NBDA: Bicycle Retail Radio

Send us a textThis episode’s guest is Ryan Zagata, President at Brooklyn Bicycle Company. Brooklyn Bicycle Company is a bicycle company based in Brooklyn, New York, that was founded in 2011. Brooklyn Bicycle Company originated from the desire to provide people with bicycles to explore their neighborhoods and engage with their communities. The company itself, deeply immersed in its community, designs bikes to celebrate their own neighborhood; multicultural, economically diverse, topographically dynamic, and remarkably collaborative. Ryan and his team are on a mission to make purchasing a product a human experience. Not just providing their customers with bicycles but providing a series of positive experiences from the first interaction to new bike day. Working with retailers, Ryan and his team deliver on that promise day in and day out.  CNN named the Brooklyn Cruiser one of "the coolest commutes on two wheels", and the bicycles have been showcased as fashionable options in publications such as Vogue

Send us a textStaffing, Recruitment, and the Hiring Process- Part 2Support the show

Send us a textThis episode’s guest is Mark Purdy, referred to as a Sensei in the Art of Bicycle Maintenance. His impressive background runs over 35 years in the bicycle industry at all levels from manufacturing to small-town mom & pop shops to multi-store chains and high-end boutiques.  He’s been a race mechanic for US Amateur & Conti teams and an entrepreneur himself running a retail service course in NYC called Ifixbyx.  His knowledge, know-how, and everyday whit come through in every conversation. Listen in as we talk with Mark about his insight and ability to look past the moment to see so much more, his background, mechanics at retail level, the future of the industry, and so much more. Lots of nuggets in this one. Support the show

Send us a textStaffing, Recruitment, and the Hiring Process - Part 1Support the show

Send us a textThis episode’s guests are from Biloxi Bicycle Works in Biloxi, Mississippi. Co-owners Daniel Wijdenes and Bart Luther are turning heads as they drive cycling into the local community of Biloxi. Biloxi Bicycle Works opened around the same time the pandemic started shutting down businesses in America. The business promotes the benefits of daily exercise and welcomes all to the store to expand their knowledge surrounding their own physical fitness and what the Gulf Coast has to offer. Focused on biking, running, and swimming, Daniel and Bart are embracing the true impact a local shop can have on a community by working with Coastal Mississippi’s tourism, providing opportunities and guidance for physical fitness. Listen in as we get to know the team, the store, and how they enjoy helping others experience the great outdoors and improve their health and well-being. Support the show

Send us a textCustomer Science Support the show

Send us a textThis episode’s guests are Gordon Wadsworth, Customer Experience Manager and Sparky Moir, Customer Orders Manager at BikeFlights. BikeFlights, started in 2009, is an easy-to-use bicycle shipping service and a supplier of easy-to-pack bike shipping boxes. Offering low costs, excellent service, and on-time delivery with every shipment, BikeFlights serves individuals, bike shops, events, and cycling industry businesses. Both Gordon and Sparky play essential roles in leading the BikeFlights Customer Support Team, which serves bikes shops and individuals using BikeFlights. They're also both great bike riders, too! Listen in as we get to know BikeFlights as a company, why they guarantee that BikeFlights is the best way to ship your bike, and finally they will offer up some pro tips for retailers and cyclists alike. Support the show

Send us a textSix Keys to Successfully Sell EbikesSupport the show

Send us a textThis episode’s guest is Lance Camisasca, Bike Show Director at the Big Gear Show. A second-time guest on the podcast, Lance has served in the trade show industry for over 20 years. Lance is an experienced event creator and director who is globally acclaimed for hosting productive and purposeful gatherings whose blueprints are proven to be years ahead of their time, and the NBDA team has been thrilled to work alongside him and his team preparing for the must-attend industry trade show, the Big Gear Show 2022. Today we are going to dive into the origins of the Big Gear Show, highlights from 2021, all to expect for 2022, and conclude in a call-to-action for retailers and brands at large - come play with us! 2021 Big Gear Show Re-Cap: https://nbda.com/celebrating-the-magic-of-the-big-gear-show/ Support the show

Send us a textRetail Selling Techniques.Support the show

Send us a textThis episode’s guest is Neal Norton, owner of The Bikery in St Petersburg, Florida. The Bikery is a laid-back haunt for coffee, espresso, and pastries, plus a shop selling bicycles, gear, and accessories. The shop opened in 2016 after the idea came to Neal’s son Taylor when he was checking out bike shops online and noticed an awesome shop located in Berlin, Germany that bought and sold vintage racing bikes as well as running a neat little coffee shop.  Neal was into the craft coffee movement that was just gaining steam in the Tampa Bay area.  Taylor knows bikes and Dad loves coffee, so the idea for The Bikery was born. Listen in as we talk about the unique features of The Bikery, how the shop works with their employees, focusing on service shop efficiency, and the future of retail. References: https://stevenpdennis.com/remarkable-retail/, https://www.retailprophet.com/books/Support the show

Send us a textWebsite Navigation Best PracticesSupport the show

Send us a textThis episode’s guests are Monica Garrison, Black Girls Do Bike (BGDB) founder, and Chicago Chapter Shero, Celeste Adams. With over 100 chapters in the US, BGDB is a nonprofit growing and supporting a community of women of color who share a passion for cycling.  They strive to establish a comfortable place where female cyclists can support, advise, organize rides, and promote skill-sharing. By sharing positive images of ladies and their bikes, they affirm that black girls do bike! BGDB also encourages bike advocacy, education, volunteerism, and safety in all communities and worldwide.Guest Host Sheri Rosenbaum, columnist, and Blogger at Sunflower and Pedals, will be chatting with Monica and Celeste. Topics include BGDB’s new partnership with Zwift, ideas on how shop owners can make women of color feel more invited, and the need for the cycling industry to offer extended sizing. We also discuss the challenges of proper helmet fit for black cyclists with natural hair, dreadlocks, or an afro. Helmet

Send us a textHow to Increase Your Store’s Average Transaction ValueSupport the show

Send us a textThis episode’s guests are from the transformative nonprofit organization Trips for Kids. Joining us is Amy Carver, Director of Community and Development and RJ Heckelman, Director of Partnerships and Resources. Both Amy and RJ have been putting passion, energy, and resources into developmental programming at Trips for Kids. Trips for Kids is a nonprofit that provides meaningful cycling programs that inspire children to achieve their highest potential. Since 1988, they have been providing transformative cycling experiences through a network of members that promote healthy, recreational lifestyles, environmental awareness, and personal empowerment for young people of all communities, especially those most in need. The NBDA is a proud community partner of their work. Listen in and learn more about Trips for Kids, current and new programming, and how you as a retailer can and should get involved. Save the Earth, Ride a Bike CampaignSupport the show

Send us a textLeverage your POS DataSupport the show

Send us a textThis episode’s guest is Matt Lyon. Matt is the President and CEO of HydraPak. He’s worked in the outdoor industry for decades and serves as the Board Chair of the California Outdoor Recreation Partnership. In 2018, Polar Bottle, a US-made Colorado based company, joined HydraPak, forming a partnership between two industry leaders and creating new ways to live out the Polar Bottle message. Focused on the bike market and growth and being a cyclist himself, Matt has refined the Polar Bottle line, expanded the US facility, and focused on custom bottles, quick turnaround, and retailer flexibility. In this conversation we will dive into the history of the two companies, the US expansion, Polar Bottle brand, state of the industry, and future plans. Support the show

Send us a textKey Performance IndicatorsSupport the show

Send us a textThis episode’s guest is Bryan Hance, co-founder of Bike Index, a 501(c)(3) nonprofit with a universal bike registration service. Their database is used and searched by individuals, bike shops, law enforcement, and other apps giving everyone the ability to register and recover bicycles. Bryan created StolenBicycleRegistry.com in 2004 because he had way too many bikes stolen - and he realized chasing and recovering stolen bikes was really fun. He works in cyber security and applies OSINT (Open Source Intelligence) methods and processes to chasing bike thieves.This episode is hosted by guest host Sheri Rosenbaum, columnist and blogger at Sunflower and Pedals. Sheri will be chatting with Bryan on the hot topic of bike shop break-ins and thefts, why shops are being targeted, how they discovered stolen bikes in Mexico, and other timely issues.Support the show

Send us a textBike Boom 2022? Support the show