Ecommerce Conversations, By Practical Ecommerce

Corey Wilks is a clinical psychologist turned business coach. He helps entrepreneurs and creators improve their mindset and overcome self-imposed obstacles. He says a common obstacle is overthinking a problem. Others involve perfectionism, doubt, and even fear. In this episode, he addresses those mental hurdles and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6smDFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

Natalie Mounter is a stay-at-home mom and entrepreneur. Her company, Totally Dazzled, sells craft supplies for weddings and creative projects. She says the business has prospered due to other stay-at-home moms — her employees and affiliates."Being a stay-at-home mom and hiring other stay-at-home moms has been key to our success," she stated.In this episode, she shared Totally Dazzled's origins, its affiliate marketing success, and the value of smart, hardworking moms.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6shrFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent pu

Bill D'Alessandro is a 14-year ecommerce owner. Natural Dog Company, an omnichannel seller of canine health products, is his eighth brand. "My niche is acquisition entrepreneurship," he stated. 'll buy a small brand, grow it, improve it, and eventually sell it."Along the way, he's learned lessons such as focus, industry selection, and product pricing. He shares those experiences and more in this episode.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6scyFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated

Shahzad Chagani runs operations for PE Energy, a Houston, Texas-based supplier of industrial equipment and supplies. The company collects leads online from worldwide B2B buyers and relies on its Colombia-based sales team to convert them into sales."Colombia is pretty Westernized," Chagani stated. "We find a lot of college-educated talent there."In this episode, Chagani addresses his company's backend setup for 100,000 SKUs, the benefits of an offshore sales staff, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6s96For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are

For years Brandon Eley's online shoe company, 2BigFeet, prospered by reselling prominent brands. But the profit margins slowly narrowed as did the sources for large footwear sizes, Eley's niche.The solution is Michael Ellis Footwear, Eley's direct-to-consumer brand, launched in 2021. "We finally decided to take matters into our own hands," he said.In this second appearance on the podcast, Eley shares the evolution of 2BigFeet, the launch of Michael Ellis, custom manufacturing, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6s2HFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webi

Mickey Friedman co-launched Flair.ai in 2022, a year after graduating from the University of Chicago. The company, which has raised $5 million in seed funding, deploys artificial intelligence to perfect product photos, providing entire virtual scenes and setups.The process, Friedman says, dramatically lowers the cost of photo shoots while improving quality.In this episode, she addresses the rise of visual AI, the necessity of human intervention, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rYbFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in

Matt Ragland is a 10-year email marketer, first at ConvertKit and now at Good People Digital, the Nashville-based agency he launched in early 2023. His approach to superior email performance is storytelling.He says, "Brands that excel at email marketing frequently tell a story to their ideal audience."In this episode, he addresses storytelling tactics, email design, automation strategies, and more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rUbFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platfo

In 1962 Arto Alajian arrived in the U.S., having fled Egypt and his shoe-manufacturing business. He became a milkman in Los Angeles, and then a ceramic tile installer, and then a tile maker. That was 1966.Fast forward to 2024, and ARTO, the company, is a global supplier of handcrafted ceramic, porcelain, and concrete products. Armen Alagian, the founder's son, now co-owns the business.In this episode, he addresses the challenges and rewards of generational, family-owned companies. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rNNFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independen

Before Shopify, YouTube, and Facebook, there was OverstockArt. David Sasson launched the company on the Yahoo Store platform in 2002 in Wichita, Kansas. It sells original, hand-painted reproductions of works by Van Gogh, Monet, and more.Much has changed since 2002, but not Sasson's passion and resilience. He has faced legal crises, replatforms, and competitors. Yet OverstockArt thrives.In this episode, he shares his journey, outlook, and advice for budding entrepreneurs.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rITFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishin

No one can accuse ecommerce copywriter Chris Orzechowski of mimicking others. In an era of image-heavy emails, he prefers plain text. Amid the Facebook-Google advertising juggernaut, he likes X.Orzechowski is an 11-year writer and marketer, first as a freelancer and then, in 2020, at Orzy, the agency he founded. In this episode, he addresses his keys to successful product copy, frustration with Meta, and migration to X Ads.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rAxFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any e

Rabah Rahil first appeared on this podcast in September 2022. He was the chief marketing officer of Triple Whale, an analytics platform. He addressed customer acquisition, attribution, and more.He’s now the CMO of Fermàt Commerce, a SaaS provider of customized customer journeys. Founded in 2021, it has raised nearly $30 million in venture capital funding.In this episode, Rahil discusses Fermàt’s software, target customers, and his role with the company. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rwrFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2

The post-Covid ecommerce hangover has hit Roman Khan. He launched his first direct-to-consumer brand in 2013, acquired others, and in 2021 founded Peak 21, an aggregator with equity investors. The outlook was good.Fast forward to 2024, and many ecommerce companies are struggling. Mergers and acquisitions have cratered. Yet Khan perseveres. His team reviews dozens of purchase candidates every month, albeit cautiously.In this conversation, Khan shares his investment criteria, current market conditions, and predictions for a recovery. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rpDFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert article

Faraz Kahn began losing his hair at age 21. Years later, when searching for startup business ideas, he focused on own experience. The result is Fully Vital, a direct-to-consumer seller of hair loss serums and supplements that he launched in 2021.In this episode, Kahn addresses his launch of Fully Vital, marketing challenges, and lessons learned along the way.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rliFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com 

BGR is a media site covering consumer technology, such as games and devices. Jonathan Geller launched the company in 2006 and sold it to Penske Media in 2010. He remains its president and general manager.The site has long relied on organic search traffic, which it monetizes with advertising and affiliate commissions. But the tsunami of low-grade AI content has upended search rankings and thus BGR's business.In this episode, Geller addresses the future of search engines, the era of weak content, the importance of branding, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6ri7For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert art

Phillip Jackson launched Future Commerce in 2016. The company produces articles, newsletters, and podcasts focusing on coming trends and developments in business.He believes commerce produces a gentler society, one that fosters culture and stability. Commerce is culture, he states.In this episode, he discusses his company's mission, large versus small brands, the maturity of ecommerce, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6rdYFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://ww

Study a successful entrepreneur, and you'll likely uncover resilience. Take Aaron Marino. Twenty years ago his first business, a fitness center, failed, leaving him with half a million dollars of debt. Fast-forward to 2024, and Marino is a YouTube celebrity and thriving serial entrepreneur, mainly with men's grooming products.He first appeared on the podcast in 2020. In this episode, he discusses failure, success, helping others, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6r8FFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing c

Jake Zaratsian is a content creator at Jungle Scout, the Amazon seller platform. He's also a part-time brand owner on that marketplace, selling disposable dinnerware plates made from palm leaves. Curious, we asked him, "Why palm plates?"He cited three reasons. He sought a product with at least 300 monthly sales, a selling price of $20 each, and consumable for repeat buyers. Disposable palm-leaf plates fit the need.In this episode, Zaratsian addresses dos and don'ts for Amazon sellers, Jungle Scout's tools, and much more. For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qReFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their busi

Andrew Faris once managed huge Meta Ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of ad clients.  We asked him for pointers on advertising bread-and-butter commodity-type products."Directness is the answer," he replied. "The more tightly you communicate your product and what it does, the better."This is Faris's third appearance on the podcast. In 2022 he discussed his career transition, having left the CEO role. Last year he addressed his new agency and its focus on Meta Ads management. This interview continues with Meta advertising — testing, tactics, creative, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6r0WFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if y

Bryant Jaquez picked a heck of a time to become a CEO. A longtime CMO for direct-to-consumer brands, Jaquez accepted the CEO job early this year for BuddyLove, a Dallas-based women's apparel company coming off a pandemic-fueled boom and a dismal 2023."The overhead and debt service caught up with them," he said. "Thus far my job has been a lot of restructuring, evaluating expenses, and making deep cuts — some were painful, such as layoffs."In this episode, he shares his journey from chief marketer to chief executive — addressing decision-making, stress, compensation, equity stakes, and more.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qY6For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission

Allen Walton is the founder of SpyGuy, a seller of surveillance cameras from his base in Texas. He's also a world traveler and a seasoned acquirer of airline travel points. Ecommerce merchants who pay with a rewards credit card for advertising, shipping, and other expenses can "rack-up crazy points," he told me.In our recent interview, his third for this podcast, he elaborated on his methods for obtaining cheap airline tickets and hotel accommodations.For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qQQFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcastsListener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.   ******The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an indepe