Heart-centred Business Podcast

In today's episode, I'm going to walk you through how to sell using Facebook Messenger marketing. Whether you use Facebook Messenger, Instagram messenger, Twitter, emails, or any other platform, selling by one-to-one written communications is so hot as a business strategy right now. It's a little bit hilarious to me that this is so hot right now, because I have been using this strategy in my business since I started in 2013. If you've been following me for a little while, you'll know that one of the most powerful things that I believe you can do in the sales process is be available. By having that high connection opportunity to discuss your potential offers with your potential clients, you are able to tailor what you recommend to their specific needs, and it sends your conversion rates through the roof. This is the ultimate in one-to-one selling without needing to jump onto calls with people all the time. Show notes in full are at: tashcorbin.com/269​ Follow Tash on Facebook: facebook

In today's episode, we're going to discuss the five signs that you are holding yourself back. These are going to be a little bit out of left field in some cases. I wanted to look for some of those signs where maybe you think there's a good reason for that behaviour, but it actually could also be a sign that you're holding yourself back. If you are feeling like no matter what you try or no matter what you do at the moment, things just aren't necessarily working or clicking, then this is going to be a really juicy episode for you. Before we begin today's episode, I want to say that you (my audience) are very self-aware. You're also very good at taking responsibility for your behaviour in your business. I love working with the audience that I work with, because those people who are naturally drawn to my work and who seem to be part of our community, are people who do have quite a lot of self-awareness about how their mindset and how their behaviours impact on their outcome. I d

In today's Q&A episode, we have a question from Shannon about whether you can have multiple niches. This is a very consistent and common question that I get asked, so I definitely want to make sure I give you a full explanation of my answer. Our question today comes from the amazing Shannon from Welcome Lasting Love. You can find her on Instagram at @welcomelastinglove or on her website welcomelastinglove.com. Shannon says: "I have a question. I know a strong niche is the most important thing - I have a strong niche and I know what I am doing in my business. However, I am excited about 2 other niches also! Would you suggest I establish myself fully in the first niche before also putting energy into the others?" This is a very good question, and it's a very smart question as well. Show notes in full are at: tashcorbin.com/267 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​ Let me know your thoughts

In today's episode, I'm going to share with you how to brand yourself. No, I'm not talking about tattoos, but rather how to bring YOU forward in your brand, and brand as yourself because you are the most important asset in your business. Regardless of whether you are a personal brand (ie. your business name is your name) or not, I think that this is a really important conversation for us to have. At the end of the day, the most important factor that makes me want to create this podcast episode is that humans are craving connection with other humans. This is especially prominent in our buying experiences - we want to buy from other humans. Never before have we seen so many advertisements on TV and on social media that dial up the whole human-to-human connection. Banks want to reassure you that you'll be able to speak to a human, not to a machine. Soooo many businesses are moving away from automated processes and creating that deep human-to-human connection. Regardless of whether you decide

In today's episode, I'm going to share with you how to take your side-hustle to your full time business. We've got some milestones to look out for, and some strategies to implement. It's going to be super juicy! If you've got a side-hustle, the big dream for most people is to eventually let go of the job and move into it as your full time business. When I say full time, I mean your main source of income, not necessarily that you're working 50 hours a week. Let's remember that you generally don't start a business to make yourself work really hard and be a mean boss to yourself. Ultimately, for most people with a side-hustle, the dream is to be able to let go of the day job (or whatever else you'd like to call it), and focus on your business as your core income source. It is such a dream, and it's such an amazing thing to be able to do... But what are the milestones that you need to achieve to feel like you're ready to make that leap? And how do you get to

In today's episode of the podcast, I'm going to be giving you my top three competitor research tips. If you've been thinking that you may need to look into some of your competitors, keep an eye on the competition and see what's going on, then this is going to be a great episode for you. I think my advice might be a little bit unexpected as well... Show notes in full are at: tashcorbin.com/264 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​ Let me know your thoughts via our Text FanMail!

In today's special Spotlight episode of the Heart-Centred Business Podcast, I'm interviewing the one and only Zach Spuckler about low-ticket offers. Zach has been a speaker at both of our Heart-Centred Business Conferences in Australia, and he's also been on the podcast several times. I adore Zach and love that he's so disruptive and such a maverick in the online business world. In this episode, Zack and I talk about pricing elitism and privilege, what some of the big marketers are forgetting when they say that a $5,000 client is way better than a $500 client, and also a few other ways that we are both being rebels and mavericks in the online business world. If you are a little bit frustrated with hearing the same message over and over again from every single marketing person, I think you're going to find this interview particularly compelling. Show notes in full are at: tashcorbin.com/263 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Ent

In today's episode, I'm going to help you get your best return on investment from attending a virtual conference. I do have a little ulterior motive for sharing this, in particular, this week, because we are just a few days out from the Heart-Centred Virtual Business Conference. Regardless of whether it's the Heart-Centred Conference that you're going to, or any virtual conference or summit, this episode of the podcast is going to help you to maximise the return on investment that you get from putting your time and money into going to a virtual conference. If you've got some online events that you're going to be attending this year, this is going to be a very helpful episode for you. Show notes in full are at: tashcorbin.com/262 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​Let me know your thoughts via our Text FanMail!

It's time for another Q&A episode of the Heart-Centred Business Podcast! Today we're talking about creating multiple income streams and using evergreen funnels. I'm so excited to talk about this one, it's an amazing question from an amazing lady. Today's question comes from Romina Cavagnola. You can find her at rominacavagnola.com and on Instagram she's @alchemyofalignment. Romina's question is: "I've been wondering how I can go about identifying the elements of my work that can be turned into evergreen courses (I'm a writer and content creation coach) and what other ways I can start to build multiple income streams that are relevant to my work. Thank you!" You are so welcome Romina - I'm really excited for us to have this conversation. Show notes in full are at: tashcorbin.com/261 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​ Let me know your thoughts via

"Every womxn can become a bold and powerful voice in her industry if she chooses. It's up to us to claim our space." - Suz Chadwick In this Spotlight episode of the podcast, I'm interviewing the amazing Suz Chadwick. For those of you who attended the 2020 Virtual Business Conference, you will recognise Suz and her amazing voice, as well as her vibrant personality and bold brand. Suz is a business and branding strategist, and today we're going to talk about building yourself as a speaker. Suz is definitely one of the people that I look up to as a go-to speaker in the industry. She's always on stage and I absolutely love and adore the advice that she has for us today on how YOU can be seen as a go-to speaker, as well as how you can get started in being a paid speaker. In this episode we talk about: Why it's so important for womxn in business to be competent speakers What Suz puts her business success down to How she started with her speaking and why it's become such a bi

Today I'm going to share with you how I create podcasts - from idea all the way through to income generation. If you've been thinking about starting a podcast or you'd like some tips on how to improve your consistency of getting juicy content out to your audience and making sure that it does its job in terms of income generation, then this is going to be a super helpful episode for you. In this episode, I'm inviting you to come a little bit behind the scenes and see how this podcast happens. Not only how it happens and how I get it all out there, but also how it does its job of income generation for my business. I'm going to dive into: Some of the equipment that I use What I do in terms of idea generation How I get my podcast episodes out to the world How I get them to do their job in terms of income generation in my business Show notes in full are at: tashcorbin.com/259 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: faceb

"Connection over perfection." - Emily Osmond This episode of the Heart-Centred Business podcast is a very special Spotlight interview with the amazing Emily Osmond! Emily is my go-to guru when it comes to all things Instagram... and she could be yours too! She is one of the speakers at the Heart-Centred Virtual Business Conference that's happening in March 2021, so make sure you go get your ticket. In this interview, Emily and I talk about all things Instagram, why it can be such a powerful connection tool for your business, and some of the things that you DON'T need to do when it comes to growing your business on Instagram. Emily also talks about her amazing free webinar coming up, How to turn Instagram into the sales engine for your business. You can sign up at emilyosmond.com/free. In this episode we talk about: How Emily helps womxn who are starting a business online Why she LOVES Instagram and feels it's so powerful for online business The amazing impact that Instagram can have

In today's episode, we're going to answer the question: should I be focused on my short-term goals or my long-term goals? The answer may be a little different to what you are expecting! When it comes to growing your business, setting goals and focusing on them, there are so many options for us. It can be quite confusing to know what types of goals to be setting, and what types of goals to be focused on. Show notes in full are at: tashcorbin.com/257 Follow Tash on Facebook: facebook.com/tashcorbincoaching​​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​​Let me know your thoughts via our Text FanMail!

In today's episode, we're going to talk about the four mindset blocks that are slowing down the growth of your business. Whether you're aware of it or not, chances are your business is being impacted by these mindset blocks! If you feel like there's an invisible force that might be stopping you from getting the results that you feel like you should be achieving with the level of activity and attention that you're giving your business, then this is going to be a really juicy episode for you. I'm also going to be sharing with you how you can get one of my most amazing courses to help you combine both mindset and marketing strategy for 80% OFF. This offer is time-limited so make sure you get it before the 20th of February! All details can be found in the show notes of today's episode. Show notes in full are at: tashcorbin.com/256 Follow Tash on Facebook: facebook.com/tashcorbincoaching​ Join the Heart-Centred Soul-Driven Entrepreneurs: facebook.com/groups/hcsde​Let me know your

In today's episode, I'm going to help you build your email list from scratch. This is a very consistent question that I get asked about in the online space, so I wanted to break it down into a step-by-step process. Whether you've got no mailing list whatsoever, or you've been trying to build it for a while but it just doesn't seem to be getting any momentum, this is going to be a really helpful episode for you. We know that having a mailing list is a very critical element of growing an online business. It's the asset that you own in terms of audience. You could lose your Facebook audience in the blink of an eye. The platform that you love building your audience on may disappear. But when you have a mailing list, that mailing list is actually an asset that you have in your business. You want to make sure that forms a core part of your online business strategy. I love having a mailing list, and I love sending emails out to my mailing list consistently. It's such a high connect

It's time for another Q&A episode of the podcast! Today I'm answering Andrea's question about whether or not it's possible to niche too narrowly. Can your niche be too small? Can you niche too far? If this is something you're worried about or you're still experiencing some niche resistance, this is going to be a super helpful episode for you. A big thank you to Andrea Jordan for this question for today's podcast episode. You can find out more about Andrea and her amazing services over at learndiscoverbefree.com. Andrea is a business strategist and systems expert, and can help you make your business run smoother and more easily. Andrea asks: "Can you niche too far? Meaning is it possible to restrict your niche so much that your business is no longer sustainable? Are there warning signs that you may have gone too far?" This is a fabulous question Andrea, and it's definitely something that I've encountered in a lot of my client work, and particularly in

In today's episode, I'm going to help you map your unique client attraction process and also see where it may be imbalanced and where it may be letting you down. If you want to make attracting and converting your ideal clients simpler and easier, this is going to be a super juicy episode just for you. I don't want to scare you off by using the word 'process' or 'system', but that is exactly what we are going to be working on in today's episode of the podcast. We can get very overwhelmed by the words 'process' or 'system', but in essence, all this is, is the step by step process through which you bring in and convert your ideal clients into paying customers. It's a very sexy process for us to be focused on, and hopefully the fact that it's going to help you grow your business is enough for you to overcome any resistance that you might have to implementing systems or processes. Big newsflash for you here: Regardless of whether you do it as a

In today's episode, we're going to be talking about being totally OVER Facebook groups. If you're over Facebook groups - if you're done with it and you just can't get it working for you - you are going to find this episode super helpful. If you've been in Facebook groups quite consistently - you've tried to promote your business, grow an audience, connect with people and get some sales - but you're feeling so frustrated with it - you feel it's too hard, it's too much work and it's not going to happen - I want you to know that you are not alone. I think every entrepreneur who ever discovers Facebook groups as a potential platform for making sales goes through the process of being really excited, and then maybe finding that it's either too much work or there just aren't enough results in order to justify the work that goes into being known in Facebook groups. The most common issues that are raised with me about why someone might be totally over Fa

In today's Q&A episode of the podcast, I'm answering a question from the fabulous Michelle about what the daily, weekly and monthly actions are that you need to tick off when you are starting a business. This is a great conversation for us to have. Today's question comes from the amazing Michelle Reid from Michelle Reid Feng Shui. You can find her on Facebook at Michelle Reid Feng Shui. Michelle asked: "Hey Tash, I understand there are actions that we need to take each day to work and grow our business. When you first start in business and don't have any experience, what are the key actions to do daily, weekly and monthly?" What a great question, Michelle. My answer isn't going to be particularly great in the first instance, because it totally depends. If you're first starting out in business and you're not particularly experienced or confident in your ability to deliver for your clients, then I would say you need to develop your skillset and experience first.

Show notes can be found at tashcorbin.com/250 In today's episode, I'm going to help you to structure your content so that it does its job properly. We know that creating content can be a really great way to grow, nurture and convert your audience into paying clients. But if your content is NOT doing its job, then you're just wasting your time. Let's dive into this episode and get your content doing its job properly! I've made no secret of my love of the content marketing style of business. I love creating podcasts and being on social media. Content marketing is such a great way to create connection, grow your audience, nurture them and convert them into paying clients. It's a great way of delivering value and information, and helping people. It feels like a really invitation-based model of business as well, because you can lean in with great content, but let your audience come the rest of the way, and be magnetic and attract them into your business. So how do you structure that