custom pieces matter on a neurological level, and how understanding these principles can help you win client trust and defend your design decisions. LuAnn Nigara and Eryn Oruncak’s Ah-Ha Moments: "Neuroaesthetics is the way our environment and artwork affect our brain and nervous system." - Eryn  "Neuroesthetics marries your environment to your person." - Eryn “Lighting is a huge element in a room. Light is life…Light makes you p

Today With Anna Nelson: Today I'm joined by Anna Nelson, a Gallup and ICF certified strengths coach who helps entrepreneurs unlock and unleash their hidden superpowers. Through her diverse background as a marketer, saleswoman, project manager, and business owner, Anna discovered a fundamental truth: success and happiness come from building your business around your authentic strengths. Now she dedicates herself to helping others do the same. In this illuminating discussion, I get my own CliftonStrengths assessment analyzed by Anna as she breaks down how understanding your natural talents can transform client selection, team building, and business operations. Having worked with many interior designers from our community, Anna brings unique insights into how you can leverage your strengths to create a more profitable, enjoyable business. LuAnn Nigara and Anna Nelson’s Ah-Ha Moments: "Don't ever say yes to being on a panel that you don't know your stuff with that thing, because it's just not necessary. You don't

Today With Abigail M. Horace: Join me this week as I sit down with Abigail M. Horace, founder of Casa Marcelo. As a Black Latina designer, Abigail found herself surprised and frustrated to repeatedly see a lack of representation in the industry, even within a diverse area like New York City. She founded her firm in part to break away from stereotypes and biases—but she also had to navigate significant challenges along the way. Tune in to hear Abigail share her story and her insights on how to thrive and build success in an industry that doesn’t always offer a level playing field. LuAnn Nigara and Abigail M. Horace’s Ah-Ha Moments: “Others need to see people like them doing these things, right? The 10th grader and the 5th grader needs to see designers of color and architects of color and gay architects and all of the things so that they go, ‘oh, there's a place for me here.’” -LuAnn “I feel like we're always silenced in being ourselves or being confident. And so that's something that I'm kind of working on rig

Today With LuAnn Nigara: Vision, Intuition & Taking Bold Action in Your Business. 9 years. Over 1,000 episodes. More than 9 million downloads. Today, A Well-Designed Business® celebrates a major milestone—and I could spend this episode reflecting on the journey. But if you know me, you know we’re going deeper than that. This isn’t just a celebration episode. It’s a conversation on vision, intuition, and action—the three pillars that drive every successful business. Over the years, I’ve learned that having a vision isn’t enough. You need to listen to your onside voice, make bold decisions, and—most importantly—act on them. This very podcast is proof of that. So today, I’m sharing: How A Well-Designed Business® started as a vision—and how it grew beyond my wildest dreams. The key difference between hesitation and intuition (and how to know when to act) Why some entrepreneurs stay stuck—and the mindset shift that will move you forward.  My step-by-step process on how I validate my big ideas and turn them int

Today With Amhad Freeman: Today on A Well-Designed Business, I’m sitting down with Amhad Freeman, an incredibly talented interior designer who has built a thriving business by focusing on a very specific niche—designing for high-level single men and developers. Now, if you’re wondering how niching down that specifically can lead to success, trust me, you’re going to want to hear this conversation. Amhad shares how he discovered his niche, crafted a brand that speaks directly to his ideal clients, and structured his pricing and processes to keep his business streamlined and profitable. His approach to branding, messaging, and business operations is something we can all learn from—whether you’re working with single men, families, or another market entirely. If you’ve ever thought about narrowing your focus but weren’t sure how, or if you’re looking for ways to make your business run more smoothly, Amhad has so much wisdom to share. In this episode, we talk about: How Amhad identified and refined his niche in t

Today With Greg Wyers and Jennifer Points Welcome to a Well-Designed Business. For today’s sponsored episode, I am excited to welcome Greg Wyers and Jennifer Points, president and marketing specialist at Design Trade Service.  Design Trade Services is an exclusive online marketplace for designers created to streamline the sourcing process and let you efficiently shop from 80 different vendors, all in one place. They’ve vetted the products and vendors and created this marketplace, available to designers with no membership fee.  DTS has also created an AI program that can help you find exactly what you’re looking for without wasting time looking through different vendor websites and taking a look at all the available products.  Today, Greg and Jen are sharing everything about DTS, their AI, and how they can help you streamline sourcing for your clients. LuAnn Nigara, Greg Wyers and Jennifer Points’s Ah-Ha Moments: "It’s not just about putting something on a computer screen that works well. You have to understan

Today With Rachel Usher: Hi, welcome to A Well-Designed Business! In this episode, I sit down with an inspiring designer, entrepreneur, and community builder to talk about resilience—both in life and business: Rachel Usher. We dive into the challenges of running a design firm, navigating industry roadblocks, and the power of creating a supportive network. From building a business that can thrive beyond its founder to overcoming personal and professional setbacks, this conversation is packed with real, honest insights. If you've ever felt like you're tackling this business alone, this episode will remind you that you don’t have to. LuAnn Nigara and Rachel Usher’s Ah-Ha Moments: "I need to tell everybody that comes into the room that we can talk about the stuff that you can't find on the internet. You know, we can ask those tricky questions and we can get a direct answer from somebody that you never really would get a one-to-one audience with." – Rachel Usher "I don’t want to come and learn a half-truth. I want

Today With LuAnn Nigara: As an interior designer, at some point, someone—whether it’s a potential client, a trade partner, or even a stranger at a party—is going to question the value of what you do. They’ll say, “With the internet and so many resources, why does anyone need a designer?” And when that moment comes, are you ready to answer with confidence? In this Power Talk Friday episode, I break down exactly why the world still needs you—why your expertise goes far beyond picking out furniture, why your role is critical in creating functional, meaningful spaces, and how to educate, not defend, your value. This is the pep talk you need when doubt creeps in—whether it’s coming from someone else or from inside your own head. Because the truth is, no amount of Pinterest boards or online shopping carts will ever replace what you bring to the table. Listen in, get clear on your worth, and learn how to articulate it like a pro. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://ww

Today With LuAnn Nigara: Your business is more than just a source of income—it’s your story, your impact, your legacy. In this episode of A Well-Designed Business, I’m helping you design a business that leaves a lasting impression. Together, we’ll explore: What legacy truly means and why it matters. How to align your mission, core values, and daily actions with your long-term vision. The building blocks of a business legacy: exceptional service, meaningful relationships, and leadership that inspires. Actionable steps you can take today to start shaping your legacy. Whether you’re just starting out or planning your next chapter, this episode is your guide to creating a business that’s remembered for all the right reasons. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!

Today With Ashley La Fond: Are you delivering beautiful spaces that truly work for your clients’ lifestyles? In this episode of A Well-Designed Business, I’m joined by Ashley La Fond, founder of Of Space & Mind, to explore how professional organizers can revolutionize your design process. We dive into the ways Ashley collaborates with designers—like helping clear spaces before a project begins, ensuring every drawer and cabinet works for a client’s unique needs, and even creating a seamless move-in experience. From maximizing function to complementing beauty, Ashley shares how her expertise can enhance your designs and create a truly elevated client experience. LuAnn Nigara and Ashley La Fond’s Ah-Ha Moments: “When beauty and function come together, that’s when clients are not just satisfied—they’re wowed.” – LuAnn Nigara “Pre-planning and clearing a space before a project doesn’t just make the renovation smoother—it helps uncover what truly matters to the client, so the design can reflect their needs.” – Ash

Today With Naïka André: Today on A Well-Designed Business, I'm talking about show houses with designer Naika Andre, who just completed her first one at the Kingston Design Show House. For years at WindowWorks, I've seen what makes show houses succeed or struggle, and that's why I love Naika's transparency about the entire process. She shares everything—from the real costs and timeline challenges to how she created that stunning red bathroom that had everyone talking. Whether you're thinking about participating in a show house or working on being more authentic in your design business, Naika's journey and her powerful advice to "do it scared" is exactly what you need to hear. Today, she's here to tell us how she did it! LuAnn Nigara and Naïka André’s Ah-Ha Moments: “The power of community is huge. You never know what you can get until you ask. Some people will say no, but many will say yes,”- Naïka André More About Naïka André Principal designer, and CEO of NJA Interiors, Naïka André is an antiques curator, an

Today With Hannah Bowyer: Hi, welcome to A Well-Designed Business! In this episode, I’m excited to dive into the world of virtual assistance and automation in interior design with the amazing Hannah Bowyer. We’re exploring how these powerful tools can help designers maximize their efficiency and elevate their client experience. I’ll share insights on leveraging a CRM to streamline your workflow and the importance of outsourcing tasks to free up your time, allowing you to focus on what you do best. Join me as we uncover the keys to success in today’s fast-paced design landscape! LuAnn Nigara and Hannah Bowyer’s Ah-Ha Moments: “Efficiency creates dollar bills.” - LuAnn More About Hannah Bowyer After spending 10 years in the service industry, Hannah decided to step out on a limb and create a business that would support the life she wanted. Initially she began in the general VA space, editing blogs and doing miscellaneous tasks. She quickly realized that interior design was the niche she wanted to be in. With a k

Today With Jessamy Tsoris: Hi, welcome to A Well-Designed Business! Today I'm thrilled to share my heartfelt conversation with Jessamy Tsoris, an inspiring interior designer who transformed her career after facing unexpected challenges in the graphic design world. Jessamy opens up about her journey from sitting at a desk for hours to discovering her true passion in interior design. We delve into the importance of truly listening to clients, the creative flow that comes when you're in your element, and how to bring your best self to every project. Whether you're contemplating a career change or looking to elevate your design practice, this episode is packed with insights and inspiration. Join us as we explore Jessamy's story and what it means to show up for our clients with enthusiasm and authenticity! More About Jessamy Tsoris Jessamy is the founder of Color Zen interiors. She launched Color Zen in 2009 with intentions to simply offer paint color consulting but much to her delight, the business grew steadily

Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! This week, my wonderful friend, productivity coach, and the host of the Small Business Straight Talk podcast, Amber De La Garza, will kick things off with a heartfelt introduction. In this episode, I will guide you through one of our most popular discussions from 2022: focusing on goal setting and the importance of starting the new year with intention. We’ll dive into practical strategies and my personal stories that emphasize excellence in everything you do. Whether you're a long-time listener or tuning in for the first time, this episode is packed with insights that will inspire you to set meaningful and achievable goals for 2025. So, grab your notebook, and let’s get ready to kick off the year on the right foot! Enjoy the show! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob IGNITE Your Interior Design Business Success! Join Donna Hoffman's 3-Day Business Immersion Workshop Series!

Today With LuAnn Nigara: Today on A Well-Designed Business, we’re tackling a scenario every designer knows all too well: when a client’s expectations go completely off the rails. What do you do when the budget doesn’t match the vision, the scope keeps growing, and they want you to manage tasks that were never part of the plan? Whether you’re trying to salvage the project or you know it’s time to walk away, this episode will give you the tools to do it like a pro. You’ll learn: ✅ What NOT to do when it’s time to say no. ✅ How to end the relationship with clarity, respect, and professionalism. ✅ Real-world strategies for handling clients who push beyond scope. If you’ve ever felt stuck in this kind of situation, this episode is a must-listen. Tune in now to learn how saying no can protect your time, energy, and reputation—and how it’s the key to building a well-designed business. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob IGNITE Your Interior Des

Today With Amy Posner: Welcome to a Well-Designed Business. Are you the expert in your business? The one driving conversations? Solving problems? Showing your clients how valuable you are, setting expectations, and running the ship? Or are you an order-taker, following along, being passive, and serving as a yes-man for your clients? Today, I’m joined by Amy Posner, business coach with years of experience helping freelancers and small business owners take control and build stronger, more successful businesses–we’re diving into how to stop being an order-taker and start showing up as the expert. LuAnn Nigara and Amy Posner's Ah-Ha Moments “The more that you own it and the more confident you are and you exude that, the more people are like, okay, great. You're the expert, you're the pro." -Amy “You got to do it easy breezy. Like this is what it is. Whether it's $20 or $20,000 or $200,000. This is what it is. This is just what it is.” -LuAnn More About Amy Posner Amy Posner is a seasoned online entrepreneur and b

Today With LuAnn Nigara: As we wrap up 2024, I’m taking a moment to reflect on the lessons, challenges, and wins from this past year—and looking ahead to 2025. In this episode, I share the stories and milestones that shaped my year, the powerful insights I’ve gained from incredible people, and a challenge for you as you step into the new year. Whether you’re celebrating a big win, planning your next move, or simply seeking inspiration, this episode will leave you motivated to embrace excellence, invest in yourself, and create the success you deserve. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration

Today With Melanie Lybrand: Welcome to a Well-Designed Business! In today’s on-air coaching session, I’m helping my guest, Melanie Lybrand, conquer an ongoing fear of raising her rates–one that’s so strong it keeps creeping back even after she’s committed to changing it. Today, we’re working through the stories she’s been telling herself and making a tangible action plan to get her over the hump that’s holding her back. LuAnn Nigara and Melanie Lybrand's Ah-Ha Moments “Here’s what you do with fear. The next time you come up with a fee, I want you to come up with it and I want you to add to it. Next time you calculate, you think it's 10,000, you are going to say $11,000, period. You are not passing go, you're not collecting $200, do it, okay? Because here's what I know, somebody that will pay 10 will pay 11.” -LuAnn “If you remember nothing about sales, remember when it truly is about the other person and your actual depth of understanding that you are the answer for that person. You are now in service of them