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In episode #142 I revealed the most powerful Genetic Buying Trigger I’ve ever discovered - “Positive Expectancy.” On today’s show I’m going to show you the NEW “No-Pressure” Method, which is hands down the most-effective method for activating this buying emotion in the minds of your prospects, clients, customers and patients.  I’m revealing this framework on today’s show in hopes that you’ll be able to use this NEW method to convert more prospects into paying clients and sell a lot more of your stuff.

Even if your brand has the best story or compelling topic imaginable, it still requires more to spread. Successful word of mouth brands make the biggest impact by providing the infrastructure that’s needed to help their messages spread.  In the last 18 months there’s been a significant increase in the number of brands using word of mouth as a marketing technique. That increase is due to the growth and availability of free tools for monitoring and engaging with online word of mouth conversations.

If you’re like me & if you’re like the Members in the FunnelTribes online community, you know that positive word of mouth often occurs) by accident.  At other times it’s occurs as the result of a well-planned strategy.  In either case, there are five basic elements that positive word of mouth requires in order to spread like wild fire.   The T5 Framework reveals those elements and today we’ll discuss element #1 the “Talkers”.  Specifically, How to identify and activate their word of mouth activity.

Without a doubt the #1 reason you fail to convert prospects into paying clients is the failure to create positive expectancy in their minds. What is positive expectancy anyway? Simple: When your prospect hears your presentation and says:  “You know now that you’ve explained it, I can see how that would work for me. I can totally see myself doing that.”  On today’s episode I’ll show you the easy way to create that state of positive expectancy in your prospects mind so you can increase conversions quickly.

Positive word of mouth that gets shared consistently & successfully begins with a message that’s spreadable.  The topic of your message has to contain one or more elements of innovation, passion, power, prestige, trust, or mystique.   Having said that, however, it doesn’t mean that spreadable messages have to be complex or fancy to be effective.  So, once you find a topic that’s interesting and/or compelling enough to motivate your talkers … you’re well on your way to word of mouth marketing success.

A WARNING FOR BRANDS: When Krispy Kreme first arrived they enjoyed rapid growth driven by positive word of mouth.  Their doughnuts were hard to get, fresh & in limited supply.   Their amazing growth, however, instantly disappeared when they put their donuts (cold and stale) on store shelves and in every gas station under the sun.  Sadly, the management at Krispy Kreme “killed everything that was buzzworthy and remarkable” about the brand … when they “Forgot Why People Were Talking About Their Brand”.

On today’s episode, we’ll pick back up with part two of the interview and business building blueprinting session I began in episode #133 with Andy Young CEO of P3Gardening.com  Specifically on today’s episode, I’ll show Andy how to take his six-figure (part time) offline business and transform it into a mid-to-high six-figure online business  These are mid-to-high-level strategies that include the use of webinars, paid traffic and other methods of automated client acquisition, conversion and retention

There’s an old Yogi Berra saying: “Nobody goes there anymore; it’s too crowded!” Understanding why people engage in positive word of mouth reveals fact #2: Overexposure kills the desire to share. This is one of the most obvious (but most overlooked aspects) of word of mouth. If you want to keep positive word-of-mouth going, keep your brand new and fresh. Don’t continue doing things “the same old way” year after year and expect people to be excited about sharing news about your brand with others.

Offering clients “incentives to spread the word about you and your brand” is often a mistake. Here's why: You can make them feel dirty if they're paid for it. Some things in life should never have a price tag. Things like friendship, favors and recommendations for a product or service. People engage in word of mouth because they love you & your brand, or they do it because it makes them feel good. So, if you want to kill positive word of mouth about you and your brand … offer a monetary reward.

The desire to be a part of a group is one of the most powerful human emotions. We want very badly to be connected.  Talking about products & services is one way we achieve that connection. Our clothes, our cars, & where we shop are ways we show who we are. We share a bond with people who like the same teams or bands that we do, and we feel a similar connection with those who like the same cars or clothes. The passion generated by being in a group of enthusiasts translates very easily into word of mouth.

In this episode we're doing a 'LIVE' business blueprinting session with Andy Young of www.p3gardening.com (a new member in the FunnelTribes online community). Andy has built a six-figure business (working part time), but it requires him to travel and attend trade shows. Today, we'll help him double his revenue; increase his margin by 25% - 30%; and dramatically reduce his time traveling. We're increasing his brand's online presence, building a markeitng funnel, increasing his authority and celecbrity

Some people talk because it makes them feel important when others ask for their opinion. They love being seen as the “go-to-expert.”  In fact, the more that people ask their advice, the more important they feel.  If you want to generate more positive word of mouth for you and your brand, identify ways that you can recognize these clients.  Look for ways you can help them elevate their status.   Acknowledging them, keeping them in the loop, and asking for their input are great places to start.

In part 2 of our interview w/ Stephen Woessner, author of the runaway best-seller "Profitable Podcasting" & CEO of PredictiveROI.com you'll discover how to grow your business; expand your platform and build a nation of true fans. Specifically covered in today's episode is Stephen's "Trojan Horse" method for landing high-value clients, customers, patients and the $2 million mistake that transformed his business (after almost bankrupting him). You'll also get several methods not covered in his book.

The desire certain types of people have to look smart, appear valuable or important is often paired with an altruistic higher-level motivation – “The genuine desire to help other people.” They want everyone else to enjoy what they are enjoying, and it bothers them when they see people making bad decisions. To generate more word of mouth marketing, identify these people in your tribe and help them to help others.  Give them samples to share, information to distribute, and messages to forward.

Word of mouth is always driven by emotion and the desire to improve one’s status, not by the specifics of your business.  People share because they want to look smart, valuable or important.     The people that are known for giving others good recommendations have no shortage of people coming to them for advice.  So, if you want to generate more positive word of mouth, your job is to (1st) identify these Knowledge Mavens from your Tribe and (2nd), give them information they can use to look smarter.

Our guest for today’s episode is Stephen Woessner; 3-time best-selling author & CEO of Predictive ROI.  Stephen’s latest book (Profitable Podcasting) is the focus behind much of our conversation.  More importantly, Stephen is going to reveal several podcasting success secrets that were simply “too hot” to be included in the book.  So, if you’re considering starting a podcast as a way to grow your business, expand your platform and build a nation of true fans … you’re absolutely gonna love today’s episode.

If you’ve ever considered starting a podcast for the purposes of creating an additional platform from which to attract new clients, customers, patients … now is the perfect time.  In the 2nd half of the interview with School of Podcasting Founder Dave Jackson, you will discover over a dozen ways you can monetize your podcast as well as a variety of formats that can be used to create a winning show.  To download the FREE resource from the School of Podcasting, visit www.schoolofpodcasting.com/launch

If you want prospects & clients proactively & positively talking about you & your brand, you’ve got to have a clear understanding of what motivates people to engage in conversation with others There are 3 basic motivators that drive word of mouth & ff you want your prospects & clients “sharing positive messages”, you need to know what these 3-motivators are ... and more importantly, you need to know how to activate these word-of-mouth motivators, so you can get people talking about you & your brand.

Word of Mouth Marketing - Rule #4: If your prospects, clients, customers or patients don’t respect and trust you … you can forget about them becoming outspoken advocates for you, your products/services and your brand. Listen, you can deliver exceptional results for your prospects, clients, customers & patients (even “Wow” them) with awesome products and services … but you if you lose their respect and trust … you’ll kill any chance that they’ll promote your business aggressively.

Clients & prospects that have been excited & delighted (i.e., “Wowed!”) are going to be your greatest advertisers and promoters.    So, how do you “WOW” your prospects and clients?  Create amazing products Deliver superior service Make their experience remarkable If problems arise, fix them immediately Be emotionally charged and excited to do your work. By doing this, your prospects and clients will become energized, excited & ready to become your biggest evangelist.