Ready. Aim. Empire.

In this episode you’ll learn: • How to use your passion (and start where you are) • The way that Sunni got introduced to the reformer, even though she wasn’t originally classically trained • The value that Sunni discovered from Going More Joe • Using content creation as a creative outlet • How technology has changed Pilates, especially as a community LINKS: https://www.instagram.com/studiogrowco/ https://www.truepilateslasvegas.com/ https://www.goingmorejoe.com/ https://www.facebook.com/groups/1792905517613761/ 

In this episode you’ll learn: • Why I say that I am a people pleaser… • How social media has brought a lot of gain (and pain) into my life and business • The three questions I have started asking myself lately • The mantra I practice every day to help combat these feelings to be a better leader LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • Benjamin’s background and the way he found Pilates for the first time • Why he decided to become a teacher, plus the main differences he has noticed between apprenticeship and formal teacher training • Where Benjamin got the idea for March Matness (and why he says it was originally a “fluke”) • How March Matness has evolved over the years, the opportunities it has led to for Benjamin - and more! LINKS: https://www.instagram.com/studiogrowco https://360pilates.com/ https://360pilates.com/blog/ https://www.instagram.com/360pilatesonline/ https://facebook.com/360pilates https://twitter.com/360pilates https://www.josephpilates.org/book-and-ebook-versions-of-pilates-books/ 

In this episode you’ll learn: • The top three numbers that are disconnected in your business • What mantra I follow to be in control of my business • Where to start in owning the role of the CFO in your business • Why identifying your expenses is key • My thoughts on replacing or renegotiating services • Some homework I have for you… LINKS: https://www.instagram.com/studiogrowco https://www.upwork.com/ http://www.fiverr.com/ 

In this episode you’ll learn: • How having the right mindset makes all the difference in your success • That knowing the value of your product and being confident in it will get you the sale • What is the third level of listening to potential clients, and how it help identify what they are truly looking for • How to ask potential clients to not only commit to themselves, but to your studio (and not your competitor’s) • You have to buy in to your offer before your client will • Why helping your client develop a short-term goal, long term goal, and then a goal that is 100% obtainable is key LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • What a year of beta tests looked like, and how I rolled it out to various locations • The remarkable returns our first five studios were able to produce • The second stage of beta testing and the goals we have set for it • A special challenge I have for you!
 LINKS: https://www.instagram.com/studiogrowco 

In this episode you’ll learn: • What initially drew Katie to The Client Cure • Competition was hard for Katie at first, but how she now sees competition in a whole new light • The way she completely changed her self-worth by learning how to properly position her pricing • What Katie dealt with when she needed to rebrand her company • How building relationships the right way improved her customer intake process • Her best tips and advice for studio owners LINKS: https://www.instagram.com/studiogrowco/ https://www.soultigeryoga.com.au/  https://www.facebook.com/BikramYogaNorthernBeaches/ 

In this episode you’ll learn: • How (and why) my introductory offer continues to change even now in 2020 • What I feel is the ideal introductory offer to use, and the 4 rules to go by when creating one • What to focus on to make your offer “sticky” (and what exactly this means!) • How a standardized offer will provide clarity to your members • Why it needs to be scheduled • The 5 introductory packages that are working extraordinarily well for our team right now LINKS: https://www.instagram.com/studiogrowco/ https://studiogrow.co/episode397/  https://www.ncbi.nlm.nih.gov/pubmed/10028217 

In this episode you’ll learn: • How Sharon handles her consultations with clients and how this serves her clients and allows her studio to be successful at the same time • What she does to enable her to turn her visitors into long-term clients (with a 99% conversion rate!) • The way Sharon created a demand for her consultations, and why she believes in having a clear vision of your avatar is crucial • How if you’re confident in the value you, your studio and your modality provide, the rest will come LINKS: https://www.instagram.com/studiogrowco/ https://www.pentictonlovespilates.com/ https://www.facebook.com/Pentictonlovespilates/  https://calendly.com/ 

In this episode you’ll learn: • How I changed my perspective and the way I look at referrals • Two different referral offers I usually have in place in my business • Why financials are NOT the driving factor of a business • The benefits of taking the time to build rapport, being direct and presenting the statistics (as well as having an effective onboard clients support system) • And more! LINKS: https://www.instagram.com/studiogrowco/ 

In this episode you’ll learn: • What the yoga and boutique fitness industry in Finland looks like now and how it’s changed since Paula started • What brought Paula to San Francisco years ago for yoga training and how this experience helped give her the tools to be good teacher • The challenges she faced in opening her studio and finding qualified teachers to work with her • Paula’s ultimate vision for her business and how her membership has grown in just one short year since starting The Client Cure • What she says is the most gratifying thing she is seeing in the work that she is doing LINKS: https://www.instagram.com/studiogrowco/ https://omyoga.fi/ 

In this episode you’ll learn: • How I realized I really needed to grow the team as I head into my third decade of business • The development of Studio Grow and what we saw was missing in the consulting space of our industry • The biggest lessons we’ve learnt as we headed into 2020, including how we’re taking people on a marketing journey to get optimal results • That digital marketing remains important – but there are things you need to be always doing • Why you’ll need to think differently about your intro offer in 2020 • A lost opportunity that could be doing a big disservice to your clients • Where I think franchising in the boutique fitness industry is headed LINKS: https://www.instagram.com/studiogrowco/ https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails https://www.ncbi.nlm.nih.gov/pubmed/10028217 

In this episode you’ll learn: • Why in the past I’ve felt like financials have been my “nemesis” • The single most important report to have and what I’m looking for on it • The Pro Forma and what this report allows us to see and do • How regularly reviewing your payroll will benefit your business • A monthly practice we do that will save you tons of time and headaches come tax time LINKS: https://quickbooks.intuit.com/ https://www.sage.com/en-us/products/peachtree/ https://gusto.com/ 

In this episode you’ll learn: • How Nathania structures her email pitches to be featured in so many publications • Why strategy plus luck, consistency and follow through will equal free advertising • What it was like taking over a studio that held a lot of history and was owned by someone else for many years • What were three sticking points that Nathania didn’t anticipate and how she was able to work through them • How she now manages her time having two very busy and successful businesses LINKS: https://www.soulplay.yoga/ https://www.instagram.com/soulplay.yoga/ https://www.facebook.com/soulplayyoga  https://www.soultribeadventures.com/ 

In this episode you’ll learn: • What led to Suzanne joining The Client Cure • Why her mindset upon entering the program was so important • The first steps she immediately took when she joined and how she chose which priorities to focus on • What this focus has allowed Suzanne and her team to do • The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year • One thing that she wishes all studio owners new starting out LINKS: https://loveyogastudios.com/ https://www.facebook.com/LoveYogaStudio/ https://www.instagram.com/loveyogastudio/ https://twitter.com/loveyogastudio 

In this episode you’ll learn: • The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019 • Our team’s process for creating upcoming content to release and why batching and preparation has been key for us • Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook • Some very exciting results we’re seeing clients get using the Google Display Network • How you can locate and use influencers in your local area to market your business LINKS: https://studiogrow.co/work-with-us/ https://www.upwork.com/ https://lightroom.adobe.com/ https://www.plannthat.com/ https://www.canva.com/ 

In this episode you’ll learn: • Niki Riga’s story and how she was able to leave her “yes ways” behind • How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner • Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion • The way to work with difficult clients {and be kind even in difficult situations} LINKS: https://flexfusionstudios.com/ 

In this episode you’ll learn: • How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive} • What lead her to The Client Cure and the hesitations she had before making the leap • The way JoAnne was able to craft time away from her business to invest in the TCC • Strategies and processes that JoAnne has put in to place since starting TCC • And more! LINKS: support@lisekuecker.com 

In this episode you’ll learn: • The strategy behind successful Instagram marketing and Instagram “hot spots” • How developing your voice will develop your brand • The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold • How and why you should utilize white space in your feed • The difference between business versus personal Instagram accounts • Why Christy has over 40 tests running at a time! LINKS: https://www.plannthat.com/ https://au.linkedin.com/in/christy-laurence 

In this episode you’ll learn: • What led Jenny to becoming a studio owner and purchasing an already active studio • How she was able to make slow significant changes to the studio, without it being a shock to current clients • Her tips for moving into a leadership role and navigating relationships • How Jenny rebranded, and what “Poser” means to her • Don’t give it away for free…
 • Jenny talks about having multiple locations and the struggle on knowing where to spend your time LINKS: https://poserstudios.com  https://www.facebook.com/pages/Poser-YOGA/355479067884928