Ready. Aim. Empire.

In this episode, you’ll learn: How you can go into a battlefield with an idea of what success means and come out with a completely different definition That admiring a problem is just not a solution What is Guardian Group and what they stand for Over 100,000 children per year are entering this problem in the United States Receiving the support of groups with authority has been easy, but the financial support is the most difficult part LINKS:  http://www.lisekuecker.com/uncategorized/episode027

In this episode, you’ll learn: What tagging and segmentation strategies are and how they differ Tips on automated email systems and software Why keeping it simply is always best The importance of targeting objections head on Why you need a funnels to take customers to the next step More about deep dive surveys and self-identifying segmentation LINKS: http://www.lisekuecker.com/uncategorized/episode026

In this episode, you’ll learn: The importance of being clear with the purpose of your challenge How to make your potential clients feel more comfortable ane less intimidated by you How to involve community in your challenge and why this is important How you use your challenge as a window for your potential clients to see what it will be like working with your company How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it) What is a baseline of measurables for challenge members and how it will benefit you What is an extended sales cycle? Advice for upsells throughout the challenge   The importance of having a challenge that is replicable LINKS: http://www.lisekuecker.com/uncategorized/episode025

In this episode, you’ll learn: How to dream and think like an entrepreneur How to take your thoughts and turn them into the actions of an entrepreneur That it’s possible to use your biggest failures to create your biggest successes That determination and mindset can literally change your business How to fail like an entrepreneur LINKS:  http://www.lisekuecker.com/uncategorized/episode024

In this episode, you’ll learn: How to maximize your business in the months of historically lower revenue Why challenges are a great way for potential clients to get to know you and your business Why challenges are a good way to show your value How challenges can give you more out of your marketing money When is the best time to have a challenge? What three significant types of challenges I suggest How to determine which type of challenge fits your business best (and why) How to set your goals for a challenge LINKS:  http://www.lisekuecker.com/uncategorized/episode023

In this episode, you’ll learn: That sometimes not accepting help can be a fatal flaw The importance of recognizing menial tasks that do not directly move your business forward and how to delegate those tasks to others How beneficial it can be to have a smaller, leaner team of employees How to determine what tasks are the most important in your business How to set boundaries for yourself when it comes to working within your business How to learn to say “No” Why it is a necessity to practice self-care as an entrepreneur How to stay the course and take the slow and steady route The importance of taking the time to hire and train employees to help you move forward LINKS:  http://www.lisekuecker.com/uncategorized/episode022

In this episode, you’ll learn: How Melissa overcame challenges as a young mom finishing school and deciding how to develop her career That she was able to transition from charging by the hour to a more profitable business model How Melissa started working with James Wedmore Learn how Melissa was able to incorporate her passion, her expertise and her secret talent into a shinning business How she built her business without an email list or web presence Melissa’s plans to grow her business in the near future How Melissa has built her business to work around her life instead of living her life around her business LINKS:  http://www.lisekuecker.com/uncategorized/episode021

In this episode, you’ll learn: What are funnels and what are the different types of them? The different ways to layer funnels The difference between paid marketing and funnels The importance of the education and sales piece when considering a funnel What is a landing page? The difference between providing education and selling The importance of having a referral process LINKS: http://www.lisekuecker.com/uncategorized/episode020

In this episode, you’ll learn: The importance of giving back to your community and how to balance giving and receiving Reasons why you need to put your own “oxygen mask” on first How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community Why it is important to practice self care if you want to help others Learn different ways to give back Tips on how to organize philanthropic events LINKS:  http://www.lisekuecker.com/uncategorized/episode019

In this episode, you’ll learn: Go for your dream, but having an alternative plan where other opportunities can flow in is important How to use those other opportunities to fuel you to make your business a success The importance of defining your own terms of success  How to create your own in-house marketing team with your tribe and the content you create How to protect your business and your tribe when clients and referrals are not necessarily a great fit Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business Why your business should either be attracting people or repelling people The value of standing firm in order to pull in the right people into your community LINKS:  http://www.lisekuecker.com/uncategorized/episode018

In this episode, you’ll learn: What exactly is a “metric”, and how it will show you how well your business is really doing   There are 6 most important metrics that I love to use in my own businesses When and how often I look at my metrics and who am I sharing them with What questions I ask myself once I have these numbers Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available What “average client monthly value” is and why is it the single most important metric I look at Why attrition and retention matter so much in your business LINKS:  http://www.lisekuecker.com/uncategorized/episode017

In this episode, you’ll learn: How to re-direct the conversation from price to value Why you need to own your price point instead of trying to justify it What is the one question you need to answer to know if you hold value for the customer? How to re-route the conversation with social niceties How move the conversation to a more direct way of asking what you need to know What is the best way to ask potential clients what they didn’t like about the last service provide LINKS:  http://www.lisekuecker.com/uncategorized/episode016/

In this episode, you’ll learn: How failure is the only thing that forces you to grow The importance of a strong positive mindset that allows you to accept your failures and move on The importance of adaptability How to minimize the effects of failure by knowing your customers The power of letting your business develop organically Knowing your customer and reaching out to them for feedback and receiving it every step of the way LINKS:  http://www.lisekuecker.com/uncategorized/episode015/ www.DeepSpaceSparkle.com

In this episode, you’ll learn: More about the loans process and why credit cards are not the best way to go What is a confused interest rate, and how interest rates work What is collateral and how does it work? The elements of a loan repayment schedule What is a pre-payment penalty? What are the types and elements of SBA loans? The pro and cons of leasing The differences between bank loans and private loans LINKS: http://www.lisekuecker.com/uncategorized/episode014/

In this episode, you’ll learn: How my first hire was a gamble, but necessary for the overall growth of the company There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired Why employee retention needs to be a focus for the business to actually get ahead How employee motivation must be considered when determining which plan to use (it isn’t always just about money)! LINKS: http://www.lisekuecker.com/uncategorized/episode013/

In this episode, you’ll learn: The importance of safety nets The difference between being comfortable and being happy How to live a fully expressed life How exploring things that resonate with you will lead to your fully expressed life What failing fast really means Why you always need to keep innovating and breaking the mould The importance of giving yourself permission LINKS:  http://www.lisekuecker.com/uncategorized/episode012/

In this episode, you’ll learn: How to build a team and define your strategies Why hiring is necessary for the growth of your business What are the different stages of building your business and how each has ways of directly impacting your revenue What parts of your business can be outsourced Learn how and when adding to your direct team is necessary How to hire the right people The importance of leveraging other peoples’ knowledge LINKS:  http://www.lisekuecker.com/uncategorized/episode011/

In this episode, you’ll learn: The definition and importance of “unpacking” after a launch Why it is important to follow up your launches with promos and webinars How to use customer feedback for things like copywriting, emails and encouragement How Q&A’s can boost the traction of your launch Why it is important to test your Facebook ads and put equal value on images as well as copy Why up sells and bonuses are crucial Why having a support team is needed and why more time and money should go into this team Why it is important to have more than one backup plan when going into a major promotion LINKS: http://www.lisekuecker.com/uncategorized/episode010/

In this episode, you’ll learn: How Jenna turned a $300 investment into a successful business for herself How to learn to leverage what you have in assets for your business The difference between being a business owner and an entrepreneur The importance of self-care when running a business Your business can be a direct reflection of your psychological state How to leverage your time and business to make so much more (and work so much less)  The way to do business on your own terms LINKS:  http://www.lisekuecker.com/uncategorized/episode009/

In this episode, you’ll learn: How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic The difference between a blog and a journal, and how to properly use blog content How to re-market content (and why it is important to make an offer instead of branding)! The way to target people to go to specific pages on your website from the search query You can target people by how much time they spent on your website Writing a good offer will trigger your audience emotionally toward the end result The importance of testing your offers and providing new offers often  LINKS: http://www.lisekuecker.com/uncategorized/episode008/