Peppershock Marketing Expeditions Podcast

We are privileged to have International Bestselling Author and Motivational Speaker Gina Gardiner as this week’s guest. Gina is an empowerment and relationship coach and a transformational leadership trainer with over 30 years of expertise helping people experience happiness, success, and fulfillment. She’s the founder of Thrive Together Tribe Membership and the Personal and Spiritual Development Program. Gina has worked with countless individuals, couples, teams, and organizations helping them to step into their potential, to learn the lessons from the past, and to recognize that there is a choice to step into their power and live a fearless life. 00:00 - 00:29 Join The Marketing Expedition Community 00:29 - 01:00 Welcome your Host Rhea Allen 01:03 - 02:28 Welcome Gina Gardiner 02:37 - 04:59 Learning to walk again 04:59 - 05:30 Early life in the UK 05:30 - 06:29 Managing Emotions 06:29 - 08:34 The Keys to Leadership 08:34 - 09:24 Increasing Productivity, Profitability,

We are excited to have Terry Hansen, President of The Hansen Group Company, a sales performance improvement firm, as this week's guest. Terry trains business owners and their sales teams on how to increase sales in good AND bad economic times. 00:00 - 00:34 Join The Marketing Expedition 00:34 - 00:55 Your Host Rhea Allen 00:55 - 02:50 Special Guest Terry Hansen 02:50 - 05:09 Cold Calling 05:09 - 07:46 The Ideal Client 07:46 - 08:27 Sales Training 08:27 - 11:20 Getting New Business in the Door 11:20 - 15:12 Influencer Marketing vs. Affiliate Marketing 15:12 - 20:20 Terrys Master Class 20:20 - 22:23 3 Tips for Succeeding Without Money 22:23 - 26:50 Mentors 26:50 - 29:40 Terry’s FREE Master Class! http://hansenuniversity.com/bigquestion1 29:40 - 34:16 Where does Terry see Himself in 5 Years 34:16 - 35:05 Thank You, Terry Hansen 35:05 - 35:13 Join The Marketing Expedition #Marketing, #Advertising, #Branding, #Peppershockmedia, #trai

We are excited to have Dr. Mindi Anderson of Maximize Solutions - Business Consulting and Coaching as this week's guest. Working as a Chief Motivational Officer', Dr. Anderson is also a veteran, volunteer firefighter, and an advisory board member for the Idaho Women's Business Center. We talk about setting yourself apart and growing your business. 00:00 - 00:33 The Marketing Expedition Podcast 00:44 - 00:50 Your Host Rhea Allen 00:50 - 01:00 Welcome Dr. Mindi Anderson 01:00 - 02:35 About Dr. Mindi Anderson 02:35 - 03:00 Being a Chief Motivational Officer 03:00 - 03:45 About her company: Maximize Solutions - Consulting, and Coaching 03:45 - 05:00 Being a veteran advisory board member for the Idaho Women's Business Center 05:00 - 07:07 What’s it like being a Dr. 07:07 - 07:48 Greatest Strengths 07:48 - 09:30 Best Marketing Tactics 09:30 - 11:00 Keys to Linkedin 11:00 - 12:00 Succeeding thanks to Marketing Audits 12:00 - 14:32 Wingman 14:32 -

Today we’re sharing with you a special conversation from a Facebook live interview with Shelly Yorgesen, Founder of The Veranda Network. An online group of businesswomen who support each other and help each other grow in business and life. We talked about relationships, Sales, Marketing, Networking and so much more.  00:00 - 00:33 Join The Marketing Expedition Community 00:33 - 01:00 Introduction 01:00 - 02:10 Welcome Shelly Yorgesen 02:10 - 04:00 Global Networking 04:00 - 07:25 Givent Executive Networking Events 07:25 - 10:59 Share your Businesses Story 11:01 - 14:50 How to Grow your Businesses Without Technology 14:50 - 17:25 Favorite way to Market 17:25 - 20:06 Fingertip Marketing 20:06 - 21:28 Givent Executive Network and the Veranda Virtual Network. 21:28 - 22:04 Thank you Shelly Yorgesen 22:05 - 22:24 Join The Marketing Expedition Community #Business #network #networking #peppershockmedia #marketing #marketingexpedition #verandanetwo

Brad Frazer is a copyright, trademark, social media, Internet, privacy, and cybersecurity lawyer at the Boise law firm Hawley Troxell, Idaho's largest law firm. His practice areas include cybersecurity, privacy, Social Media ("SoMe"), internet law, e-commerce, technology and software licensing, patent counseling, trademarks and domain names, copyright, Information Technology ("IT"), media law, computer law, trade secrets, and related transactional work and litigation. Brad is also a published novelist. His debut novel The Cure was published by NYC-based Diversion Books. http://www.diversionbooks.com/books/the-cure/Contact information: Brad Frazer208-388-4875bfrazer@hawleytroxell.com  00:00 - 00:44 Sign up now for The Marketing Expedition Podcast 00:44 - 01:49 Welcome Brad Frazer 01:49 - 03:50 Working at the Boise law firm Holly Troxel 03:50 - 06:54 Music 06:54 - 09:09 Keys to Marketing and Branding  09:09 - 12:31 Protecting your Brand 12:31 - 17:21 Legal Servi

In today's episode, we had the pleasure of talking with Nick Looper of Side Hustle Nation. We discuss everything from marketing tips to side hustles and staying active during the COVID-19 crisis. You can learn more about Nick Looper and Side Hustle Nation at www.sidehustlenation.com 00:00 - 00:33 Sign up for The Marketing Expedition.com 00:49 - 01:00 Welcome Nick Loper 01:00 - 02:32 Side Hustle Nation 02:32 - 2:42 Shoes 02:42 - 04:51 Side Hustles 04:51 - 05:41 The secret to Happiness 05:41 - 07:21 COVID-19 and the side hustle 07:21 - 11:49 Giving back and saying Thanks 11:49 - 13:17 Family life 13:17 - 15:09 Zoom, Technology and Free Time 15:09 - 19:33 How to avoid trading dollars for hours 19:33 - 20:24 Side Hustle Nation Facebook Group 20:24 - 24:52 Marketing Tips 24:52 - 25:13 Thank you, Nick Loper 25:13 - 25:42 Sign up for themarketingexpedition.com Hosted on Acast. See acast.com/privacy for more information.

With so many of us working from home, we’ve decided to put together a list of tips and tricks to make your next virtual meeting your best one yet! 01:40Aim high! 02:20Children are to be seen…(or not?) 02:57Is this thing on? 03:08Luke, I am NOT your father... 03:33You’ve got to have more power! 04:00Feeling a little wired? 04:20Hot topic: hot-spot! 05:07Upstream and downstream. 05:35Who let the dogs out? 06:36Stay LIT, like literally. 07:04Staying put, while staying home. 07:41“You’re bleeding me dry!” 08:27To stream, or not to stream... 09:15Give your laptop what it wants. 09:42It’s okay to wine. 10:412P or not 2P. 11:14Did everyone hear me say that? 12:22Day jammies, night jammies. 13:22Proper linkage. 14:08You can’t get pulled over in your living room. 14:48Bonus tip! P.S. If you need help with marketing your business or converting your event into a virtual event, Peppershock is here to help you wit

00:18 - 03:30 Introducing your host Rhea Allen 03:30 - 6:40 Navigating the Quarantine and Zoom 06:40 - 09:29 Supporting local restaurants and businesses 09:30 - 13:00 TLC (Technology, Leadership, and Communication) 13:00 - 16:13 In-depth dive into Google and Zoom 16:15 - 17:58 Staying organized with Tax and loan documents 17:58 - 22:13 Amazon and Supporting local 22:13 - 23:36 Keeping tabs on Friends 23:36 - 26:44 5 R’s 26:44 - 27:04 Wrap it up and Thank you Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Marketing Expedition Podcast, Rhea is joined by Sarah Cortez, creator of The F* Word Makes all the Difference.00:00 - 00:23 Intro Sarah Cortez 00:24 - 00:50 Welcome Sarah 01:33 - 02:48 The F word 02:56 - 05:27 Developing business in the real estate world 06:05 - 08:01 The F word 08:04 - 09:12 Tracking opportunities and building relationships 09:14 - 10:33 Closing rates 10:33 - 11:30 Vegas 11:31 - 15:22 Becoming a Pilot 15:33 - 17:56 Words of Wisdom for Salespeople 18:11 - 18:38 How to contact Sarah 18:38 - 19:00 Closing remarks Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Brooke Lacy, one of Idaho’s most successful Entrepreneurs and Podcast hosts! In this podcast, you will gain insights on how to best grow and maintain your network, becoming a success as an entrepreneur as well as overcoming challenges to better yourself. Take a listen!Podcast notes: Intro - 00:00 Host Rhea Allen - 00:18 Welcome, Booke Lacy - 00:35 About Brooke - 00:41 Jayla Digital - 01:10 Brookes beginning - 02:30 Living in Idaho - 04:38 Working for Albertsons Tech Support - 05:28 Starting Tech Savy - 06:18 Generating Business - 08:32 Accelerating Word of Mouth - 11:36 Keys to Networking - 12:23 Mentors - 13:20 Ideal Clients in the Tech World - 15:40 Designing Mobile-First - 20:30 Mental Wellness Life Podcast - 24:22 Overcoming Challenges - 29:58 Being an Entrepreneur - 36:05 Closing Remarks - 42:38 Thank You - 42:58 Hosted on Acast. See acast.com/privacy for more information.

We did a “pod-swap” with Matt Dietz, his podcasts are called “Simply Explaining Insurance,” and “None of My Business” and we interviewed each other and recorded it all in one session together. Take a listen and learn! We discuss everything from entrepreneurship, to marketing, and how podcasts are a great way to market your business and seek new business by interviewing people to sharing stories and swapping insights, information, and ways to build your brand and bottom line! Take a listen! Podcast notes: Intro - 00:00 Host Rhea Allen - 00:18 Welcome, Matt Dietz - 00:40 About Matt Dietz - 00:45 Matts Insurance Business - 02:00 How to make Insurance Appealing - 02:22 Matts Podcast (Simply Explaining Insurance) - 02:37 How podcasting has helped Matts business - 04:38 Matts Personal Podcast - 05:21 Working Outside of Idaho - 08:24 How Matt got to Idaho - 09:40 Idaho Growth - 10:20 How Matt Generates New Business - 11:38 Referrals - 12:20Standi

Listen as Rhea Allen is joined by Stacy Ennis a renowned author, creative consultant, individual writing coach, and ghostwriter! In this podcast, you will get great advice on tools and workshops helping you in becoming an author, how to market yourself through your writing as well as learn about building your personal brand through books!Take a listen! Podcast notes: Intro - 00:20 Welcome, Stacy Ennis - 00:35 About Stacy Ennis - 00:45 Training and helping future Authors - 01:16 Ted X talk - 02:15 Writing her book: Growing Influence 04:35 How the book has changed her life - 06:13 What books can do for you - 06:50 Growing Influence - 09:04 The success of her book! - 10:00 Finish That Book: an online course - 12:08 Stacys next book - 13:48 Workshops - 15:32 Training through Next Level Women Leaders - 16:49 Building your personal Brand through books - 17:23 Rhea's experience working with Stacy - 19:53 Cultivating daily habit

Listen as Rhea Allen is joined by Christian Kilpatrick from Brick6 Creative! In this podcast, you will learn how Christian Kilpatrick has created his business and the steps in which networking, teambuilding, word of mouth, and more have helped him in creating a unique and successful business. Take a listen! Podcast notes: Intro - 00:20 Welcome in Christian Kilpatrick - 00:28 About Christian Kilpatrick - 00:38 HealthWise and what is it - 3:05 Where Brick6 Creative came from - 4:02 What is Brick6 Creative - 5:39 Behind the Legos - 11:15 Listening and Communication tips - 14:46 PO Statements - 16:45 Starting a business in 2019 - 18:10 Epic Team Building Workshops - 19:48 Branding and creating a presence for Brick6 - 21:07 Focusing on LinkedIn and Social Media - 22:18 Creating a meetup group - 24:05 Keys to Networking - 24:45 Being an ambassador for your business - 25:52 Word of Mouth Advertising - 27:35 Final Thoughts - 3

Q & A with Genny Heikka | Marketing Expedition Podcast by Rhea Allen, CEO, Peppershock Media Hosted on Acast. See acast.com/privacy for more information.

Welcome back our President and CEO Rhea Allen as she takes a deep dive into Her Story and how she came to be an innovative and valuable leader not only at Peppershock but in the community! Welcome Rhea Allen - 00:17 Early years - 00:57 Channel 6 News Intern - 01:50 TV production for Channel 12 - 02:29 Meeting Drew - 04:06 Moving to Seattle - 04:44 Starting Peppershock - 05:42 Full time at Peppershock - 08:12 First son Emerson! - 09:25 Peppershock team - 10:01 Downtown Nampa Office - 10:47 What Peppershock does - 11:54 Rheas background - 13:13 Fun, Fame and Fortune - 17:54 Peppershcock values - 19:18 Taking risks - 20:34 Overcoming challenges - 21:54 Summary - 25:40 Contact us/ more info! - 27:53 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Dave and David from Small Business Development Center (SBDC). In this podcast, you will learn more about transforming your companies culture as well as Dave and Davids's expertise. Take a listen! Welcome Rhea- 00:19 Welcome in David and Dave- 00:26 David and Dave introduce SBDC - 01:12 How do you grow your brand through Marketing - 03:17 Business model canvas - 05:00 Lean essentials sprint class - 11:28 Business succession rates - 13:59 SBA Emerging leaders program - 15:14 Who does the SBDC help? - 17:54 Federal agencies giving grants for Idaho tech companies - 18:50 Dave and David Podcast - 22:24 SBDC success story - 26:42 How to contact SBDC - 31:17 Final Words - 32:00 #Business #Culture #Brand #Peppershock #Media #Advertising #Podcast #Dave&David #Marketing #SBDC Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about transforming your companies culture as well as Ron Price's expertise. Take a listen! Welcome Ron - 00:42 What inspires a Chief Culture Officer - 01:26 Helping leaders reach their full potential - 03:08 Working around the world - 06:15 Marketing is about Impressions - 08:24 Books are business cards - 09:13 Passing the baton - 14:53 Using assessments in your business - 16:11 Why people do what they do? - 19:33 The Price Associate team - 22:44 The Complete Leader program - 25:42 Ron Price, Author - 30:12 Final words - 34:02 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Ron Price, Founder of Price Associates. In this podcast, you will learn more about the Culture and Brand Camp event as well as Ron Price's expertise. Take a listen! Podcast notes: Going back aways - 00:35 History of Price Associates - 01:23 Price Associates around the World - 02:25 Nampa, Idaho roots - 03:46 Culture and Brand Camp - 05:08 What to expect from Ron - 05:46 What your clients are looking for - 07:20 Who's speaking at the Culture and Brand Camp - 08:32 Importance of Branding - 09:22 Behavior style - 12:23 Working with a new client - 14:02 Working with leaders - 15:00 New cohort's in Boise - 17:10 Ron Price, Author - 18:45 What's next? - 22:40 Culture and Brand Camp info - 23:48 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Melissa DeLuca, founder of DeLuca and Willow. In this podcast, you will learn how Melissa DeLuca uses her knowledge and passion to help others. Take a listen! Podcast notes: About Melissa DeLuca - 00:35 Integrative sales - 3:36  People and process - 5:13 Google Culture - 6:08 Why Idaho? - 8:57 HR executive - 10:00 Coaching - 10:58 Peppershock pow wow, P2 values - 12:30 Transition coaching - 14:12 Stalled or stuck - 15:54 Job found you, career itchy feet - 16:06 Transition or transformation -16:28 Mindset - 26:57 Power of the breath - 27:34 Marketing strategies, building brand - 18:59 Social media, I am the brand - 20:53 Online presence, consistent - 22:04 Focusing on LinkedIn - 23:48 Testimony - 24:26 Referrals - 25:43 Contact information - 27:13 Willow! - 27:40 Hosted on Acast. See acast.com/privacy for more information.

Listen as Rhea Allen is joined by Melissa DeLuca, Founder of DeLuca and Willow. In this podcast, you will learn more about the Culture and Brand Camp event. Take a listen! Podcast notes: A little about Melissa - 00:59 Brand experience - 5:50 DeLuca and Willow - 6:55 Creative Process - 9:10 Newmarket - 10:22 Looking forward to Culture and Brand Camp - 11:33 Transformation of work - 12:25 Greatest influence - 10:42 Culture and Brand Camp information - 14:45 Hosted on Acast. See acast.com/privacy for more information.