Consulting Success Podcast

Embrace the essence of boldness. In this episode, we have Melisa Vela-Williams to discuss the art of being BOLD. Get ready to unlock the secrets to standing out in your industry and fueling business growth.  In this episode with Melissa, you’ll learn how to: ● Elevate your brand to stand out in your industry.● Capitalize on your name recognition and relationships to fuel business growth.● Expand your client base by leveraging events and conferences.● Attract new clients through featured content in online publications.● Build trust and authority by participating in podcasting.● Make strategic decisions about your workforce, choosing between hiring contractors or employees. Book your complimentary growth session call MVW Communications Melissa’s Book, Smart TalkSmart Talk Series Podcast  If you have any questions about these instructions, please email tsavo@consultingsuccess.com and cc jacqueline@consultingsuccess.com  Love the show? Sub

Build not just a brand, but a magnetic force that attracts opportunities. Today, Joe Mechlinski, the founder of Gift of Work, shows us the way to speaking, recurring revenue, and personal brand converge to reshape the future of consulting. Hear about his early struggles and how he found a unique approach to consulting that changed his career. In this episode with Joe, you’ll learn how to: ●       Learn strategies for helping leaders excel in times of rapid and exponential change.●       Discover how writing and publishing a book can elevate your credibility and expand your business.●       Understand how to embrace and learn from rejection to foster personal and professional growth.●       Gain insights on identifying key decision-makers within any organization to enhance your consulting effectiveness.●       Uncover methods to iden

As consultants, we constantly think about growth and success. But sometimes, it can be challenging to know where to focus your efforts to attract new leads and scale your businesses effectively. That's why we've created the Scale Your Consulting Business Scorecard (https://www.consultingsuccess.com/scorecard) that will help you assess how ready you are to scale your consulting business, see if your current strategy is optimal, and identify areas for improvement.Get instant access and see how you score at https://www.consultingsuccess.com/scorecard. Within 2-3 minutes and by answering a series of questions, you'll gain insights into your strengths and uncover opportunities to optimize your operations. Are you confident in your target audience? Do you regularly create high-quality content that resonates with them? These are just a few of the critical factors we'll explore in the Scorecard.By the end of the Scale Your Consulting Business Scorecard, you'll have a clear understanding of where you stand and what st

In this bonus podcast, Michael Zipursky speaks with Lizz Harr of Hinge Marketing on how independent consultants and small firms can become visible experts:✔️ The one thing successful consulting business owners all wish they could have done earlier✔️ How we built Consulting Success® by starting with a simple blog✔️ The best type of content that gets the most traffic leads, and clients✔️ The link between your content and ability to command premium fees✔️ How to leverage the insights of other experts in your content✔️ What's working best for LinkedIn content in Q4 of 2023✔️ The different kinds of visible experts (so you can find your ideal content style)✔️ Why every consultant should strive to present and speak in front of a live audience of ideal clientsLove the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

AI has become a trend that many businesses delve into. And to keep your business on top, you've got to learn how to leverage it to set yourself to success. In this episode, Christopher Penn, the co-founder of TrustInsights, talks about how to create an AI team and grow the business with it. Chris reveals that his business's revenue goes up while the headcount remains because as the AI space matured, they could do so much more. So, don't let your consulting business fall right behind others, and start leveraging AI to keep you on track toward success. Tune in to this episode and learn more about Christopher's take on creating an AI team.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Dean West's journey teaches us that even at 50, making strategic changes and staying committed to restructuring can turn challenges into opportunities. In this episode, we hear Dean’s story and secrets behind leveraging associations and specialty groups to securing high-value clients. Associations, often underrated, can be compared to valuable goldmines for fostering relationships. Dean discusses all about them, dispelling common misconceptions about associations and shedding light on the myriad opportunities they present. Dean also shares how to craft the right content, understand the power of restructuring, and his pivotal point at 50. Tune in now and unlock the doors to high-value clients.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Productization is a hot topic. Many consultants wish to productize their consulting business. But the question remains, how do you know when you are ready to take this next step? In this short yet very insightful episode, Michael Zipursky dives deep into the ways to identify when to productize and when not to. Remember, it’s a slippery slope to undertake productizing your business. You need to be equipped with the right data to know if you are making the right decision. Find out today whether you are on the right track or if you need to take a step back.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Putting the right people in the right seats is crucial to any business, but for a consulting practice, it is a matter of life or death. Michael Zipursky talks about strategic hiring in this episode with Adam Oliver, Founder and CEO of Crafted, a product development consultancy employing over 26 people. Michael and Adam discuss the challenges of balancing between having a robust sales pipeline and a hiring pipeline and why the two are essential for your growth. Among other things, you’ll learn the secret to hiring effective remote employees and how to ensure a warm and balanced sales and hiring pipeline, how to win new clients using Adam's personal sales approach, how to thrive even during a recession, how to free up your time as a founder to grow your practice and how to use case studies to back up your great growth. Tune in!Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

In this special bonus episode from YouTube, Michael Zipursky talks about how consultants can use value-based pricing to maximize revenue. He discusses the two different forms of value, how to work around the perception of value, and the benefits of knowing the right questions to ask clients. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Are you looking to scale your consulting business? This episode will deliver that to you! Today, Kenny Goldman, the co-founder and CEO of Kicksaw, discusses how consulting businesses can elevate their practice through the Fractional Services Model. Kenny also brings insights on strategically determining optimal time and innovative technology and systems. He delves into building and sustaining meaningful partnerships with large enterprises. From implementing strategies to reduce customer churn to prioritizing crafting exceptional experiences for clients, Kenny brings so much value to this episode. Tune the volume up and join Kenny and Michael today. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

What makes you stand out from any other consulting businesses? How can you increase the value of your business? In this episode, Tony Velasquez, the CEO of Angelus Advisors, brings his wisdom on what makes a true consulting business and how consultants can build one instead of simply creating a job for themselves. He delves into increasing your offering’s value, making your clients feel special and heard, winning new clients, and crafting impactful messages to attract ideal customers. Tony also shares his insights on how consultants can prioritize their families while building their businesses. If you are a startup or a seasoned in this industry, this episode is perfect for you! So, tune in to the Consulting Podcast with Michael Zipursky and Tony Velasquez today.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Michael Zipursky warns about the consequences of choosing money over love. He explains why it is wrong to justify pouring all your time and effort into your business just for the sake of your family. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Nobody wants to be just another consulting firm. So, how will you stand out among others? Today, Sarah Heal, the Director and Co-Founder of Information Leadership, brings you the power of specializing your consulting firm to be on top of the industry. Sarah delves into improving messaging, delegating effectively, valuing employees, niching down, leveraging your words and social proof, and avoiding falling into a common trap. This episode is stuffed with insights and will help you climb into the pinnacle of your business success. So tune in to this episode with Sarah Heal. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

How do you maximize your consulting firm’s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo among many others.In this episode, you’ll learn how to:Utilize cold emails to expand your network while strengthening both professional relationships and outreach skills.Find holes in your business to service your customers more effectively.Leverage content to grow your pipeline.Comprehend your gross margin to facilitate the growth of your firm.Employ Marcel’s formula for pricing your products or services and improve your gross margin.Forecast the ideal time to add talent to your team.Resources Mentioned:Time Tracking Software for your businessMarcel’s CompanyIn this conversation, Marcel emphasizes the challenges sur

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” - Simon Sinek. Investing in your team and providing them with a great experience will drive them to perform better. In this episode, Kalyn Ponti, the CEO of Humankind, sprinkles her expertise on how consulting firm owners improve the employee experience for them to thrive in your firm. When leaders develop and nourish a positive company culture, it ripples into your firm and will grow your business. KP poured her heart into their purpose and became the catalyst for their expansion. Start investing in your employees today, and you’ll see the magic it will bring to your firm tomorrow. In this episode, you'll learn how to: -Integrate Enterprise-Level Strategies into Your Boutique Consulting Firm-Professionalize Your Operations to Pave the Way for Scalable Growth-Develop and Nourish a Positive Company Culture-Emphasize Purpose-Driven Goals as a Critical Catalyst for Business Expansi

Elevate your consulting business through the lens of neuroscience: discover hidden opportunities, amplify growth, and lead with sharper insights for success. In this episode, we dive deep into business transformation and personal growth. Our guest is none other than Bill Troy, founder of Polaris, a pioneering company that leverages neuroscience to unlock human potential and elevate consulting businesses. He reveals how his business paradigm shifted from control-centered to growth-focused, which ultimately led him to launch the company. Bill unpacks how our brains often blind us to both opportunities and threats hiding in plain sight, and how we can break down the barriers with neuroscience. Bill also touches on navigating entrepreneurial challenges faced by small businesses and the allure of business dynamics. He emphasizes how success lies not in control, but in expanding your capacity. Join us in harnessing neuroscience to revolutionize the consulting landscape, and embracing discomfort as a catal

Growing your business may not be easy but you can look at the successful people around you and learn from them. One of those that you’ll find invaluable is this episode’s guest, Jason Shafton, the Founder of Winston Francois. Drawing not only from his experience and expertise but also insights learned from the amazing people around him, Jason shares the simple method for growth in your consulting business. He dives deep into the value of getting referrals and how to get them without directly asking for them, the secret to winning new clients (and no, it’s not your typical marketing tool!), developing IP, and finding and keeping great talent. You don’t have to find success on your own; you can make the journey much better with people on your side. Follow Jason’s footsteps toward success and grow your consulting business today! Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

“Life doesn’t get easier or more forgiving. We get stronger and more resilient.” - Steve Maraboli, from Life, Truth, and Being Free. Today, Ryan Kutscher, the founder of Circus Maximus, shares his journey to inspire others to become resilient consulting business leaders. He shares the steps to help you navigate the highs and lows of being an entrepreneur and consultant. As Ryan dives deeper into the conversation, he also emphasizes the importance of the restaurant business model in his practice. You will learn more if you tune into this insightful episode with Ryan Kutscher.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast

Research is vital in many businesses because the gathered data will allow business owners to decide accordingly. That is one of the secrets today’s guest reveals. Cali Williams Yost, the CEO of Flex+Strategy Group, shares her expertise in building a remote consulting business. She provides tips on developing the skills of your managers to grow your business. Cali also reveals her secret in managing her work-life fit to grow your firm. Get a glimpse of how Cali grows her business and learn from her.Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast