Peppershock Marketing Expeditions Podcast

Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world - that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and life, they’ve always wanted with the impact they deserve.https://www.quantumscalinggroup.com/home 00:00 - 00:19 Your host Rhea Allen welcomes you to the Marketing Expedition Podcast 00:19 - 01:14 Welcome Peggy Niles 01:14 - 04:59 CPA to Entrepreneur 04:59 - 07:11 Welcoming Challenges 07:11 - 09:18 Making Numbers Exciting 09:18 - 14:21 Peggy’s' Mentor 14:21 - 19:15 Not Sacrificin

Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.www.elitepodcastmarketing.agency 00:00 - 00:13 Rhea Allen welcomes you to The Marketing Expedition Podcast 00:19 - 02:09 Welcome Christopher Hines 02:09 - 03:03 How Chris started his very own Podcast 03:03 - 04:32 Best Advice for Starting a Podcast 04:32 - 05:12 Sponsorships + Relationships 05:12 - 06:54 Podcast Audits! 06:54 - 08:24 Best New Podcasts 08:24 - 09:17

Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization. https://behumanitarian.org/00:00 - 01:45 Introducing Tobie Spears 01:45 - 04:40 Tobie's Tours in 04:40 - 0

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 01:55 Introducing Diana Fr

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 03:00 Introducing Kevin Smith 03:00 – 04:20 Boise, ID, and Cradlepoint 04:20 – 06:15 Background to

Margy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and an equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts and video content for the company. Margy is active in animal rescue and organizes a yearly fundraiser called Art for Animals. In 2019 she was recognized for her efforts with a "Humane Heroes" award. When she’s not busy rescuing pets in need, you can find her listening to true crime podcasts. 00:00 - 1:55 Introducing Margy Feldhuhn 01:55 - 04:08 Art of Animals&n

Natalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!www.natalielemas.com 00:00 - 01:00 Introducing Natalie Lemas 01:00 - 01:50 CEO Swap for Natalie and Rhea 01:50 - 08:00 Natalie’s Path to Where She is Now 08:00 - 10:00 Manifestation 10:00 - 13:20 The Ideal Scenario 13:20 - 16:52 Natalie's Ideal Scenario 16:52 - 18:09 Natalie's Non-Profit 18:09 - 21:50 Natalie's Mentors and Inspirations 21:50 - 25:13 Natalie's Experience Being a Mom and Finding Peace 25:13 - 31:33 Natalie's Marketing Tools and Tactics 31:33 - 35:00 Ideal Clients 35:00 - 37:16 The Journey Information and Promo Code 37:16 - 40:18 Vulnerability and Being R

Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm. www.kith.co 00:00 – 02:14 Introduction 02:14 – 04:58 Explaining “Kin and Kith” 04:58 – 09:59 Tools that Helped Along the Way 09:59 – 11:21 Crisis Response and Helping Communicators 11:21 – 14:14 Exploring in the Business World 14:14 – 17:01 Tools used in Business 17:01 – 20:02 Book Recommendations 20:02 – 22:10 The Four P’s of Marketing 22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn 22:24 – 22:43 Seeing 5 Ye

Maggie Dennison is a teacher and mentor for Mindset and Marketing. She combines her business experience as a Project Leader for a multinational company in Germany, with years of personal and spiritual development, coaching, and writing marketing materials. With this rounded background, she helps her clients with the nuts and bolts of marketing as well as getting them past those stuck places that stop them in their tracks. Nature feeds her spirit and in her spare time, you're most likely to find her out among the trees. Maggie grew up in Northern Ireland and since leaving there, has lived in 7 countries...so far. 00:00 – 05:15 Introduction 05:15 – 06:24 Working with Solos and Partnerships 06:24 – 08:05 What’s it’s like Working with Maggie 08:05 – 17:02 Client Example 17:02 – 20:27 Shifting Balance 20:27 – 24:20 Marketing the Business and Networking 24:20 – 26:45 Future Marketing Jobs 26:45 – 30:00 Closing Statements30:00 – 32:41 Be Sure to Check Out https://mymarketingme

Brandon Buck created Infinite Strengths with the mission to provide an exceptional experience that will ensure all clients fully maximize their potential. Brandon’s passion for leadership development started with an opportunity to play collegiate baseball at Purdue University. After graduation, he began a career as a high school teacher and coach in Arizona. As the head coach of the baseball team, Brandon focused on character development first and baseball second. His top priority was to develop young boys into good men, husbands, and fathers. This focus equated to dozens of draft picks, collegiate athletes, state championships, and a nationally ranked program. Brandon developed district-wide leadership programs for students, teachers, and administration and was named a finalist for Teacher of the Year for the state of Arizona in 2010. Brandon became a professional leadership coach, facilitator, and speaker in January of 2016. Since then he has been helping incredible people enhance their lives and incredible

Trillitye Paullin is the Founder and CEO of Free to Feed, a place for parents to find answers to their questions about infant food sensitivities, empowering them to continue their breastfeeding journey. Trillitye is the mother of two beautiful daughters who had severe infant food sensitivities. After processing the fact that she could hurt her children through breastfeeding, she started researching how to produce breast milk they could properly digest. It was when Trillitye discovered that many parents experience the same troubling situation that Free to Feed was born. In this episode, Trillitye shares with us her impactful story and how she built her company through personal branding. www.freetofeed.com Visit www.peppershock.com/events to see all our events, including the FREE 2nd Thursday Marketing Expedition Webinars over the lunch hour and the Free Fourth Friday Virtual Meetups at 10 am MST. 00:00 – 06:45 Introduction 06:45 – 08:34 Awards and Accomplishments 08:34 – 09:20 Family L

Zuzana Dobro is the founder of The WHO Method (www.thewhomethod.com), a system created to help entrepreneurs, coaches, authors, experts, and agencies to get to know their customers deeply and to avoid the pitfalls of attracting the wrong people.Born in former Czechoslovakia, Zuzana escaped the Iron Curtain and moved to England, speaking very little English and with only £200 in her pockets. She gradually made her way to work in the creative industry and landed her “dream job” as an interaction and UX designer. However, something felt odd. Zuzana had an unstoppable desire to fulfill a childhood dream to travel around the world. So she left her comfortable lifestyle and traveled solo for 2 years, even backpacked to Antarctica. It was after her trip where she merged her passion for adventure, travel, and human evolution with her design and creative problem-solving expertise, and embarked on her new journey of entrepreneurship. 00:00 – 02:12 Introduction 02:12 – 05:48 Traveling the World 05:48 – 12

#1 Bestselling Author and Keynote Speaker Erik Qualman has performed in over 55 countries and reached 35 million people. He was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. He is the host of the popular Super U Podcast and his work has been used by the National Guard to NBCUniversal to NASA.Buy Erik Qualman’s latest book The Focus Project: https://amzn.to/3c3lqXE 00:00 – 01:51 Introduction 01:51 – 05:12 Green Glasses 05:12 – 06:51 Struggle with New Media 06:51 – 09:30 Social Media Revolution 09:30 – 12:28 The Focus Project and Coronavirus 12:28 – 14:28 How the Workforce has Changed due to Coronavirus 14:28 – 16:12 Virtual Advantages vs. Disadvantages 16:12 – 17:24 Life Changes because of Coronavirus 17:24 – 21:02 Background History 21:02 – 25:04 The Four Spirit Animals of Focus 25:04 – 28:10 Power Hour 28:10 – 31:32 How to Market 31:32 – 35:38 Success Stories 35:34 – 37:11 Business in the Future 3

Stuart Enterline is a Wealth Advisor at Lefavi Wealth Management. He attended Pennsylvania State University where he earned three degrees in Finance, Accounting, and Economics, with a concentration in Statistics. Stuart holds Series 7 and Series 66 licenses and is actively engaged in researching financial markets and the economy. He is also working toward obtaining the prestigious Chartered Financial Analyst designation, one of the most difficult designations one can earn, in any industry. Stuart passed Level I and Level II on his first attempt and is currently studying for Level III. Originally from Erie, Pennsylvania Stuart is currently a resident of downtown Salt Lake City. He enjoys reading, playing sports, skiing, and sailing. 00:00 – 00:36 Introduction and Welcome to The Marketing Expedition Podcast 00:36 – 03:19 Welcome Stewart Enterline 03:19 – 08:55 Day to Day Operations 08:55 – 12:02 How Things Have Changed in the Business World 12:02 – 14:09 Knowing Incentives 14:09 –

Tiji Thomas is a Client Conversion Coach and a 7-Figure Sales Expert. Tiji helps coaches and consultants get maximum results with their organic and paid marketing efforts, by showing how to get more clients from consultations and strategy calls. He has personally produced over a half-billion dollars in sales using his “UnSelling System”. He loves serving people who love to serve others, and enjoys teaching how to get more clients using his integrity-based sales approach! Tiji has been happily married for 23 years and has two amazing children. 00:00 – 01:09 Introduction 01:09 – 01:50 Welcome Tiji Thomas 01:50 – 03:06 Unselling 03:06 – 04:30 Coaching and Sales 04:30 – 07:12 Career Path 07:12 – 10:12 Helping Others 10:12 – 12:58 Utilizing Services 12:58 – 17:02 What is a Coach 17:02 – 22:59 Goals for Post COVID 22:59 – 27:03 Marketing your Business 27:03 – 29:51 Make sure to check out www.unsellingtraining.com/free/gift 29:51 – 30:32 Closing Statements&

Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU's reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She's been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton. 00:00 – 01:38 Introduction 01:38 – 05:12 Welcome Nikki Koontz 05:12 – 06:13 Shakespeare Festival 06:13 – 08:09 University Programs 08:09 – 10:46 Campus and Student Life 10:46 – 13:23 Marketing on a Daily Ba

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic". Her latest book, "Profit of Kindness" went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com/publicity 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 01:47 Welcome Jill Lublin 01:47 – 04:1

We are excited to have John Wall as this week's guest. John is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn. He's also a partner at Trust Insights (https://www.trustinsights.ai), a marketing data science firm founded by Christopher S. Penn and Katie Robbert. He has held positions specializing in Customer Relationship Management, Marketing Automation, and sales support systems at both venture-funded and privately held businesses, working with clients such as Amazon, Salesforce.com, Microsoft, and Oracle. 00:00 - 00:21 Welcome to The Marketing Expedition Podcast 00:21 - 01:52 Welcome John Wall 01:52 - 04:21 Working for 7 Start-Ups 04:21 - 06:40 The Tech Industry 06:40 - 08:17 Google Analytics 08:17 - 09:51 Staying Ahead of the Competition 09:51 - 13:01 Bouncing Back from COVID19 13:01 - 14:41 Privacy in Marketing and on Social Media 14:41 - 16:27 The Eternal Weekend 16:

Rhea Allen, President and CEO of Peppershock Media as well as the founder of the Marketing Expedition Community, is bringing her marketing and advertising expertise to the microphone! The Marketing Expedition Podcast is a show where we'll discuss trending marketing topics, reveal industry secrets with special guest interviews, and most importantly, teach you how to build your brand and bottom line. Start your marketing journey today! Please like and follow the podcast. Hosted on Acast. See acast.com/privacy for more information.

Paula Orezi is the Author of "From Me to You", a book of motivational poetry. Her message is aimed at business-minded professionals or anyone wishing to start their own business and needing help to overcome mindset beliefs, being organized, or conducting sales through relationship-building. Paula's WHY is to help people overcome destructive patterns regarding their thinking and daily investment habits. Paula has been featured in Podcasts that encourage others to live with purpose and dream BIG! The creation of the Paula O! Store (paulaostore.com) was founded on the concept of Be You! She has impacted many with her branded products that stand for the mission of empowering others to be themselves and find their life’s calling in an adventurous way. 00:00 - 00:30 Join The Marketing Expedition Community 00:30 - 00:51 Welcome Your Host Rhea Allen 00:51 - 01:57 Welcome Paula Orezi 01:57 - 04:14 The Path of Life 04:14 - 05:50 The Best Kept Secret 05:50 - 08:40 Paula’s Book 08:40 -