Heart-centred Business Podcast

Show notes can be found at tashcorbin.com/249 Today I have a very practical podcast episode for you in which I'm going to tell you how to structure a webinar for great conversion. There's no ONE size fits all, ONE way to do it, ONE specific structure that works for everyone. However, I'm going to give you some really great starting points so that you can ensure your webinar does all its jobs to maximise conversion. If you've been following me for more than 15 minutes, you probably already know that I absolutely love and adore webinars. I think they are a brilliant lead magnet, and an amazing opportunity to create a connection with your audience, maximise conversion, really work on your list growth, and get feedback on your offers, your messaging, what people's resistance points are, and more. I also love webinars because they're so low cost and it's really easy to do in startup. You don't need a website, you don't need a really fancy mailing list platform, and you

Show notes can be found at tashcorbin.com/248 In today's episode, I'm going to help you address the big, horrible issue of what to do when everything just feels too hard and business is overwhelming. When business is overwhelming, how do you address it? This is a really helpful episode for preventative means as well as addressing it after it's come up. Regardless of whether you're in 'its too hard' mode right now, or whether you want to prevent it from coming up in the future, this is going to be a very helpful episode for you. I don't know if I've ever met an entrepreneur who hasn't experienced burnout, patterns of overworking or a feeling of business being overwhelming. It can be very easy to decide that having a business is: Too hard Not worth it Taking up too much time Not your hearts work to be doing marketing and all the bits and pieces that come with having a business Harder than just going back and getting a job At the end of the day, you decided that yo

Show notes can be found at tashcorbin.com/247 I have a Q&A episode of the podcast for you today, and it's all about where to put your focus when it comes to marketing your business, especially as you're starting out. It's a brilliant question from a brilliant woman named Kim and I'm super excited to dive into it. The Q&A question for today's episode comes from the wonderful Kim Hancher. You can find Kim on Instagram at @kimhancher, and also at kimhancher.com. Kim's question is: "I just launched in June. Small list, small social following, but growing. Weekly content is a blog. Where should I put my marketing focus? Social media, guest blogging or press coverage in a digital publication? If social media, which format? My ICA is on many of them. I’m a style coach looking for 1:1 clients with a longer-term goal of selling digital courses. Thank you!" Kim, this is such a juicy question that you have asked because it may actually be that you're focusing your en

Show notes can be found at tashcorbin.com/246 Today I am imploring you to STOP waiting, STOP perfecting, STOP hiding, and embrace progress over perfection. Before we dive into this episode, I want to let you know that you do not need to identify as a perfectionist in order for perfectionism to be impacting your results in business. Whether you identify with the whole 'perfectionism' thing or not, I think this is going to be a really helpful episode. Let's dive on in! Whether I'm running free challenges or workshops, working with clients in my group program or in VIP one-to-one sessions, I will invariably come across a time with them where they use the phrase, 'I just need to ...'. They're putting something before whatever it is that they want to be doing. It might be that they want to: Create an online course, but they just need to grow their audience by another thousand people first Get their business out there, but they just need to make sure they have the perfect brand

Show notes can be found at tashcorbin.com/245 In today's episode, I'm going to share with you my 10 unconventional business tips for starting out online. Let's dive into this episode because I have some really juicy unconventional tips for you. I thought I would do this episode of the Heart-Centred Business Podcast as a little bit of a self-indulgent moment because I often have so much that I want to say about being in business online and particularly starting a business. I think that this is some of the best advice I could possibly give you. Normally, what I try to do is think about the key questions people ask me or the key challenges that people have and how I can answer those things, but sometimes you don't even know what questions to ask, so this is me giving you all of my best and most unconventional advice for you if you're getting a business started online. I have 10 hot tips for you and then I have an extra bonus tip at the end of today's episode that I think you'l

Show notes can be found at tashcorbin.com/244 In today's episode, I'm going to tell you the C words that you need to focus on in business. Let's dive in! I have three C words that you need to be focusing on to ensure that your business is actually growing. More specifically, consistently growing over the longer term. The three C words that I have for you are content, consistency and compound. The reason why those three words are so important and connected, is because they are the key to the long term consistent growth of your business. Let's have a look at each of them individually. 1. Content Content is one of the most critical parts of having an online business. This is especially true if: It's a service-based business You want to have organic reach and growth of that business You want to have long term growth of your business Content is how we connect with our audience, connect with our ideal clients, and connect the dots for people between where they think they need to be focus

Show notes can be found at tashcorbin.com/243 In this Q&A episode, I'm answering Jodie's question about how often I set myself a fast money target. I also have a bit of an out of the box freebie for you today as well so make sure you go and check this one out. Let's dive on in! Today's question comes from the fabulous Jodie Thornton. You can find out more about Jodie at jodiethornton.com. She is a parent coach so make sure you go and check her out. Jodie asks a brilliant question, which is: "Hi Tash! How often do you set a fast money target?" This is a really great question. Even though it's going be a pretty quick episode, there are some great little lessons in this one. First and foremost: What is a fast money target? For those of you who are in my audience and have been around for a little while, you probably are familiar with this. I do have a Fast Money training, and I also have a Fast Money Challenge that I run from time to time that's focused on setting and

Show notes can be found at tashcorbin.com/242 In today's episode, I'm going to share with you sales conversations that do NOT feel gross. I know for a lot of people, they either try to avoid sales conversations or they do sales conversations but they absolutely hate it. If that is you, I want you to pay attention to this episode. If you LOVE sales conversations, I still want you to read along because I'm going to help you make them even more effective and successful for you. The number one thing we need to get clear before I jump into improving your sales conversations, is the agreement that sales conversations are absolutely amazing. They are awesome for you, they are awesome for your ideal clients, and they are awesome for your business. Sales conversations are brilliant. Why is it that we avoid sales conversations or don't like them? In most cases, it's because we don't know how to do sales conversations effectively, or the way that we are doing sales conversations just feels

Show notes can be found at tashcorbin.com/241 "It doesn't have to be this hard. Choose the easy way."  – Claire Riley This episode of the Heart-Centred Business Podcast is a special Spotlight series interview with the one and only Claire Riley. In this episode, Claire and I get down to business talking about the joy of consistent and strategic content in your business. Claire also shares her AMAZING freebie, Batchie Content Planner. You can download this epic planner here: bit.ly/BatchieContentPlanner. In this episode, Claire and I discuss: What her business is and how she helps female entrepreneurs What people's biggest resistance is when it comes to creating awesome and consistent content The costs of not getting on top of having consistent content How inconsistencies in your content impact your audience's trust in you The key reason why people resist having the structure around their content that would allow them to have that consistency How structure in your content gives you th

Show notes in full at tashcorbin.com/240 In today's episode, I'm going to talk about why marketing tactics are NOT your biggest challenge in your business, and how to stop playing at the surface. If you know me, you'll know that I love me some good questions. I love asking questions on social media, in conversations with people and also on my calls in my group program. I love asking questions because I love understanding how people are identifying what they need to focus on in their business, what their big challenges are and what they want help with, because that helps me to make sure that my content is really relevant and I'm able to support people with the things that they want help with. When I ask questions about people's biggest challenge with: Growing their business Making sales Social media Scaling In probably 9/10 responses, people are identifying their marketing tactics as their biggest challenge. They'll ask me questions about why they aren't able to fill their

Show notes can be found at tashcorbin.com/239 Today we have a fantastic listener question in relation to growing and converting your podcast audience. If you've been thinking about having a podcast or you already have one, this is going to be a great episode for you. Today's listener question comes in from Lilach Saperstein from All About Audiology. You can find out more about her business at allaboutaudiology.com or on Instagram at @allaboutaudiologypodcast. Lilach'a question is: "Hi Tash! My podcast has several different listener segments (parents of children with hearing loss, audiologists and related professionals, and students). Episodes include and address different topics, I bring on varied guests, and provide value to all these different kinds of listeners. Do you have any advice on growing the listenership further, and converting listeners to clients? It has been a steady growth and a wonderful journey of connecting with people around the world, primarily on Instagram. For some c

Show notes can be found at tashcorbin.com/238 This is not really a marketing topic per se, but running a group of 33,000 women online, I see some things, and this is a conversation that I'd love for us to continue over in the Heart-Centred Soul Driven Entrepreneurs group. It is a pattern and trend that I see happening in lots of different ways and I wanted us to open up this conversation. The conversation is about dripping with disdain. A big shout out to Vampire Weekend and their song Oxford Comma for that gorgeous description - dripping with disdain. It's such a powerful and emotive phrase, and I just love it. It's three words put together so perfectly. Dripping with disdain can be about your industry or your audience, and I thought that this particular podcast episode could be about how by shining a light on some of that disdain that we might have for our industry or our audience, we can start to detox ourselves from the judgement that we might feel towards others. Let's jump into this

Show notes can be found at tashcorbin.com/237 Today I'm answering one of your listener questions, and this question comes from the fabulous Justine. We're going to be talking about what to do when people say they cannot afford to work with you, and addressing the value proposition of your work. Super juicy topic, amazing quality question. Let's dive on in. Today's listener question comes from the fabulous Justine Dean. You can find out more about her at justinedean.com or on Instagram at @justinedeanofficial. Justine writes in and says: "Tash, what do I do when people say they love what I'm writing and they need what I do, but they cannot afford it? I'm guessing my value proposition isn't clear?" This is such a great conversation for us to have, and thank you so much for writing in with your question. Quick note: If you also have a question you'd like me to answer here on the podcast (and I'll give you a shout out as well), then just go to tashcorbin.com

Show notes can be found at tashcorbin.com/236 In today's episode, I'm going to share my 5-minute post-call habit, and how this habit grows my business. It's a really simple thing you can do that escalates and elevates your business results quickly. We know as entrepreneurs that content is really powerful in: Attracting our ideal clients Helping them to understand our value Nurturing them Helping them to understand how we can support them further Helping them to move forward in their journey Converting them into paying clients Content is such a powerful part of our business model. We also know that messaging is one of the critical foundations that allows us to be deeply resonant in our posting and our presence online, helps us to connect to our ideal client and helps them understand our value proposition. Messaging is such a big part of business because it covers so many different elements of what goes into our business model. Our messaging shows up in our posts on social media, in our deeper

Show notes can be found tashcorbin.com/235 This is a listener Q&A episode of the podcast, and the question comes from the amazing Claire, who wants to know how to scale her membership program to over 100 members. If you've been thinking of starting a membership program, or you've got one that you'd love to scale to larger audiences, this is going to be a really helpful episode for you. This listener question comes from Claire Riley. You can find out more about Claire on her website claireriley.co. Claire asks: "How do I scale my membership program?" Claire has been running her membership program Batch It Crazy (yes, that sounds like something else but that's not what it is), for three years. She's got 35 active members as of when she submitted the question, and she's had over 70 members go through this membership in the time that she's been running it. She said that the members are engaged, they love the program, she loves the content and the delivery, and she

Show notes can be found at tashcorbin.com/234 In this episode, I'm going to hit you with a bit of a truth bomb, and that is that your ducks will never be in a row... so why wait to start your business? If you are still waiting to launch your business or waiting to get something sorted before you're allowed to get started, then this is the episode for you. When I talk to women in particular who want to start a business, I can get really frustrated because there are so many things that I hear these women say that they're waiting for. Some of those things are valid, but most of them aren't. What I wanted to do in this episode of the Heart-Centred Business Podcast, is break down some of those beliefs about what you need in order to be ready or allowed to start a business, and what else you could do instead. Let's jump in and look at all of the things that people say they need before they're allowed to start a business. 1. Branding This is the biggest one that I see. People don'

In this Spotlight episode of the podcast, I am interviewing the one and only Leonie Dawson. Leonie Dawson was the second Australian woman that I ever discovered as an entrepreneur when I started my business. I started following Leonie back in 2014, and it has been an epic journey ever since. In this interview, I get to peel back the curtain and ask some really juicy questions about the success of her multi-million dollar business over the years. Leonie also shares her wide range of freebies which can be found here: leoniedawson.com/free And if you want a quick summary, I’ve even popped some key points below. ENJOY!!! In this episode Leonie tells us about: Where her business originated from Where her love of courses came from and how they've impacted her business growth What triggered the closure of her wildly successful and profitable membership that had been going for nine years What she is focused on in terms of business growth, and how she makes sure that it's maintained Whether she has always t

Show notes can be found at tashcorbin.com/232 In today's episode of the podcast, I'm going to help you identify your target market. If you're really struggling with how to make the decision about where to niche or who your target market should be, this is going to be a great episode for you. Before we jump into how to decide on your target market, let's get really clear on what your target market actually is. Target market is another way of describing your niche. Your niche or your target market is the specific group of people you focus on when marketing your business. This is actually a big mistake that people make when they are choosing their niche or their target market. They are focusing on all of the people they could help, or the people who could really benefit from their services. They're focusing on all the people who could experience a great shift if they were able to work with them. At the end of the day, that is not a niche and it's not a target market. When we are gro

Show notes can be found at tashcorbin.com/231 Today's episode of the podcast is one of our Q&A episodes, and I have a brilliant question from Nicole, who's asking for help on pivoting her niche and what to do with her existing audience when she does so. If you're doing any adjustments to your niche or messaging, this is going to be a great episode for you to read or listen along to. This brilliant question comes from the fabulous Nicole Moorey, and you can find out more about Nicole at nicolemoorey.com. Nicole asks: "Hi Tash, I'm excited to be narrowing my niche to wellness entrepreneurs, etc. as per your recommendations. This new niche represents only a small portion of my existing vaguely niched email community. How do you recommend I pivot my messaging and marketing in a way that gently and kindly lets my existing community realise I'm pursuing a new direction - whilst also helping my new niche? Some of them have been loyal friends and followers for a few years, so I want

Show notes can be found at tashcorbin.com/230 In today's episode, I'm going to be sharing with you feminine time management strategies that boost your productivity. Traditionally, when we think of things productivity and time management strategies, we can associate them with jamming more things in and really hustling. Getting up at 4am, getting stuff done before the kids wake up and the sun wakes up and even while the early birds are still sleeping. Do more! I even used to say when I worked in corporate, "I'll sleep when I'm dead!" Productivity was about jamming in as much as possible. It was about making sure that you extracted every possible inch out of every possible second. Time management strategies were not about how to make things easier or more effective, time management was all about how to make sure you can do 100,000 things in four minutes a day, and jamming as many of those four minute increments in as you could. What I have discovered, and something that I've h