I Love Marketing With Joe Polish And Dean Jackson

Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dr. Robert Cialdini in this episode: What one of the richest men in the world said is the purpose of building personal wealth Dr. Robert Cialdini shares some of the latest, most interesting research on persuasion and influence The keys that make someone an ethical influencer (PLUS: One of the best ways to influence almost anyone…) How to deal with being scared or the fear of rejection when it comes to connecting and influence Dr. Cialdini shares some of the best ways to protect yourself against manipulation and unethical influences The best way to influence skeptical people and prospects... Having a 47 years of a relations

Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Kara in this episode: Kara reveals her Entrepreneurial journey of growing one of the most successful brands in a HIGHLY competitive space The health reasons why Kara started Hint Water (PLUS: What Kara ended up realizing about the big consumer industries) The difference you NEED TO KNOW ABOUT between “healthy perception” and “healthy reality” to PROTECT your health Training Your Brain To Be Addicted: How “Diet”, “Vitamin”, and “low fat” are Degrading peoples’ Health Worldwide What Kara learned about success, mindset, and culture while worki

Patty McCord, former Chief Talent Officer at Netflix, shares insights on building high-performance teams and cultivating a strong company culture. Drawing from her transformative experiences at Netflix, Patty offers practical advice for hiring the right talent and managing team dynamics. Tune in for actionable tips to elevate your business and leadership approach. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Patty in this episode: How to create a great company that is a great place to be from and that is "resume-worthy" Why you want to seek "A Players" for EVERY role in your company (How to create an amazing team) Know exactly who to hire by looking at the problems you need to solve with your current team Why the first 100 people you hire as a start-up eventually lead to problems of scale When It's Time To Say Goodbye: Why team members don't work out and wh

At nearly 92, Harvey shares timeless wisdom on relationship building, effective sales strategies, and the importance of continuous learning. Discover the power of the Mackay 66, how to perfect your practice and invaluable insights from one of the most respected voices in business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Harvey and Joe in this episode: Learn the secrets behind the Mackay 66 and how it can transform your sales strategy. Discover why perfect practice is essential and how to apply it to your business. Understand the importance of continuous learning and how to stay ahead in your industry. Harvey’s advice on why you should surround yourself with successful, positive people. Gain insights on building lasting relationships and the power of genuinely caring about your Clients. How volunteering and giving back can not only help others but also

Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn in this episode: What the top former FBI hostage negotiator says is the master secret to winning any negotiation A unique way to use behavior to create lasting change when almost nothing else seems to work What the world's greatest social psychologist and "godfather of influence" says is the most important key to influence and persuasion B.J. Fogg's three-part behavioral model that can help you more easily navigate any difficult circumstance or situation The right (and WRONG) ways to use the tools of influence, persuasion, negot

Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Cameron in this episode: The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap The importance of aligning titles, roles, and compensation for executive success How a skilled COO can transform your business vision into reality Identifying  the right candidate and the importance of successfully onboarding a COO Understanding the diverse roles and contributions of different COO archetypes Seamless Integration - how to bring a COO into your company wi

The power of hyper-personalizing your marketing in a way that works in good and bad times. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Draye Redfern in this episode: How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to protect your downside AND what you should do going forward How your marketing needs to change during a recession to attract and convert prospects Draye shows you how to mitigate the downside and optimize the upside during a recession"

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Simon Bowen and Joe Polish in this episode: 3 element of your company's Genius and how it can impact your bottom line How to connect with your customers at a profound level to drive more sales The secret to selling more with visual models and unique communications What people are REALLY buying from you (PLUS: Three things they WANT most) Simon talks about how he communicates complex ideas simply and effectively The consequences of a product or service that doesn't work (and how to fix it) Why context is key when it comes to sales conversations and getting results What the #1 responsibility and focus of any successful business ought to be The limitations (and possibilities)

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs. Here’s a glance at what you’ll learn from Tommy Mello and Joe Polish in this episode: How Joe turned his life around from addiction and made his entrepreneurial fantasy come true What Joe did with his carpet cleaning business that made him stand out from everybody else One of the most instrumental conversations Joe had that changed the trajectory of his business The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success Why there's no relationship between "being good" and getting paid (and what to do about this) Secrets of education-based marketing, relationship marketing, and direct response marketing Why any problem in the world can be solved with the right sales letter (and how to write it) How "bad news" in the world could be the best piece of "good news" for you

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Ron in this episode: The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time Ron shares one of the most important things we tend to skip over in relationships and in business How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit What Ron learned about grocery stores after working with famous actors and producers in Hollywood Secrets to effective positioning, offers, marketing, infomercials, commercials and much more One exercise to help you get to k

Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Tommy in this episode: How Tommy builds and grows companies using the right training and focusing on purpose Tommy's vision and strategy for building the largest home service company in the world The right way to use body language and enthusiasm to sell more products and services What Tommy did right (and wrong) when he started his business that you can learn from Tommy shares the wealth creating difference between making money and managing money Elevate: How to make sure your clients, suppliers, and Team members are all winning Why Tommy loves Joe's book "What's I

Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind. Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Mark, and Joe in this episode: The difference between "Advertising" and "Marketing" (PLUS: Overcoming the #1 fear people have) How to sell more products to more people for more money and get better advertising outcomes The power of the Unconscious Mind AND why hypnotherapy and advertising and actually the same thing One word to NEVER use in

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Nic in this episode: What "Bumpers" are AND how to avoid bad things while aligning your values and behaviors What to do if you still feel like you're not getting enough done or enjoying the "grind" Secrets to increasing your power over outcomes, creating reliability, and driving up certainty Why "Solvable Problems" help you determine where to direct resources and what you should do How to discover your non-negotiables and why they help you with your resource allocation A way to transform how you approach each day that increases your enjoyment and effectiveness

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education.  As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses.  Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before.  If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Russ, Joe, and Dean in this episode: The top I Love Marketing tools any Entrepreneur can use to scale their business right now. What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more! Becoming 5% better in all areas of your life and applying what you learn to get results Why marketing and influence are important skills for helping people and becoming happier Dean shares the 9-word email

The importance of selecting the right leads to generate, and targeting a specific market. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll Discover from Dean and Joe in this episode: Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now Selecting and converting the RIGHT leads Selecting vs. Being Selected Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back) How Proctor and Gamble targets and segments their market Narrowing and getting specific on a target audience and getting repeat business The definition of marketing and what to do to be more effective at it  Invitation to the upcoming I Love Marketing Meetup  

In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business.  She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Brooke in this episode: How Brooke started her Life Coach School and turned it into a $40 million a year business Brooke shares what it takes to achieve your dreams and the obstacles you must overcome The thoughts that make us feel unworthy, frustrated, or anxious and how to change them How Brooke sets goals in her life (and why talking to yourself is a great thing to do!) The most important actions you can take to make your biggest dreams come true What Brooke personally does in her own life when things get hectic and overwhelmi

Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying "I'm a Member of."  Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Scott in this episode: A method for effectively on-boarding paying Clients into your membership so they refer others How to supercharge the growth of your membership without wasting a lot of time or money The secret to scaling your membership numbers with the exact long-term Members you want One strategy you can use to attract Prospects and more easily increase your membership 3 simple questions

How to sell more and make an impact with your business by leveraging YouTube. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Evan in this episode: The importance of using education-at-scale and hooks to build trust with Prospects One of the best (and simplest) videos you can record to be seen as an authority What to do if recording videos is nerve-racking, stressful, hard, or scary for you A fun, easy, engaging way to record a month’s worth of content in a single afternoon How to turn one long-form YouTube video into content on every social media platform

Unique marketing methods Cindy Cashman utilized the make “Everything Men Know About Women” a viral sensation. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Cindy in this episode: Cindy shares the origin story behind “Everything Men Know About Women: 30th Anniversary Edition” How to make your best ideas happen even if you’re scared, uncertain, or overwhelmed The mental game of failure and rejection and how curiosity is key for achieving success How Cindy cultivated an E.L.F. (Easy, Lucrative, and Fun!) life for herself and you can too! Dr. Ong reveals the common fears patients have and the biggest obstacles she helps patients overcome The power of “Active Listening” that helps patients feel seen, felt, heard, understood, and a part of the conversation Why failing your way to success with TESTING could be one of the most important secrets to success

Nick shares the keys to productivity (PLUS: How to save an extra day every week!) If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Nick in this episode: Fix Your Broken Sink: How to operationally balance the short-term and the long-term One of the biggest mistakes Entrepreneurs make with their time (and how to fix it) How leaders can remove the obstacles in their Teams' way so they can do better work Better ways to find where information is stored so Teams can avoid “Scavenger Hunts” The C.P.R. Framework: How to have happier employees, greater output, and less stress Three methods for increasing your capacity (and why the third method often works best) The cost of ineffective meetings AND proven techniques for having better meetings Build a high-performance team operating at maximal efficiency with minimal burn-out Nick gives his thoughts on AI and how it wi