Ready. Aim. Empire.

In the latest of our “Best Of” episodes, we take a closer look at objections. Objections are only questions, and they don’t always mean, “No!” What’s the best way to handle them and how will improving your customer intake process propel your business to a higher level? Stay tuned!

In this episode, you’ll learn: What exactly is “Faith over Fear?” The difference between fulfillment and being successful How your body can tell you when it’s time to make a change How adaptability changes your life and your business “You can be an alpha woman, just don’t be alpha stupid” Define your business plan to fit into your life plan “A women’s strength is her softness” (listen to how Melissa incorporated this into her business) Multi-tasking - yay or nay? Everyone is busy, but are you productive? Examples of how to connect better to yourself LINKS:  http://www.lisekuecker.com/uncategorized/episode066/

In this “Best Of” episode we’re joined by Amber McCue. Amber is the founder of NiceOps and a business operations expert, and she shares how you can do what you love AND follow the money, how you can gain from creating a time budget, and the best way to focus and take action!

In this “Best Of” episode, we’re looking at the ways we use email marketing to rapidly grow our company. Automated systems, funnels, surveys and more – it’s all covered here!

In this episode, you’ll learn: •  My most troubled times when starting my first business • Why you have to listen to your body and keep yourself healthy (both physically and emotionally) • How important it is to ask for help • Why I consider my greatest failure as actually my greatest success LINKS:  http://www.lisekuecker.com/uncategorized/episode063/

We kick off 2017 with another of the “Best Of” series, and today we’re talking all about marketing funnels: what exactly they are, why you need them in your business and how you can implement them to achieve maximum results!

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

In this episode, you’ll learn:  Why Maghon’s mother spelled her name the way it is Maghon’s true mission since beginning her business How her happy disposition and personality comes through in her branding Why offering physical products is such a natural fit for her (and how she does it) The best ideas can sometimes come from your customers  If you’re going to build a company without taking on debt, you’ll have to make some sacrifices How Maghon built a following organically by sharing her own life and stories Why 2016 was the hardest year for her and how it changed her priorities LINKS: http://www.lisekuecker.com/uncategorized/episode060

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how to pay them? In this episode, we’re going to be breaking down the different pay plans, exactly who we’ve used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you’re looking to build a team!

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

In this episode, you’ll learn: How beneficial a coach was to Rick’s business What was Rick’s biggest turning point this year? Identify these things when hiring your coach Stop thinking and start doing! The fastest way to accelerate your success is… What is the benefit of turning FB ads on and off? How to take action on your business through your ads LINKS:  http://www.lisekuecker.com/uncategorized/episode057

I am so excited you’re joining me for a “Best Of” episode, where you’re going to be getting access to the biggest shows of the past few months. Today’s episode was one that we probably heard the biggest amount of feedback from. It was Episode 003, and it talks about the importance of writing out a life plan. That life plan is how I’ve been able to work less than 20 hours a week while building a multi-million dollar company. Trust me when I tell you, that same type of work/life balance is available to you too!

Today, we’re breaking down an exercise that is changing the way I’m building my path for 2017! LINKS:  http://www.lisekuecker.com/uncategorized/episode055/

In this episode, you’ll learn:  What is “hope marketing”? Why I used a trifold approach for my promotion How I was able to create a traditional and digital plan to bring potential customers through the door The way I took an older marketing approach and made it work for me How I was able to make a six-figure profit in a 12-hour sale! How a “crash” has profoundly changed the way I do business and handle marketing LINKS:  http://www.lisekuecker.com/uncategorized/episode054/

In this episode, you’ll learn: What is strategic communication? The different types of customers you have Why different communications tactics affect different parts of your business What do I mean by layering communication? The value of newsletters, emails, Instagram, Facebook and blogs How marketing themes can make a big impact on your business Why doing promotions on a whim is not good strategy Get tips on how to identify which platform your audience is using What is cross-marketing on different platforms and how does it work? What are my elements of content? Have fun and inspire! LINKS:  http://www.lisekuecker.com/uncategorized/episode053/

In this episode, you’ll learn: • What is the definition of a landing page? • The reasons why you shouldn’t use your home page as your landing page • How to use headlines, subheads, bullets and “call to actions” on your landing page • Why your market and your message need to match
the benefits of split-testing your landing pages • Why adding video to your landing page can make a HUGE difference! LINKS:   

In this episode, you’ll learn: How Zach became an entrepreneur at the age of 13! Why you don’t want cheap leads Learn what his first major crash and learn was What is content indigestion? Here’s why you should experiment with your business Let your customers test your products and provide you with the lab results What are emotional tentacles and why they need to be separated from data How do you re-frame the way failure looks? LINKS:   

In this episode, you’ll learn: Why money is ALWAYS the biggest objection Why I define pricing within my initial marketing material Why price points do not belong on your website How sharing your price points with warm audiences is beneficial to you Here’s what I mean by “mapping your clients” What are traditional buyers and the NEO buyers? There’s a difference between selling to and/or educating your client Why price objections usually mean clients do not see the full value of what you are selling LINKS:  http://www.lisekuecker.com/uncategorized/episode050/

In this episode, you’ll learn:  Missed opportunities are the closest thing to a “sure hypothesis” (hear why)… Email marketing isn’t dead, and is an extremely powerful tool Why you need to segment your list by the prospect’s action, problem and journey What is the ascension model and what does it look like in a product suite? Elite level programs and services are something to always keep in mind to offer How building a faculty of team members to teach and educate your clients is key List building happens every day (not just during a launch  Using quizzes can drive huge amounts of leads into your business 20% of your business can come from literally anywhere – leave room for “magic”! LINKS:  http://www.lisekuecker.com/uncategorized/episode049/

In this episode, you’ll learn: How Erin was able to overcome the largest obstacle in her business What Erin did to move away from only trading her time for money How Erin quadrupled her profit margins A completely different cultural change that allowed her to always be chasing clients for money How she found the right person to manage her business (after several wrong hires) Erin traded lower package prices for a long-term financial commitment from her clients… That her clients get better results physically because of the operational changes that were made to her business!