Business Of Software Podcast

In this talk from BoS Europe 2019, Sarah discusses why Dressipi started as a B2C play but the data it collected on customers has a much higher value to fashion retailers as it enables them to forecast demand more effectively and reduce their unsold inventory. You will leave with ideas to stimulate creative, data-driven, approaches to problem solving and how you can harness culture to build long-term value in your business. For more great BoS content, subscribe the the BoS newsletter at businessofsoftware.org/updates --- Send in a voice message: https://anchor.fm/business-of-software/message

What is the world of tomorrow going to look like? They say to find out what life is like in 20 years time, ask a current 10 year old as they are the future and what matters to them may not be the same as what matters to current adults. In this talk from BoS Conf Online Europe 2020, Rita McGrath looks at early warning scenarios and discusses with a high school student the pros and cons of the sudden dive into the deepend of online learning thanks to the 2020 pandemic. For more great BoS articles, discussions, events, and insights, subscribe to the BoS newsletter at businessofsoftware.org/updates --- Send in a voice message: https://anchor.fm/business-of-software/message

Jeff ‘Tall Jeff’ Szczepanski from Stack Exchange delivers a talk on his experiences of what happens when you think about and manage sales like you would manage a great development team. Don't forget to sign up for the BoS Newsletter and keep up to date with everything going on at BoS. Visit businessofsoftware.org and click Subscribe! --- Send in a voice message: https://anchor.fm/business-of-software/message

In this talk from BoS Conf Online, Radhika talks about where iteration goes wrong, Methodologies such as Lean and Agile have democratized innovation by teaching us to harness the power of iteration to innovate faster, but our ability to set a clear destination hasn't kept up with the pace. When we iterate without a clear vision or strategy, our products become bloated, fragmented, and driven by irrelevant metrics. They catch “product diseases” that are often fatal to true innovation. For more great talks, visit businessofsoftware.org --- Send in a voice message: https://anchor.fm/business-of-software/message

Having a dialogue with your customer is worth so much more to you and your business than anything else; and the most important thing that you need to know is how to work out what your sales proposition is, what your story is.  This talk from BoS Conf USA looks at The reason you should be talking to your clients, not just emailing them, not just blogging at them, the reason you should be talking to your clients is because they each have their own unique way of describing a problem. For more great talks, join the BoS Newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Fly in the face of what is often perceived as wise strategy and hear how building new features does add value to your product with Stack Overflow Founder Joel Spolsky. For more great talks, visit businessofsoftware.org and join thousands of other smart folk enjoying the benefits of the BoS community. --- Send in a voice message: https://anchor.fm/business-of-software/message

What works for one company might not work for another; but other peoples mistakes are worth taking note of. In this talk, ServiceRocket's Rob Castaneda discusses the mistakes he made that could help you in your business. For more great talks, viist businessofsoftware.org and sign up to the free newsletter for all that BoS goodness direct to your inbox. --- Send in a voice message: https://anchor.fm/business-of-software/message

Software companies are often torn between meeting customer needs and product velocity. A well-designed ecosystem allows you to do both. Companies with flourishing ecosystems have several competitive advantages – moats, product development, customer advocates and more. Building and maintaining an ecosystem requires a clear plan and a systematic approach. Knowing where to begin, or where you’re going wrong, can be challenging. In this conversation, Peter and Bill from ServiceRocket discuss everything you should consider. For more great talks direct to your inbox, sign up for the free Bos Newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Brianna Wu is head of development at Giant Spacekat, a company specialising in cinematic experiences using the Unreal Engine. She’s known as a frequent speaker on women in tech issues, and is an advocate for increased diversity in the games industry. In this talk from BoS USA, Brianna looks at what we can do to start helping women in tech. For more great talks direct to your inbox, visit businessofosftware.org/update to sign up for the free BoS Newsletter. --- Send in a voice message: https://anchor.fm/business-of-software/message

Should you or shouldn’t you listen to your customers? Do they know what they want or just what they think they want? Famously, pre-automobile era, people didn’t want a car, they wanted faster horses. So how do know when to listen to your customer feedback and when not to? For more great BoS Talk, visit businessofsoftware.org --- Send in a voice message: https://anchor.fm/business-of-software/message

Just a few days into the 2020 Coronavirus pandemic, Wildbit's Natalie Nagele and Balsamiq's Peldi spoke at BoS Europe Online about how even fully remote companies who have been doing asynchronized work for decades have had to change their ways of working when the pandemic hit. For more great talks and insights, sign up for the BoS newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

In this talk, Bridget Harris (co-founder YouCanBook.Me) lays out a framework for making sure you hire the right people. Create a company that you want to work for, and aim to hire people who want similar outcomes as you – then document it, describe it, defend it, talk about it, share it, and make decisions based on it. For more great talks, visit businessofsoftware.org. --- Send in a voice message: https://anchor.fm/business-of-software/message

Back in 2010, Scott Berkun had a ‘wonderful and a horrible’ idea. He thought he’d go get a job as project leader at WordPress. This is his story… For more great talks and articles from the leaders of SaaS, sign up for the BoS newsletter at businessofsoftware.org/updates --- Send in a voice message: https://anchor.fm/business-of-software/message

In this talk, April is going to teach you the difference between selling and helping customers buy. She will show you the different types of pitches to use and the pros & cons of each, and why Point of View pitches work so well. For more great BoS Talks, visit businessofsoftware.org or sign up for the free newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Joel Gascoigne, co-founder of Buffer, shares some of his thoughts on the advantages and disadvantages of building a business while sticking to the core principles that he and his partner Leo set out when they founded the business. Can such a highly distributed, radically transparent approach to building a business pay off in the long term? For more great talks, sign up for the BoS newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Yes Ep 60 is our 100th Podcast episode - thanks to a re-launch in 2020 where we reset the counter - so what better time to sit down with Business of Software's CEO Mark Littlewood to get the full story of BoS and his story building a community. Don't forget to sign up top the BoS newsletter and get regular doses of BoS Goodness right to your inbox. Visit businessofosftware.org/updates for more information --- Send in a voice message: https://anchor.fm/business-of-software/message

Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp's new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. This session includes many questions from the audience as Jason discusses some of the learning from Basecamp’s first product launch in a decade. For more great talks, events, and articles, sign up for the BoS newsletter a businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

People talk a lot about scaling SaaS, or scaling your hiring or culture. But what about marketing? How does your Marketing need to develop in line with the rest of the business? Andrus Purde was head of marketing at Pipedrive, a simple tool that helps small teams get their sales organized. He is currently Co-founder and CEO of Outfunnel (a sales centric marketing automation tool.) For more great BoS goodness, sign up for free to the BoS newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Culture is reinforced by strong leaders with a willingness to address some of the daily things that let emotional triggers prevent us from building a great company. Promise is building a loyal team at tap influence, innovating in a product area that's entirely uncharted, and helping evolve how businesses get heard by consumers. Prior to TapInfluence, Phelon was Chief Revenue Officer of the Resumator, CEO of The Phelon Group, and served as CEO of UpMo, an enterprise talent management SaaS system.  To get more great talks and articles delivered direct to your inbox, sign up for the free BoS Newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

If you’ve ever worked with someone you didn’t trust, you will know why trust is important in the workplace. Teams that don’t trust each other don’t work well together. Much of the talk around ‘trust’ in business is misunderstood and lacks clear and actionable frameworks for you to make things better. Drawing on personal experience and a lot of study, Gareth Marlowe of Eqsytems.io spoke at BoS in 2019 with a talk aimed to help you to appreciate how trust issues may be limiting your company’s growth and the role you might be playing in destroying trust. For more great BoS news and videos, sign up for the newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message