Sinopsis
Automotive Aftermarket Success Stories
Episodios
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Changing Pastures: Practical Tips for Auto Repair Pros Seeking Growth and Fulfillment [E179] - Chris Cotton Weekly Blitz
26/08/2024 Duración: 07minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at au
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Creating a Culture of Accountability for Internal Succession [RR 983]
23/08/2024 Duración: 36minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network This episode centers on John Gustafson's journey managing his automotive repair business, focusing on internal succession planning and implementing the Entrepreneurial Operating System (EOS). John shares his experience developing an internal succession plan, emphasizing the importance of nurturing leadership within his team. He explains how EOS has enhanced meeting structures, accountability, and strategic vision, fostering a motivated workforce. John Gustafson, Gustafson Brothers, Huntington Beach, CA. John’s previous episodes HERE Show Notes Watch Full Video Episode Succession Planning Discussion (00:02:30) John shares his challenges with succession planning, emphasizing internal leadership development. Implementing EOS (00:03:20) John discusses how he started implementing the Entrepreneurial Operating System (EOS) in his business. Team Involvement in EOS (00:04:20) John explains how he engaged his team in the EOS proc
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A Gift, Not A Punishment: Service Advisor Coaching [THA 395]
22/08/2024 Duración: 51minThis episode explores how effective coaching can pay for itself by improving client interactions and boosting profitability. By listening to calls and identifying areas of opportunity, coaches help advisors address customer needs more accurately. Discover why one-on-one coaching is a valuable investment for shop owners aiming to enhance their business performance and customer experience. Clint White, Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. Clint’s previous episodes HERE Rena Rennebohm, CEO and Creator of Empowered Advisor. Rena’s previous episodes HERE. Show Notes Watch Full Video Episode Shift from Training to Education (00:03:26) Carm discusses the importance of shifting the terminology from training to education. One-on-One Coaching Experience (00:04:36) Rena explains the differences between teaching classes and providing personalized coaching. Intimacy in Coaching (00:06:04) Rena emphasizes the intimate nature of one-on-one coaching
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ERTC Update - Am I Going to Get Paid? [E132] - Business By The Numbers
22/08/2024 Duración: 16minIn this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the latest updates on the Employee Retention Tax Credit (ERTC) from the IRS. This episode is a must-listen if you're unsure about your ERTC status or how it impacts your taxes.Explore the IRS's recent announcements and what they mean for your ERTC claims.Understand the different risk categories the IRS has assigned to ERTC applications.Learn the tax implications if you’ve received ERTC funds but haven’t filed your taxes yet.Get practical advice on what to do if you're still waiting for your ERTC money.Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, Pr
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Tapping Into Local Organizations For Business Help [E114] - The Auto Repair Marketing Podcast
21/08/2024 Duración: 26minWant to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/Small Business Development Center (SBDC) - sba.gov/sbdcGoldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/The Idea Village in New Orleans - https://www.ideavillage.org/Show Notes with TimestampsIntroduction to the Episode (
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Old Yeller and the Aging Mechanical Specialist [E148] - Diagnosing the Aftermarket A to Z
21/08/2024 Duración: 27minInspired by a listener's question, Matt discusses the physical limitations that come with age and the need for early planning and skill diversification. The episode highlights the importance of adaptability and collaboration to ensure aging mechanics remain valuable in the automotive industry.Show Notes Future Planning for Retirement (00:02:38)Physical Limitations and Career Transition (00:03:57)Service Advisor Role Challenges (00:05:03)Skill Development and Planning (00:06:19)Communication and Shop Support (00:10:14)Training and Skill Enhancement (00:11:24)Value of Diagnostics and Programming (00:17:29)Compensation Challenges for Mechanics (00:18:51)Training Resources (00:21:37)Management Training (00:22:56)Shifting Roles in Business (00:24:08)Generational Skill Gaps (00:25:16)Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact Informat
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From Websites to Texts: How to Meet Modern Consumer Expectations [RR 982]
20/08/2024 Duración: 44minThanks to our Partner, NAPA Auto Care Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive. Aubrey Amborn, Director of Sales, Net Driven Show Notes Watch Full Video Episode The Shift from Traditional Marketing (00:02:37) Aubrey discusses the transition from word-of-mouth to online marketing strategies. Importance of Online Presence (00:03:52) Aubrey emphasizes that just having a website is no longer sufficient for businesses. Search Engine Optimization (SEO) (00:05:45) Aubrey explains the significance of SEO and its r
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Friction is a part of Feedback with Chris Cloutier [E004] - Speak Up!
19/08/2024 Duración: 36minThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:Watch Full Video EpisodeThis week Chris Cloutier is my guest on the podcast - and not just as my boss or a sponsor of this program - but as an excellent communicator and influential leader and one who I feel is exceptionally talented at delivering GOOD feedback.Even for people with above average communication skills - the necessity to give feedback is often one of the most uncomfortable situations regularly faced in our lives and careers.In this focused conversation - Chris provides his valuable insight on the topic along with several stories while sharing his heart for being a positive influence in others lives. I knew this needed to be a conversation for an early episode of Speak Up!Chris has massively influenced my own communications journey, and it’s a real privilege to be able to invite him to share on a topic we routinely discuss, as it’s a topic that our working relationship has revolved around for these la
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How Can Absentee Owners Transform Struggling Auto Repair Shops into Success Stories? [E178] - Chris Cotton Weekly Blitz
19/08/2024 Duración: 18minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.Throughout the episode, Coach Mike elaborates on the key strategies tha
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Automotive Trends: Let Go of Outdated Practices and Embrace Innovation [THA 394]
16/08/2024 Duración: 41minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Dive into the latest trends in the automotive industry, including capital allocation, AI integration, customer service evolution, and challenges with parts availability. Featuring industry thought leaders Jason Stretch, Scott Brown, Chris Jones, and Seth Thorsen, this discussion covers how shops can navigate financial hurdles, embrace new technologies, and enhance their customer experience. Show Notes Watch Full Video Episode Capital Allocation Discussion (00:02:36) Scott Brown explains capital allocation and its significance in maximizing business returns. Bank Relationships and Strategies (00:05:07) Panelists share insights on managing bank relationships and loan covenants. Alternative Capital Raising Strategies (00:06:07) Alternative ways to raise capital beyond traditional loans. AI in Shop Operations (00:07:14) AI's role in improving shop operations and training. AI's Impact on Customer Interaction (00:10:36
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Don’t Sweat It: Keep Cool with A/C Equipment Troubleshooting [RR 981]
16/08/2024 Duración: 39minThanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Mike Hall shares his extensive knowledge of the operation and maintenance of air conditioning machines. Mike covers common misconceptions, the importance of proper training for technicians, addressing contamination problems, and how to properly maintain A/C equipment. Mike emphasizes the need for regular maintenance and understanding of these systems to prevent costly repairs and ensure optimal performance. Mike Hall, Professional Technicians Equipment Service & Support. mail@ptess.com Show Notes Watch Full Video Episode Mike's Background (00:02:02) Mike shares his experience in the automotive service industry and his role in equipment service and training. Understanding Air Conditioning Machines (00:03:58) Mike explains the operation of air conditioning machines and common misconceptions among technicians. Importance of Training (00:05:34) Mike emphasizes the significance of training technicians to better unders
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When Should I Take Social Security? [E131] - Business By The Numbers
15/08/2024 Duración: 19minIn this episode of Business by the Numbers, we dive into the intricacies of Social Security and the critical decisions that can impact your retirement planning. Whether you're nearing retirement or planning ahead, understanding when to start collecting Social Security is vital for maximizing your benefits.Key Points Discussed:The importance of consulting a financial advisor when considering retirement options and Social Security.How Social Security benefits are calculated based on your highest 35 years of earnings.The implications of taking Social Security benefits early, at full retirement age, or at maximum retirement age.Strategies for married couples, including how spousal benefits can influence your Social Security decisions.Why waiting until full retirement age often makes financial sense, especially if you're still working.Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn abou
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Marketing Lingo & Misconceptions [E113] - The Auto Repair Marketing Podcast
14/08/2024 Duración: 36minAre you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level? Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back. Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door? We’ve got the answers.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.Purpose of the Episode (00:01:07) Disc
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Sweat Equity with Bryan Pollock [E147] - Diagnosing the Aftermarket A to Z
14/08/2024 Duración: 54minThanks to our Partner, NAPA Autotech"Diagnosing the Aftermarket A to Z," podcast host Matt Fanslow and guest Bryan Pollock, "The Beast from the East," explore "sweat equity" in the automotive repair industry. They discuss the dedication technicians invest beyond regular hours, contributing to personal growth and shop success. They emphasize mentorship, financial awareness, and community involvement, highlighting how these factors create a positive workplace culture and enhance both personal and professional development.Discussion on Vintage Tools (00:01:07) Importance of Sweat Equity (00:06:21)Impact on Business Reputation (00:07:52)Long-Term Effects of Physical Demands (00:09:54)Experience with Difficult Repairs (00:12:41)The Importance of Understanding Problems (00:14:53)Sweat Equity in Business (00:15:39)Cinematic Parallels (00:16:10)Employee Compensation and Business Success (00:16:44)Owner vs. Employee Success (00:17:53)Risk of Ownership (00:18:58)Arbitrary Salary Ceilings (00:21:07)Business Pillars and
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Is the Automotive Industry Ready for a Language Revolution? [RR 980]
13/08/2024 Duración: 49minThanks to our Partner, NAPA Auto Care Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as "mom and pop" operations to recognizing them as sophisticated businesses led by "solopreneurs" or "mechanical and technology specialists." Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a "mechanic" can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry. Michael Smith, The Institute. Michael Smith’s previous episodes HERE Show Notes Watch Full Video Episode The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/ Discussion on Leadership and Inspiration (00:01:
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Navigate and Elevate Your Auto Repair Shop! [E177] - Chris Cotton Weekly Blitz
12/08/2024 Duración: 17minThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton focuses on enhancing auto repair shop performance, highlighting the crucial role of service advisors in the estimation process. He stresses the importance of advisors not projecting their financial limitations onto customers, ensuring all necessary repairs are transparently presented. Key points include understanding customer needs, providing comprehensive estimates, building trust, and improving average repair orders.
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Smart Advice to New Shop Owners [THA 393]
09/08/2024 Duración: 44minThanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class This episode is packed full of practical advice and personal stories that will resonate with new and aspiring shop owners. From leadership and financial management to team development and continuous learning, there's something for everyone. Key insights include the significance of self-awareness, the balance between assertiveness and approachability, the value of mentorship, and the necessity of understanding financial health. Show Notes Watch Full Video Episode Leadership Challenges for New Owners (00:03:39) Discussion on the courage and mindset required for new shop owners transitioning from technicians. Matt's Personal Story (00:04:46) Matt shares his journey of overcoming a catastrophic injury and learning to run his business. Developing Leadership Skills (00:05:10) The importance of recognizing personal strengths and weaknesses in leadership. Balancing Assertiveness and Approachability (00:06:22) The challenge
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What is Going on with the Market & Rates? [E130] - Business By The Numbers
08/08/2024 Duración: 31minThanks to our partners, NAPA TRACS and PromotiveIn this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the recent market volatility triggered by a disappointing jobs report and poor earnings from major companies. He explains the role of the Federal Reserve and the implications of the SOM Rule on predicting recessions.Market Drop: The market took a significant hit due to a higher-than-expected unemployment rate of 4.3%, compared to the anticipated 4.1%.Earnings Reports: Major companies, including Amazon, Google, and Nvidia, reported poor earnings, contributing to the market decline.Federal Reserve Influence: The Fed's control over interest rates and money supply directly impacts inflation and market volatility.SOM Rule: The SOM Rule, with a perfect recession prediction record, indicates a likely recession if unemployment rates rise more than 0.5% above the previous year's average.https://finance.yahoo.com/news/stock-market-news-today-nasdaq-enters-correction-dow-falls-600-points-as-d
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A Marketer's Take on "Just Say Yes" [E112] - The Auto Repair Marketing Podcast
07/08/2024 Duración: 19minJoin Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response. Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsLagniappe (Books, Links, Other Podcasts, etc)Episode 106: shopmarketingpros.com/106Empower Your Advisor : https://empoweryouradvisor.com/Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/Episode 45: phone skills with
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Social Constructs...Game Theory...and Auto Repair [E146] - Diagnosing the Aftermarket A to Z
07/08/2024 Duración: 25minThanks to our Partner, NAPA AutotechMatt Fanslow explores social constructs, relationships, and game theory. Inspired by a wedding he attended and a personal story about a friend dealing with infidelity, he highlights the importance of clear communication and expectations. He connects these themes to game theory, illustrating its relevance in both personal and professional interactions. Show NotesEconomics with Dr. Joshua Rosenbloom [E038]: https://mattfanslow.captivate.fm/episode/038Automotive Technician Suicide with Margaret Light [E049]: https://mattfanslow.captivate.fm/episode/049Relationships 101 with Margaret Light [E058]: https://mattfanslow.captivate.fm/episode/058Dating Isn't Emotional Rehab with Margaret Light [E081]: https://mattfanslow.captivate.fm/episode/081Shame with Margaret Light [E103]: https://mattfanslow.captivate.fm/episode/103Good Grief with Margaret Light [E116]: https://mattfanslow.captivate.fm/episode/116Contemplating Game Theory (00:01:14) Matt reflects on his desire to discuss