Ready. Aim. Empire.

In this episode you’ll learn: • What led to Erin and her business partner Julie forming their business in 2012 • How they choose their speciality and the challenges they face in that field • Why they decided to expand and open a second location and what it’s looked like building a team to support them in this • Their process for finding the right location in a super-hot real estate market • How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success • Erin’s future plans and big picture vision for the business LINKS: https://www.reactivept.com  https://www.instagram.com/reactivept/  https://www.facebook.com/neurologicptlosangeles/ 

In this episode you’ll learn: • A little bit about Erin and how she started her own business • What can happen when you know your profit margins and total gross revenue • Why understanding what services are the most profitable is necessary • Your studio peak hours of profitability matters! • Why you won’t want to expand until you’ve maxed your studio’s capacity • How to create a profitable studio schedule LINKS: support@lisekuecker.com 

In this episode you’ll learn: • How Pilates Anytime has made my life easier • The story of how Kristi got into Pilates many years ago • Why she started online with YouTube and how she realized she was the right person to be making these videos • The story of her first launch of 20 videos and why they resonated so much with other teachers • The way Kristi found teachers before social media was popular • A behind-the-scenes look at Pilates Anytime • How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more LINKS: https://www.pilatesanytime.com https://www.yogaanytime.com/  https://studiogrow.co/episode200/  (Jen Golden Zumann) https://studiogrow.co/episode192/  (Cara Reeser)

In this episode you’ll learn: • What’s really possible for your studio when it comes to revenue • That hitting the 7-figure mark will look different for each studio • How I calculate retention and conversion rates and why these number matter so much • Case studies of clients we work with, including actual numbers • An example of why the business model matters • Strategies for employee compensation plans, pricing, profit margins and more • A sneak peek of what’s coming up in the second part of this series

In this episode you’ll learn: • How to make time to do the things that need to be done to move forward • Ways to build the foundation for a good relationship • The transition of memberships • How to use delegation, teams and systems to avoid the burnout • When you should be testing, pivoting and trying something different LINKS: https://barreatcdr.com/ 

In this episode you’ll learn: • A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide • How they have positioned themselves to succeed in all markets, regardless of location or size • The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge • What focusing on your clients’ results can do for your business • How to start getting creative with client types • The tremendous opportunities that exist now by leveraging technology LINKS: https://f45training.com/ 

In this episode you'll learn: • How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection • What being fearless and true to you and your brand by revisiting your mission over and over will do for your business • What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates • The three most influential changes that they made in their business • How Vasu plans to grow and implement processes and tips from TCC to other parts of their business LINKS: https://vasutribe.com/ https://www.facebook.com/vasutribe  https://www.instagram.com/vasutribe/ 

In this episode you’ll learn: • Siobhan’s struggles to become profitable after opening her studio • If you trust the process, the change is going to happen… • What she implemented from The Client Cure that has brought her the most success for her studio • How Siobhan managed having the conversations with her students around price changes • The way her team was able to create relationships with new students {all while improving their sales opportunities} • The importance of recognizing your staff • Her Goals for the near future LINKS: https://www.corevolutionfitness.com  https://www.facebook.com/BurnShakeRoll/ https://www.instagram.com/burnshakeroll/ 

In this episode you’ll learn: • How Sarah is able to create an experience around your brand • The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide • Why a “brand icon” is important and how it differs from your logo • What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend • The questions to ask and things to align with when hiring a photographer • How doing the prep work sets you {and your designers}up for success • What a professional copywriter can do for you and your brand and where do you can find one LINKS: https://copyhackers.com/ https://www.upwork.com/ 

In this episode you’ll learn: • How Emily created CrushCamp after not finding anything that aligned with her own values • With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill • Why she felt she need to invest in The Client Cure and what her experience has looked like in the program • The processes and strategies she has implemented into her business from the Client Cure • How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future LINKS: https://www.crushcamp.com/  https://www.facebook.com/crushcampcalgary/ https://www.instagram.com/crushcamp/ 

In this episode you’ll learn: • How Tara started her career and had the foresight to build her education around her dream job • A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her • Why conversations about the pelvic floor are so taboo • How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor} • The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act • Why she made the decision to close her successful studio to be more intentional with her life and family as a priority LINKS: https://thepresentmomma.com/  https://www.instagram.com/thepresentmomma/  https://www.facebook.com/thepresentmomma/ 

In this episode you’ll learn: • How I break down the elements of a rebrand • The one hard and fast rule in website etiquette • Why hiring the right people will get you going in the right direction • Just how important is a website… • Tips on how to get started {depending on your level of anticipated business} • It’s all about the photos! • My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding • How to choose the right platform for you

In this episode you’ll learn: • How a Hot Yoga class changed the course of John’s career • What are adversarial traps and cognitive boosters • His thoughts on misdirected or chronic pessimism • The true meaning of leadership and choice • How to use your character and signature strengths to your advantage LINKS: http://105f.com/ https://www.facebook.com/105Fyoga/ https://www.instagram.com/105fhotyoga/ https://momsdemandaction.org/ 

In this episode you’ll learn: • The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old} • How to see the opportunities around you and then have the mindset to accept them • Trigger words around debt and how they can affect you • Her tips on dealing with customers or clients that owe you money • Words that work {and how you can you can use these words in and around all aspects of your life} • Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself LINKS: http://maryshores.com/ http://maryshores.com/the-book/  https://www.instagram.com/mary_shores/  https://www.facebook.com/shoresmary/  https://twitter.com/mary_shores  http://www.midstatecollections.com/home  http://www.scn.ucla.edu/people/lieberman.html  http://www.brainpaint.com/ https://neuroptimal.com/ https://www.monroeinstitute.org/ 

In this episode you’ll learn: • How to effectively build a job description around weekly tasks • The struggles of making big changes in your business and how to combat those feelings of losing control • What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know • How to break down hourly rates, bonus plans and commissions for your new employee so that you both win

In this episode you’ll learn: • The urgent/important matrix, and why you need to being honest about where your tasks lay • That not everything that is important is urgent… • The reasons why focusing on staff management and training needs to be a priority • How to begin identifying where your time is best spent {and delegate the rest}

In this episode you’ll learn: • The common business objections around money and how they are holding you and your business back • The story we tell ourselves about not having the money to invest into our businesses • You have the potential {seek advice from an expert} • What are the stories we tell ourselves about raising your prices and how to combat those thoughts • Starting your business with debt and how to utilize it in your favor • How you can incorporate cash infusions into your business

In this episode you’ll learn: • How to Identify whether it is personality or morality issue • The way that I learned that some people don’t “grow out” of being mean • What to do to when the mean girl is in a peer situation • Tips for addressing a team member who falls into the “mean girl category” • My thoughts on when you have mean girls clients LINKS & RESOURCES: https://ianmorgancron.com/ Bossypants by Tina Fey

In this episode you’ll learn: • What led Katie to the idea of Studio Go, and how it was really built out of necessity • The ways that her metrics have shifted since having a specialized software • How this software has affected Katie’s employees since being implemented • What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach} LINKS: *sign up and use code “November50” to get your first month free, and 50% off the next!

In this episode you’ll learn: • The love story behind the creation of Studio Go • How Studio Go changes everything when it comes to pulling reports • What software they were able to build and create way more than they ever expected • How Studio Go is a true CRM that also allows room for an employee management platform • Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it • That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer LINKS: https://studiogo.com/ Clockwork by Mike Michalowicz https://www.purebarre.com/location/carlsbad-ca