The Tom Ferry Podcast Experience

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not.   In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any role. They’ll cover the places to run ads, the messaging to attract top talent, how to write great ads, and creating a flywheel that amplifies your business from all angles.    These are the real estate recruiting strategies guaranteed to make an impact on your business, direct from the best in the field, so quit wasting time and watch or listen now!   

What are the real estate halftime adjustments you’re going to make as we head into Q3?  The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show.  I’m asking you important questions that will help you get to the root of what’s working and what’s not. After that, we’ll take a look at some insights from TomAI that show what some of our best clients are doing to win in their markets right now.  Watch or listen now and get started making your real estate halftime adjustments today.  In this episode, I discuss… 2:00 – What worked/didn’t? 4:00 – Priority adjustments 8:10 – Stop rolling the dice 10:20 – TomAI insights 13:54 – Tech enabled operations

How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience?    In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative.    We’ll cover mortgage rates, inventory, the most important factors affecting real estate today, and break down a housing market forecast that will put everything in perspective.    This is not an episode to miss. Watch it now and become the knowledge broker that consumers need today. 

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers.    In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent.    This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now!    Once you check out the episode, you can check out the slides that David mentions by clicking here.    In this episode, they discuss… 0:00 – Intro 2:50 – Important market conversations 7:25 – Determining needs 9:30 – Inventory is growing 11:45 – Watch the traction 12:50 – Mortgage rates 16:20 – Price conversations

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted.    When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets.    In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now!    In this episode, I discuss… 0:00 – Summer adjustments  0:55 – Increase personalization in follow-up  4:02 – Education-based marketing 5:13 – Community Events

In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday. 

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.    First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now.    Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!   In this episode, Jason discusses… 0:00 –  News and Updates 10:30 – Videos for Buyers Agents 13:48 – Homebuyer hacks 15:48 – Property preview 18:10 – Instagram as matchmaker 20:30 – Area comparison guide  

How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.   In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.    Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now!    And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.    Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.    He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it.    And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now!    On top of that, Jason’s full AI course, AI Marketing Academy, has a new

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday. 

Your buyer strategies need an update.    The NAR settlement agreement has gotten preliminary approval and rules are set to change in July, but that’s just one of the new challenges you face.    Right now, it’s critical to use new buyer strategies to handle consumer perceptions, increasing competition, and a confusing market.   In this episode of the Tom Ferry Podcast Experience, I’m talking with expert coaches Janet Miller and Tausha Fournier about the buyer strategies that agents need to start implementing TODAY to protect themselves and start driving more business before the summer.    Listen now. 

Buyer agency has never been more important.    Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.    In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.    Watch or listen now.   In this episode, they discuss… 0:00 – Fixing buyer agency perception  4:08 – What matters to consumers 9:16 – Questioning value 12:00 – Setting better expectations 16:25 – Tell the right story 22:50 – Revealing statistics 26:30 – The best script is the truth  31:00 – Lead the pack

Your buyer presentation has NEVER been more important.    With the NAR settlement come new rules and challenges that require preparation and nuance on an entirely different level. But it doesn’t have to be difficult.   In this episode of the Tom Ferry Show, I’m talking with coach Paul Sanford about the new buyer presentation strategies for winning trust, staying protected, and earning the signed contract.    You MUST update your buyer presentation before June, and not just because it’s the law. This is one of the best places to start, so watch right now!  

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

If you’re looking for real estate TikTok tactics, an open house game-plan, or the tech news that’s going to take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode into three sections: News & Updates, a Practical Strategy, and a Short Interview. This week, he’s talking with Zachary Foust about the knock-out real estate TikTok videos he’s using to draw an audience and spark conversations. Zach is one of the most unique and informative TikTok creators out there and his insights will blow your mind.  Watch the episode, and then be sure to check out the real estate TikTok videos they reference in the links below: Gen Z & Millennial Buyers 10 Minute Personal Story Stop Buying a Home Video   In this episode, you’ll hear about… 0:00 – News & Updates 6:00 – Tips & Tactics 10:30 – Interview with Zachary Foust

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon, you’re going to be embarrassed by the time July rolls around. For this episode of the Tom Ferry Show, I’m sharing the entire recording of my recent webinar which attracted tens of thousands of agents from across the country, “Embracing Change Pt. 2: The Listing Side of the NAR Settlement.” In addition to my own thoughts and strategies, you’ll also hear from industry thought leaders, Lisa Chinatti, Jamie McMartin, Jack Miller, Jimmy Mackin, and Byron Lazine. These are some of the most successful and most informed minds working in real estate today, and they’re opening up their entire playbooks on how to adapt your listing strategies in light of the NAR Settlement.  This is a big deal, and I’m sharing it to help agents everywhere protect themselves and start serving more c

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.    In this episode of This Week in Marketing, Jason Pantana gives you a step-by-step process for converting your email list into listings using simple but effective campaigns. You’ll learn the campaigns to run, the content to add, and how to minimize your opt-out rate.    If you're really serious about turning your email list into listings, watch or listen right here.   In this episode, we discuss… 0:00 – Email alchemy  2:25 – How Matt Curtis does it 5:00 – Two emails a week 6:28 – Weekly Real Estate Roundup  8:40 – Seller-focused content  11:20 – Monday CTAs 13:30 – Content strategy 

What exactly are viral listing strategies? Imagine if there were ten plays you could run which would allow you to consistently leverage one listing into two more listings and three buyers.  Would you be interested in that? I thought so. In this episode of the Tom Ferry Show, I’ll show you 10 viral listing strategies that will help you break through all the challenges in the market, including the lack of inventory, and start multiplying your transactions. If you’re looking for plays to help you win trust and generate business after the NAR settlement, these viral listing strategies are what you’ve been looking for, so watch or listen now! In this episode, we’ll discuss… 0:00 – The NAR effect 2:30 – The perfect email 4:10 – Convert email to video 6:00 – Mega Open Houses 7:45 – Landing pages for every listings 9:55 – Home selling seminar 12:15 – A brand new postcard 15:20 – Listingleads.com 18:00 – Share your results

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.