Twobrainradio

What if you guaranteed results?

If you read the habits and tricks of very successful people, most of them say they start their day at the gym. Their readers ooh and aah at their dedication to exercise habits at 6am.But what about US - the one turning those lights on before Mr. GrowthHacker shows up? And in the CrossFit world, all too often, it’s the same person who turns the lights off at night.Sherman is really exceptional at balancing work, faith and family. He's got his priorities straight. His business is built to support his family and his time...instead of the other way around. I think this is an important one.

Is It Worth It?

Why I Started Reading "Tools For Titans" - And Why I StoppedI love Tim Ferriss. There, I said it.I love his podcast. "The Four-Hour Workweek" got me looking for ways to increase the value of my time. So I was really, really excited to get his book.300 pages in, I still loved it. But I put it on the shelf. The interviews, commonalities and stories were good. But I wasn't taking action on ANY of it.“Knowledge without action makes you a fool. Knowledge with action makes you successful.” - Jim RohnIt's easy to become trapped in a web of great ideas. But as coaches, we know that our clients don't need more IDEAS. They need more action.They don't need another "ripped abs" program from a magazine. They need to get protein at each meal. Starting today.My clients (gym owners) don't need to choose between FitAid and Kill Cliff. They need to write down how they run a CrossFit class. Today.You probably don't need more ideas. In fact, if you listened to the 2016

Last year, Nicole Aucoin of Healthy Steps Nutrition was my guest. She was launching a program to help gym owners add a nutrition component in their gym with minimal work. Nicole, a Registered Dietitian, teaches staff how to run the program, provides the gym with templates to use (for challenges, restaurant partnerships, and even corporate groups) and mentors the coaches running the program. It's an amazing value, and a year later, she has dozens of affiliate gyms.NOW she's opening a CrossFit affiliate, and with a blank slate, she's making nutrition a key component to her service offering.Adding a nutrition component in my gyms has done more than increase revenue. It's given us a new perspective on value, and what a fitness prescription should include. It's also opened the door to a larger stream of clientele than exercise has alone, because most people seeking weight loss will try a "diet" long before they'll try exercise.In this episode, you'll:Learn about how to

What Are We Selling?

Who are YOU? A three-sided question this week.

Today’s episode is a re-run from a recent webinar entitled “How to Set Your Rates.”In this episode, we talk about raising rates at your gym and the tactics and repercussions that go along with this action. I also lay out a plan for how to make this happen and perform a question and answer session.In this Interview:•Calculate the income you need for your perfect day.•The top services and other revenue streams you need.•The math behind raising costs.•My story of starting my first gym.•Why discounts should be eliminated!•How to calculate gross income and profit margin.•Question and answers from gym owners.Timeline:0:17 – How to set rates introduction.2:06 – Poll of who is joining the webinar.2:49 – Why should you eliminate discounts.4:15 – My story of starting a gym.6:36 – Hiring a business consultant.7:10 – What is your perfect day?8:25 – How much income do you need?9:17 – How to calculate gross income and profit margin.10:12 – Extrapolating your net goal to a gross goal.11:22 – Client payment spectrum.13:31 –

Are you an inventor? Should you be?

Kyle Posey, founder of Powered by Awesome, joins us on the show today. His company specializes in lead generation and marketing for micro gyms. I met him in Atlanta at an affiliate summit a few weeks ago where we had a chance to chat. He is an all-around great guy and truly believes in helping others first.A quick side note: The day after I did this interview I was on a free call with an affiliate. At the end of the call he told me that Kyle had referred him to me. This is the kind of guy that Kyle is.Always helping and putting others first!In this Interview:What you’re doing to sabotage your businessHow to get out of your own wayHow to generate more leadsPlus:Are CrossFit gyms learning marketing faster than most?The romanticization (I made that word up) of the “hustle”.Where do hot leads come fromAnalysis of the CrossFit brandAbout Kyle:Kyle is the CEO and founder of Powered by Awesome, a lead generation and marketing company. They specialize in creating websites for CrossFit affiliates across the world. Pow

Episode 55 – The Path to Profit On today’s show, I replay a webinar entitled “The Path to Profit”. CrossFit gyms are doing great at keeping people healthy and fit but not that great at pursuing excellence in business. Many times they are martyring themselves -- admirable in the short term but not in the long term. Owning a gym requires a long view and a pursuit of excellence in business. This is not about buying yachts but about being around for years to come. In order to make this happen, it is necessary to get on the path to profit. This is an interactive webinar so be sure to grab a pen and paper to take notes along the way! In this episode: My Gym's Backstory How to get on the Path to Profit How to determine the amount of clients you need Why are gyms not more successful How to implement the Prescriptive Model Plus: An interactive goal setting exercise The step by step math to making a profit How to retire as a gym owner Question and answer session Goal Setting Exercise Questions What do you want to

Do you need to win to WIN?

I used to HATE retail. But I fixed my retail operation. And I asked Matt Albrizio (Forever Fierce) and Bruno Guevremont (Syndicate Gear) to come on the show and tell YOU how to do the same. I no longer inventory extra shirts, or lose money buying stuff my clients don't want. These guys came up HUGE: they put together videos and templates to help. Bruno offered to send a free sample box to any affiliate who wants one. Matt has given you preorder forms and access to his private "reminder" calendar - which makes me thousands every year. It's a huge gift, and thank them for it (not me.)

Are your actions having any effect? Can you prove it?

Jeff Burlingame is the owner of Friction CrossFit in MI, but he spent most of his career managing globo gyms, where he taught staff how to do more personal training business. At one point, he had 160 trainers working under him. Jeff studied sales techniques for a decade, but after reading "Help First," he realized the best path was to simply help his clients by recommending the best option for them. Now he combines an objection-based approach with the TwoBrain "No-Sweat Intro" and the results are staggering: He's already hit 250% of his 2015 revenue in 2016, and he still has a month to go.Jeff mentions his "WhyNot" sheet, and walks through each question in the podcast. He's sharing the sheet with Two-Brain mentoring clients for free.In this interview:-Jeff’s CrossFit story Learn how to sell more personal training sessions at your box-Different types of personal training sessions and how to tailor these to your clients-Breakdown of a proper client assessment and needs an

What difference did TODAY make? Did you move your business forward...or just go to work?

Where are all the millionaires?After five weekends on the road, Chris reflects on conversations with box owners; the need for models of business success; and how TwoBrain is helping.Then he addresses the "9 Myths Gym Owners Believe" from a blog post last week. The myths were:People join CrossFit for “the community”The most important number to track is how many athletes you haveEveryone except you is doing wellClients choose a gym because of its workout programmingPeople in your town are scared of the word “CrossFit”Average household income in your area mattersPeople seek a low price-point to startGyms with 300 members are successfulSharing thoughts on the election is a great ideaHe also mentioned to the "Should You Deaffiliate?" Podcast (episode 38).

What job are you doing now - a $5 job? $50 job? $500 job?What SHOULD you be doing instead?

On this episode, I provide an excerpt from my book Help First: Sell Less, Profit More. (here it is on Audible.)Content marketing is a critical skill for gym owners (and anyone in the service industry.) If you're using the CrossFit brand, it's especially important.HQ has done a fantastic job of making your audience aware of CrossFit. That's their responsibility. Bridging the gap between "What's CrossFit?" and "Here's how CrossFit is going to solve YOUR problem, Mr. Jones" is your responsibility. Content creation fills that gap.I introduce the episode with a few examples of the content I use on my Catalystgym site; mention a few others in this space, and why we believe the authority of non-experts; and then give you a 30-Day Challenge that you can use with your coaches. The Challenge will generate momentum in your community, push people who are "on the fence" toward your service, and help your coaches share their expertise.Tags: @twobrain, #twobrain, @twobr