Digital, New Tech & Brand Strategy - Minterdial.com

Minter Dialogue Episode #139 — This interview is with Mikko Eerola, CMO of Idean, a global design firm that works with the world's leading companies, helping them to create long-lasting relationships with their customers, through enchanting and elegant experiences. Clients include IBM, Volkswagen, Samsung, John Deere and Sony; and Idean has built a strong reputation across Europe, Asia and North America. In this interview, we discuss the challenges of implementing digital transformation, particularly for businesses with retail that includes digital devices and tools. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #138 — This interview is with Bertrand Pecquerie, CEO and founder of the Global Editors Network, a non-profit association that brings together editors-in-chief and senior news executives from all platforms, print, digital, mobile or broadcast, around the common goal of defining the future of journalism. In this discussion, we discuss how media companies are evolving, the use of big data and virtual reality in media and the viability of long form journalism. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #137 — This interview is with Mark Brand, Retail Analytics Director at Thoughtworks, a privately held company with 3000 employees, based out of Chicago and with offices in 12 countries. In this interview, Mark and I talk about the trends in retail, the challenges of using digital in retail and how brands and retailers can best leverage digital tools and platforms to drive their business. It’s a hot topic. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #136 — This interview is with Topher White, founder and CEO of Rainforest Connection, a not-for-profit initiative that uses entrepreneurial flair and technological know-how to help stop deforestation. Topher recently made a rousing speech at TEDxCern and was a laureate at the Netexplo 2015 Forum. A man on a mission to track down illegal tree loggers, Topher has installed his system in rainforests across three continents. A fascinating story. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take advantage of the whichit app — that has come to life “mobile first.” Jonathan shares with us several interesting use cases. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #134 — This interview is with Jeffrey K Rohrs, VP of marketing and insights at Salesforce, as well as author the book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital marketing and transformation, how important it is to consider the broader audience of your brand, the challenges of creating a social strategy for brands that are part of a larger corporation and what role the C-suite can be playing in digital transformation. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #133 — This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need to evolve to enhance their digital know-how, accepting a test&learn culture, branding, new creative processes for running campaigns, the language of digital in business and much more. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #132 — This interview is with Michal Eitan, professor and head of the Master program of Design Management (M-Des) at the Bezalel Academy of Arts and Design in Jerusalem. Michal is also part of the UNESCO Netexplo Advisory Board. In this interview, we talk about the role and importance of designers in today’s business world. How the design process has changed and how to improve design thinking and process. Considering the amount of new tech coming out of Israel, Michal is at one true epicentres of tech innovation of the world. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #131 — This interview is with Ted Rubin, social marketing strategist, speaker and author of the book Return on Relationship. Ted has a vast array of operational experience, including being the CMO of elf Cosmetics and Chief Social Media Officer at Opensky and Collective Bias. Being the most followed CMO on Twitter, Ted certainly walks the talk. In the podcast, we discuss the notion of building relationships in the different spaces (B2B, B2C…), how to scale social and garner employee engagement and participation, as well as improving blogger outreach and influencer marketing. Lots to chew on. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #130 — This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott was instrumental in driving a successful digital strategy under Alan Mullaly’s reign, he recently joined the premier agency SHIFT Communications. Scott has been ranked by the Economist as one of the top 5 social business leaders and by Forbes as one of the top 10 influencers on social media. Experienced in execution and generous in spirit, you should definitely enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and my favorite: Marketing Lessons from The Grateful Dead. David is a must follow guy, if you don’t already. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #128 — This interview is Pierre-Loic Assayag, co-founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges of optimizing an influencer program. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #127 — This interview is David Ohayon, Chief Digital Officer at John Paul, providing concierge services for companies in Europe. Whether as part of value-add for a fidelity program, a service for a premium brand or as a bonus for certain executives in a company, John Paul has a service and technology whose purpose is to provide reliable, customized services for consumers of higher end brands. David is responsible for both marketing and IT at John Paul and shares with us his experience in driving the business through the digital lens. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #126 — This interview is Daniel Burrus, speaker, strategist and author of 6 books, including the NYT and WSJ best seller, Flash Foresight. Daniel is one of the world’s leading futurists on Global Trends and Innovation. He is a premier influencer on Linkedin and the NYT identified him as one of the top three business gurus for speaking. In this interview, we discuss all manner of new tech trends, such as the Internet of Things, the cloud, big data, Moore’s Law, and, importantly, how companies should be looking at these trends to make business decisions. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #125 — This interview is with Nathalie Nahai, known as the Web Psychologist, who is a great speaker, trainer and author of “Webs of Influence,” published in 2012. Nathalie brings together psychology, design and technology to understand better online persuasion. In this interview, we discuss how brands can improve their online presence, the challenges that brands face in creating engagement and issues of aligning brand values with online conversation. Nathalie provides us with lots of great insights and practical tips. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #124 — This interview is with Ludovic Dujardin, a French serial entrepreneur, who has launched a number of vibrant Facebook fan pages, one of which hit 1 million fans, Petit Bambou, which he manages personally. Few are the community managers who have created and manage such a large number of fans. Ludovic gives us the history of the site, launched in Jan 2012, and some tips and tricks as to how he manages such a large community and some lessons for social media managers. Warning: it’s a lot about attitude and mindset! If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #123 — This podcast is a little different as my intended guest had an urgency. In this podcast, I talk (solo) about my three biggest life lessons and the implications for business. I discuss topics such as sleep, left handers and Women's Studies... and more. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #122 — This interview is with Greg Sim, CEO of GlassWall Solutions, providing security software to protect companies from cyber theft and criminality, including such risks as Zero-Day malware attacks and Advanced Persistent Threats. It’s a topic of burgeoning importance. All companies have some level of intellectual property, sensitive data or customer information. The strategic question is identifying what needs to be protected and then how to protect it effectively. In this interview, we discuss the types of threats and attacks that are out there, what a company and an individual can do better to protect themselves. Definitely, we all need to get a better grip on the topic! Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patr

Minter Dialogue Episode #121 — This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France, has undergone a total transformation, abandoning its paper catalogue to go 100% digital, as of this past September. It is a bold move, including a revisiting of its positioning, logo and team. In this podcast, Olivier goes over the key elements of this transformation and some of the lessons learned so far. 3Suisses journey will be well worth following. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #120 — This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency, specialized in connecting data, technology and creativity with strategy. In this interview, Steve and I discuss a wide range of topics around digital marketing for brands, with a particular focus on digital marketing for luxury brands, where Steve has experience working with luxury brands including Bentley, Jaguar, Dunhill and Bang & Olufsen. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Support the show (https://www.patreon.com/minterdial)