Twobrainradio

What are your goals for 2017? Here's how to set them.

If you're a Gym owner, where do you turn to get help? John Manser, from CrossFit Dynamo in Atlanta, GA joins us today, and he is the go to resource for CrossFit affiliate owners to get answers. John is an experienced CrossFitter and has been ranked as high as 147th best in his age group. He has a long sports career including collegiate tennis and a being a sponsored triathlete. He is a certified level 2 coach, has extensive programming experience and has been noticed by the Garage Games for his plans. John got in to CrossFit and wanted to start a box but knew he could not afford to fail. He went online to solicit advice from others on Facebook and get advice from current box owners. From this, the Affiliate Owners Group (AOG) was formed. John talks about how the group was formed and how it grew from its humble beginnings in Atlanta, GA. In today’s episode we cover topics such as how the AOG was formed, the most popular questions/topics on the AOG, and the future of the AOG. We also cover an important top

Josh Trahan from CrossFit Breaux Bridge in Louisiana joins us today. Josh is a military veteran, level 3 certified trainer, and successful CrossFit affiliate. Although accomplished and successful this was not always the case for Josh. He is a recovering alcoholic and drug user of four years. A problem that soon began after leaving the Marine Corps. Josh’s love for working out stems from his high school football days. He was always strong and enjoyed helping others train. After high school he was still looking for a competitive spark so he joined the Marine Corps and served through several deployments in Iraq. After serving Josh began to struggle greatly with alcohol and drug use causing weight gain and general unhappiness. After a disastrous series of events, Josh moved to Georgia and embarked on his road to recovery. Josh was living in a halfway house and working at McDonalds where he would walk to work 8 miles each day. It was at this moment that he began intently focusing on CrossFit and initially recrui

Are you better off than you were 3 months ago?

The worst word in the English language is...

Who are your "One In Ten"? and last call for Calgary!

"Nobody wants our job. But everyone thinks they do." These are the words TwoBrain Mentor Jay Williams texted me on Friday night. After a rough week in which even my podcast interview didn't happen on schedule, I reflected on how well I handle stress NOW than I did five years ago. I recalled those dashboard-punching, angry-email-sending days, and thought, "I bet these lessons can help someone else get through it."This episode is dedicated to the martyr; to the workhorse; to the owner who thinks, "I'll just outwork everyone else, and things will be okay." It's not going to happen, and you're hurting everyone (including yourself) in the meantime. You need to do something different. But that's stressful. Here's how to deal with it.Other times, things are going to go wrong. Sometimes they'll all go wrong at once. When they do, here are the tools to get you through.

This week's Food For Thought question comes from Dan Martell.

Robin and Aaron Maier of Stone Brook Strength and Conditioning join us today.They founded CrossFit Regina and operated it from 2007 until 2013. Since moving back to Manitoba, they have gotten the CrossFit itch again and have started CrossFit in their own basement. Learn how they started over and what they are doing differently at Stone Brook Strength. Robin started CrossFit in 2007 as a New Year’s resolution and it has since became a way of life. She enjoys how the workouts are functionaland that they relate to making you stronger and fitter for real life. She enjoys working with people and helping them reach their goals. Aaron started CrossFit in 2004 and began with his own homemade equipment. In 2007, he coerced his wife to start. They built a business from their garage to a huge gym. Then, in 2013, they sold their share and started over in Manitoba.In this episode, we'll talk about their journey, what they're doing differently this time, and what they've learned.Timeline:1:52 Getting Start

What are your SUNK COSTS - or the bad decisions you wish you could erase?

Lon Kilgore, from the Kilgore Academy, joins us today.Lon has a Ph.D. in Anatomy and Physiology and is an accomplished weightlifting and athletic coach. You can read his full CV, including his published research, here. He has competed in powerlifting, the first CrossFit Total event, wrestling, and rowing. In addition to this, he is the developer of the Basic Barbell Training and Exercise Science specialty seminars for CrossFit. He is a military veteran and currently runs the Kilgore Academy. Lon has authored many bestselling books including Starting Strength, Fit, Practical Programming for Strength Training, and Anatomy Without a Scalpel.Today’s episode is focused heavily on education for coaches. We spoke with Lon for two hours in this episode! We talk about where the best education in fitness can be found, how do you do it, and where do you learn. We also talk about certifications, the Kilgore Academy, and more!The second hour of the episode covers a discussion of Academic versus Commercial training for Fit

Small successes are great. How will they trigger the larger successes?

What's the future "model" for successful microgyms? The original CrossFit gym did Personal Training, and then small-group training with 2-4 participants. Years later, we were told (by a third party) that massive groups of 12 and up was the best way to profitability. In 2012, I introduced The Stratified Model in my book, Two-Brain Business. I think the *next* model is The Prescriptive Model.This podcast is the first time I've spoken about the topic outside our mentoring program and TwoBrain Seminars. My Rx is not your Rx. Brian Alexander of CrossFit Illumine in Chicago is my guest. Brian owns one of the top CrossFit gyms in the country and is a mentor at twobrainbusiness.com.Despite having a booming gym, it was not too long ago that Brian was feeling disconnected from his members. He realized that to truly COACH people, he needed to know where they were headed. He decided to start a google doc and use it to track members' goals. It failed. But he tried again, and this evolved into Bria

Keith Zimmer from CrossFit Happy Valley in Clackamas, Oregon joins us today.Keith is an experienced CrossFit coach and affiliate owner. He got his start by crossing paths with CrossFit co-founder Lauren Glassman nearly seven years ago. Keith’s pursuit of excellence is unparalleled and today we talk with him about his rise from a twelve-foot-by-twelve-foot corner gym, to an 11,000 square foot CrossFit Mecca.After first just going to a CrossFit gym to see what the fuss was about, Keith was instantly hooked on this newfound religion. He immediately passed through the certifications needed and even took many of them twice. After moving to Oregon and breaking up with Lauren, Keith found himself broke with no money, no clients, and no way forward. Desperate to continue his dream, he started a small gym in the corner of his friend Jason’s MMA gym. In need of clients, he offered $40 for unlimited workouts 24 hours a day. As the struggle continued, Keith thought about quitting many times. He nearly packed up shop, mov

Two is one and one is none. Is there one client, one staff person, or one coach whose departure could kill you?Is it you?

Where did your rates come from?How did you choose them?Why?

Nelson Dellis is one of the most interesting CrossFitters in the world.Nelson is a four-time US Memory Champion. I flew to Manhattan to watch him win his second in 2014 and wrote about the experience in the CrossFit Journal. He was introduced to CrossFit by a mutual friend in Miami, whose coaches were struggling to remember the names of the athletes in their large classes. He’s also attempted to summit Everest three times, dragging camera crews along with him more than once.He’s the founder of the Extreme Memory Tournament, the author of “I Forgot Something (But I Can’t Remember What It Was)” and the founder of Climb For Memory, a charity for Alzheimer’s Research.He’s been featured on Today, The Dr. Oz Show, Nightline and Saturday Night Live.“Client Experience” is one of our 7 Areas of Gym Excellence. When your coach remembers important things about you, your bond is reinforced. Nelson talks about paying attention, remembering details about your clients, and how to make both easier.Our UpCoach Challenge: Clie

What are you abdicating?

"The Go-Giver" is a career-changing book for many professionals. In this episode, co-author Bob Burg talks about value, influence and changing the way you look at business.Bob starts with an overview of the 5 Laws of Stratospheric Success: Value, Compensation, Influence, Authenticity and Receptivity.Then Bob talks about INTRINSIC VALUE: the value that's built into your experience. These can also be broken into five parts: excellence, consistency, attention, empathy and appreciation. This is what you're giving people. Notice that Burg lists "consistency" as part of excellence. He also emphasizes individual attention (even in a group setting) and appreciation - which doesn't mean "discounts".Bob says "The key to receptivity is staying open to"Probably the biggest upside-down misperception about selling is that it's about taking. And it's not! Selling is all about giving." He continues:"Selling is simply discovering what the other person