Am/pm Podcast: How To Sell Private Label Products On Amazon Fba With Manny Coats

Supreme Court strikes down most Trump tariffs, TikTok Shop reverses seller-shipping changes, and Helium 10 revamps Listing Builder! Catch it all on this week’s Buzz episode. We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Supreme Court strikes down most of Trump's tariffs in a major blow to the president https://www.nbcnews.com/politics/supreme-court/supreme-court-strikes-trumps-tariffs-major-blow-president-rcna244827 TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash https://www.modernretail.co/operations/tiktok-halts-plan-to-end-independent-shipping-for-u-s-sellers-after-backlash/ Helium 10 just revamped its Listing Builder tool to speed up keyword research and create optimized listings in minutes.

Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what’s really killing performance and the first fix that usually changes everything. Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what’s actually holding growth back: bids, campaign structure, or your product detail page. The goal isn’t “optimize everything.” It’s to identify the one thing that’s breaking performance and fix that first.   Destaney starts with Amazon Advertising’s Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you’re paying for traffic your listing can’t convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market sh

TikTok Shop sales are booming. Will Amazon surpass Walmart? Plus, a major Helium 10 announcement. Get the latest buzzing e-commerce news on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/ TikTok Shop buyers expect 4x faster response than on Amazon https://channelx.world/2026/02/tiktok-shop-buyers-expect-4x-faster-response-than-on-amazon/ New Feature Alerts: Helium 10 just launched for the Diamond plan. This new feature, called Insight Alert, instantly flags SKUs at risk of Amazon low-inventory and long-term storage fees, so you can sort by risk and fix

Still guessing on Amazon listing images? Today's guest shares a simple AI image workflow that makes decisions easy—what to fix first, what to test, and how to know it’ll win.   If your AI-generated Amazon images look “technically perfect” but still don’t convert, you’re not alone, and you’re not missing more prompts. In this AIM (AI Monthly) session, our Amazon creatives expert guest breaks down the real issue. AI and designers can execute, but they can’t decide strategy for you. That’s why sellers often spend thousands on creatives that look good, yet still fail to drive more clicks and sales.   Hannah Lyss Tampioc is the Founder and CEO of Mad Cat Creatives, and her team has worked with more than 300 brands. She walks through how shoppers actually buy on Amazon and explains why each image serves a different purpose. Your main image needs to stand out in mobile search results. Images two and three should help shoppers quickly understand what they’re getting. The rest of your images and A+ Content should buil

Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.   Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-f

Why do some TikTok Shops explode… and others die in 90 days? This episode breaks down the foundational moves most sellers skip and the fixes that change everything.   TikTok Shop isn’t “Amazon with videos”—it’s entertainment first, shopping second. In this TikTok Thursday episode, TikTok Shop strategist Michelle Barnum-Smith explains the non-negotiable foundations sellers need in 2026, whether you’re launching from scratch or trying to scale what you already started. The big mindset shift: people open TikTok to scroll, not to search-find-and-buy, so your strategy has to be built for discovery and impulse, not intent-based shopping.   Michelle breaks down what actually wins on TikTok Shop: products that are instantly understandable, visually demonstrable, and ideally show a quick transformation or solve a clear pain point fast. She also calls out a costly structural mistake, having too many separate listings. Since most discovery happens through videos, every listing becomes its own content, affiliate, ads, an

Amazon’s 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central’s Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling

In this episode, turn one seed keyword into a full Amazon PPC keyword map, uncover competitor keywords that actually drive sales (straight from Amazon data), and use AI to spot quick wins fast.   In Part 2 of the 2026 Amazon Keyword Research Masterclass, Bradley Sutton goes beyond reverse-ASIN research and shows how to uncover keyword opportunities you’ll miss if you only look at competitor rankings. He starts inside Helium 10’s Cerebro (where Magnet now lives) to expand a single seed keyword into hundreds of related terms. Especially long-tail variations that can quietly drive profitable sales and shape a smarter Amazon PPC structure.   Next, the episode dives into Amazon Brand Analytics inside Helium 10’s Black Box tool and explains why it’s one of the most valuable datasets sellers ignore, mainly because it’s massive and hard to work with manually. Bradley breaks down how to interpret click share vs conversion share, and then reveals a key strategy: using filters across multiple weeks to surface keywords t

TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.   We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used. https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/ Tariffs starting to bump up product prices, Amazon CEO tells CNBC https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/ TikTok Shop eyes Europe with new logistics strategy https://daoinsights.com/news/tiktok-shop-europe/ TikTok Shop Exp

Bradley Sutton shares Cerebro tactics to find sales-driving Amazon keywords, track ranking history, and uncover Amazon relevancy signals in this Part 1 Amazon Keyword Research Masterclass.   If you’ve ever wondered which keywords are actually driving sales on Amazon, this Amazon Keyword Research Masterclass Episode is for you. In Part 1 of this two-part series, Bradley Sutton walks through the fundamentals of Amazon keyword research in 2026 and why keywords still matter for discoverability, both for Amazon search and the AI tools shoppers now use along the way.   This episode is centered on Helium 10’s Cerebro, a reverse-ASIN tool that lets you see exactly what keywords a product is showing up for; organically, through ads, and through Amazon’s own relevance signals. Bradley explains how to quickly filter down to the terms most likely producing revenue, then demonstrates how to identify where competitors are winning and where you’re missing opportunities.   You’ll also learn how to “time travel” with Cerebro’

Is there a new universal order for AI e-commerce that excludes Amazon? Set PPC bids based on keyword rank. Will your product soon appear in an Amazon brick-and-mortar superstore? We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Google announces a new protocol to facilitate commerce using AI agents https://techcrunch.com/2026/01/11/google-announces-a-new-protocol-to-facilitate-commerce-using-ai-agents/ Walmart's head of AI reveals the key difference between its shopping deals with Google Gemini and ChatGPT https://www.businessinsider.com/walmart-ai-head-reveals-difference-in-gemini-and-chatgpt-shopping-2026-1 New Feature Alert: Helium 10 Ads is testing rank-based bid automation. Elite/Diamond users can auto-adjust bids using Sh

Can one phone photo become a full Amazon image stack & A+ Content? Learn an AI prompt framework, review-based market intel, live demos, and split-testing tips.   Shivali Patel kicks off this AI-themed AM/PM podcast episode with a simple question: What if a few camera-phone shots of your product could turn into a full, high-converting Amazon image stack, plus A+ Content, in minutes, without a photoshoot? She frames the problem sellers constantly face: creative assets are expensive, and even after you invest, you still need fast updates when dimensions change, bundles get added, or customers misunderstand what’s included (like the Project X coffin products, where many shoppers didn’t realize a gift box was part of the offer).   Kamaljit Singh from AMZ One Step and ListingOptimization AI explains that AI isn’t the magic; systems are. AI can speed up and scale production, but conversion comes from knowing what an image needs to communicate and how to direct the model. He breaks down his “Image Framework” appr

Amazon just changed how reviews work, dropped new discounted MCF pricing, and AI shopping tools are creating serious tension for brands. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon changes to review sharing across product variations starting Feb 12 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzQzV0JEN0RBN1pQNFFR Multi-Channel Fulfillment 2026 Preferred Pricing https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT Helium 10’s exclusive automatic keyword harvesting lets sellers set-and-forget rules to surface competitor and own-product keywords, saving hours of manual research. Amazon’s AI shopping tool sparks backlash from on

In this episode, we audit the Project X Amazon ads account's bidding rules, keyword harvesting, placements, dayparting, AMC audiences, and retargeting to lift profit.   Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10’s real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it’s still producing sales, there’s a long list of modern PPC levers that haven’t been fully pulled. Together, they break down what’s working, what’s outdated, and what changes could quickly improve both sales efficiency and profitability.   We begin with Bradley’s rule-based PPC management within Helium 10 Ads, utilizing ACoS “bands” to incrementally adjust bids, pausing targets with repeated non-performance, and establishing keyword harvesting rules to transfer proven search terms into high-performing campaigns. Vincenzo confirms the logic and adds key

Amazon may soon let ChatGPT shop on its site. Here’s what sellers need to change quickly. Plus USPS shipping updates for TikTok Shop and more in this week’s Weekly Buzz.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon faces 'leader's dilemma' — fight AI shopping bots or join them https://www.cnbc.com/2025/12/24/amazon-faces-a-dilemma-fight-ai-shopping-agents-or-join-them.html TikTok Shop tightens Postal Service shipping options for sellers https://www.supplychaindive.com/news/tiktok-shop-usps-label-requirements-change/806303/ TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over https://digiday.com/marketing/tiktok-shop-offers-incentives-to-new-sellers-as-u-s-uncertainty-is-finally-over/

Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.   TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”   You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.   The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Fi

Hidden listing keywords. An Amazon & TikTok Shop reality show. And a tool that exposes the Amazon influencers hyping your competitors’ products. Special edition Weekly Buzz today. Let’s go!   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton, and Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. 1️⃣ Listing Builder combines 8 tools into one, integrating keyword research and listing creation so you can find, analyze, and optimize Amazon listings in one place. 2️⃣ Helium 10’s Scale Stories YouTube series follows real sellers at different stages, with expert mentors guiding beginners and stuck sellers step by step to grow. 3️⃣ TikTok Product Finder helps sellers discover winning TikTok Shop products using filters like catego

Stay profitable on Amazon in 2026 with pricing, PPC, and inventory tips. Plus, how Helium 10’s Managed Refund Service helped a seller recover $100K in reimbursements.   Amazon profitability in 2026 is going to reward sellers who run their business like a finance department and a marketing department at the same time. In this episode, Carrie Miller and Leo Sgovio bring on experienced sellers to talk through what’s actually moving the needle right now: pricing discipline, smarter PPC decisions, inventory/storage awareness, and operational tweaks that protect margin when costs keep rising.   Ryan Cramer shares how Gen-Y Hitch stays profitable by controlling what they can control: manufacturing in the US, negotiating in bulk, keeping prices consistent across Amazon/Walmart/other channels, and forecasting 6–12 months out so unprofitable SKUs get sunset instead of quietly bleeding margin. Leo adds a practical angle from the games category: when competitors aren’t racing to the bottom on price, the real leverage bec

Amazon launches a new Alexa+ web browser, Europe introduces new fees for small imports, and Helium 10 adds more tools for the Saudi Arabia market. ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Introducing Alexa+, the next generation of Alexa https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence https://alexa.amazon.com/about EU to impose 3 euro duty on e-commerce parcels from July 2026 https://www.reuters.com/world/china/eu-impose-3-euro-duty-small-e-commerce-parcels-july-2026-2025-12-12/ New Helium 10

Learn how to take back control of your Amazon PPC, fix costly agency mistakes, and use rules-based ads plus new Sponsored Products video formats to scale profitably on Amazon.   In this episode of the AM/PM Podcast, Bradley dives into one of the biggest pitfalls he sees Amazon sellers fall into: handing their PPC over to an agency before they truly understand how advertising works. That loss of control doesn’t just cost money; it keeps you in the dark on whether your campaigns are actually growing your brand or quietly draining profits in the background.   To prove it, he spotlights a real case study from the new Helium 10 Outsourced to Optimized series. Helium 10’s own Carrie Miller and Destaney Wishon from BetterAMS walk through what happened when they opened Carrie’s account: profitable campaigns randomly shut off, creatives that didn’t match search intent, and VCPM display campaigns that looked like rock stars in the dashboard but weren’t driving incremental sales. From there, they rebuild the entire stra