Heart-centred Business Podcast

Show notes can be found at tashcorbin.com/229 This is a very special episode of the podcast as I'm joined by Tammy Guest in this Spotlight interview. In this interview, Tammy and I talk about the new opportunities that are arising in the online business world, particularly in the health practitioners space. Tammy also shares her free checklist How To Pivot To Online Consults Checklist. You can access this freebie at tammyguest.com/online-consults-checklist "I'm learning to fly helicopters and I really feel like there are so many lessons in things that you are most fearful about. Whether it's tech, whether it's taking that next step, pulling away from the computer or the textbooks and actually doing the webinar that you want to do, or whether it's turning a helicopter into wind and flying up really high, or turning the engine off and hoping that it'll come back on at the bottom of an emergency landing. You're not going to know until you do it. You need to feel the fear.

Show notes can be found at tashcorbin.com/228 In today's episode, we are going to be answering the question: Where do you go to get help when you're first starting a business? And how can you launch that business really successfully? This is going to be really pertinent for those of you who are in the early stages of business, and who are really wanting to make sure you're getting to sustainability and profitability in your business quickly. When it comes to starting a business - and especially one online - there are so many options. There are different options around: Strategies you use Channels that you focus on What you call yourself Products and services that you offer The model of business that you might use The gurus and mentors that are all out there trying to tell you that they are the perfect person to help you get your business off the ground That all can lead to a lot of overwhelm. You can often get into the space of not knowing what to do because you've got too many options

Show notes can be found at tashcorbin.com/227  In today's episode of the Heart-Centred Business Podcast, I'm going to be answering one of your questions. I have a fabulous question from Ali, who asked how to be more consistent on social media the easy and lazy way. This question was submitted by the fabulous Ali Bengough. Ali is the face behind Ali Jayne and you can find her at facebook.com/alijaynecoach. Ali's question is: "Hi Tash! Do you have any tips on how to create a social media ecosystem the easy and lazy way, such as with batching? I find the consistency difficult to maintain, particularly when I need substantial time to retreat and recover my energy when dealing with heavily emotional client work. Thanks so much!" Thank you, Ali, for this question. It's something that I get asked quite regularly, and if you haven't already checked out my previous Q&A episode where I answer a question about social media for introverts, I think that that would be a great one to

Show notes can be found at tashcorbin.com/226  In today's episode, I'm going to be answering the question: Are you overcomplicating your marketing? I have a really simple startup marketing plan that will help you to grow your business really quickly. Let's dive on in. I'll be honest with you, when I ask women who are starting their business what they're doing in order to get their business growing, and growing their audiences, I feel tired just listening to all the different things that they're doing. They are: On Instagram On Facebook Using a website On Pinterest Doing SEO Going to networking events Going to conferences In structured referral networks Planning to do affiliates Running webinars Creating challenges Going to write a book They've got so many things going on in order to try and grow their business. If this is resonating with you by just reading this, I just want to let you know that it doesn't have to be that hard. Particularly when you're first sta

Show notes can be found at tashcorbin.com/225 "Faith + action = belief." – Suzy Ashworth This is a super special episode of the Heart-Centred Business Podcast because it is a Spotlight interview with the one and only Suzy Ashworth. In this interview, Suzy and I discuss mindset, messaging and growing a business. Suzy also shares her free masterclass How to Master Your Message. You can access this incredible freebie here: suzyashworth.com/masterclass In this episode we discuss: What the number one thing that gets in the way of women who want to create a successful business is What the secret to any successful entrepreneurial business is Why women find it so hard to do their messaging Suzy's top three tips for someone who feels as though they're constantly stopping themself from doing what needs to be done What Suzy's number one tactic or strategy would be for getting her business going again quickly if it was shut down today The origin story and meaning of Suzy's beautiful quote

Show notes can be found at tashcorbin.com/224 In today's episode, I'm going to be answering the question: Are webinars dead? I've got some surprising stats that will tell a different story. It's no secret that I love and adore webinars. In the last episode of the Heart-Centred Business Podcast, I answered Mel Gorry's questions about how I deal with webinar gremlins and mindset blocks, and I professed my undying love for them. I also have another podcast episode where I talk about why I love webinars so much. Before we jump into whether webinars are dead or not (they're totally not), I want to make sure that we're clear on what a webinar actually is. A webinar is a web-based seminar. I want to be 100% clear that I don't care what you call it. You might call it a masterclass, seminar, online training, workshop or a webinar - whatever you like to call it is totally up to you. The key things that make a webinar a webinar (in my opinion), are that it's free and it&apos

Show notes can be found at tashcorbin.com/223  We have another Q&A episode of the podcast today, and I've got a brilliant question from Mel about facing up to the mindset blocks and gremlins that might rear their head when you are creating and promoting a webinar. This will be strongly focused on your webinar mindset and is going to be a really helpful one. Before we jump into Mel's brilliant question today, a quick reminder that if you'd like me to answer your question on the Heart-Centred Business Podcast, and give you a lovely little shout out as well, you can submit your question HERE. Today's question comes from the amazing Mel Gorry who you can find on Instagram at @melissa.gorry. Melissa asked a great question about running a webinar, and I love this because I love Mel so much. If you don't follow her, please make sure you go and check her out. She is a business and marketing specialist who specifically works with women who have chronic conditions or other reasons why they

Show notes can be found at tashcorbin.com/222 In today's episode, I'm going to share with you my copywriting tips to increase connection and conversion. This is a really good one and I want you to listen closely because I have six EPIC tips for you, and they are all really meaty ones. First and foremost I want to say that, yes you can: Hire copywriters for your business Do courses on how to write copy more effectively for your business Outsource writing a lot of the copy in your business BUT if those copywriters are any good, they're going to have a bunch of questions for you. Those questions are going to be really difficult for you to answer if you don't at least try to learn and practise how to write your copy yourself. This is especially vital in the early stages of your business when you are still finding your voice. Doing your own copy is a really smart part of truly nailing your messaging, your value proposition and how you talk about your work, regardless of whether you can affor

Show notes can be found at tashcorbin.com/221 "For you to have the impact and income that you deserve, you need to truly look within and find out what puts you in flow, and then focus on that and solely on that and success will be yours." – Natalie Sisson This episode of the Heart-Centred Business Podcast is a Spotlight interview with the amazing Natalie Sisson. Natalie and I got down to business discussing what it really takes to have five-figure months. In the interview, Natalie shared her free quick-start guide and audio - Get Paid to Be You: 10 steps to monetise you and do the work that matters. You can access this epic freebie here: nataliesisson.com. And if you want a quick summary, I've even popped some key points below. ENJOY!!! In this episode we talk about: How to get yourself having consistent five-figure months in your business as quickly and easily as possible WHY so many entrepreneurs get stuck earning under five-figures a month The correlation between mindset, strategy and reach

Show notes can be found at tashcorbin.com/220 In today's episode, we're going to be talking about the fact that business is NOT just about having an epic strategy. We're also going to check in on your entrepreneurial mindset. Let's dive right in... You probably know that I am a big lover of an EPIC business strategy. I love talking about all the different parts of business strategy, marketing, sales, and all the different ways that we can reach new people and convert them into clients. I adore business strategy and that is why it is the core focus of my business and why I love mentoring people about their business strategy and marketing in particular. However, I also know that for a lot of people when it comes to putting a strategy in place, implementing it AND seeing the results from that strategy, the thing that often lets them down is themself. I know how powerful a great strategy can be for business growth. But I also know that when I have clients in my programs and working with me on

Show notes can be found at tashcorbin.com/219 This is a very special episode of the Heart-Centred Business Podcast because this is our first episode in our twice-weekly podcast. In the second podcast of each week, we are going to be alternating between Q&A's (questions that you have submitted) and Spotlight Series episodes where we put another entrepreneur in the spotlight with a special interview. Today we have a special Q&A episode for you, with a fabulous question from Anita Bronwyn Toi. Her question is in relation to social media for introverts, so if you would like some tips on how to navigate social media - even if you are very introverted and might find it a little bit draining - then this is going to be a great episode for you. Let's jump in! Our question comes from the fabulous Anita Bronwyn Toi who you can find at anitabronwyntoi.com or @anitabronwyntoi on Instagram. Here's Anita's question: "Hi Tash, I'm an avid listener to your podcast but I don't enjoy

Show notes can be found at tashcorbin.com/218 In today's episode, I'm going to be telling you to stop wasting money in your business. I'm going to help you with five ways that you're potentially wasting money right now, just so that you can be aware and make the decision of whether or not it's time for you to stop that wastage. Let's dive in... These days there are so many opportunities to buy solutions, buy courses, and invest in ways to grow your business. It becomes really difficult to tell if what we are investing in is the right decision for our business. There are so many investments that have a potential return (that may not be there) or that feel like they're a good idea but you're not sure if you should be investing your money there right now. There can be a lot of wastage in our business expenses in particular. That is why I'm here to give you five ways that you might be wasting money so that you can keep an eye out for these things. Something might jump

Show notes can be found at tashcorbin.com/217 In today's episode, I'm going to show you how to be a go-to speaker and get more speaking opportunities. I know that more speaking gigs is on the list for many of you, so let's dive straight into this juicy episode... Before I tell you HOW to get more speaking gigs, let's look at some of the benefits: Why is it that we should want to have more speaking opportunities in our business? It's really good for your reach. Whether your speaking opportunity is: Being a guest on a summit Being on someone else's podcast At an onstage event Conference Any other kind of speaking event Those types of engagements get you really good reach. We know that more connection equals more conversion, so it doesn't just get you better reach in your business. It gets you high conversion reach. Let's say you go to 20 webinars in a year and you purchase at two of them. Compare that to going to in-person events, speaking gigs, or workshops, where tha

Show notes can be found at tashcorbin.com/216 In today’s episode, I’m exploring how to tell if your niche is narrow enough, and what signs and pieces of information to look out for that will help you tell whether your niche is actually narrow enough or if you need to do some refinement. Let’s dive in because this is a really practical one. First and foremost… what is your niche? Your niche is the specific group of people that you focus on when you are marketing in your business. A lot of people get very confused about niching and they mistake their niche for their modality or specialist area. But your modality and specialist area are not people so they’re not niches. A niche is the specific group of people that you’re focusing on. The other thing that I see people do is that they try and articulate their niche as all the people that could benefit from their services. I understand that we do have very broad groups of people that could benefit from our services and the transformation that we facilitate. But tha

Show notes can be found at tashcorbin.com/215 In today's episode, I'm going to share with you what I would do differently if I had to start my business over again. I've done this type of podcast episode every year since I started my business and it is so much fun to look at what I would do if I was starting a business from scratch today. Let's jump in... I absolutely love doing a fresh version of this podcast every year. The reason being that the online business world is changing rapidly. When it comes to starting a business, if I were giving you advice based on what I did when I first started my business back in 2013 without taking those changes into consideration, then I wouldn't often be giving you very good advice. A lot of the core marketing and messaging strategy has been particularly similar, and I would still give the same advice to this day when you're starting a business. But there are many things that I would do 100% differently. I want to make sure that I'm upfr

Shownotes can be found at tashcorbin.com/214 In today's episode, I'm going to be sharing with you how to articulate your unique value proposition in your messaging and marketing. This is going to be really helpful for those of you who struggle to talk about what you do in a way that has your ideal clients saying "Yes, that's exactly what I need." So if that's you, jump on in and let's get started with this episode. It is such a common issue for women entrepreneurs, in particular, to struggle with how they sum themselves up, sum up their business or portray their value quickly and easily. The term 'unique value proposition' is often thrown around as one of those special secret keys to helping you get your business really thriving and getting your messaging clear. This helps people know very quickly, "Are you for me or not? Should I work with you or not? How do I work with you?" The thing is that there's not a lot of great advice out there about how yo

Shownotes can be found at tashcorbin.com/213 n today's episode, I'm going to share with you five ways to increase your business income quickly and easily. Sound good? Of course it does! Let's get started. When it comes to increasing your business income, it doesn't have to be hard. For most of us, the biggest issue that we have around increasing our income quickly and easily is the mindset of 'If I'm going to make more money, I'm going to have to work harder. If I want to get more clients, I have to do more marketing. If I want to have more profits, I have to make more sales.' So for most of us, there's mindset stuff we need to unpack first and foremost. We need to embrace this idea that it can be easy, fast, lazy and fun to increase our income in our business and make more money. But what are some of the strategy options that are available to us? If we are clear that it's not a mindset issue, we just don't know how we're going to bring more money in

Show notes can be found at: tashcorbin.com/212 In today's episode, we are going to explore how to be creative in business without throwing away structure, planning and routines. Now before you click away at the mere MENTION of structure... I want to show you in this episode how systems, structures and routines are actually the keys to more creativity and freedom in your business. If you are someone who craves creativity and freedom, I want you to stick with me and listen along, because this is such an important episode for you. Why do we resist structure and systems? I see so much resistance in the online business world to the systemised structured parts of being in business. So many people don't want to niche because they want to work with a range of different people and have this creative freedom and difference in their business. They want their business to be interesting. This means that niching is going to take away that interest if they really focus down, so it creates this nice resistance. I s

We all know how yucky it feels to be spammed... but are you accidentally a spammer yourself? In today's episode, we're going to figure it out. You might not even know that you're being spammy, so I want to share my experience of social media etiquette, and how I ensure I don't create a spammy feel. Want to learn more? Watch on below! What makes for spam on social media? First and foremost, what is spam? At its core, spam is unwanted marketing. In most cases, when we think of spam, we think about unwanted emails. The first iterations of spam were all of the unrequested emails promoting products and services straight into our inbox. When I first started my business, most businesses didn't even ask for permission in order to send you emails. You could actually buy lists of email addresses from companies and just cold spam a bunch of people. We've come a long way when it comes to protecting our inboxes from unwanted marketing emails and protecting them from spam! We also have a reall

In today's podcast episode, I'm going to be answering the question: “Is it really easier for extroverts to succeed at online business?” This is a common reason people give for not growing their business as fast as other people or for struggling with some parts of online business and marketing. I want to address this because I think it's a really important one to unpack, and I hope you'll find this really helpful.  Let's jump in!   This topic arises as a common reason why some people say they can't grow their business faster, and is also given as a reason for wanting slower growth or for not reaching goals as a business owner. Many people I speak with say things like, “Well, that's all well and good for you Tash, you're an extrovert, you're a skilled speaker, but I'm an introvert so I can't do what you do.” In other cases, they may say they can't do the specific things that are needed in order to be a successful entrepreneur online. As a result, they