Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue Episode #199 — This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing 'non-traditional' communication projects for a host of major clients. In this conversation, we discuss the challenges of defining and implementing a content strategy, how to make exceptional content for a brand, what are the pitfalls, how does one evaluate success and how best to distribute content so that it is viewed by the right people. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #198 — This interview is with Simon Cocking, Senior Editor at Irish Tech News. Simon is an entrepreneur, coder and writer. In this podcast, we discuss tech trends, what are some of the most exciting areas in new tech, including drones and biotech, the Irish tech scene, some amazing startups as well as what drives the growing success of the Irish Tech News. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #197 — This interview is with Pete Downton, Deputy CEO of 7Digital, a publicly traded agency that has a digital music platform, with nearly 50 million tracks powering 50 music services around the world. In this podcast, we discuss the state of the music industry, some of the most important trends in music, including the role of the DJ, as well as MQA and the technological advancements in digital music quality, what it takes for musicians to succeed today and more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #196 — This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the OMNICOM Group. Margaret is a regular on lists of the most influential and most savvy marketing pros, including the top 5 most influential CMOs on Social Media as voted on Forbes. In this conversation, we discuss how to execute strong branding, the right mix between communications and experience, employee engagement vs customer centricity, and how to bring simplicity and clarity to your brand and organization. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #195 — This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, City University of New York (CUNY) School of Public Health. In this podcast, we discuss the rise and importance of social marketing. Where social marketing is about driving a higher purpose, there is much for business to pick up on, especially in changing consumer behaviours. We talk about several really interesting cases. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #194 — This interview is with Erik Bernstein, Vice President at Bernstein Crisis Management. Working alongside his father, the renowned Jonathan Bernstein, the publisher of Crisis Manager and author of Keeping the Wolves at Bay, Erik has has been working on crisis management since 2009 through the massive changes brought about by the Internet and Social Media. In this discussion, we talk about the challenges that companies have in spotting and managing crises, as well as exploring the issues of transparency, speed and trust. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #193 — This interview is with Greg Verdino, business futurist, author, pundit, speaker and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven digital experiences. In this conversation, we discuss the state of digital transformation, the definition and execution of a content strategy, why and how it can be an important of your digital transformation process, as well as the future of content. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #192 — This interview is with Simon Sproule, CMO at the luxury car company, Aston Martin. It’s an iconic brand. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore the recent Formula 1 partnership with Red Bull. Simon also shares with us insights on how Aston Martin looks after and works to engage its affluent customers, as well as the legion of fans. This podcast was sponsored by Traackr, an exceptional influencer relationship management platform that I have had the pleasure to use with great effect. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #191 — This interview is with Vincent Boyce, User Experience Principal at the Honeywell, $40B tech company whose mission is to make “our world cleaner and more sustainable, more secure, connected, energy efficient, and productive.” In this interview with Vincent, we discuss how Honeywell goes about defining and creating user experience, what makes for a great UX, some of the challenges and keys to designing UX in a large multinational, and much more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #190 — This interview is with Megan Neale, Global Head of Engagement Centres for Unilever. She is also co-founder of a start-up, My Digital Customer, providing a solution to bridge the gap between contact centers and the digital channels. In this interview, we discuss how Unilever tackles the challenge of creating meaningful relationships with 400 brands and so many customers, making an organization customer centric, the prospects for integrating new technologies in the customer care function and much more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #189 — This interview is with Celine Dumais, in charge of Customer Care for L’Oreal USA, but with a wider strategy role for customer care for the Americas. In this podcast, we talk about the challenges of customer care service, how customer care can be a leading thrust in the transformation of the organization, the issues with customer care for a multi-brand environment and much more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #188 — This interview is with Charlene Li, principal analyst and MD at Altimeter Group (now part of Prophet). Charlene is a best-selling author, mega influencer on Linkedin, speaker and expert on leadership and business strategy. In this podcast, we talk about the challenges and keys to success in digital transformation, how to articulate the role of leadership throughout the digital transformation process and much more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #187 — This interview is with Brian Solis, principal analyst at Altimeter. Brian is an anthropologist, futurist, author, speaker and bona fide global influencer in the world of digital. Brian has just published his latest book, “X: The Experience When Business Meets Design,” which places experiences as the core of the new brand. We discuss his new book and some of the important concepts within. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #186 -- This interview is with Jason Aplin, a serial entrepreneur and born disruptor. Jason is currently co-founder and EVP at PayX, an FDIC-insured white-label mobile wallet and and merchant processing that works in over 80 countries. PayX, a division of IFAN, is disintermediating the payments sector and has blazed an important trail in Denmark, helping to create one of the world’s first cashless society. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #185 — This interview is with Chris Bates, Chief Security Officer at Bitland, an NGO that uses the blockchain technology to help register the cadastre of land, with a focus on African countries — specifically Ghana — for now. In this stimulating conversation with Chris, we unpack the blockchain and bitcoin technologies, unblock some of the preconceptions and misconceptions, and exchange on the challenges of implementation. We also look at some of the hot issues of cyber security, an ever present concern for any business on the Internet. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #184 — This interview is with David Ring, co-founder and VP of R&D at Colu, a blockchain technology platform for enterprises and developers providing a toolbox for building blockchain-based applications. Colu was selected as a Netexplo Award Winner for the 2016 Forum. In this interview we look at the blockchain technology, how it is developing, what are the challenges with building out a business based on blockchain and how Colu is bringing blockchain 2.0 to reality. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #183 — This interview is with AJ Brustein, co-founder and CEO of Wonolo, Work Now Locally, an on-demand staffing app that connects businesses with temporary workers. AJ was previously Global Senior Brand Manager at Coca Cola before leading the Innovation Accelerator at Coke where he created and then externalised Wonolo. An award winner at the Netexplo Forum, I hooked up with AJ to discuss the exciting Wonolo initiative, the challenges of signing up brands, the rating and remuneration system as well as what’s in store for the future. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #182 — This interview is with Julie Legault, a designer out of MIT Media Lab, who makes scientific and technological innovations approachable to the public. With a background in interactive art and wearable tech, Julie founded and runs Amino Labs, where they have created Amino One, which she refers to as a tamagotchi for synthetic biology. A tamagotchi is a Japanese term used for handheld digital pets. A Netexplo 2016 award winner, I caught up with Julie to find out more about the Amino lab, how important and relevant design has been in the creation of this project, how she plans to help people to create insulin and fragrances at home and more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.co

Minter Dialogue Episode #181 — This interview is with Chris Dessi, founder and CEO of Silverback Social, based out of New York. He is also the founder of the Westchester Digital Summit, an author and a frequent tv commentator and keynote speaker. In this conversation, we talk about Chris’ inspirations and convictions, how C-suite executives should better manage their personal brand, social media KPI as well as how films use social media and influencer marketing. A stimulating discussion. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #180 — This interview is with Simon Barrow, a man with an illustrious career in brand management, agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion "Employer Brand" and now helps businesses in their mergers and acquisitions, looking at those thorny people issues. In this podcast, Simon and I discuss today’s challenges of employer branding, and explore how can conglomerates manage an employer brand while allowing individual brands to thrive. We also look at some of the “soft” issues revolving around M&A. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)