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Each week, I give you a BIG question to chew on over the weekend. This one is SO big that I give you an exercise to help get you started.

In this episode of Two-Brain Radio, Mike shares how to build a business with profit in mind, how to identify your BEST clients and build your business around them, how to fire the rest, and how to stay atop the new fitness wave.

In the fitness industry, August is the month for slowest growth. That means it's the best opportunity for consolidation. How are you optimizing your business to be ready to grow in September?

Are the best days of gym ownership behind us? Has the wave crested...or are we on the verge of a surge?Before Mike Michalowicz (author of The Pumpkin Plan, Profit First and Surge) comes on the show next week, I'm talking with box owners about the past and the future. Do they miss that dusty ol' Ranch? Are they excited for the huge ocean of new clients before us?

How much should you pay your coaches? 

What's in a name? Would a gym by any other name still draw people to you? What's the value of the CrossFit brand on YOUR front door?This week on the podcast, I ask some original affiliates some questions about the value of the brand.Recorded from July 18-July 27.

This episode is sponsored by Liquid State Design and Healthy Steps Nutrition.The TwoBrain Summit ended yesterday. It was JAMMED with great conversation, some excellent presentations and amazing food. We might have lifted a few weights, too.Our goal at TwoBrain Business is to ask bigger, better questions, and create an entirely new paradigm for gym owners and coaches. Why DON’T average gyms gross in the millions and net in the hundreds of thousands? Why is a coach who makes $100,000 per year something to brag about, when it should be the norm?More importantly, what does it take to be HAPPY?Ribs are part of the answer, as we found out. So is comradeship with our peers: the best and brightest in the industry, brought together over coffee and barbells, in a supportive environment.Yes, we talked about new possibilities in Facebook marketing. But we also talked about industry tipping points, huge opportunities that dwarf most gyms’ perspective, and the bright shiny future the best gyms will enjoy.These are tiny key

For full show notes, including a sweet banded power clean demo video, visit: http://twobrainbusiness.com/episode-36-programming-with-jason-brown/

From Wikipedia: Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is and how each person relates to every other person.[

We think all the time, "How do I attract more people to me?" But the first question should be, "What's STOPPING people?"

Ken Andrukow is a Two-Brain Mentor and owner of Reebok CrossFit Ramsay.Ken charges one of his clients over $2,000 per month. He's working on a deal with a major hotel chain. His secret? Ken asks his clients how he can help them.As I wrote in "Help First," it sounds almost too simple. But identifying opportunities doesn't come naturally to most first-time entrepreneurs. We teach and reinforce the practice in our mentoring program, but Ken's been doing it for a LONG time.In this two-part episode, Ken talks about:How to identify opportunities to work with corporationsWhat corporate clients actually WANT from youWhat the first conversation with a busy CEO looks likeSetting up a "corporate challenge"Different ways Ken delivers service to a local hotel chainThe app we're developing can be seen in beta here. We'll be partnering with Two-Brain gyms first, of course, because we already know the operational quality therein.Not mentioned: The hotel chain is working to offer c

Every Friday, I give you a BIG-PICTURE question to chew on over the weekend. This week: turning Garbage into GOLD.

Michael Scott and Mike Collette are co-owners of CrossFit Prototype in MA. They’ve been open for three years, and now they’re expanding.Instead of opening a second location or adding space to their original box, Michael and Mike are starting to acquire other local boxes. I’m in a privileged position of trust: box owners are more willing to talk openly when I’m in the room as a “broker”. So at the beginning of May, I flew to Boston to hang out with them for a few days, visit other boxes, eat dinner with other affiliates, and sit in on some of these negotiations.In this short interview, Michael and Mike talk about:WHY they’re acquiring other gyms, instead of expandingWHO would make an ideal partner in an acquisitionWHAT they look for when valuing a gymWHERE they’re expandingHOW they determine value.You can use the Business Valuation Calculator. You can download it free here:Rigquipment Finance DCF Worksheet for TwoBrainBusiness.comMichael Scott also refers to EBITDA as another valuation tool.Whether you’re thin

Another HUGE question for you to ponder this weekend...are you projecting your OWN fears and biases onto your clients? What's that costing you?

Vaughn Vernon is the guy behind Affiliate Guard.Vaughn insures over 2200 affiliate gyms, and we get together whenever possible to share “War Stories.” Some of these are funny, it’s true. But the point is to identify the potential tripping stones for gyms.This is NOT a boring episode about insurance. It’s a glimpse into the future. It’s a chance to analyze your defense. Vaughn is definitely not a boring guy, and we can leverage the hard lessons learned in the trenches to avoid gym-killing mistakes in our own businesses.The gyms in these stories aren’t owned by dummies. Most of these coaches have the same expertise, same fantastic community and same passion YOU DO. In most cases, they’ve simply run into one tiny instance of bad luck. Sadly, some didn’t survive.Imagine this: you spend ten years learning how to change lives. You care so greatly it keeps you up at night. You’re profitable; your coaches own houses and cars; your clients are off Lipitor. Then one day, a client collapses mid-WOD. Will you lose it all

The purpose of this episode is to give you a "BIG PICTURE QUESTION" to ponder over your weekend. It's a doozy!Special bonus: a special signup rate for our TwoBrain Summit, July 15-17, 2016.

AJ and Megan Dwyer own MAD Strength and Conditioning and CrossFit SwampFox. Since December 2015, they’ve affiliated and opened a second location. Their rapid growth is fueled by AJ’s focus on youth athletes, and sports teams. AJ brings a unique approach to intake, testing, prescription and training, and he’ll share his methods in this podcast.00:5:00 – AJ’s story: MMA, bodybuilding, military deployment to Afghanistan and finding CrossFit10:30 – AJ trains his first “sport-enhancement” client12:05 – “Sport-specific” training vs “Sport-Enhancement” training17:00 – How AJ works with local coaches19:30 – Misconceptions athletes have when starting the program22:20 – AJ programs for athletes all day. But he uses BoxProgramming.com for his CrossFit members. Why?23:15 – We start walking through the client experience from the first inception point, through intake and assessment, and then programming. We start with an overview.26:45 – We go back through his process in very small detail, from recommendations to testing t

Zach Even-Esh is the founder of UnderGround Strength.I first encountered Even-Esh's work in T-Nation in 2005. The "Old School Training" article was less an epiphany about training methods to me than a potential business model: suddenly, I could foresee a way to own a gym without investing hundreds of thousands of dollars. This guy - Even-Esh - was doing it. He didn't have a pec dec, or treadmills; he had a corner of his dad's garage, some big tires and sandbags. And his athletes were killing it. In this episode, Even-Esh talks about his background, his future, and his commitment to train athletes ONLY. It's not the easy road, but he's never walked the easy road. This podcast is sponsored by Healthy Steps Nutrition and EpicRaceGear.com.Timeline:1:45 - Even-Esh talks about Schwarzenegger's Encyclopedia of Bodybuilding as the original source of training information. 4:10 - "I was writing articles probably every other day."5:00 - Zach's online certification i

Since I started this podcast six months ago, I've received an increasing amount of questions via email.Originally, I thought I'd answer one or two every few weeks. But as the volume - and quality - of questions increased, I realized the necessity of dedicating one full episode to answering them.These were asked via email, Twitter (@TwoBrainCoach) or on our Facebook page.3:00 - "How Do I Get More Members?"14:45 - "Why Podcasting?"15:55 - "How Do I Break Into The Corporate Market?"20:40 - "What's the Best Seminar Out There?"25:20 - "What's The Best Strategy for Facebook Marketing?"28:35 - "What Happened With 321Go?"29:50 - "What Is The Best Booking and Billing Software?"32:50 - "How Do I Stop Cheating At My Gym?"37:50 - "What's the Best Purchase I Can Make To Attract Members?"43:02 - "How Do I Find A Buyer For My Gym?"Recorded on May 23, 2016.