Ready. Aim. Empire.

In this episode, you will learn: How Allison came to the realization that you must have a balance between hustling and flowing The boundaries that she set for herself in order to build the life that she wanted How the pandemic gave Allison an opportunity to reset The “stool” analogy, and how to apply it to both your personal and business life Why community is so important, and her best tips for finding and connecting with yours LINKS: https://absolutepilates.co/ https://www.instagram.com/absolutepilates/ https://www.linkedin.com/in/allisonzang https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: How to deal with the day-to-day overwhelm faced as a studio owner Michelle’s lessons on how to get organized right now 5 things she implemented this year that made a lasting impact on her ability to show up each day Tips for owning a studio and being an entrepreneur in general A look at Michelle’s favorite technology tools LINKS: https://risinggoddessfitness.com/ https://www.instagram.com/risinggoddessfitness/  https://trello.com/ https://front.com/ https://www.hatch.co/rest https://www.balanceapp.com/  https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Some end-of-year predictions for the boutique fitness industry Ideas on what to do when you hear that a competitor’s studio is closing their doors The shift that is now happening with Facebook ads {and how to adjust} Two types of Google ads and why they are so hot right now CRM and booking software trends and how to choose the right software Staffing strategies that can really make a difference on your bottom line LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: The “elephant in the room”, the Delta variant, and how studio owners should be approaching it A look at cleaning protocols and why you should continue focusing on them moving forward The current situation with masks, and how to clearly define when they are required in your studio How to prepare for an uncomfortable few weeks in light of the new variants What programs you should be offering for the time being A few words of advice concerning vaccine mandates LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Kristen’s words of wisdom on what systems to have in place for new hires How to build protocols in your business for updating your systems What to do when your systems are too complicated or complex Her advice for approaching systems for the rest of the year, especially if you’re feeling burnt out LINKS: https://kristenwestcott.com/ https://www.instagram.com/kristen.westcott/ https://asana.com/ https://monday.com/ https://clickup.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • Where to start if you have zero systems in place right now • How to go about completing tasks or implementing systems that you don’t like {but are obliged to do} • Why it is important to have a level of personalization in your systems • Best practices for organizing your systems • How to make sure that you're using a system that actually translates into getting things done LINKS: https://kristenwestcott.com/  https://www.instagram.com/kristen.westcott/ https://asana.com/ https://monday.com/ https://clickup.com/ 

In this episode, you will learn: Mindy’s tips and advice for finding the right therapist for you The collaboration that exists between the movement professional and the bodyworker A powerful reframe for how we should be networking Ways you can start building the bodywork side of business Why bodywork therapists often undervalue their services and what they charge LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: • What Cranial Sacral Therapy is all about and how Mindy discovered it • The experience that resulted altering the paths she chose to pursue for her both her personal health and her professional career • Why the concept of our body “keeping the score” is so important to understand • How Cranial Sacral Therapy differs from deep tissue massage • The key types of bodywork that is formative in a studio setting LINKS: https://www.mindytotten.com/ https://www.mindytotten.com/enroll The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel Van Der Kolk, M.D.

In this episode, you will learn: The latest on the Delta variant that is sweeping through the nation The importance of top-notch hygiene and ramping up the cleaning efforts throughout your studio Tips for working with your local health department My thoughts on vaccine mandates and how to handle them for employees and clients alike A forecast for what the next 6 weeks could look like for studio owners Why you absolutely cannot stop your sales and marketing efforts at this time LINKS: https://www.covidactnow.org/ https://www.tampabay.com/opinion/2021/08/10/what-we-now-know-about-how-to-fight-the-delta-variant-of-covid-column/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: The various pivots Siobhan made during the pandemic, and how she turned the situation into a success One of the unusual pivots that she says helped her survive during this challenging time when many studios did not Advice for studio owners looking to finish 2021 off strong Why Patricia transitioned from Bikram Yoga to a hot yoga studio What she put into place in her business to grown and scale before Covid-19 impacted the industry Different systems you can implement to make the growing process as painless as possible The tremendous benefits of using sales scripts during sales appointments LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode, you will learn: Patty’s background and what brought her into this industry What her opening and reopening cycles looked like through the pandemic Where Patty finds a lot of her leads, and what she wasn’t tracking before that she is now Her criteria for finding a team member to be in charge of her sales process What he focus will be on in order to grow the studio moving forward LINKS: https://wholebodyyogastudio.com/ https://www.facebook.com/wholebodyyogastudio/ https://www.linkedin.com/in/patty-ferry-61304626/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: How Michelle built her own studio, and then the steps she took to expand it What mindset shifts she needed to make in order to pivot successfully when necessary The strategies used to build out a virtual platform for her business How they evolved from 3 to 6-month memberships, to yearly ones Her advice for studio owners who feel they are on a “hamster wheel” and going nowhere LINKS: https://corepilatesnyc.com/ https://www.instagram.com/corepilatesnyc/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: The unique challenges that Michelle and Laurial face as owners of a pole/aerial studio What their business model looks like, and the most impactful shift they made during the pandemic How they manage their team to make sure that the company’s values and mission is upheld What their numbers have looked like post-pandemic {since reopening} The main priorities Michelle and Laurial are focusing on over the next few months LINKS: https://risinggoddessfitness.com/ https://www.instagram.com/risinggoddessfitness/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode, you will learn: A breakdown of the DiSC assessment, and how it can impact the way that you lead your team Tips and strategies for planning summer promotions in your studio How to add more value for your clients {without discounting your services} The best way to make financial projections in your business Two important metrics to look at when analyzing your numbers LINKS: https://www.discprofile.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: What the Profit First system is all about A simple step you can take to get started on using this methodology Different models you can follow depending on your revenue What dividends are {and the advantages to receiving them} Key differences to be aware of when you have an S Corporation versus an LLC LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Why the relationship with your landlord is the second most crucial relationship you’ll have {after the one with your team} The most common mistakes that occur when dealing with landlords How to create open lines of communication with your landlord and the benefits you’ll receive by having this The best ways to maintain a good relationship with your landlord Some of the best practices if you find yourself in a difficult situation with your landlord LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode, you will learn: What it takes, from a personal perspective, to effectively lead your team Specific questions to ask yourself before starting to hire your staff How to identify the types of personalities that will fit both your team and your vision The way to discuss compensation with your employees, plus the information to share and strategies to use when doing so LINKS: https://studiogrow.co/episode448/ https://studiogrow.co/episode449/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: Jackie’s background in the fitness industry and how she transitioned to helping other professionals with email and Facebook ads What to consider with lead generation ads versus conversion ads How to really build an audience that knows, likes, and trusts you, using Facebook ads The way to know which type of ad to use, depending on your main goal or objective Why Facebook is like a Las Vegas Casino LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when branding that I want you to avoid at all costs • Why I want you to get exceptional with your content calendar, and how our team does this LINKS: https://www.squarespace.com/ https://showit.co/ https://therevenueremedy.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The one thing that Peloton focused on compared to their competitors that made all the difference • Why their non-traditional real estate strategy has been so effective • How they meet their clients at home by using the right platform to engage them • What Peloton’s standardized professional experience and referral strategy looks like • Why understanding the difference between marketing and advertising is key LINKS: To buy Pivot Like Peloton Training Series go to https://studiogrow.co/pivotlikepeloton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/