Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue Episode #259 Magoo Giles is the founder, director and chief storyteller at The Knightsbridge School. In this conversation with the entertaining Magoo, we discuss how he came to found the school, how one creates and instills a legitimate and sustainable culture, and how to manage the challenges that any entrepreneur faces when hiring individuals, making the values come alive or even passing on the reins. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #258 Dmitry Shishkin is Digital Editor at the BBC World Service, shaping the evolution of the famed BBC World Service in the digital age. He's also overseeing the Languages digital product requirements, helping the expansion into the strategic "need" and "want" markets. At the coal face of the impact of digital on media, Dmitry also helps the editorial teams react and adjust to the changing consumptions patterns. A fascinating journey. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #257 Julian Hay is founder and CEO of iMedia Group, which covers iMedia, iMediaSport as well as some other interesting initiatives including The Wondr Academy and Wondrlust. Julian has embedded in everything he does his WHY. It's a purpose-led organisation, helping companies to create experiences that transcend marketing solutions. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #256 Olivier Laborde is one of those unusual breeds of operational marketers in a large well-known multinational who has also published a book, an award winner no less: Innovate or Disappear. Based on his experience of running the Innovation Lab, Olivier talks about the challenges and key success factors of driving change and innovation within a large business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #255 Phillip Ullmann is the CEO of Cordant Group, a £850MM family-owned international company offering integrated services including recruitment, security, cleaning and technical electrical services. In this interview, we discuss how Phillip has led the company from a commercial company to a social enterprise, bringing along his co-shareholders, board of directors, managers and the entire workforce. He’s on a mission to encourage broader uptake of social enterprise as a sustainable model. A fascinating journey. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #254 Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, A Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The Brand Relevance Index, discussing the importance of content, purpose and the different cultural aspects by country. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #253 James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the keen and key insights in using social media effectively, as well as some of exciting innovative ideas that LEGO is working on. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #252 Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. Steve is the co-author of “Clear! The simple guide to keeping your business alive and kicking,” (pub 2011). In this conversation, we exchange on the difference between branding as a celebrity or politician versus as a company. We also look at crisis management in today’s increasingly transparent world. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #251 Alex Tonelli is a serial Silicon Valley-based entrepreneur, having been, among other ventures, co-founder of Funding Circle USA, the immensely successful peer to peer lending network. He’s now founder and CEO of Vocate, an online career centre, that looks to help college kids get jobs, filling a void in most universities. Alex is a man on a mission, with a strong passion and defined purpose. In this podcast we discuss the challenges of building a purpose-led business, how to raise money effectively and some insights in marketing. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #250 Olivier Grinda is a repeat entrepreneur, based in Miami, who is co-founder and CEO of Home61, building up a disruptive real estate business that promises the “greatest real estate experience that you can find in Miami.” At its core, it’s about using tech to enhance the real estate experience. In this conversation we look at how Home61 is disrupting, what are the challenges of building and scaling such a business and some key insights that Olivier has gained from his experience and the gold mine of data. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #249 Stan Phelps is a keynote speaker and Workshop Facilitator at PurpleGoldfish. He’s also Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and I explore how companies need to move from being merely customer centric to truly purposeful and why that’s not only good for society, it’s good for business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #248 Andy Molinsky, Professor of International Management and Organizational Behavior at Brandeis University's International Business School, author of two books, Global Dexterity and most recently REACH, A New strategy to help you step outside your Comfort Zone. We discuss in this podcast the challenges and solutions for getting out of one’s comfort zone. We also talk about the challenges of the intercultural comfort zones, the different cultural approaches and systems that format our zones of comfort. Are you ready to get out of yours? Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #247 Cathy Huyghe is a writer and media professional, with a special interest in wine and the spirit of hospitality. Cathy speaks on subjects ranging from wine and gastronomy to digital media and entrepreneurship. In this conversation with Cathy, who is co-founder of Enolytics, providing big data services to the wine industry, we discuss the the challenges in the wine industry, how data can be used to provide a differentiating value proposition and which are the best wine apps. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #246 — Nina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has been running her own marketing and media agency. In this conversation, we look from the inside at the way news has changed, what are the key learnings for businesses and executives running them, what should companies be doing to create better content and cut through the noise, and how to cut the fine line between transparency and mystery. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #245 -- Christopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of "the podcast Silicon Valley needs" Legends and Losers. Having been a CMO of three publicly traded companies and an entrepreneur, Christopher certainly is loaded in experience. Fast Company Magazine refers to him as a "Human Exclamation Point” and The Marketing Journal called him one of "The Best Minds In Marketing.” In this scintillating chat, we talk about the role of the CMO, what does it take to carve out your winning strategy, how to create a category killer and the future of marketing. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #244 — Jason Miller is Global Content Marketing leader at LinkedIn, a heady position. He’s also a Rock'n'Roll photographer and author, podcaster and all around top influencer. In this podcast, Jason and I talk about the big challenges facing business leaders and what they should be doing about. We talk about how best to use Linkedin of course, as well as how best to leverage your social profile, what are the most exciting technologies and more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #243 — Caleb Storkey is co-author with me of our upcoming book, "Futureproof, How to get your business ready for the next disruption." We discuss what are the key points and learnings we’ve had so far. In particular, we dig in on how our network has been reacting to the more provocative elements. And, we’ve got a special offer going on now for anyone who preorders on Futureproof.ly. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #242 -- Dennis Berkhof and Marco van der Werf are the co-founders of BIT Students Foundation, based in Amsterdam, a not-for-profit way for students to learn to code for free. On the heels of this successful venture, Dennis and Marco are now looking to start the equivalent of Ecole 42 (the famous coding school started by Xavier Niel in Paris) in Amsterdam. In this conversation, we look at their adventures, how education should improve, the world of new tech through the eyes of two aspiring geeky 26 year olds, as well as how businesses could be better collaborating with startups. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #241 — Andy Abramson is CEO and founder of Comunicano, Inc., a strategic communications agency. He is also co-founder of Velocity Growth Inc, a strategic development and social markets services company. Andy’s a contributing writer to MoneyInc and an acknowledged influencer in all things VOIP. Beyond that, Andy worked with NHL Philadelphia Flyers ice hockey team and is an aficionado and award-winning wine producer. In this podcast we talk about growth, communication strategies, new tech and what it takes to be a leader. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #240 — Jean-Yves Chainon is a bi-national American-Frenchman, Digital Entrepreneur, Content creator, media consultant, and founder and CEO of JYC, a production studio dedicated to VR, AR and 360 videos. He’s also founder of OOAworld, a website dedicated to original, creative and qualitative multimedia storytelling, that boasts a community of over 10,000 people. It’s worth the visit. In this discussion, we discuss the state of the business in AR, VR and 360, what companies could or should be thinking about in their marketing strategies. A delightful man to know. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)