Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue Episode #159 — This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Dealing with the complications and localization in 15 European countries, Zalando is a standout German success story, having turned profitable last year on sales over 2 billion euros. In this podcast, we discuss several of the localisation challenges, including payment, customer care, product offer and communication. A fascinating approach. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #158 — This interview is with Haile Owusu, Chief Data Scientist at Mashable. I met Haile after he gave a keynote at GEN2015 and wanted to dive into how data is being used at Mashable to drive the editorial agenda. In this interview, Haile and I discuss the way that Mashable approaches data, how it is stored and organised and how it is used by the writers. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #157 — This interview is with Harriet Ruff, IBM Social Consulting, based in London, working on social business, big data and content analytics. In this conversation, we explore what is social business, we look at the cross section of big data and social media, as well as dig into the IBM activities at Wimbledon, where Harriet spent two weeks at this year’s tournament, driving social data with Wimbledon. Playing with “big” data and social media in sports is a great way to experiment. Harriet shares with us some insights and lessons learned. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #156 — This interview is with Keren Lerner, CEO of Top Left Design, a design agency based out of Soho, London. With her deep background in design, Keren brings a refreshing view to online marketing. In this interview, we talk about design thinking, what makes for great user interface and a beautiful design online, content marketing, copywriting and headline writing as well as bringing a luxury experience online. Keren provides lots of really useful tips and tricks, coming from someone who walks the talk. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #155 — This interview is with Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg School for Communication. In this conversation, Robert and I discuss the state of journalism, how students of journalism are getting prepared for the new world of journalism, the relative importance of personal branding and the opportunities that the latest new technologies and tools represent for journalists. Among other topics, we also look at how digital advertising needs to evolve. A fascinating interview in that journalists have been and continue to be at the forefront of the digital revolution. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. [Photo by Brett Van Ort] Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #154 — This interview is with Andrew Grill, IBM Global Managing Partner for Social Consulting. A repeat guest on the show and keynote speaker of worldwide renown, Andrew and I discuss digital literacy of leaders and executives, the use of social media for customer service, the best new technologies out there and some tips on how to stay up to date in this fast paced world. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures. She has worked with Google, Telefonica and a host of tech start-ups, and is the regular FUTURES columnist for Marketing Magazine as well as being on the WIRED Consulting Faculty, in the Faith Popcorn BrainReserve Talent Bank, and is a global trendspotter for Trendwatching (tw:in). In this podcast, we talk about how companies can better get ready for the future, what needs to happen to act on future trends, and of course the important upcoming trends. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #152 — This interview is with Caroline Avakian, founder and CEO of SourceRise, a news media startup connecting journalists and NGOs. Caroline, an Emmy-nominated TV correspondent, is a social entrepreneur, forging a new path for foreign and crisis news reporting by increasing the media’s access to on-the-ground expert sources in the developing world. In this podcast, we discuss the state of journalism, the opportunity for new forms of collaboration and of finding new sources via Caroline’s startup. SourceRise also happened to be the winner of GEN’s Startup for News Media award. Definitely an initiative worth checking out. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #151 — This interview is with Annabel Kilner, head of MADE.COM UK, an online furniture retailer, which was created by Ning Li, Julien Callede, Chloe Macintosh and Lastminute.com founder Brent Hoberman in 2010. Having previously held senior positions at MyDeco and sharing with me a past at L’Oreal, Annabel talks to us about Made.com’s approach to disruption, how it fosters transparency, the unorthodox Unboxed concept, the use of digital in their show room and much more. Plenty of good advice for those driving eCommerce. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #150 — This interview is with Guillaume De La tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and action for brands (as well as for security firms). It’s a cutting-edge space in the world of retail, not without controversy. In this discussion with Guillaume, we talk about how the technology works, some interesting use cases as well as being a dynamic entrepreneur embedded in one of the world’s most successful accelerators. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #149 — This interview is with Maya Mikhailov, CMO and co-founder of GP Shopper, a mobile integrated platform for retailers and brands. Based out of NY and Chicago, GP Shopper works with companies such as Best Buy, Estee Lauder, Ulta and Nikon. Maya has twice been named “Guru of Mobile” by the DMA and is leading the charge with GP Shopper in helping retailers and brands to interact with the mobile connected customer. In this podcast, we talk about how retailers are approaching the single customer view, how and where retailers are creating value for customers, as well as other topics such as metrics, attribution and creating trust through the mobile. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #148 — This interview is with Michel Koch, who has a deep and varied experience in digital transformation on the inside of a number of big retailers. Michel has worked as Cross-Channel Director at Camaieu, ran International Multichannel trading at M&S and most recently was head of Ecommerce at Maplin Electronics. In this conversation, Michel and I discuss the challenges of integrating and optimizing the digital channels, particularly in retail businesses that are heavily offline. Michel imparts lots of sound advice coming directly out of his operational experience. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #147 — This interview is with Tamara McCleary, Ms RelationShift, who is an expert in relationships and organizational culture. An internationally recognized speaker and author, Tamara is ranked in the Top 1% of global Social Media Influencers. In this podcast, Tamara and I discuss ways to help foster relationships in business, to break down silos, work across channels and different cultures. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #146 — This interview is with Neil Perkin, founder of Only Dead Fish, a digital and media consultancy. Neil is the co-creator of Fraggl, a brand new Twitter curation app. Working with a number of big name brands as well as running Google Firestarters, Neil is fully immersed in making digital transformation come to life in business. In this podcast, we talk about how leaders can overcome some of the most common challenges. We also chat about some of the upcoming trends in digital. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #145 — This interview is with Sophie Goossens, a practicing lawyer at August & Debouzy, who is on the cutting edge of legal issues in the digital space. Having met at SXSW, we struck up a number of fascinating conversations on legal issues, surrounding copyright, images and image rights, how and why to be social as a lawyer. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #144 — This interview is with the ebullient and passionate Caleb Storkey, who owns and runs Storkey Media, an integrated marketing agency. In this conversation, Caleb and I talk about the challenges that small and big companies face in driving a customer-centric agenda as well as using social media to drive the business. Caleb provides us with a number of very useful tips, tricks and tools. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #143 — This interview is with Mike Baliman, host of the London Fintech Podcast. In this podcast, Mike and I discuss the world of fintech, what are some of the most interesting initiatives and, more importantly, how can financial services companies approach and take advantage of this new wave of new technologies. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #142 — This interview is with Mark Thompson, a world renowned executive coach who works with top business figures and legends, such as Richard Branson and Charles Schwab and, previously, with Steve Jobs. He is a best selling author of 3 business books, including Success Built to Last. In this chat, we get an inside view on the way that Charles Schwab took the digital revolution in stride. We also discuss the challenge for leaders today. An inspiring discussion. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #141 — This interview is with Joyce Sullivan, founder and CEO of SocMediaFin, a social media consultancy that provides leadership training for financial services, regulated industries and non-profit organizations. Joyce is an Adjunct Professor of Social Media and Communications at Baruch College, New York, in the School of Public Affairs. An award winner and speaker at numerous industry conferences and events, Joyce joined me to talk in this podcast about the challenges facing the financial services industry in on boarding social media, what role the CEO and C-suite should be playing and some best practices that Joyce has observed. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #140 — This interview is with Frances Reimers, head of Corporate Visibility at PCI Communications, based in Washington. In this conversation, we talk about the challenges of driving corporate communications in this uber crowded connected world, how to establish trust, the personal role of the C-suite and the CEO, and more. A fun and energetic conversation about an area that is also in great mutation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)