Sinopsis
At the Coalface is hosted by Jason Greenwood and covers all things digital, social media, business & marketing related. Jason has worked in the digital space for over 15 years and is based in Auckland, New Zealand.
Episodios
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E221: Turning eCommerce Pain Into CX Pleasure With Proactive Order Tracking & Communication - Jessica Meher, Wonderment - THE ECOMMERCE EDGE Podcast - 26 May 2023
26/05/2023 Duración: 42minJess is the Co-Founder & CEO of Wonderment - https://www.wonderment.com Wonderment is a SaaS based, comprehensive end to end order workflow, tracking and customer communications platform for eCommerce Wonderment is: "The new way to build customer loyalty. De-stress your team and delight your customers with transparent order tracking, instant issue detection, and insight into every order" Wonderment helps brands proactively and automatically manage one of the most frequest requests to customer service: WISMO (Where Is My Order) In this episode, Jason & Jess discuss the importance of operationalising customer communications at every point in the eCommerce customer journey lifecycle to build trust, loyalty, stickiness & advocacy
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E220:
24/05/2023 Duración: 55minKris is the Co-Founder and CEO of GenAlpha - https://www.genalpha.com GenAlpha has built a B2B eCommerce platform called Equip360 and it is specifically designed to serve the Automotive and Heavy Equipment OEM verticals Kris is a long time B2B commerce expert, having worked in this space for over 20 years In this episode, Jason & Kris discuss the importance of industry specific B2B eCommerce platforms and functionality and how GenAlpha uniquely services the Automotive & Heavy Equipment verticals
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E219:
22/05/2023 Duración: 57minWelcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
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E218: eCommerce Returns as a Tech & Data Enabled Customer Experience Initiative - Olivier Muller, Returnista - THE ECOMMERCE EDGE Podcast - 19 May 2023
19/05/2023 Duración: 46minOliver is the Co-Founder of Returnista - https://www.returnista.nl Returnista is a SaaS based Returns Management Platform for eCommerce Returnista's goal is simple: "Leading the way to zero returns" through their automated and optimized returns solution Returnista also offers a novel 'exchange' service that helps brands lose fewer sales by ensuring the customer ultimately gets the product they want every time Returnista also offers deep returns analytics down to SKU level so that merchants can address issues (typically substandard product info/content) that prompt high return rates in the first place In this episode, Jason & Olivier discuss how brands can alter their thinking about returns and convert it from a necessary evil into a tech & data enabled strategic CX initiative
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E217:
17/05/2023 Duración: 53minBrian is the Managing Partner of Enceiba - An Amazon Strategy and Growth Agency for Manufacturers and Brands. He is also the Co-Founder of Master B2B - a private community for B2B eCommerce practitioners To say Brian is a B2B commerce specialist is an understatement Brian helps B2B merchants maximise their eCommerce opportunities across marketplaces and owned channels through strategic and tactical consulting, guidance, support and implementation In this episode, Jason & Brian discuss how and why B2B brands should be leveraging Amazon and other digital channels to help fuel their eCommerce growth
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E216:
15/05/2023 Duración: 21minWelcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
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E215: Democratising eCommerce Experience Personalisation Through AI Low/No Code SaaS Tech - Omri Katz, Dialogue - THE ECOMMERCE EDGE Podcast - 12 May 2023
12/05/2023 Duración: 47minOmri is the Founder & CEO of Dialogue - https://nowdialogue.com Much of current eCommerce CX personalisation technology is expensive, complex and hard to implement Dialogue aims to change this with its AI powered, low/no code SaaS tech approach Dialogue is laser focused on being the premier Experience Optimisation platform for eCommerce for small & medium size merchants Dialogue brings dynamic content and product recommendations to the eCommerce customer journey In this episode, Jason & Omri discuss how and why many small & medium size eCommerce merchants have been frozen out of key personalisation opportunities and how Dialogue solves for this
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E214:
10/05/2023 Duración: 58minMichael is the Founder of CommerceIsDigital - https://commerceisdigital.com CommerceIsDigital is both an B2B focused eCommerce Consultancy and eCommerce training program provider Michael has generously provided a 40% discount off his training programs exclusively for THE ECOMMERCE EDGE Podcast listeners - just use the code EEPODCAST at checkout to receive the discount!*enter the code where it says 'Add coupon code' at checkout to qualify* Michael has a unique perspective on the B2B commerce space to share, having come from an eCommerce vendor and product development background In this episode, Jason & Michael discuss the common ways B2B businesses can execute on their digital commerce strategy and how/when each one makes sense and why
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E213:
08/05/2023 Duración: 22minWelcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
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E212: Which Half of Your Marketing is Working? Marketing Mix Modelling Can Tell You! - Henry Innis, Mutinex - THE ECOMMERCE EDGE Podcast - 05 May 2023
05/05/2023 Duración: 46minHenry is the Co-Founder & CEO of Mutinex - https://mutinex.co Mutinex is a next generation SaaS based digital BI/Analytics platform for marketers Mutinex does not rely on cookies, Javascript or other forms of user tracking to help marketers determine the channels and campaigns that are working vs those that are not Mutinex 'GrowthOS' is the marketing analytics platform that helps marketers to make better investment decisions Mutinex uses marketing mix modeling for data driven marketing results which can improve marketing ROI by up to 20% In this episode, Jason & Henry discuss the art and science behind marketing mix modelling and how it trumps many other methods of determining marketing performance and spend allocation
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E211:
03/05/2023 Duración: 46minJay is the Founder & CEO of B2B Squared - https://b2b-squared.com Jay is a specialist B2B eCommerce Consultant that has helped many medium and large B2B enteprises through their digital transformation and eCommerce enablement process Jay is also the head of B2B eCommerce Management at Danone - a global food & beverage manufacturer based in Paris France In this episode, Jason & Jay discuss how B2B brands can accelerate their digital transformation journey through smart processes that cover all the major bases on the way to creating transactional eCommerce capabilities
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E210:
01/05/2023 Duración: 43minWelcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
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E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Charnoff, Fondue - THE ECOMMERCE EDGE Podcast - 27 April 2023
27/04/2023 Duración: 25minOren is the Co-Founder & CEO of Fondue - https://www.getfondue.com Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons Fondue replaces these coupon codes with proactive CashBack campaigns instead CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create
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E208:
25/04/2023 Duración: 48minWelcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
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E207: CX/UX Focused Personalised eCommerce Product Merchandising - Daniel Gurevitch, Kimonix- THE ECOMMERCE EDGE Podcast - 20 April 2023
20/04/2023 Duración: 44minDaniel is the Co-Founder & CEO of Kimonix - https://www.kimonix.com Kimonix is an AI powered SaaS platform that synchronizes sales data, inventory analytics, and insights on merchants' eCommerce customer preferences to create smart collections that boost sales, optimize inventory, and maximize margins Kimonix helps eCommerce merchants to automate their personalised merchandising efforts to help increase conversions and delight customers with a more seamless customer experience via tailored product category merchandising and display In this episode, Jason & Daniel discuss eCommerce 'smart personalisation' and where the industry is headed with the advent of 'AI Everywhere'
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E206:
17/04/2023 Duración: 16minWelcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
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E205: Helping Amazon 1P Sellers Become More Efficient, Scalable & Profitable Through Deep Data Intelligence - Bobby Peloquin, Retail Data Partners - THE ECOMMERCE EDGE Podcast - 13 April 2023
13/04/2023 Duración: 31minBobby is the CEO of Retail Data Partners - https://www.retaildatapartners.com RDP is a SaaS sales data, analytics, insights & business intelligence platform for Amazon 1P merchants Most other Amazon merchant data platforms focus on Amazon 3P sellers and RDP uniquely fills this gap in the market for 1P sellers RDP is a tool that helps Amazon 1P sellers become more Efficient, Scalable & Profitable through tailored, automated insights into their business In this episode, Jason & Bobby discuss the unique needs of Amazon 1P sellers and how they can and should be leveraging their unique Amazon data to improve every aspect of their business
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E204:
11/04/2023 Duración: 23minWelcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page
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E203: Reinventing Commerce For The Trades Industry - Jason Bauder, Video Chat A Pro - THE ECOMMERCE EDGE Podcast - 08 April 2023
08/04/2023 Duración: 47minJason is the Founder & CEO of Video Chat A Pro - https://videochatapro.com Jason is a plumber with a long history of working in and owning plumbing companies After a life threatening visit to a customer's house, Jason thought there had to a better way for tradespeople like himself to service customers, at scale, without ever visiting their premises - and Video Chat A Pro was born Video Chat A Pro is a SaaS based, tradesperson marketplace and video service commerce delivery platform rolled into one In this episode, Jason & Jason discuss the challenges of building a new type of commerce platform and how knowing your industry and its needs intimately are critical success factors
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E202: Bringing ’Experiential Commerce’ to life for DTC Brands - Dhiraj Jain, dotkonnekt - THE ECOMMERCE EDGE Podcast - 30 March 2023
30/03/2023 Duración: 40minDhiraj is the Co-Founder & CEO of dotkonnekt - https://www.dotkonnekt.com dotkonnekt is a new, SaaS based Experiential Commerce platform for mid-large DTC brands dotkonnekt allows these brands to seamlessly merge the content and commerce journey throughout the entire omnichannel customer lifecycle dotkonnekt helps brands capture the elusive holy grail of retail - creating an emotional connection with their customers while generating true product and brand desire In this episode, Jason and Dhiraj discuss 'Experiential Commerce' and what it means for brands that can seamless blend content & commerce throughout the customer journey