Ready. Aim. Empire.

In this episode you’ll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn: • About Rick’s journey of innovation and how he came full circle to the model he does best • A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors • What he feels is key to getting people on the right track for their goals • The way that Rick was able to identify a demographic that needs to be served well in the fitness industry LINKS: https://www.rickmayo.com/ https://www.facebook.com/RickMayo101/ https://twitter.com/CoachRMayo https://www.instagram.com/alloyptfranchise/ https://www.instagram.com/studiogrowco 

In this episode, you will learn: • Why I feel we are in the age of upsells, order bumps and ancillary add-ons {and what this means for studio owners} • What an order bump is, and how to offer it the right way • How an upsell differs from an order bump, plus the 4 options you have for where to put one • Where the ancillary offer fits into the sales process • Why it’s so important to understand your client’s journey when setting up your offer and sales process • The reasons why the average square footage of studios is going to drop moving forward • What you need to be focusing on when you downsize your studio space • Shifts to your pricing structure that I predict will need to be made • Why what I’m suggesting is a more profitable, sustainable, and powerful business model LINKS: How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Jim Tincher and Nicole Newton https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoal

In this episode, you will learn: • Why your branded programs absolutely need to stand out against others on the market • What my biggest issue is when it comes to marketing and offers running in this industry • Ways you can be original when naming your classes and one-on-one offerings • How to determine, and then promote, your own unique methodology LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The growing importance of marketing that focuses on the life stages of your customers • What are some of the different needs that clients have at various stages of their lives, and how to start catering to these groups of people • Why now more than ever, profitability is key • How high-ticket intro offers will be used more often to bridge the gap between short-term memberships and more intensive results-based offers • The right way to start building your own virtual studio LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: What 2020 taught us about business and the importance of planning as we move forward Why you need to build a path for success in order to have the best shot at achieving results The lessons that I’ve learned from past events such as Hurricane Katrina and the economic crisis of 2008 How segmented-based automated marketing will be crucial for studio owners over the next few years What you need to do right now to implement a strategy that targets segments of your clientele LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The process Jacey and Danielle used to plan and introduce the digital component of their business to clients • Why they chose to build their own app {and how they did it} • Their strategies for creating a cohesive experience with in-studio clients, those who use the app and those who livestream • The importance of maintaining a strong human connection when using a digital strategy • What to do, and not do, when you make a mistake… LINKS: https://www.janedo.com/ https://app.janedo.com/ https://www.janedo.com/schedule-jersey-city https://jane-do-shop.myshopify.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • How Jacey and Danielle met and then formed their unique concept of Jane DO • The challenges they faced opening their locations, and why they said these hurdles actually benefited them in the end • The reasons they prefer to be self-funded through hard work and determination • The way they structure the customer experience at Jane DO • What their mindset has been during the pandemic, and how they were able to quickly pivot to an online model as soon as it hit in 2020 • How they kept their community strong as the business continued to grow LINKS: https://www.janedo.com/ https://app.janedo.com/ https://www.janedo.com/schedule-jersey-city https://jane-do-shop.myshopify.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • Muneeza’s thoughts on how viruses are linked to the health issues people experience • What virus category that tends to hurt us the most and the way that stress affects the body • Her advice to movement practitioners when it comes to intensity of exercise • Why women often have more energy-related problems than men do • The important link between our health and adrenals, and her best adrenal health tips LINKS: https://muneezaahmed.com/ https://www.instagram.com/muneeza_medical_intuitive/ https://www.facebook.com/Health.With.Muneeza/ https://courses.muneezaahmed.com/intuitive-healing-community-2021 https://muneezaahmed.com/free-resources/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • Muneeza’s health journey and what led her to discover what she considers to be her biggest gift • Who the Medical Medium is and the role that he played in her healing • The moment Muneeza reached “rock bottom” and decided to take her health into her own hands • What to know about chronic fatigue and its potential causes • How the liver facilitates overall good health for everyone LINKS: https://muneezaahmed.com/ https://www.instagram.com/muneeza_medical_intuitive/ https://www.facebook.com/Health.With.Muneeza/ https://courses.muneezaahmed.com/intuitive-healing-community-2021 https://muneezaahmed.com/free-resources/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • The importance of making small changes that you can measure, and why we recommend using a rolling 13-month attrition rate versus a monthly one • What numbers Danielle focuses on while doing planning with her clients • A key metric to watch to get a clear impact of how new member offers are really impacting your business • Why raising your prices is likely easier than you think {and will benefit your clients as well} • A key piece of profitability that most studio owners are missing • The way you can overcome money mindset issues by embracing your numbers LINKS: https://www.kickstartaccountinginc.net/ https://www.instagram.com/kickstartaccounting/ https://www.instagram.com/daniellehayden__oh/ https://profitplannerbookkeeping.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • Why accounting and bookkeeping should be one of the very first things a business outsources • What are the most important Key Performance Indicators (KPIs) to consider for a business • Why I look at 13 months, instead of 12, for our yearly KPIs • How to be analyzing your numbers during the pandemic (and beyond) • The reasons that really knowing your numbers will make tough business decisions easier • The 30/30/30 model we use to split the revenue generated by our business and to evaluate profitability • Some tips and strategies for maximizing profitability with your studio’s retail LINKS: https://www.kickstartaccountinginc.net/ https://www.instagram.com/kickstartaccounting/ https://www.instagram.com/daniellehayden__oh/ https://profitplannerbookkeeping.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode you will learn: • The two digital products I would be building if I were starting over • Why I wouldn’t do an online library for a membership site {and what I would focus on instead} • What an evergreen challenge would look like and how I would set one up • Some different techniques to use in a funnel or marketing strategy, and much more… LINKS: https://vimeo.com/ott/home https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/  https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode you will learn: • What a centralized sales team looks like {and why I would focus on using one if I were starting over again} • One downside of a centralized sales time that makes them not for everyone • What happened when we first tested our sales system with one of our accounts • Things to consider when setting up an automated sales process and sales team • Specific questions to be asking yourself as you set up the sales process in your business LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode you will learn: • The big lesson I learned from my mother about the power of a brand • The new job title I would use if I were starting over growing a studio • What our branding process in 2017 looked like, and how look it took to complete • The importance of a brand guide and the impact ours had on the results of our branding • A big mistake a lot of studio owners make when branding that I want you to avoid at all costs • Why I want you to get exceptional with your content calendar, and how our team does this LINKS: https://www.squarespace.com/ https://showit.co/ https://therevenueremedy.com/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you will learn: • How the playing field has totally changed in 2021 – and what you can do about it as a studio owner • The way that I would adjust my business model if I were starting over this year • What the difference is between the model, the vision and the values of a business • How you can truly harness the ability to adapt, and why this will be crucial to master going forward • The 3 new business models that are emerging and should not be ignored • What to know about “profit goldmines” LINKS: https://studiogrow.co/episode413/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this throwback episode you’ll learn: • The real reasons why you aren’t paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogrowco 

In this throwback episode, you will learn: The unique approach Christa has taken with the digital strategy for her business The ways Christa’s online teacher training is improving the experience for her clients Strategies for launching on demand services on a limited budget LINKS: https://www.pilatesinthegrove.com/ https://www.facebook.com/pilatesinthegrove https://www.instagram.com/pilatesinthegrove/ https://www.linkedin.com/in/christa-gurka-8a333b50/ https://www.pilatesinthegrove.com/services 

In this episode you will learn: • Why I believe that clients are more passionate, loyal, and invigorated than ever about their health • How we have had the time and space to revamp, expand and create new things this year • My thoughts on releasing new products to further support fitness and wellness entrepreneurs in the industry • The importance of marketing agencies, sales agencies, masterminds and continually revamping things moving forward • Th ways that our growing team is the pillar of the excitement to come LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ 

In this episode, you will learn: • How to begin owning up to your role and responsibilities as a CEO and leader of your team • Why soft skills are the most important of all the skills that a leader can possess • What to do if you don’t necessarily want to be the CEO or leader • Ways to bridge the financial gap when it comes to growing your company • Tips on how develop your growth mindset – and why you should always be striving to do this LINKS: https://cairncs.com/ https://cairncs.com/get-in-touch https://www.linkedin.com/company/cairn-consulting-solutions/ https://www.linkedin.com/in/amy-lafko/  https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/