At The Coalface Podcast - Hosted By Jason Greenwood

Jess is the eCommerce Manager (B2B) at Chief Enterprises - https://store.chiefenterprises.com Chief is a designer, manufacturer, wholesaler and distributor of electro-mechnical and power systems for the on-offroad vehicle indistries You can think of Chief as an OEM partner to the industry they serve Chief is a pure B2B business Jess is a digital native and has been working with Chief for over 4 years Jess knows B2B eCommerce inside out as this has been the focus of her entire career thus far In this episode, Jason & Jess discuss how B2B brands can get a leg up on their competitors by hiring eCommerce savvy digital natives to help accelerate their journey to digital commerce success

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Martin is the Co-Founder of Centra - https://centra.com Centra is an mid-enterprise headless commerce platform Centra also offers more than commerce, including Order Management and a Lightweight PIM system Centra is designed to be a cost effective headless commerde solution for DTC & B2B brands Centra is focused primarily on the fashion & lifestyle verticals In this episode, Jason & Martin discuss what merchants and agencies are loking for in their headless commerce solution and how it can solve for real business challenges - at scale

Arno is Co-Founder & CTO of Sana Commerce - https://www.sana-commerce.com He is also the host of the B2B E‑Commerce Integrated Podcast Arno has been working in the B2B eCommerce space for almost 13 years Arno knows the good, the nad and the ugly when it comes to successful B2B eCommerce projects Arno also deeply understands the opportunity that B2B eCommerce presents for legacy B2B brands that do not offer eCommerce to their customers today In this episode, Jason & Arno discuss his background in B2B commerce, how Sana came to be and how B2B merchants can help ensure B2B eCommerce project success and high channel adoption rates by their customers You can check our sponsor for this episode here: Mikata

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Alan is the CEO of Shopbox - https://www.shopbox.ai Shopbox is a SaaS based, game-changing AI sales engine for eCommerce stores Shopbox leverages consumer psychology, shopping and buying patters to personalise all stages of the customer journey Shopbox uniquely and accurately matches your merchandising goals to customer desires Shopbox mimics shop assistant behaviours - a good store assistant sells the product - a great one sells the bundle Shopbox uses smart prompts to generate multiple product purchases in the same visit With Shopbox - one customer click builds a unique store experience around that customer In this episode, Jason & Alan discuss how consumer psychology and buying patterns demonstrate buyer intent and how AI aided customer journeys can improve sales and conversion metrics for brands

Chris is currently the Application Architect for Heidrick & Struggles Chris has worked in eCommerce for 25+ years Chris has a deep specialisation in enterprise and solution architecture and dev engineering of eCommerce platforms Chris has also specialised in B2B eCommerce for a good portion of his career and was part of the original development team that built IBM Websphere Commerce and its B2B eCommerce functionality - one of the first in the game to offer this In this episode, Jason & Chris discuss the history of B2B eCommerce, how we got where we are today and where he sees the future of the industry headed, along with his take on the biggest B2B commerce opportunities available to merchants today You can check our sponsor for this episode here: Mikata

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Paul is the Co-Founder of Ubu - https://www.getubu.com Ubu is a permission based, Opt-In, Marketing Automation Platform for Instagram Ubu is so much more than just Marketing Automation though - it is an end to end community engagement platform for Instagram Ubu helps strong personal and commercial brands better create a community from their Instagram following through automated, DM based communication Think of Ubu a bit like the 'Klaviyo' of Instagram In this episode, Jason & Paul discuss how smart brands are succesfully migrating their rented audiences from platforms like Instagram to owned platforms like email and other forms of direct communications

Andrew is the Co-Founder & Director of Bare Kind - https://barekind.co.uk Bare Kind are a sustainable fashion brand with a built in social conscience as part of their business model Bare Kind make bamboo fabric socks featuring endangered animals in their designs Bare Kind donates 10% of all profits to animal charities representing the animals displayed in their designs In this episode, Jason & Andrew discuss sustanability, greenwashing, authenticiy and building a B2B eCommerce channel by leveraging B2B marketplaces like Faire You can check our sponsor for this episode here: Mikata

Ryan is the CEO & Head of Digital for SunshowerOnline AU - https://sunshoweronline.com.au Ryan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Ryan!------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Kait is the Co-Founder of CEO of Brij - https://brij.it Brij is a SaaS platform that provides the ultimate in QR code generation, managament and analytics for eCommerce Brij acts as a simple, easy to use consumer 'bridge' between the smartphone and a brands website and consumer facing content and experiences Brij helps brands create QR Code Experiences for their products, allowing customers to register, reorder, and more with a simple scan In this episode, Jason & Kait discuss how QR codes have come to the fore for eCommerce branding, merchandising, marketing, service and CX since their consumer resurgence & adoption during Covid

Brett is the Executive Director of the B2B eCommerce Association - https://b2bea.org The B2B eCommerce Association is truly helping to put B2B eCommerce on the map Brett is a B2B eCommerce expert, having worked in the space for well over a decade The B2BEA aims to be an industry body that supports the adoption of B2B eCommerce by creating a focal point for industry players to participate in and contribute to The B2BEA also works with B2B eCommerce thought leaders and content producers to create a 'Centre of Excellence' for B2B eCommerce and related practitioners In this episode, Jason & Brett discuss the state of B2B eCommerce, how he has seen it evolve over the last decade, as well as what's next for B2BEA.ORG Check our sponsor for this episode: Mikata

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Michael is the Co-Founder of PostPilot - https://www.postpilot.com PostPilot is a SaaS platform that offers Direct Mail marketing reinvented for modern eCommerce PostPilot makes it a cinch to send personalized, profitable Direct Mail for eCommerce brands PostPilot also integrates with common systems in the eComm martech stack such as Klaviyo, making it super easy to integrate PostPilot into existing Marketing Automation workflows PostPilot makes sending direct mail as easy as sending an email! In this episode, Jason & Michael discuss how effective Direct Mail is, why it has been shunned by many digital marketers and how they can recapture this opportunity at scale for the digital age

Michael is the Global Head of Digital Experience and Brand for W. L. Gore & Associates - https://www.gore.com W. L. Gore & Associates are of course famous for manufacturing technical fabrics like their ground breaking Gore-Tex waterproof/breathable fabric Michael has been working with W. L. Gore for nearly 5 years, helping them build out their B2B Digital Commerce experiences Michael has worked for other leading B2B manufacturers such as BOSE & BOC Edwards and is a wealth of B2B eCommerce info Michael knows exactly wjhat it takes to build world class B2B teams and sales enablement and shares from his deep pool of knowledge In this episode, Jason & Michael discuss how he enables B2B digital commerce capabilities at some of the biggest manufacturers in the world!

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page

Nik is the CCO & Partner of Scratcher - https://scratcher.io Scratcher is a SaaS based, interactive eCommerce Gamification & Quiz Commerce Platform Scratcher goes beyond traditional marketing to incentivise the customer journey with interactive marketing Scratcher offers more than 20 interactive game formats such as: Scratchcard, Wheel of fortune, Slot Machine, Dice, Mystery Box, Lucky Number   Scratcher helps brands to generate leads, enhance loyalty, promote products and drive salesIn this episode, Jason & Nik discuss eCommerce gamification and how brands of all shapes and sizes can increase engagement via Quiz Commerce

Dean is the Director, Global eCommerce Collaboration at Stanley Black & Decker - https://www.stanleyblackanddecker.com Dean has been working with B&D for over 2 years - helping them build out their tech and capabilities around eCommerce and specifically, B2B eCommerce globally Dean has a wealth of experience in the B2B eCommerce space and helping manufacturing brands go global with their eCommerce ambitions In this episode, Jason & Dean discuss what it takes to enable B2B eCommerce at scale for global brands

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to register for the sessions in your time zone and you can also apply for 1-1 mentorship with Jason on this page