Sinopsis
In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.
Episodios
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88: Polly Williams – Camberyard, The Designer’s Advisor
17/10/2016 Duración: 01h09minOn the show today I’m happy for you to meet Polly Williams, the founder of Camberyard. The designer’s advisor! Polly offers bespoke interior design business solutions and mentoring to creative professionals across the industry. She can advise you what your USP, promote your talent and make your business reach its full potential. Her expertise includes launching new brands, streamlining and expanding your current business, mentoring designers, PR, brand partnerships, social media strategy, fee negotiations and making introductions within the industry. Polly has over 12 years of experience advising an interior design studio in London. Show Notes: What is Polly’s 360-degree approach? What are some of the first things she talks about when a designer wants to start their own firm? How does she help lay the foundation of a business? Has she ever had to tell someone maybe they need more experience before having their own business? What are some other ways she works with clients besides setting up the outline
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87: Power Talk Friday- Stacy Tuschl- Creator of the Business Rescue Roadmap
14/10/2016 Duración: 42minIt’s time for another Power Talk Friday! Today on the show we have Stacy Tuschl! Stacy is a very accomplished young lady. She has a brick and mortar business in performing arts that is a seven figure business. The roots of her business started when she was eighteen years old from her parent’s backyard! She is also a real estate investor, the author of Is your Business Worth Saving? and the host of a podcast called The Business Rescue Roadmap. Stacy is going to talk to us about how she runs her business and give us some great tools and tips to use in our own businesses. Show Notes: How did she come up with the name of her book: Is Your Business Worth Saving? Why is it important for business owners to ask themselves is their business worth saving at certain times? What are some ways to keep money in the checkbook? How can business owners figure out the missing piece in their business keeping them from making more money? What is a mastermind group and where can they be found? What three people/group doe
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86: Andrea Schumacher - Strategies for Client Management
12/10/2016 Duración: 52minWelcome back! Our guest today has been in the interior design business for 17 years! Andrea Schumacher started her own eight-person firm, Andrea Schumacher Interior Design, including herself in Colorado in 1999. Andrea has experience in commercial and residential spaces and she has set design for television at Days of Our Lives and Columbia Pictures! She has a BA in interior design from the F.I.D.E.R. accredited Colorado State University and a certificate in Universal Design from the Graduate School of Design at Harvard University. Today she is going to share with us how she does things at Andrea Schumacher Interior Design and how she makes everything more efficient and successful and how you can too. Show Notes: She can have how many projects in the pipeline at one time? How are the positions broken down at Andrea Schumacher Interior Design? Did she work for anyone before she started her own firm? How was Andrea Schumacher Interior Design started? Explain how everything is broken down up front! What
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85: Heather Gillette & Mark Cutler- Introduce Designer Inc!
10/10/2016 Duración: 01h42sI am so pleased to have Mark Cutler and Heather Gillette with us on the show! The information that they are going to share today will maximize yours and your staff’s productivity in a way you previously could not imagine. Heather is a tech person and has been specialized in early tech startups for the past twenty years. She will explain that there are never enough resources, so you need to be creative and innovative to keep up with the amount of work. Heather founded and headed up several departments of YouTube. With little manpower, she and her team kept YouTube legal and clean while processing millions of videos and user communications every day. Heather wanted to bring this same thinking and make interior design more accessible. This is when their first company was born: NousDécor. Mark Cutler is an Australian-born interior designer. Mark is one of the Robb Report’s top 40 firms in the country and a leading proponent of interior design as a form of portraiture. He is formally the resident designer for A&
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84: Shauna Lynn Simon- How to Host a Successful Interior Design Consumer Event in Your Community
07/10/2016 Duración: 54minIn this episode, the first of a series of 3 shows, Shauna Lynn Simon, Owner/Founder of Beyond the Stage Homes and Styled, Listed, and Sold (SLS) Academy, talks about a strategy for connecting with your avatar (target clients/audience) on a personal level. She talks about the important steps, procedures, and pointers – the checklist to ensure the effectiveness of this strategy – holding workshops. It can be a powerful lead generation tool to build your brand and business. The success of the event could depend on how well you have prepared for it. Show Notes Choosing an engaging topic, and framing an attractive title Educational and specific topic would be an ideal choice of topic Choosing the right venue – inexpensive for a small audience, and a bigger venue or a showroom for a bigger audience, without sales pitching The key to selecting the right venue Content creation – valuable, informative, helpful What to give away as handouts Presentation techniques Inviting guest resource persons Secur
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83: Lauren Clement of Lauren Nicole Designs - An Interior Design Firm Built on Family and Teamwork
05/10/2016 Duración: 59minWe have our first request for an interview from a listener of the show! Lauren Clement comes from an interior design family! Her mother has had her business since Lauren was two and now Lauren has her own business, Lauren Nicole Designs. She is going to share with us how she runs her business and tell us about the people she has on her team. Show Notes: Who are her mentors? Who is on her team? When should you consider a new hire? What are Design 101 events? A WWII airplane hangar design? For the rest of the show notes, please visit our resource center: Window Works
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82: Deborah Rosenberg - Tailoring Your Interior Design Firm to Your Core Beliefs
03/10/2016 Duración: 51minFor the past 8 or 9 months, we have had designer after designer talk about something that they are passionate about and turn it into a guiding force to increase business in their design firm. But I have not met anyone who has a design that is cruelty and vegan free…until now. On the show today is Deborah Rosenberg, a writer, lecturer, and founder of DiMare Design in Miami Florida. DiMare is an interior design firm that promotes the use of vegan, organic materials. She will never use any materials that involve the harming of animals and she educates her clients, suppliers, and the entire industry about the advantages and benefits of cruelty-free/vegan design. She has incorporated her family values in her design business. Show notes: Why and how Deborah started focusing on this niche. How did this become a big part of her designs? What does vegan mean? The sweet reason why she is so passionate about using “humane interior design” Leather manufacturers skin dogs to produce dog leather? How long sh
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81: Power Talk Friday- Krista Coupar: Build Your Story and Your Brand
30/09/2016 Duración: 33minThanks for coming back to power talk Friday! We love our talks with Krista Coupar. She has our heads spinning a little bit with all of the information she has given us so far. Today is she is going to share with us her story and her brand. Show Notes: What is brand building supposed to be about? Remember the inspirations! What should the essence of your brand be? What is the reason figuring out what your brand is? Resources: www.couparconsultations.com Please visit our resource center: Window Works
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80: Asler Valero- Be Intentional- Design Your Business and Your Life
28/09/2016 Duración: 51minWindow Works features Asler Valero, a Venezuelan-American interior designer with projects in the Caribbean, South America, and Europe. Asler's work has been greatly influenced by Stephen Sills Associates and Uniford Design Studios with whom he had collaborated on residential and commercial projects around the world. Asler is also recognized as a color expert by paint companies around the country, several of which he serves as consultant to. Show Notes What are the design lessons Asler learned at Sills-Hunniford Dwellings The most important design element for Asler The purposes behind his choice of design elements The reasons behind his choice of color schemes The reason why he is very organized and precise His tips on learning His tips on the value of styling a room for photography The rest of the show notes are in our resource center: Window Works
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79: Anna Brockway- Co-Founder & President of Chairish
26/09/2016 Duración: 55minHave you heard of Chairish yet? If you haven’t yet I am so happy to introduce you to this brand and Anna Brockway: one of the founders of this brand! Listen in to Anna’s story of how she started her company only three and a half years ago and it already has 150000 items available on the site Show Notes: What is Chairish? Why did she start the business? What is the Chairish pink book? Is it a business or a feature? Research the market! What kind of special features does the Chairish site have? For the rest of the show notes, please visit our Resource Center-- Window Works
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78: Power Talk Friday: Vince & LuAnn Nigara - Work with the people you love and care for as they will also care for your business
23/09/2016 Duración: 48minIf you’re planning to set up a family business, this podcast will give you valuable insights to help make your business a phenomenal success. LuAnn presents the one big factor that has contributed to the success of the family business, Window Works. It’s the vital role played by her husband Vince. He’s the so-called “Systems Nazi” in the company and his role-- accounting, finance, and systems administration—keeps the business organized, efficient, and effective. The role of the family members is to provide a strong, effective teamwork. Everyone’s commitment (including their extended family of employees) is strong. The plans and goals keep the family together in pursuing their common goals. Vince is fully committed to the quality of customer service that Window Works delivers. He sets up the rules, everyone else’s role, as well as the interconnected systems for 1) monitoring the processes and results, and 2) motivating the team to aim for a higher level of progress and success. Window Works, as a family
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77: Katie Deedy- Founder of Grow House Grow- Inspiration, Guts, and Hard Work in Creating a Business
21/09/2016 Duración: 57minToday we have Katie Deedy with us! Katie is a textile designer which includes: wallpaper, tile, fabric and accessories. Her business, Grow House Grow, specializes in narrative-inspired pattern work. We are going to talk about how her business got started, what sort of things she learned along the way and how she got her name out there. Show Notes: How did her business start? What is her business? How does history impact her work? What advice would she give to someone starting out? Don’t be ashamed of the side job! How did she make herself known? How can you access her product? What other products has her work crossed over into? How did her work end up in a museum? For the rest of the show notes, please visit our resource center: http://windowworks-nj.com
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76: Shauna Lynn Simon- Home Staging is not Interior Design and Here’s Why
19/09/2016 Duración: 01h06minWelcome back to another episode of A Well Designed Business! Today we have Shauna Lynn Simon who is a fantastic home stager! Shauna is going to share with us how she steered her talents to home staging and why she decided on the home staging niche rather than interior design. Show Notes: How did she get into home staging? How did she reanalyze her situation when things did not take off the way she wanted? How did she figure out who her target client should be? Selling yourself vs selling a product What is the “wow” factor? What is in her client care packet? What are the differences between interior design and home staging? How do you tell someone their house is filthy? You can get the rest of the show notes from our resource center: Window Works
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75: Power Talk Friday - Marianne Cherico : What Would a CEO Do?
16/09/2016 Duración: 36minWelcome back to another power talk Friday! Today we have with us, Marianne Cherico! Marianne spent 27 years as a top producing realtor. She was a part of a two-person team that sold 100 houses per year! On top of her already impressive work in real estate, she started home staging in 2005. But then on top of home staging her most recent thing she has started and achieved is coaching. Coaching by Marianne helps us get unstuck, understand our limiting beliefs, and how to grow our business. Show Notes: Should you be all strategies? Who are you “being”? Why is mindset so important? It’s not woo woo! You have to be intentional! What would the CEO do? Get the rest of Marianne's valuable info from our resource center: Window Works
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74: Candice Olson - How To Be an Overnight Success in 25 Years
14/09/2016 Duración: 01h07minYou may have heard of a show called “Devine Design”, right? Well, today we have the star of Devine Design on the show! Candice Olson started out in commercial design and then worked her way into residential design and then into her tv shows. She is going to share her work experiences with us and her collaboration with Kravet Inc.! Show Notes: How did Candice become “Candice Olson”? When did she decide the show had to come to an end? Who is Chico? How did you get on the show? How does she decide to do another collection? What is the labor of work when doing a collection? Let’s talk window design collections! Get the rest of the show notes from our resource center.
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73: Kim Kuhteubl: Understand the Value of Your Creativity and How to Find Your True Tribe
12/09/2016 Duración: 01h23minKim Kuhteubl graces our show today. She is an award-winning film producer, author, actor, and member of the Producer's Guild of America. Since 1999, she has been producing stories and shows about interior design and real estate development in various media format such as print, television, and on digital platforms. She is the founder of Me by Design, a firm that specializes in branding and visibility for interior designers and the design trade. Me By Design is an idea boutique for the home goods /homeware industry. The business objectives include how to boost the brand value, visibility and audience engagement of boutique interior design firms and legacy design brands with a range of cross-platform, data-driven tools. Methods and techniques include digital storytelling, influencer, and social media marketing as well as bespoke video. Kim also serves on the Board of Advisors for Thrive GPO, a group purchasing organization and procurement service providing nonprofit organizations with access to better
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72: The Dream Business Coach, Jim Palmer
09/09/2016 Duración: 48minWe have a special treat today! We have Jim Palmer, “the dream business coach”! Jim is an author, marketing and business building expert and in-demand coach. He is going to be talking with us in particular about something that we all struggle with as business owners: How do we get more business? Show Notes: • How do you attract more clients? • What sort of things can entrepreneurs do to attract business? • What was his turning point? • What can you do get over your fears? • Don’t become an also! • Newsletter versus an email • What is the most important number to know? See the rest of the show notes at our resource center: http://windowworks-nj.com
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71: Ellen Fisher- Vice President of Academic Affairs and Dean of New York School of Interior Design
07/09/2016 Duración: 59minJust in time for school, we have Ellen Fisher, the dean of New York School of Interior Design! We are going to talk about the creating of designers and piggy-back off of the discussions from the past couple of weeks on how to make the experience for either an in college intern or a new graduate. Ellen Fisher has been with New York School of Interior Design since 1999, beginning her career at the College as a member of the faculty, and later becoming lower division area coordinator, associate vice president for academic affairs, and ultimately, vice president of academic affairs and dean in 2012. Fisher is a New York State certified interior designer, with graduate degrees in teaching with technology, and architectural studies. Read the full show notes at our resource center: Website http://windowworks-nj.com Please join our social media: Instagram Facebook Twitter
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70: Nick May, His Podcast The Chaise Lounge, His Business Tips and More!
05/09/2016 Duración: 55minNick May is with us today from The Chaise Lounge Podcast! Nick is the very first podcaster to devote the entire platform to the business of interior design. He is truly the trailblazer of our industry. He has been helping you with your business since 2014! Today we are going to learn more about the voice behind The Chaise Lounge. Show Notes: What is his business model? When did he start painting? When should you move more people in? Where is the marketing magic done? How did he get into podcasting? What two ways does his business work with designers? What kind of opportunities does his business offer? What is IDI? Go do Facebook live! Get the rest from our resource center: http://windowworks-nj.com
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69: Power Talk Friday: Stacey Brown Randall - Take Control Of Your Business - Employee Management
02/09/2016 Duración: 54minIt’s another power talk Friday! Today we have Stacey Brown Randall. She is a business growth acceleration specialist! Stacey’s mission is to help small businesses and solopreneours make more money and find more time. She is a certified productivity coach, an adjunct professor and she has her masters in organization communication. Today we are going to talk about the topic of taking control of your business. Show Notes: What three segments does Stacey’s business focus on? How does this power talk piggyback last power talk Friday? What is the four quad system? How do you get true freedom from your business? What is “identifying the bullseye”? Write your processes down!!! Find someone that can hold you accountable! You can read the rest of the show notes at our resource center: http://windowworks-nj.com