Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue Episode #279 Andrew McGuinness is the CEO of Ellipsis Entertainment and founder of the BMB and Seven Dials PR agency. Through DotDotDot London, part of Ellipsis, Andrew partnered with a couple of agencies to create an innovative and provocative entertainment experience in the heart of Clerkenwell London. It's an immersive multi-reality 60-minute experience that is well worth the visit. In this conversation, we look behind the scenes at the making of the experience, the challenges and surprises as well as the future plans. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #278 Peter McCormack is one of the pioneers in bitcoin and cryptocurrencies. Having literally fallen into the space, Peter is an experienced cryptocurrency trader, miner, blogger, podcaster and advisor, cruising the world and advocating cryptocurrencies. In this podcast, we discuss the world of cryptocurrencies, why you might want to get involved, how companies could or should be viewing the bitcoin/cryptocurrency/blockchain opportunities and risks, the investment opportunities for individuals, the problem with Ethereum as well as a host of great resources to learn more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #277 Kelly Hungerford is a digital marketing and marketing operations expert, based in Switzerland, and helping small and mid-sized enterprises and brands on their digital transformation initiatives. In this podcast, we discuss some of the differences between marketing in Europe versus the US, the state of the business in marketing technology, how to establish a genuine purpose in enterprise as well as how to build community. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #276 Will Donovan is founder and CEO of the non-profit Curtis Leadership Foundation, helping to prepare future leaders and innovators to embody their values, build trust, harness their inspirations and launch future-proof careers. He's also founder and CEO of Atmos Digital, helping to deliver XR or "Extra Reality" services to companies leveraging the IoT. Will is extremely passionate and visionary. We discuss his Atmos XR venture and vision, some fascinating use cases and well as how companies should be/could be looking at IoT. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #275 Tom Goodwin is a repeat guest on the show, last one was back in 2015. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. He's an industry provocateur and is massively followed on LinkedIn, contributing frequently to titles such as the Guardian, TechCrunch, Forbes, Wired, British GQ, Advertising Age and the World Economic Forum. In this podcast, we look at the key ingredients for driving change, how brands and organisations need to adapt to survive including the need for a rehumanisation of business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #274 Seth Godin is an author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this conversation we dig into transformation. How to make change happen, the keys to making a long-term strategy work, the weirdness in the marketplace, GDPR and permission marketing as well as his AltMBA executive MBA startup and podcasting. A full, punchy and informative interview. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #273 Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with influencers, as well as the discovery of an interesting platform for publishing your book. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #272 Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it's about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we look at how to make that alignment happen, what are some of the keys to making empathic values-based storytelling as well as the challenge of cutting through the noise with content distribution. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #271 Rob McCargow is the Artificial Intelligence programme leader at PWC and is a renowned speaker and thought leader on artificial intelligence. He's mission-led and has been leading the debate about how AI can do good for the world. In this conversation, Rob and I look at the opportunities for AI in business, why and how businesses should onboard the technology, the need for ethics and data governance, the place for AI in digital transformation, the minefield of legislation and much more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #270 Monique Rhodes is a singer, songwriter and producer born in New Zealand. She has toured the world performing and composing music. Monique has produced two platinum selling albums in New Zealand, toured Europe twice with Chuck Berry and collaborated on music projects with some of the most well known inspirational teachers in the world including the Dalai Lama. Monique also founded the 10-Minute Mind, a truly wonderful online guided mindfulness programme. I consider her mission meaningful entrepreneurialism. In this interview, recorded at SXSW, Monique shares with us the inspiration and motivation for her work, not only what makes the 10 minute mind work so well, but her driving purpose. A marvelously inspiring person. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwis

Minter Dialogue Episode #269 Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the AOL Newsroom. He is best known for founding Help a Reporter Out (HARO) in 2008, a precious resource for journalists that was acquired by Cision in 2010. In this conversation, we talk about marketing, the use of technology to promote your brand, the role of influencers, storytelling and data to drive your marketing. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #268 Jeremy Waite is author, evangelist for Watson & Global Leader of CMO Programs at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the key trends in AI, how companies can best use AI to fit their strategy, the use of AI in storytelling and much more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #267 Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO of Allied Irish Banks and Head of EMEA, Global Transaction Banking for RBS and ABN AMRO) is an entrepreneur and pioneer on a mission. This podcast comes hot on the heels of Starling having just won "Best British Bank" and "Best Current Account" at the @BritBankAwards. In this podcast, we discuss Anne's journey, the challenges of being a challenger, her biggest surprises, her blueprint for success, open banking, fintech and much more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://w

Minter Dialogue Episode #266 Before founding Innovation 4.0 with Will Donovan, Justin Insalaco spent nearly ten years as a police officer. With Justin's verve and need to provide impact, he created on his own a mobile app to help officers do their job better on their beat. Just like in business, there are many challenges in transforming the way things are done. Justin takes us through that journey and then talks about his exciting initiatives at Innovation 4.0 where he is helping people to futureproof their careers. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #265 Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the Type A Communications consultancy and is Chair of the Board of Advisors for Business-to-Business for the Association of National Advertisers (ANA). In this conversation, we discuss the challenges of making content marketing and brand come alive within organisations, the gap between promise makers and promise keepers, as well as some keen insights on how to improve brand storytelling and bring empathy into the workplace. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the

Minter Dialogue Episode #264 Nichol Bradford is CEO and founder of the Willow Group, leading in personal transformation and well-being. She's also Executive Director and co-founder of The Transformative Technology Lab at Sofia University Palo Alto, the world's first transpersonal university. In this far reaching conversation, we discuss the transformative powers and potential of tech and games, whether tech is the problem or the solution to our problems, tech etiquette and more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #263 Julie Jensen Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering "meaning-centred design and innovation." In this conversation, we look at how design can be a far more strategic component of your brand and business. We look at some important questions: What is meaning? How to craft meaning-centred design? The intersection of culture, brand and meaning. Can we (human beings) create a shared language with computers that understands the implicit and unspoken elements? A lot of great insights. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #262 Kerry O'Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of the Marketing Smarts podcast. In this podcast, we discuss some important trends and tips for marketers in 2018, including the upcoming GDPR implementation in Europe, as well as look at how to provide and lead great education using the digital tools and platforms. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #261 Martin Adams is CEO & Co Founder @ Codec, a platform using AI to help produce content and drive content marketing. Martin is also a speaker on innovation, AI and the blockchain. In this conversation, we look at how Martin has gone about using AI for his business and what tips and tricks there are for any business looking to do the same. We also look at the content marketing situation and what are some best practices for today's marketers. A most stimulating chat. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #260 Nick Oliver is an entrepreneur who is looking at the cross section of artificial intelligence, personal data and business models. He's the founder and CEO of people.io, a start-up whose purpose is giving people ownership of their data. People.io is described as a firewall for people. In this conversation, we discuss Nick's remarkable background, the inspiration behind and the development of People.Io. It's an innovative initiative and a fascinating story. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my bi-weekly newsletter. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)