Ready. Aim. Empire.

In this episode you’ll learn: • What to consider about operating in this new reality and seizing the opportunity to make changes • How to effectively utilize relationships with your brand representatives • Tips for inventory management and software • Merchandise and display best practices • Sales goals and incentivizing your staff to reach goals • Top sales KPI’s to focus on post-pandemic LINKS: http://studiogrow.co/anchor https://www.thirtythreethreads.com/  https://www.linkedin.com/company/thirtythreethreads/  https://www.mindbodyonline.com/ http://www.clubready.club/   https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/

In this episode you’ll learn: • What Thirty Three Threads is all about, and the brands they have that you probably are already familiar with • Why retail is such an important profit driver for studios {especially long-term, post-Covid} • Some of the most common misconceptions studio owners have around retail • What to consider before bringing a retail brand into your studio to sell • Pricing considerations to ensure profitability {plus strategies for protecting your profit margins} • What Matt and Rosie are seeing in terms of changes now that studios are re-opening • Their thoughts on the need for sanitation and hygiene at this pivotal time LINKS: https://www.thirtythreethreads.com/ https://www.linkedin.com/company/thirtythreethreads/ https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode you’ll learn: • That anxiety is normal • What healthy anxiety for studio owners looks like • How people will walk back through your doors again • What we can do to manage our response to uncertainty {while taking care of ourself and supporting each other} LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode you’ll learn: • Aesha’s backstory and what she says she has wanted to change from a very young age • A major turning point in her life when she decided “enough is enough” • How she got into her work with images, and why they are so powerful {and needed} today • What shocked Aesha most about who her work speaks to • The ways she is empowering others during these difficult times – and how you can help out too LINKS: https://www.theswandreamsproject.org/ https://www.instagram.com/theswandreamsproject/ https://www.facebook.com/theswandreamsproject/ https://www.toneybands.com/ https://hsanyc.org/ https://www.instagram.com/studiogrowco  https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/  

In this episode you’ll learn: • How Pam and Chris’s business journey began, and what led to the founding of Align Brooklyn • A breakdown of the amazing services that they provide, including their “yoga wall” • What they are considering as they look at scaling in the future • The way that they onboard new instructors, plus the expectations they have in their facility • The impact that the pandemic has had on their business {and the important pivots they are making due to it} • In what ways attitudes around health are changing as a result of current events • A conversation on race and how access to health can start to be improved for all LINKS: https://www.alignbrooklyn.com/ https://www.instagram.com/alignbrooklyn/ https://www.facebook.com/alignbrooklyn https://twitter.com/alignbrooklyn https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ https://www.lessonly.com/ 

In this episode you’ll learn: • How Jatrine found her path to fitness and then built a successful business in the niche • What she offers her clients at her studio and why she focuses on these offerings • Jatrine’s studio transformed since working with Erin and the TCC process • That your sales can be made through your passion and advocacy • Giving back 101! LINKS: https://www.jamakinmedance.com/classes/ https://www.facebook.com/JaMakinMeDance https://twitter.com/jamakinmedance https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/  https://www.boutiquefitnesscoalition.com/press  https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn: • How seasons of turmoil led to incredible opportunities for Misty • The reasons she know she wanted to open more than one studio {and how that model has changed over the years when it comes to hiring} • Her biggest challenges with opening her second studio • How a work relationship changed Misty’s mindset and moved her business forward LINKS: http://www.dragonflypilates.com/ https://www.facebook.com/DragonflyPilates/  https://twitter.com/dragonflynews https://www.instagram.com/dragonflypilates/  https://www.instagram.com/studiogrowco  https://www.boutiquefitnesscoalition.com/  https://www.boutiquefitnesscoalition.com/press  https://www.facebook.com/groups/3312618912101211/   

In this episode you’ll learn: • What we’d like to see as the world re-opens for business • The major hole in the market that we wanted to address by creating the Boutique Fitness Coalition • Why starting local is your best chance of getting open {and what this means} • How you can leverage local media and state legislators in your efforts to re-open • The 3 things to focus on and what really differentiates boutique fitness studios from other fitness facilities LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.boutiquefitnesscoalition.com/press https://www.facebook.com/groups/3312618912101211/ https://www.ihrsa.org/industry-leadership/state-advocacy/ 

In this episode you’ll learn: • What Rick has been seeing lately during this exciting (and terrifying) times for the industry • Where he sees things 5 years from now • How to maximize the effectiveness of a digital studio during these times, and moving forward • Rick’s thoughts on the important relationships between employers, insurance companies and governments • The huge opportunities that exist for operators in our space and who he believes will ultimately succeed LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/ https://www.mindbodyonline.com/ https://www.instagram.com/mindbody/ https://www.facebook.com/mindbodyinc https://twitter.com/askmindbody https://www.youtube.com/MINDBODY https://www.linkedin.com/company/mindbody/ https://www.linkedin.com/in/rickstollmeyer 

In this episode you’ll learn: • Why the next few months, and reopening the best way possible, is so critical • What all business owners should be aiming for when reopening • The health, sanitation and spatial protocols to be aware of • Additional team and client protocols to consider • How you can get a copy of our reopening guide to help you in this process LINKS: Get your copy of the manual (for only $297!) at https://studiogrow.co/episode419/  https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/ 

In this episode you’ll learn: • Which audience you should start targeting and how to do it the right way • What the trial funnel is and why we feel it’s necessary to use it • When to offer a discount funnel and the opportunity this type of strategy provides • How a challenge can be used effectively for both you and your clients • The different ways to advertise your funnel • Email marketing strategies, and more! LINKS: https://www.instagram.com/studiogrowco/ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails 

In this episode you’ll learn: • What to research first before offering your online training • Why doing the post-production tasks yourself isn’t recommended • How to determine the pricing for your new product • Ways to “build the runway” before you launch and the very first thing to do • Something you can do to get real feedback on your product and to optimize it before the cart opens • Which ad campaigns to build on Instagram and Facebook to promote your launch • Why quality always beats quantity when it comes to the content you create LINKS: https://www.instagram.com/studiogrowco/  https://www.upwork.com/ https://geo.craigslist.org/iso/us 

In this episode you’ll learn: • The biggest benefits for using online teaching training as a component of your overall business • What to remember if you’re concerned with the competition stealing your material and intellectual property • Why “launching with less” is a great rule to follow for a membership site • The importance of a first impression… • What to do to start adding livestreaming into your business and why you should consider doing it • Downloadable pieces of content and more ideas for how you can expand your online offerings LINKS: https://www.instagram.com/studiogrowco/ 

In this episode you’ll learn: What exciting opportunities exist now for online course creators in the digital marketplace How teachers can harness the power of video to expand their influence  Why it’s never been easier to start building an online following to grow your business When is the right time to offer your products and services online Ways you can use online courses to attract potential franchisees, expand into new markets, and more!    LINKS:  https://www.instagram.com/studiogrowco/  

In this episode you’ll learn: • An introduction to the Boutique Fitness Coalition, and the 3 main things it will be doing for people in the industry • An overview of the stimulus bills that have been announced in the United States • The major questions we have been asked recently by clients • How we’re navigating this process • The way to approach working with your bank and landlord • Why we believe there will be huge opportunities for expansion after this pandemic is over LINKS: https://www.instagram.com/studiogrowco https://www.boutiquefitnesscoalition.com/ https://www.facebook.com/groups/3312618912101211/ https://www.sba.gov/funding-programs/loans/coronavirus-relief-options 

In this episode you’ll learn: • About Rick’s journey of innovation and how he came full circle to the model he does best • A birds-eye view of his team and how they operate • His thoughts on using employees or independent contractors • What he feels is key to getting people on the right track for their goals • The way that Rick was able to identify a demographic that needs to be served well in the fitness industry LINKS: https://www.rickmayo.com/ https://www.facebook.com/RickMayo101/ https://twitter.com/CoachRMayo https://www.instagram.com/alloyptfranchise/  https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • How I discovered BASI and why Rael says it is much different than any other certification available • The way that Pilates became a “meeting ground” for Rael and the professionals he was working with • What role diversity plays in BASI today, and why he says it’s not a “one size fits all” type of method • How Rael uses the block system and the reasons that you need more structure as the workouts get more complex • Why he’s giving not just 100%, but 110%, and the way he does it on a daily basis • That the BASI method is much than just a set of exercises… LINKS: https://www.instagram.com/studiogrowco https://www.basipilates.com/ https://www.basipilates.com/teacher-training-programs/ https://www.instagram.com/basipilates/ https://www.facebook.com/BASIPilates/ https://www.pilatesanytime.com/ 

In this episode you’ll learn: • Ways that clients and customers have been far more supportive and understanding during these times • Why having recurring revenue is such a game changer, and will continue to be for businesses going forward • Success stories of clients who are getting more people to sign up right now • The reframe people will be making to prioritize their health even more now • Why a change in programming will be needed, how to make sure your staff is looked after, and so much more! LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • Dominique’s journey into the world of fitness and wellness, and how she originally became aware of Pilates • The way that her own studio has evolved organically – plus why I think it’s a such a good strategy to do it this way • Why Dominique prefers doing private training versus group training • The pros and cons she’s encountered with offering teacher training • Exciting details on upcoming training by Dominque and her team LINKS: https://www.instagram.com/studiogrowco http://www.pilatescalifornia.com/ https://www.facebook.com/pg/pilatescalifornia/posts/ https://www.linkedin.com/in/dominique-lesperance-0591aa1b http://www.pilatescalifornia.com/teacher-training/ https://www.basipilates.com/ https://www.xtendbarre.com/about/  

In this episode you’ll learn: • The real reasons why you aren’t paying yourself • Whether or not you are paying your instructors an above-average rate • A breakdown of my 30/30/30 profit roll • How to start evaluating your instructors based on the client experience • Ways to renegotiate with open financials • The misconstrued belief of your worth LINKS: https://www.instagram.com/studiogrowco