Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue Episode #179 — This interview is with Lily Tse, founder of ThinkDirty App. Based out of Toronto, Lily has made it her mission to make transparent the potential risks that are hidden in the list of ingredients of cosmetic products. With a database of over 300,000 products, ThinkDirty will grade and rank each product based on carcinogenic and toxicological criteria. In this podcast, we explore how Lily has set up ThinkDirty, how she uses the power of the crowds to help as well as exploring the ever important business model. As Lily says, it’s about empowering the ingredient conscious consumer. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #178 — This interview is with Massimo Fubini, CEO and founder of ContactLab, an Italian provider of digital marketing services with offices in five cities across Europe. Having evolved from email marketing services, ContactLab is now at the heart of the multichannel customer relationship challenge. In addition to having an extraordinary archive of newsletters over the years, Contactlab uses data in very interesting ways to create insightful reports on select industries (fashion, luxury…) on eCommerce and digital direct marketing trends.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #177 — This interview is with Nick Wheeler, founder, owner and Chairman of Charles Tyrwhitt, the privately-held men’s fashion brand, based in London. The story of Charles Tyrwhitt is loaded with great lessons learned and certainly is an example of how to evolve and thrive in these changing times. In this conversation, we discuss the challenges of moving from a catalogue business to online retailer, the importance of stores in the mix, Nick’s key performance indicators and his single most important advice for entrepreneurs. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #176 — This interview is with Russ Shaw, serial entrepreneur, angel investor and founder of the Tech London Advocates, which is a community of over 2,300 volunteers keen to promote London as a thriving center for tech and entrepreneurialism. In this interview, we discuss the changing role of Facebook for breaking news, the importance of women in tech, how big companies and small agile entrepreneurs can better collaborate and integrate, as well as the right balance of profiles for one’s Board of Directors. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #175 — This interview is with Michael Molinaro, COO for Human Resources & HR Transformation Lead at Barclays Bank. Michael, who was a speaker at HR Tech World 2015, leads the HR Technology function, taking Barclays HR into the future with new, emerging practice technologies for HR. In this conversation, we discuss the challenges of transformation at Barclays, how to spread ownership of change, the role that technology can play (especially in the adoption space, gasification in learning), and the role of social media. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #174 — This interview is with Craig Newmark, a self-described nerd, Web pioneer and advocate of technology for the public good. Craig is also the founder of Craigslist, the classifieds site that is today 64th on Alexa’s global ranking, 11th in the US. Craig was kind enough to grant me an interview in which we discuss some of the endeavors in which Craig believes and has invested, including military veterans, voting, women in tech, trustworthy journalism and peer to peer lending. Doing good with the help of technology and passion. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #173 — This interview is with Matt Anderson, HR strategy manager at Jaguar Land Rover. After speaking at the HR Tech World 2015 conference, I caught up with Matt to discuss how Jaguar Land Rover approaches innovation from an HR perspective, the impact of disruption, challenges of recruitment for luxury automotive and how HR can help impact change within the organization. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.  Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #172 — This interview is with Heidi Spirgi, head of product and services at The Marcus Buckingham Company, providing research, tools and coaching for high performance leadership. In this discussion, we look at the role of leadership in driving change, the new role for Human Resources, establishing accountability, measuring performance, the idiosyncratic rater effect, women in tech, how to make online learning effective, and much more. A stimulating conversation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #171 — This interview is with Caroline Rolfe, Global Director of Digital at ghd, providing premium hair styling tools — most notably hair straighteners — for hairdressers and consumers. Caroline has driven a very progressive digital strategy for ghd and in this interview shares with us some of the key components of ghd’s approach, including an inside look at ghd’s social media strategy and the importance of advocacy. Plenty of operational pointers and insights. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #170 — This interview is with Jonny Campbell, founder and CEO of Social Talent, a fast-growing agency based in Dublin that provides specialised training for HR personnel. Jonny was the masterful emcee of the HR Tech World conference in Paris. Jonny’s a connected man who walks the talk. In this conversation, we discuss the challenges for HR teams today, some of Jonny’s top tips for recruiting talent online, some of the keys to success in online training and the power of social media to drive his company’s business. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #169 — This interview is with Benoit Clement-Bollee, co-founder of Pop Up Immo Hong Kong, the first online marketplace in Asia for finding and renting short-term commercial spaces. As they describe it, PopUpImmo is Airbnb for commercial rentals. They essentially connect companies/brands with landlords to create pop up stores or concepts. In this discussion, Benoit and I discuss the pop up business and how brands are taking advantage of this nascent retail trend, also looking at the differences in the various retail markets. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #168 — This interview is with Leon Ho, the founder of LifeHack.org, a site whose purpose is to share beneficial tips for life with over 20 million visitors per month. In this podcast, we discuss Lifehack’s business, its community, and get into the weeds about how Lifehack drives its content strategy and traffic. We talk about ad blocking, data analytics and, of course, productivity. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #167 — This interview is with Alex Meerson, who runs La Boutique de Luxe working with a number of the most prestigious luxury brands, but is also Creative Director, founder and President of the eponymous luxury horlogerie brand, Alexandre Meerson. In this conversation, we talk about the creation of this luxury brand and explore and unpack the digital marketing strategy, specific to this luxury segment. We discuss social media marketing, commerce and influencer marketing among other great topics. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #166 — This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has taken, as a luxury brand, in using digital marketing, social media and influencer marketing to drive the business. Among luxury brands, they are showing a new route. And I am also happy to announce that I have signed up an inaugural sponsorship of this podcast with the good folks at Traackr. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #165 — This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this interview, Jeff tells us about Yext and the opportunities for business to enhance the link between mobile and retail. We also discuss company’s own digital transformation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #164 — This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to look at the colliding worlds of off and online advertising as well as the differences between the North American and Chinese markets. In this discussion, we talk about the challenges of evaluating ad effectiveness across the different devices and platforms, the link between watching and buying as well as some great insights on how advertising needs to evolve. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #163 — This interview is with Dorie Clark, marketing strategy consultant, professional speaker, and frequent contributor to a number of big titles, including the Harvard Business Review, TIME and the World Economic Forum blog. Dorie is also author of two books, the last of which, Stand Out, was just published. In this podcast, we talk about the challenges of finding one’s path, the importance and techniques to build one’s network, as well as a great tip on how to manage your contacts effectively. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #162 — This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code, Mark also co-hosts with Tom Webster a fabulous and unmissable marketing podcast. In this podcast, we talk about branding and how companies can better drive trust. We look at how top executives should be driving the digital agenda and also explore the issues of privacy for marketers. A most zesty interview. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #161 — This interview is with a dynamic duo from Sigfox, a big success story out of France, with Thomas Nicholls, EVP of Communications, and Marion Moreau, in charge of Corporate Branding. If you are at all curious about the Internet of Things, Sigfox is on a path to be one of the most significant players in the IoT area. In this conversation, we discuss what Sigfox is up to, how it is connecting the real world to the Internet, the business model as well as get an peek at the exciting Sigfox Foundation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #160 — This interview is with Adrian Swinscoe, a consultant, speaker and author of RARE Business, which also happens to be the name of the consultancy he runs. Adrian has a long track record working with small and big companies on improving their customer experience. Adrian writes for Forbes and hosts a great podcast I can also encourage you listen to! In this chat, Adrian talks about some really interesting and different cases of companies delivering a superior customer experience. Some great insights for anyone looking to become more customer centric. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)