Peppershock Marketing Expeditions Podcast

Listen as Rhea Allen is joined by Leslie Brown, with Cumulus Media. In this podcast, you will learn how Leslie uses her knowledge and passion to help small businesses with their local advertising campaigns. Take a listen! Podcast notes: About Leslie Brown - 00:32  Why does radio work? - 1:28 Radio research - 2:36 The high rate of return - 4 keys of advertising - 3:09 Consistency - 6:01 Consistent and concise - 8:34 Media in different ways - 10:15 Call to action examples - 10:49 How to be more creative - 12:43 Jingle - 14:43 Successful Campaigns - 15:34 Words of wisdom - 24:26 Tell us what you want - 26:15 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Kirsten Holmberg, Public Speaking coach. In this podcast, you will learn how Kirsten Holmberg uses her knowledge and passion to help others feel confident and comfortable with public speaking. Take a listen! Podcast notes: About Kirsten Holmberg - 00:53 What does it take to be a TedX Boise speaker? - 1:58 Clients - 3:11 Public speaking coaching location - 5:56 Coaching executives - 7:54 Slide presentation - 8:33 Idaho Speakers Bureau - 11:15 Ability to communicate - 13:53 Public speaking tips - 15:48 Corporate clients - 19:24 Communicating with executives - 22:05 Contact -24:32 Coaching sessions - 25:19 Why do you do what you do? - 26:34 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen! Podcast notes: How Valtrend got started - 1:05 What goes into valuing a business? - 1:45 ESOP - 3:22 Litigation support - 3:56 Understanding the value of a company - 5:15 Steps to take to increase the value of the company - 6:08 Recurring Revenue - 7:53 Marketing perspective (selling a company) - 8:26 Ownership of business building, risky? - 11:06 Process of company evaluation - 13:01 Privately owned businesses vs. publicly owned businesses - 15:21 Mergers and acquisitions -17:19 Exiting strategies -18:47 What makes a company valuable - 20:12 Culture value - 22:38 Examples of evaluations - 23:31 Recommendations - 25:15 Contact - 26:10 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Joe Mikitish, CEO of Sen Technology and Kerdos. In this podcast, you will learn how Joe uses his knowledge and determination to help companies with the IT help that they need for their business to thrive. Take a listen! Podcast notes: Who is Joe Mikitish? - 1:06 Marketing Needs Assessment - 4:37 Kerdos - 5:00 Follow up - 7:22 Culture-Driven - 8:19 Long-distance culture in a company - 9:06 Incorporating Kerdos into your company - 11:31 Story Telling - 13:09 Why businesses fail - 15:07 Selling one thing vs. all of it - 16:27 Clients - 17:58 Marketing Assessment Success Story - 19:55 Word of mouth - 26:00 Words of wisdom, brand, and bottom line - 24:10 Contact Joe - 24:48 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Allison Cunningham, Vice President of Client Relations and Partner of Talent Spark. In this podcast, you will learn how Allison Cunningham uses her passion and knowledge to help companies find the talent that they need to help their business thrive. Take a listen! Podcast notes: How Allison Cunningham got started - 1:02 What makes a business - 2:54 Who is Talent Spark? - 4:43 Passive candidate - 6:30 Hiring local - 8:00 Behavioral-based interviews - 8:43 Hogan Assessment - 9:24 Technical assessment, Idaho Department of Labor - 10:42 Talent Spark clients - 11:12 Employee branding - 14:07 Levels of hire - 18:12 Recruiting Process Outsourcing (RPO) - 19:32 The benefit of hiring a recruiter (salespeople) - 20:30 Tips, tricks and tools on employee culture - 23:28 Recruiting is a business decision - 26:30 Other resources - 28:44 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Genny Heikka Personal Branding Expert | CEO of Her Team Success. In this podcast, you will learn how Genny Heikka uses her Marketing and Business background to help women and corporate CEO’s understand the importance of their Personal Brand. Take a listen! Podcast notes: • What makes Genny Heikka an expert in Personal Branding – 1:00 •Personal Branding – the tree analogy- 3:25 •Company brands and Personal Brands - 4:35 •How Genny engages with people -6:07 •The four phases of Personal Branding-7:16 •Find your passions. Don’t fake them - 8:20 •How long does it take to go through the 4 phases? – 10:23 •What are some of the things you work through in your company workshops? - 11:29 •The benefits of discovering your strengths and weaknesses -16:00 •What are the benefits of having a coach? - 19:07 •Does the coach have a coach? - 20:22 •History of “LIFT” (Live, Inspired, Fearless, Thriving) an annual

Listen as Rhea Allen CEO of Peppershock Media talks about a Marketing Needs Assessment. In this podcast, you will learn what a Marketing Needs Assessment is and why you need one. Take a listen! Podcast notes: •What is a Marketing Needs Assessment? – 1:29 •All entities including Non-Profits need an assessment - 2:23 •Needs assessment process - 3:27 •Examples of what a Marketing Needs Assessment can uncover – 5:10 •SWOT analysis -6:24 •Surveys, Interviews, and Focus Groups- 6:36 •Data Interpretation – 7:20 •Summarized analysis of our findings- 7:45 •The importance of a third party analysis – 8:20 •Example of how to use the data to provide opportunities - 8:48 •Identifying your strengths and weakness to help set your goals - 10:18 •Identify your primary target audience through an Empathy Map – 11:00 •Top of mind awareness - 12:15 •Surveying your current customers and use them as examples– 13:21 •Bleach analogy – 14:24 •Identify

Listen as Rhea Allen is joined by Drew Allen, Principal | Creative Director of Peppershock Media. In this podcast, you will learn how Rhea and Drew use Marketing Audits to create winning strategies for their clients. Find out how Peppershock Media uses an arsenal of tools to help clients discover what’s working and what’s not in their current marketing strategy. Client, Bill Klevenberg, CEO of Mobility Helpdesk speaks to the value he received from his Marketing Audit. Take a listen! Podcast notes: •What we cover in a Marketing Audit – 1:51 •Looking at your Marketing Strategy – 2:14 •Why looking at your audience is important – 2:52 •Empathy maps, putting thought into your target audience – 3:59 •Are you speaking to your target audience? – 4:54 •Why we do the Stop, Start, Keep exercise – 5:26 •Determine your goals- why are you doing what you are doing? – 5:53 •Looking at the Lifetime Value and Customer Acquisitions cost – 7:18 •Tools that gauge Lifetime Value a

Listen as Rhea Allen is joined by Chris Taylor, CEO of Fisher's Technology. In this podcast, you will learn how he helped Fisher's Technology quadruple in size and gain many awards including "Idaho's Best Places to Work." Find out who Chris Taylor is and how he helped lead Fisher's to success. How do happy employees create happy customers? Take a listen! Podcast notes: Who is Chris Taylor? - 1:02 How Chris turned Fisher's around - 3:14 Things that have contributed to the growth and success of Fisher's - 5:11 The expansion of Fisher's - 6:25 How Fisher's hires the right people to fit their company culture - 7:40 How to tell when it's not a good fit! - 9:42 What are someday goals? - 11:08 How Fisher's creates fun in the workplace - 11:45 Business after hours - 13:25 Idaho's Best Places to Work - 14:08 What to expect when you become a client of Fisher's - 15:40 Problems are opportunities to make it right - 17:40 Chris Taylor's favorite moments

Listen as Rhea Allen is joined by Dan Harrington, CEO of NLP Secure & MaxGiving. Find out how Dan incorporates fun in the workplace that makes a difference in his team, and leaves a positive impact on the non-profit organizations his company gets to work with through MaxGiving. Podcast notes: What is NLP Secure & MaxGiving - 0:31 What sets NLP Secure apart from other companies - 2:10 How MaxGiving helps people and our community - 3:06 The team behind NLP Secure and MaxGiving - 4:34 Activities and team building that build your company culture - 6:06 About non-profit fundraising - 8:22 How companies can build their brand through non-profit organizations - 9:18 Dan's story - 11:15 Giving and making the world a better place through MaxGiving - 14:19 MaxGiving projects - 16:15 How to connect with Dan - 17:58 Links: To take advantage of the marketing review special offer: www.peppershock.com/marketing-reviewListen to more podcasts: www.pe

Listen as Rhea Allen is joined by Megan Bryant, humor enthusiast and Co-Owner of Zip Zap Zop. Megan Bryant is a comedian, improv instructor, and award-winning author of her autobiography, "Not My Plan." In this Podcast, you will learn how having fun with your team creates a unique culture that everyone will love! Podcast notes: What is Zip Zap Zop? - 1:00 Improv in the corporate world - 2:08 Team building through improv - 3:27 Before Zip Zap Zop - 4:36 How improv impacts company culture - 7:45 The premise of "Yes, And..." - 8:22 Megan's autobiography - 11:23 Working with non-profit organizations - 13:03 Reuniting with her birth daughter - 13:35 Being a mom of 4 - 15:08 What's keeping her busy - 16:12 Megan's workshops - 17:14 How improv helps corporate settings - 19:47 Simultaneous conversation - 21:47 Meet Megan Bryant (Events) - 25:18 Links:To take advantage of the marketing review special offer: www.peppershock.com/marketi

Listen as Rhea Allen is joined by Sheli G, CEO of Women Ignite International. Women Ignite is a movement Sheli and her team have created, complete with an annual conference, networking events, and more. Sheli has been inspiring and educating businesses, teams, and individuals for the past 20 years. In this podcast, you will learn why culture and team building can lead to a successful brand. Podcast notes: Strength finders - 1:08 Sheli's Adventures - 2:55 Working and collaborating with teams - 3:46 Ignite Your Life show - 4:52 What is Women Ignite International? - 5:52 Sheli's book - 6:57 Marketing books - 9:46 Women Ignite Conference - 10:37 Millennials in the workplace - 13:05 Advice for millennials - 15:28 Links:To take advantage of the marketing review special offer: www.peppershock.com/marketing-reviewListen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/Check out Rhea’s marketing expedition webinars: www.peppershock.com/webi

What is Graphic Design? Graphic design is all around us. Everything that we see started out as a creative idea. The role of a graphic designer is to visually communicate a message and tell a story. Why is it important? Graphic design simply helps society function visually. If we didn’t have road signs, we wouldn’t know how to get anywhere. Listen as Drew and Rhea interview some of the Peppershock Art Department crew(Angie Scobby, Art Director, and Sierra Zuberer, Graphic Designer)and learn more about how design affects your life and why you need it! Hosted on Acast. See acast.com/privacy for more information.

Are you optimizing your marketing strategy and maximizing your return on marketing investments? What steps are you taking to safeguard against costly mistakes? Do you know your strengths and weaknesses? When's the last time you had a marketing review conducted? Learn why having a marketing review might be the best thing you can do for your brand and your bottom line.Listen as Drew and Rhea Allen of Peppershock Media discuss 7 reasons why you need a marketing review. They break down what exactly a review looks like and what you’ll gain by taking a closer look at your company’s past, present, and future. Podcast Notes: What is a marketing review and what’s the point? 1:05 The 7 Reasons 2:45 1 - Optimization 3:00 Investigating internal factors 5:23 Setting S.M.A.R.T.E.R. Goals 6:42 Researching external factors 8:502 - Testing 8:48 3 - Accountability 11:10 4 - Benefits 13:00 5 - Opportunities 14:54 6 - Targets 15:52 7 - Enhance 19:04 

Web video content will dominate the internet in the years to come. According to a study by Cisco, it is estimated that by 2019 roughly 80% of the world’s web traffic will be video. With so much video floating around the web, how will you ensure that the right people are seeing YOUR video? Or more importantly, do you even have a web video for your business yet?Listen as Drew and Rhea Allen of Peppershock Media discuss 5 essential videos you need for marketing your business. They give examples of well-produced videos and share tips & tricks for getting an ROI from your business marketing videos. Episode 03 | Show notes Example video links: Yeti - 180 Out - https://youtu.be/Xh-XSPiYFps Dove - You’re more beautiful than you think - https://youtu.be/XpaOjMXyJGk Hosted on Acast. See acast.com/privacy for more information.

Episode 02 of the Marketing Expeditions podcast explains what Content Marketing is and why you need to be producing plenty of expert content to share with your clients and potential clients. Drew and Rhea give tips and tricks on how best to plan and execute a content marketing strategy. Learn specific tools you can use to help keep your content pipeline flowing. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Episode 01 of the Marketing Expeditions podcast. In this episode Drew and Rhea Allen of Peppershock Media introduce themselves, give a brief history on what qualifies them to discuss marketing, entrepreneurship, and business in general. Subscribe to keep up to date on growing your brand and your bottom line through strategic storytelling. Hosted on Acast. See acast.com/privacy for more information.