Ready. Aim. Empire.

In this episode you’ll learn:   How my hiring process has developed out of “bad” hire experiences What is a “talent database”? Core personality characteristics can’t be taught! Why it is important to identify the personality of your team and find characteristics in potential new hires to fit your vision How the life experiences of my potential hires can be an asset to their role in the company

In this episode you’ll learn: Diet changes that are recommended during pregnancy {and how they can help with several symptoms} How you can improve your mood using both a scientific and natural approach Pre-natal and post-partum exercises you can do and what to be mindful for during pregnancy to avoid physical and posture problems down the road Things to do the first 30 to 40 days after birth…  

In this episode you’ll learn: The multipliers to use to determine the final asking price of your business The strategies to use to increase your multipliers {so you can increase the value of your business!} The one scenario where a multiplier does not apply How to calculate the owner benefit and the types of expenses to leave out of this calculation The different ways to finance the sale of your business for a potential buyer plus my personal favorite financing option Tips on how to find a buyer easily!

In this episode you’ll learn: What is the special link between mental health and yoga How Coral developed a therapy-based modality approach to mental health Your personal myth - what’s true and what is not? Her advice when it comes to teacher training Why yoga is not a religion How Coral incorporates storytelling into her teacher training/practices {and why she does this}

In this episode you’ll learn: How I realized the business model I had wasn’t going to work for me going forward The biggest lessons I learned over the two years it took to sell my businesses What you need to consider before you even decide to put your business up for sale What to do if you want to sell it immediately! The three areas you need to focus on if you want to entice a buyer {and strategies for each}

In this episode you’ll learn: What Taty considers the most loving thing she ever did for herself Why not having previous experience in the fashion industry was a blessing for her You don’t need to have a lot of resources starting out – but you will need to do this… Her thoughts on trying to be perfect and comparing yourself to others The difficult decision she had to make as she was building her brand (and how it brought her business to 7-figures a year) Common mistakes that she sees studio owners making when it comes to ordering product Why she is competing on quality, not price!

In this episode you’ll learn: An early experience in business I had that put a fear of competition in my mind How we became “competition killers!” Ways you can differentiate your business from the online competition The role accountability and community will play in the decision-making process of your customers The two major types of buyers that exist (and why you’ll want to stay out of “the middle” when it comes to pricing! How to overcome price objections and which clients to focus on The one metric that you need to start tracking now

In this episode you’ll learn: How Holly’s disadvantages or hardships made her journey and experience even better You can gain perspective by stepping away! The way her workouts transformed into something more meaningful to her and her clients Holly’s strategy to incorporating meditation into her sessions How she used her authenticity to grow herself and her practice Why the impact goes so far beyond fitness and what Holly’s vision is for the future!  

In this episode you’ll learn: Why copy is key! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can help you write copy What a “hero’s journey” is and how it applies to you

In this episode you’ll learn: How Chelsea successfully implemented the concept of competition into her classes How they managed to bring teamwork and motivation to boutique fitness Why building community inside and outside the classroom is a major part of what they do What is a “speaker series” How often should change your packages and what is the best way to do so without overwhelming or confusing your customers What the hiring and training process looks like for Chelsea’s company Ideas on employee retention that she practices with her team

In this episode you’ll learn:   How freedom surrounds me My business has showed both myself and my clients freedom Reverse the course of freedom – but setting yourself free comes with change The ways I was able to build this freedom into my business

In this episode you’ll learn: Why Alex didn’t agree to conform to a specific way of teaching when working under another brand How she was able to create what she believed yoga meant (and explain this to her clients) Ways that her teachings are solution based and honor the history of yoga The importance of fully knowing and understanding one teaching before moving on and exploring others Why Alex choses to be the change that she is demanding Why it is that “marketing” is a word people do not like to use in the yoga world Transparency is key!  

In this episode you’ll learn: How Uber has taught lessons to businesses in every industry! Why the customer isn’t always right What Uber can tell us about the principle of supply and demand You don’t need to do it first - but you need to do it best Why client experience will always trump everything else Why your biggest competitors can be your biggest assets Just because you started the business doesn’t mean you should be running it  

In this episode you’ll learn: How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped! Why Western medicine just wasn’t enough for her… What her work with cancer patients looks like for both the patient and his or her family members Why western medicine and yoga is much more powerful as a pair All parts of yoga are essential for an instructor to learn and practice themselves Bring back the knowing of who you truly are What happened when she brought yoga into the school system

In this episode you’ll learn: What essential things will need to be incorporated into your marketing in order for it to be effective The difference between marketing to warm traffic versus cold traffic If your service is too inexpensive can that lead to the wrong client walking through your door? What should be involved in an introductory package Why you should be testing your Facebook ads (and how to do it the right way)! What elements you should have in the copy of your ad and your landing page Why its important to make new members feel comfortable There are many different types of buyers…

In this episode you’ll learn: Alyssa’s journey from the finance world to studio owner! How her personal struggles actually allowed her to find herself again What happens when life forces you to see that you’re not in full control Why Alyssa had everything she ever wanted personally and professionally - but was miserable Why she says her business was operating more out of pressure than pleasure How Alyssa learned to protect herself from the stress and anxiety

In this episode you’ll learn: How mindset can make or break your start up business! Why not to shy away from specific client base - and instead offer a specific solution for them Why great marketing should either repel or attract… If you are willing to niche down, that is the simplest easiest way to build a business How raising your prices will enable you to give back

In this episode you’ll learn: Why you need to build your business before you start your business The importance of true connection and relationship building How Marissa and Angela knew exactly what their niche would be How they offered clients childcare - even though it wasn’t the easy solution!    

In this episode you’ll learn:   The truth behind post-introduction conversion rates Why introduction packages aren’t serving clients to the fullest The biggest cost associated with marketing… Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them Why you should stop following the “industry standard” How damaging heavily discounting can be to your business      

In this episode you’ll learn: • Annie’s biggest struggles in the first two years of opening her business… • How her marketing has evolved since she first started • How she’s doubled her revenue in a month that is known for being “slow”! • The transition from a class-based model to a 12-month membership • Why revisiting her introduction package changed the way Annie does business • There’s freedom to be gained when your business is in a place where you can take a step back when needed!