Ready. Aim. Empire.

In this episode, you’ll learn: How Todd Herman's program had an epic effect on my 2016! Why Todd likes pushing people through major comfort zones Some of the most disciplined people he has met are “creatives” Where does discipline start? The worst thing you can do when starting out in business The more confidence we have in life, the bigger we start to play Why momentum is key, and mindset plays into everything He actually doesn’t want to know what the possibilities are for him What are the five resources in business, and why do they matter? A narrow focus will help you attract your ideal client Why 90 days is a perfect timeframe to use when goal setting Saying NO is as important (or more) as saying YES! Todd’s key concepts that he shares in his video series

In this episode, you’ll learn that I’m grateful for: Friends and family Opportunities in life and in business Mentors that have helped me along the way The ability to build a legacy to leave my family Being able to live the life I want and to serve others For falling, because if I didn’t fall I would have never taken the steps that got me to where I am today LINKS:  http://www.lisekuecker.com/uncategorized/episode046/  

In this episode, you’ll learn: What are virtual assistants capable of doing? Why virtual assistants is an industry and not a position How to overcome your lack of trust in others in order to grow your business Why processes and systems are just as important as hiring for character and temperament How Trivinia’s “crash and learn” helps her be more deliberate in the business choices she makes (and helps her serve her clients better) You can create struggle for yourself by not staying true to your ideal client LINKS: http://www.lisekuecker.com/uncategorized/episode045/  

In this episode, you’ll learn: The four different personality types to market to, and their unique buying characteristics How knowing who you’re selling too will make your marketing so much easier Spontaneous types base decisions on emotion, but it doesn’t mean that it’s not thought out How do you “seed the experience” to get spontaneous buyers excited? Methodical buyers will go to any length to ensure due diligence when buying What professions tend to attract methodical people? The two things needed to make sure of if you’re doing a one-day sale Humanistic types are swayed by the story Case studies, whether by email, Facebook ad or live stream, are effective ways to tell storie  The most important thing you can do with a competitive buyer who is a “deadline dancer” LINKS:  http://www.lisekuecker.com/uncategorized/episode044/    

In this episode, you’ll learn:  How one client can turn into four with referrals! Why referrals are the warmest lead you can get Why so some people think referrals are taboo How referrals are the life blood of your business There’s a right way to ask for referrals What are the two different types of referral processes? Why having the referral process being a day-to day-metric will help you increase your overall numbers Consistency = success LINKS:  http://www.lisekuecker.com/uncategorized/episode043/

In this episode, you’ll learn: Why Myken left a six-figure position in corporate America The challenges that exist for an off-site owner How your legacy carries forward values to your children Why is feedback important for employees? The crucial need for your employees to come first LINKS:  http://www.lisekuecker.com/uncategorized/episode042/  

In this episode, you’ll learn:  How my journey lead me to my purpose What do you want to leave as you legacy? The importance of listening to the market Why you have to know and own your worth What does “riches are found in niches” mean? My biggest regrets over the last couple years and how I’ve learned from them What is on the horizon in 2017? LINKS:  http://www.lisekuecker.com/uncategorized/episode041/

In this episode, you’ll learn: How the IRS defines “employee” and “independent contractor” What are the “common law” rules of an employee? About enforceable non-competes What is a non-solicitation clause and how that affects both independent contractor and your clients? There are different laws and regulations for hiring employees in different states across the United States What is a Factor 20 Test? LINKS: http://www.lisekuecker.com/uncategorized/episode040/  

In this episode, you’ll learn: How and why Racheal was able to transition from traditional corporate America to entrepreneurship The importance of calculating employee returns When to hire or outsource Why “hire slow and fire fast”? Why Racheal and Lise do not use retainer contracts How prior regrets serve you in the future Why simple is best! LINKS:  http://www.lisekuecker.com/uncategorized/episode039/

In this episode, you’ll learn:  What is Guardian Group? How the skills sets used in Special Ops relates to the skills needed in the human trafficking industry in the United States Why is this topic so taboo to talk about? This is how predators lure children Why there is a focus in bringing all different teams together to stop this demand How is the hospitality and travel industry involved? How to quantify success in a non-profit organization How to get engaged or donate through Guardian Group to help these children  LINKS: http://www.lisekuecker.com/uncategorized/episode038/

In this episode, you’ll learn: The difference between Facebook ads and other advertising media What are the four components to a successful Facebook marketing funnel? What is a giveaway lead magnet? How to target specific neighborhoods with your Facebook ads What is retargeting and how does it work? All about Facebook pixel installation The best ways to use promo reminder ads Why you should start using video within your Facebook ads LINKS:  http://www.lisekuecker.com/uncategorized/episode037/ www.upwork.com www.fiverr.com  

In this episode, you’ll learn: What Taylor means by her business being "joyful and joy-filled" How she provides motivation to her clients How a part-time job at her parents small business laid the groundwork for her to start her own business Why the attitude you have while handling situations makes a difference in the outcomes Keep moving even if you don’t know where you are going! The importance of wearing different hats to make your business work Taylor’s first experience going to market from the online space Her final advice… LINKS:  http://www.lisekuecker.com/uncategorized/episode036/  

In this episode, you’ll learn: How to list your strengths and add value to them How to determine your average client monthly value Learn about psychological impulses and value What are psychological triggers? Why your smallest package should be the most expensive Why do businesses exchange financial rewards or discounts for commitment? What is the most important element to stellar pricing? How to poll your clients with a survey and the four best questions to ask Why promotions need to be short term LINKS:  http://www.lisekuecker.com/uncategorized/episode035/ A Case Study in Raising Your Prices (And Tripling Your Average Client Monthly Value in 4 Weeks)  

In this episode, you’ll learn: • Why your home must be viewed as an asset (be weary of the emotional attachment you have with your home)! • Why and when renting becomes a better option than buying • Be mindful of land development when buying a home • Check on the school zones before purchasing a home even if you do not have children • Why should you look to see if the home your purchasing is rentable • Tips on home renovations prior to buying • What being a landlord really means and what property managers can do for you • Tips on mortgage and repayments • What is a passive income tax benefit? • Tips on commercial real estate properties LINKS:  http://www.lisekuecker.com/uncategorized/episode034/

In this episode, you’ll learn: • What is “compareitis”? • Why our country is in overwhelm • How mindset and mortgages work together • Hear Deryck’s personal crash and learn story • What does Sheera mean by “Our Mess Is Our Message”? • Why we should be open and vulnerable with our business relationships • The difference between failures and mistakes LINKS:  http://www.lisekuecker.com/uncategorized/episode033/

In this episode, you’ll learn: Objections are only questions Objections do not always mean “No” This is the best way to handle time objections How to address the objection of not being a good fit and the underlying issues that may have led to this thought What is the objection of desire? How significant others have on impact or decisions How the question of affordability could stem from a poor value conversation Improving your customer intake process propels your business into a higher rate of success LINKS:  http://www.lisekuecker.com/uncategorized/episode032/

In this episode, you’ll learn: Do what you love AND follow the money Learn how setting goals and milestones pushes you forward Why scenario testing helps you reach your goals Learn how you can gain from creating a time budget How passion can drive you, but passion can also destroy you How a revenue plan increases your statistics - know your numbers! The way to focus and take action LINKS:  http://www.lisekuecker.com/uncategorized/episode031      

In this episode, you’ll learn: Stepping out of your comfort zone is always taking a step forward How quickly a dark or negative place can translate to success and fulfillment Success can never happen without the pain of having to do things you don’t want to do Why do we “round corners” and expect the same results? How your attitude can deeply impact your business results The two types of personal development are…. How morning routines helps you take care of yourself before the day puts its demands on you The way to tell people how to respect your time Is multi-tasking a myth? How to be the most productive you! LINKS:  http://www.lisekuecker.com/uncategorized/episode030

In this episode, you’ll learn:  Why potential clients tend to look at your highest price and then compare your other price points to that What is a reasonable time point to roll out price increases What is two-tier pricing? Mass emails create mass hysteria How to plan rolling out price change to your clients The difference between rolling out price changes in an automated manor versus doing it personally to each client Why it is important to be clear and scripted while rolling out new pricing LINKS:  http://www.lisekuecker.com/uncategorized/episode029

In this episode, you’ll learn: What are the two major models for service-based businesses How important recurring revenue is to financial freedom Why session-based models being the best source of revenue is a really a myth How you may be projecting your own fears about your business on to your clients That you could actually be doing your clients a disservice by telling them it is acceptable to lack commitment Why it is important to separate yourself from your client when building packages to offer How to determine the formula for your average client monthly value When transferring your client from session-based offers to package-based, you need to remember three key things LINKS:  http://www.lisekuecker.com/uncategorized/episode028