Business Of Software Podcast

Poppy is a co-founder and CEO of Darktrace, a world-leading AI company for cyber defence, named Europe’s ‘Fastest Growing Super Scale-up’ by Tech Tour in 2018. Poppy was awarded an OBE (Officer of the Order of the British Empire) in 2019 in recognition of her services to cyber security. In this talk from BoS Europe 2019, Poppy will discuss how Darktrace has grown to become one of the world’s fastest growing cyber AI company. She will share some of her experiences in helping to shape and scale a successful commercial strategy that has meant the company has grown incredibly quickly; from the outset, the intention was to establish a reputation in a key market before applying its AI know-how to other challenges, such as risk or compliance. Recorded live at Business of Software Conference Europe 2019 --- Send in a voice message: https://anchor.fm/business-of-software/message

If you don’t have a Head of Product you may suffer from: narrow focus on engineer/development productivity; underpowered product management teams; customer benefits misaligned with actual features; and lack of a realistic product strategy. But it’s hard to hire a Head of Product. We don’t know what product leaders do, and disagree about what’s most important in a new one. We write wildly aspirational job descriptions for candidates and we confuse subject/market expertise with product management/leadership experience to name just a few errors. Rich Mironov wrote The Art of Product Management and is a voice for the scrappy entrepreneur in all of us. In this talk from BoS USA Online, he looks at the important aspects of product leaders: Organizing the product organization. Cross-functional leadership. Building what users actually need. Recorded at Business of Software Conference USA Online 2020. For more great videos from BoS, visit businessofsoftware.org/videos --- Send in

Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. (For example, learn why revenue is a dangerous target.) In this talk from BoS USA Online, Matt shares some of the lessons he’s learned in growing companies, large and small, that will help you choose the right metrics to target in your organisation. Recorded online via Zoom at Business of Software Conference USA Online, September 2020. For more great talks, sign up for the newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Rita introduces her new research on how strategic inflection points offer an opportunity to disrupt existing players using examples like Dollar Shave Club vs. Gillette to show how changes in technology can destabilise existing competitive advantages. Michael Sikorsky shows how companies create entirely new business models to solve perennial problems and drive growth – how can banks use mobile to appeal to millennials and machine learning talk to talk to your mobile? Recorded live at BoS USA 2017 in Boston, MA. For more great videos check out businessofsoftware.org/videos and sign up for our newsletter for fresh new talks and conference updates at busienssofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Jason shared some of the things he did to make ShipCompliant the successful business that it is. More importantly, he’ll talk about the mistakes he made in selling and what he wished he had realised before he did. He believes ‘Exit by acquisition’ should not be the only manifestation of success for bootstrappers. This talk was recorded live at BoS Conference Europe in 2017. For more great talks, visit the website at businessofsoftware.org --- Send in a voice message: https://anchor.fm/business-of-software/message

Nandini has a background in marketing and journalism and has been responsible for growth and community at companies including Kayako and ProdPad. She was named by Business Insider as one of 23 industry leaders “fixing” digital advertising and a Digiday Changemaker in 2017. At BoS USA Online 2020, Nandini discussed some of the potential dangers organisations face in a world where news travels fast online. She shares some insider insight into why HotJar publicly dropped the Trump campaign and GOP’s account in August 2020 and she also explores the role of acceptable use policies and the steps you can take to ensure your companies values stand the test of time. For more great talks, visit businessofsoftware.org/videos.  --- Send in a voice message: https://anchor.fm/business-of-software/message

Wistia are in it for the long run – they want to run their business their way - which seen them grow and then turn down a buyout before growing some more. Co-Founder & CEO Chris Savage speaks about the process of scaling Wistia in this week's talk from BoS USA 2017, including some fascinating insights into how to communicate well internally in a growing company, and the importance of delegating as your company grows. For more great talks, visit businessofsoftware.org/videos where you can browse by topic or see a full list of all available talks. Don't forget to sign up for the BoS Newsletter at businessofsoftware.org/updates to get regular updates on how you can inject some BoS goodness into your business. --- Send in a voice message: https://anchor.fm/business-of-software/message

Like many BoS speakers, Peldi comes to the conference every year regardless of whether he’s on stage. He comes to be part of the community, to learn from others, and to hang out with his "tribe" – incredible entrepreneurs keen to give advice and meet new people.  In this talk he shared an honest update about his worries in Balsamiq’s milestone 10th year. On realizing he’s still too integral to the business, Peldi started the ‘Winter 2018 Injected Turbulence Project’ – delegated product design and engineering management, deleted Slack and witter from his phone, and stopped watching their internal wiki. Recorded live at Business of Software Conference USA 2018, in Boston, MA. For more great talks, visit businessofosftware.org and don't forget to sign up for the newsletter to be kept up to date when new talks go live on the website for you to stream free. --- Send in a voice message: https://anchor.fm/business-of-software/message

Ayat Shukairy is a ‘queen of CRO’ with over ten years helping companies create websites that customers love, and that result in increased sales and retention. Most marketing talk, or business strategy meetings, emphasizes the importance of ‘customer first’. Yet if we take a look at companies and how they operate, the  C-Level exec are still calling the shots without paying heed to the needs and wants of the customer. Even when companies embrace a customer first approach, the way they tap into their customers voice doesn’t give them the right result. Recorded live at Business of Software Conference USA 2018 in Boston, MA For more great talks, visit businessofsoftware.org/videos. --- Send in a voice message: https://anchor.fm/business-of-software/message

We’ve all been there. You finally step foot into the job you’ve wanted forever only to feel like you aren’t good enough for the role, or worse, a complete fraud. You’re not alone; an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers. In this talk from BoS USA Online 2020, Tiffany Da Silva (Founder, flowjo.co) shares her own experiences along with the framework and tools she uses every day to eliminate it. Recorded live online at Business of Software Conference USA Online 2020 Visit businessofsoftware.org/updates to stay up to date with the latest talks, podcasts, and events from BoS --- Send in a voice message: https://anchor.fm/business-of-software/message

In this (fireless) Fireside chat, we delve into what inspires and motivates David, how he came to start five different companies, and how he leads a high-growth company. Plus there are some great questions asked by the audience at the end that helps David open up about what he has done and what’s next. Filmed live at Business of Software Conference USA 2018 in Boston, MA --- Send in a voice message: https://anchor.fm/business-of-software/message

Agile methodology can be confusing and difficult, but B Pagels-Minor breaks it down to bite-size slices of delicious cakes that will will help every team work better, communicate better, and provide better returns. In this talk, you will learn how to understand which version of the many flavours of agile is right for your company based on your company with many cake references. You'll be pleased to hear, this podcast has zero calories. Recorded live at BoS Conference UAS 2018 in Boston, MA If you want to find out more about business of software head over to our website businessofsoftware.org, our twitter @bosconference, and don’t forget to sign up for the BoS newsletter where we share news, stories, latest talks, upcoming events and more. Sign up for free at businessofsoftware.org/update. --- Send in a voice message: https://anchor.fm/business-of-software/message

For most of us, sales means reciting features, benefits, pressuring customers into purchasing. Selling feels icky. It’s not our fault – that’s how most selling is done. There’s a better way. Bob Moesta has taken Jobs-to-be-Done theory and flipped it to apply it to sales. In this talk Bob talks about how to help people to buy, without selling. He takes us through the six steps of a customers journey from ‘first thought’ to ‘on-going use and building habits’. Knowing this journey can help you to position your product differently and help your customers buy. Recorded live online at Business of Software Conference USA Online 2020. For more great videos visit businessofsoftware.org/videos and don't forget to sign up for the BoS Newsletter at businessofsoftware.org/update --- Send in a voice message: https://anchor.fm/business-of-software/message

Back in 2016, Josh Seiden and Jeff Gothelf teamed up to explain how the Obama campaign testing their software systems early gave them an upper hand over the Romney campaign using facts and figures and rigorous testing. Recorded live at Business of Software Conference USA 2016 in Boston, MA For more great talks, visit businessofosoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message

In this talk, Thompson Aderinkomi - co-founder Nice Healthcare- will share how he has come to understand why so many of the things people know to be true about growing a successful business are simply not true. His experiences as a serial entrepreneur have taught him to question the orthodoxy and why deciding on the right course is down to you. He will leave you with an understanding of how you can ask the right questions through some very honest and personal experiences. Recorded live at Business of Software Conference USA 2019 in Boston, MA. For more great videos visit businessofsoftware.org/videos Keep up to date with all the BoS goings on with new talks, masterclasses, and speaker sessions with the newsletter. Sign up for free at businessofsoftware.org/updates --- Send in a voice message: https://anchor.fm/business-of-software/message

How can you find fun in the usually mundane? Do you design your business software like game designers design games? Rahul Vohra founded Superhuman as the antidote to boring email platforms.  Being able to do things faster, without distraction, and with a goal of inbox zero makes you change your perspective on emails. Rahul talks us through the different aspects to think about when designing business software and how to make an everyday task exciting and surprising for the user. Recorded live at Business of Software Conference USA 2019 in Boston, MA. For more great talks, visit businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message

Derek Sivers has been a musician, circus performer, entrepreneur, TED speaker, and book publisher. Long ago he started CD Baby, and wrote a great little book about it called “Anything You Want”. In this BoS Talk Derek will offer some perspectives on what we can do to be more mensch and make the world a better place, how can we end up on the right side of history, and why we should keep our eyes on how the game we play is going to end. Recorded live at Business of Software Conference Europe 2019 in Cambridge UK Fore more great videos visit businessofosftware.org/videos. don't forget to sign up for the BoS Newsletter to get updates when new talks go live. Visit businessofsoftware.org/updates --- Send in a voice message: https://anchor.fm/business-of-software/message

Alex is the author and inventor of Business Model Canvas, a best-selling book and tool to visualise, challenge and reinvent business models. At Business of Software Conference Europe 2017, he led us through an exercise to help identify the jobs your product should be doing to meet the needs and pains of their ideal customer. Recorded live at Business of Software conference USA 2017 in Boston, MA. For more great talks, visit businessofsoftware.org/videos or sign up for our newsletter to receive reminders of when new talks are live online at businessofosftware.org/updates --- Send in a voice message: https://anchor.fm/business-of-software/message

When marketing a product, it’s common for founders to focus on the product itself with pitches like “Look at our cool features! We help you do X activity better!” Which can just get lost in the noise. Capturing your customer’s attention requires focusing on their ultimate motivation (“job to be done”), to transform her current situation into a preferred one. Claire Suellentrop loves getting inside customers' heads, uncovering what those customers really care about, and using these juicy details to create great marketing. She's currently the co-founder of two companies: Userlist.io (behavior-based email for SaaS products), and Forget The Funnel (SaaS marketing training). recorded live at Business of Software Conference UAS 2018 in Boston, Ma for more great talks, visit businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message

Software businesses contain an incredible number of moving parts and variables. How can we isolate and study them? For most of us, it’s a combination of trial and error and learning from others’ mistakes when they’re brave enough to share them. Matt has spent the last 10 years starting and running his own software company (Riskpulse), learning many hard lessons along the way. Recorded at Business of Software Conference USA 2018 in Boston, MA For more great talks, visit businessofsoftware.org/videos --- Send in a voice message: https://anchor.fm/business-of-software/message