The P.t. Entrepreneur Podcast

Informações:

Sinopsis

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Episodios

  • Ep675 | An Introvert's Guide To Local Marketing

    11/01/2024 Duración: 13min

    In this podcast episode, Doc Danny shares strategies for introverted physical therapists to excel in local marketing and build a successful cash-based private practice. As an introvert herself, Danny understands the challenges and preferences of introverted individuals, who often thrive on deep connections rather than superficial networking. The key approach for introverts is to focus on building relationships with a select few individuals who align with their personality and views. These relationships can be with other health practitioners, coaches, athletes, or even gym owners who share similar interests. By connecting on a deeper level rather than just through treatment, introverted physical therapists can create a strong support network.    Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of

  • Ep674 | Why You Need Content Marketing In 2024

    09/01/2024 Duración: 27min

    In this episode of the podcast, Doc Danny explores the significance of content marketing for physical therapy clinics and local service-based businesses. Drawing from his own experience in building Athletes Potential over the last ten years, he shares valuable lessons learned. One of the key takeaways from the discussion is that content marketing involves providing valuable information to educate people without directly asking for anything in return. This content can take various forms such as written articles, videos, or audio recordings. Doc Danny emphasizes the importance of creating content that caters specifically to the target audience or patients, rather than other clinicians. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the

  • Ep673 | What To Do About Buyers Remorse

    04/01/2024 Duración: 12min

    In this podcast episode, Doc Danny discusses the common experience of buyer's remorse that often occurs when people make new investments or commitments that involve money, especially when investing in themselves through things like mentorship programs or business courses.  He provides the example of when he bought his first house at age 23 for $122,000, and how the night after moving in he couldn't sleep because he was overwhelmed with anxiety about the large debt commitment and worries that the housing market could crash, leaving them unable to sell the house or make payments. However, the house ended up being a good long-term investment and start for their family. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and joi

  • Ep672 | Do You Have A Job Or A Business

    02/01/2024 Duración: 50min

    In this podcast episode, Danny explores the difference between having a job and owning a business as a physical therapist. He introduces the "hit by a bus test," which challenges listeners to consider whether their business would continue generating income if they were suddenly unable to work. If not, they may have a job rather than a true business. Danny highlights the pros of a job/lifestyle business, including the potential to make good money (potentially 50% more than a clinic job), low overhead, ease of operation, and flexibility to take time off. However, he notes that there is a low income ceiling and limited scalability or potential for sale. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community!

  • Ep671 | The Not So Secret Marketing Technique I Learned

    28/12/2023 Duración: 10min

    In this podcast episode, Dr. Danny explores the significance of local events and education events in marketing a physical therapy or similar healthcare business. He begins by sharing his own experience at a sales and marketing conference, where he was surprised to learn that local events were considered the number one strategy for successful marketing in 2024. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

  • Ep670 | 4 Lessons Learned In 2023

    26/12/2023 Duración: 34min

    In this episode of the podcast, Doc Danny reflects on the lessons he learned in 2023 that can help us all improve our lives in 2024.  In summary, this episode provides valuable insights and lessons learned from Doc Danny's experiences in 2023. It encourages us to truly value our health knowledge, give our time generously, prioritize experiences over possessions, and approach our personal goals with the same level of organization as we do with our businesses. By implementing these lessons, we can all strive to make 2024 a year of growth, fulfillment, and success. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

  • Ep669 | Why Your Company Vision Is So Important

    21/12/2023 Duración: 11min

    In this podcast episode, Doc Danny discusses the importance of maintaining a strong company culture and reducing staff turnover for business owners. The key to achieving this is by casting a vision that is big enough for employees to see their own growth and goals within it. The episode emphasizes the significance of articulating a compelling long-term vision from the very beginning, even when starting out small. It is important for business owners to paint a picture of where the company is headed, such as developing multiple locations or specializing in a niche, in order to attract employees who can see the potential for growth and advancement. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! http

  • Ep668 | How To Start Your Cash-Based Practice In 2024

    19/12/2023 Duración: 38min

    In this episode, Doc Danny explores the significance of the 5 Day Challenge for physical therapists who aspire to establish their own practice. This challenge is designed to help clinicians become financially organized and build the confidence necessary to successfully transition into practice ownership. Overall, the 5 Day Challenge equips clinicians with the organization, confidence, and plan necessary to successfully transition into practice ownership. By addressing both financial and psychological barriers through a structured process, participants are well-positioned to take the next step of launching their own thriving practice. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.faceb

  • Ep667 | Should You Take Business Advice From Your Accountant

    14/12/2023 Duración: 12min

    In this podcast, the importance of hiring the right accounting professionals for your business is discussed. The two key roles highlighted are a bookkeeper and a Certified Public Accountant (CPA). The podcast emphasizes outsourcing the bookkeeping function as one of the first steps, as it can save businesses a significant amount of time and money. A bookkeeper can effectively categorize expenses and maintain well-organized financial records, which is crucial for accurate tax filing with a CPA.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

  • Ep666 | Where Paid Ads Fit In Your Marketing Plan With Jerred Moon

    12/12/2023 Duración: 01h01min

    In this episode of the podcast, Jerred Moon and Doc Danny delve into the world of paid advertising strategies, with a particular focus on Facebook and Instagram. Jerred generously offers a free mini-course to listeners, providing step-by-step guidance on setting up and testing various ad campaigns.  One of the key takeaways from their discussion is the importance of viewing paid ads as a tool for building relationships rather than solely for customer acquisition. Jerredd and Doc Danny emphasize that trust takes time to develop with potential clients. Testing different ad copy, offers, and images frequently is crucial to identify what resonates best in the local market. They mention that artificial intelligence tools can be incredibly helpful in generating variations quickly. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do

  • Ep665 | Trash, Product Market Fit and Diwali

    07/12/2023 Duración: 15min

    In this episode of the podcast, Doc Danny shares the inspiring story of his son Jack and his journey to find a successful business idea. Jack tried various ideas like a yard sale and selling water, but they didn't go as planned. However, he didn't give up and eventually came up with the brilliant concept of "Trash Tacklers." Overall, this episode serves as a great reminder that success often comes after multiple failures. It's important to embrace failure as an opportunity for growth and to never give up on our dreams. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

  • Ep664 | Here's What You Need To Sell Your Clinic

    05/12/2023 Duración: 45min

    In this podcast episode, Doc Danny shares a fascinating case study of a physical therapy client's practice that was successfully sold for a higher-than-expected multiple. The client initially approached Danny with a busy practice that needed to expand and become more systematized. Over a period of three years, they worked together to achieve significant growth and prepare the practice for sale. Overall, the podcast episode highlights the key takeaways from this case study, including the importance of building recurring revenue streams, marketing independence, consistent growth patterns, strong systems and data management, and financial transparency. These factors combined to position the practice for a successful exit, allowing the owner to step away from daily operations profitably. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a fr

  • Ep663 | Be Careful With This Key Business Relationship

    30/11/2023 Duración: 12min

    In this podcast episode, Dr. Danny discusses the topic of managing relationships when subleasing office space as a new physical therapist entrepreneur. He highlights that many physical therapists begin their careers by being mobile or subleasing space in a gym or clinic. While being mobile has its advantages in terms of low overhead costs, it can prove to be challenging to scale the business and time-consuming when it comes to traveling between patients. Subleasing, on the other hand, is a more popular option that allows therapists access to gym equipment at a relatively low monthly cost, typically ranging from $1,500 to $2,000. Doc Danny emphasizes that when subleasing as a new physical therapist, the owner's character and mindset are more important than the location or price. Entrepreneurs should seek someone with integrity, a growth mindset, and a positive reputation through references. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.phys

  • Ep662 | All Things Physical Therapy With Shante Cofield

    28/11/2023 Duración: 01h44min

    In this episode of the podcast, Doc Danny and Shante dive into the challenges that many physical therapists face when they want to transition away from direct patient care and explore other areas of the profession. They touch upon the physical and mental demands that often lead to burnout, and how reimbursement rates may not match the value of care provided. However, they caution against making hasty decisions and encourage PTs to identify the specific aspects they dislike about their current role or workplace before making any changes. They emphasize that small changes can sometimes improve the situation. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneu

  • Ep661 | Have A Baby Or Teach A Workshop

    23/11/2023 Duración: 13min

    In this podcast, Danny shares a story about one of his PT coaching clients who is a business owner. Two days before she was due to give birth, both of her staff members had emergencies come up that prevented them from running an injury screening workshop that the clinic had been working to develop with a local gym for over a year.  Though actively in labor with contractions, she decided she had to run the workshop herself to maintain the important relationship with the gym and potential client base. She took a shower, went to the workshop, and successfully ran the entire event alone. As a result, over half the attendees became new patients. She then had her baby two days later. Danny uses this story to illustrate the difference between being an employee and a business owner. As an owner, you have to be willing to sacrifice and go above and beyond for your business. In the early days especially, you'll have to say no to social plans and work long nights and weekends. You'll face stress, risk, potential failur

  • Ep660 | Essential KPIs Your Cash-Based Practices Need To Track

    21/11/2023 Duración: 40min

    In this episode, we delve into the world of physical therapy business ownership and explore the key performance indicators (KPIs) that should be tracked to ensure the success and growth of your practice. Danny provides valuable insights into the most important KPIs that every physical therapy business owner should be monitoring.  Enjoy! Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

  • Ep659 | How To Stay Motivated

    16/11/2023 Duración: 13min

    In this podcast episode, Doc Danny explores the topic of staying motivated, particularly for business owners and entrepreneurs. He emphasizes that maintaining motivation can be a challenging task, regardless of the specific goal, whether it's related to education, health, relationships, or any other aspect of life. Throughout the episode, Doc Danny emphasizes the power of reading success stories and knowing that they are making a difference in the battle against the "bad guys." He advises those who are struggling with motivation to define a clear mission that is personally significant and to identify a rival or adversary to surpass. By focusing on helping others and embracing challenging goals and competition, individuals can sustain their motivation and persevere through difficulties, avoiding the feeling of being stagnant and losing ground. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podca

  • Ep658 | What I Learned At The Inc 5000 Gala

    14/11/2023 Duración: 35min

    In this podcast episode, Doc Danny reflects on his experience attending the Inc. 5000 Gala for the second consecutive year after his company, PT Biz, made the prestigious Inc. 5000 list of fastest-growing private companies. The Inc. 5000 list recognizes the top 5000 private US companies with the highest revenue growth over the past three years, and PT Biz's inclusion is a testament to their success. Making the Inc. 5000 list twice has added credibility to PT Biz, as they are the only company in their industry to achieve this feat. Doc Danny takes pride in the fact that PT Biz has helped their clients see over 65,000 new patients annually, although he admits that he sometimes misses direct patient care. In conclusion, Doc Danny shares key lessons from his experience, which include focusing on helping others, building a great team with shared values, celebrating wins, and constantly working on maintaining a balanced life outside of work. These insights provide valuable advice for entrepreneurs and anyone striv

  • Ep657 | The Importance Of A Three Step Process

    09/11/2023 Duración: 11min

    In this episode of our podcast, Doc Danny delves into the crucial aspect of simplifying how physical therapists communicate with their patients. As healthcare providers, physical therapists often find themselves unintentionally overcomplicating explanations when discussing treatments with their patients. We explore how this tendency to delve into pain science and musculoskeletal systems can cause confusion and deter patients from seeking the help they need.  Doc Danny proposes a game-changing solution: condensing the explanation into three clear and concise points.  Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

  • Ep656 | Developing An Abundance Mindset

    07/11/2023 Duración: 49min

    In this thought-provoking podcast episode, we dive deep into the fascinating concepts of fixed mindset versus growth mindset. We shed light on how having a fixed mindset can inadvertently restrict opportunities and create a sense of scarcity, while adopting a growth mindset can unlock abundance and open doors to new possibilities. Throughout the episode, we unravel concrete examples of how a fixed mindset can manifest itself in our lives. From feeling the need to compete with similar businesses to believing that our family's genetic makeup predisposes us to certain health issues, these fixed thinking patterns can hold us back. We also explore the personal journey of renowned artist Alicia Keys, who faced her own struggles with a scarcity mindset early on in her career.  Enjoy! Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply   Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to

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