Peppershock Marketing Expeditions Podcast

As the creator of OnlineDrea.com, Andréa Jones and her team help small businesses create a BIG impact beyond their brand through authentic social media marketing strategies that focus on building a community of real and engaged followers. Andréa is also the creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies. For those businesses seeking a curated, done-for-you approach to growing an engaged online audience, Andréa and her team of seven serve nearly two-dozen notable brands across the globe. onlinedrea.com00:00 - 00:18 Welcome to Peppershock Media's Marketing Expedition podcast00:18 - 00:31 Here is your host Rhea Allen 00:31 - 00:49 Welcome Andréa Jones00:49 - 03:14 About Andréa 03:14 - 04:56 The Agency Journey 04:56 - 06:18 Consistency on social media 06:18 - 08:01 16 ways to connect and network08:01 - 10:31 How Andréa brings her clients success10:31 - 12:04 Growing your social media 1

Jay is an international speaker and has been sharing his message for the last 15 years in over 30 countries. In 2009 he leveraged the social media platform YouTube to organically grow his channel to 57,000,000M Views online. Other than coaching clients to get to the next level, Jay also has a PR and social media agency helping clients get INFLUENCE & ATTENTION to get themselves seen and heard! aosagency.co/call00:00 - 00:53 Introducing Jay Jay00:53 - 02:08 Marketing Essentials Moment02:08 - 02:52 https://www.peppershock.com/product/stash-20-of-a-stock-offer/ for $20 of a stock offer from the Stash App02:52 - 03:08 Welcome to the Marketing Expedition Podcast03:08 - 05:57 Jay’s background05:57 - 10:11 Jay discusses influence 10:11 - 12:15 Social Media: Importance of Instagram12:15 - 17:20 Instagram advice from Jay17:20 - 19:56 What brought Jay to America and where he Sees himself in the future19:56 - 22:02 How Jay built his following23:46 - 27:17 The different features of Instagram27:17 - 31:59 “The Ne

Since 1986, Gequinn Mattox has worked for the University of Colorado and as a Program Coordinator on the Anschutz Medical Campus in Aurora, CO in the Center for American Indian & Native American Health. Since 2003, Gequinn has been an event planner & coordinator for a variety of events. She may be late to launch a business in the event planning industry, but Gequinn is not new to the industry and has been tagged to be the favored up-and-coming event planner of Colorado. Gequinn is a true “Event Slayer” in her own right. www.ybdevents.com00:00 - 00:24 Overview of Gequinn Mattox, her pandemic pivot story, and today’s podcast topic00:24 - 07:35 Rhea’s Marketing Essentials: Choosing the right agency for your business07:35 - 08:43 www.peppershock.com/product/stash-20-of-a-stock-offer/ for $20 of a stock offer from the Stash App08:43 - 08:59 Welcome to the Marketing Expedition Podcast08:59 - 11:28 Welcome Gequinn Mattox11:28 - 13:11 Gequinn talks about being a Pandemic Compliance Advisor and what that looks

Matt Wilson has spent 15-years in the radio industry, working in the promotions & marketing, programming, and on-air side of the business. He’s worked 7 years as marketing director for a group of 9 Nissan stores and is currently the account director at SilverBack Advertising. Matt also is the host of the Mostly Automotive Marketing Podcast, a bi-weekly-ish podcast all about Automotive Marketing. Mostly. http://www.silverbackadvertising.com00:00 - 01:06 Overview of Matt Wilson, Over-the-top and Silverback Advertising01:06 - 01:23 Welcome to the Marketing Expedition Podcast01:23 - 04:21 All about Matt04:21 - 13:43 Matt explains what OTT is and the in house platform his company developed13:43 - 19:19 Matt talks about the advantages of his mix of experience 19:19 - 30:42 Rhea and Matt discuss how the pandemic has opened up different ways to connect, specifically Clubhouse30:42 - 35:17 Rhea dives into the branding and culture of Peppershock Media35:17 - 43:32 Matt and Rhea talk about working remote a

Up until age 42, April convinced herself she was "less than". First, because of the toxic relationship with her mom and THEN because she believed she was an inadequate mom to her nonverbal, autistic child. That was until she discovered she was April 2.0 after just 42 days of investing (not spending) time with her friend and mentor (and now husband), Roy. Having mostly overcome the difficult issues in her life, she is now April 2.0, the new and transformed version of herself. Because of her trials and breakthroughs, she is now in love with drawing out the dormant inner lioness within women and moms everywhere. By sharing transformational one-liners and teaching both the mechanical and mindset sides of live streaming, she helps women go from feeling inferior to owning their confidence. Once they are empowered, April connects them with their divine connections through her Netfriending® People Search Engine. www.Netfriending.com00:00 - 01:20 Welcome April Roga01:20 - 06:05 Autism Acceptance Month 06:05 - 07:

Victor Briere, Ayurvedic Doctor, is the co-founder of Pacific Coast Ayurveda and the International Institute of Tantric and Vedic Sciences. Victor is a gifted pulse reader specializing in Ayurvedic diagnostic techniques and health counseling. With his in-depth, individualized approach to health, Victor offers clients and students a detailed and encompassing perspective on the underlying causes of imbalance. Victor’s approach to wellness emphasizes the role and importance of lifestyle and dietary balance. He offers the support often needed to successfully address the root cause of illness and restore the body to balance. www.iitvsschool.org00:00 - 00:31 Overview of Victor Briere, Ayurveda, and today’s podcast topic00:31 - 02:09 Thanks to today's sponsor, Oncehub! Be sure to sign up today using our affiliate link to get the best scheduling tool out there: www.peppershock.com/product/schedule-once-offer/ 02:09 - 03:06 Rhea’s Weekly Marketing Tip03:06 - 04:17 www.peppershock.com/events for Information on the (FRE

Stephanie Worrell is the co-owner of From High Tide; a multi-channel consultancy firm dedicated to helping 1M women start their own businesses. An accomplished entrepreneur, business coach, and marketing professional, Stephanie is passionate about sharing her knowledge with aspiring entrepreneurs. She has personally guided and actively coached 200+ individuals through the journey of starting a new business, from overcoming fears to creating a business plan. Over the past decade, Stephanie has started and owned four companies and sold two. She is also a popular teacher at Boston University’s College of Communications, where she is committed to inspiring young people to follow their professional and personal dreams. www.fromhightide.com/00:00 - 00:35 Overview of Stephanie Worrell and today’s podcast topic00:35 - 01:31 www.www.peppershock.com/offers/ for $30 off or $10 off your first three orders at DoorDash01:31 - 03:44 Marketing Nugget of the Week03:44 - 04:04 Welcome to the Marketing Expedition Podcast04:04 -

For 20 years award-winning chiropractor Dr. Kelly Henry helped his patients live healthier lives. With the foundation of providing exceptional customer service, Dr. Henry grew his clinics into one of the top producing chiropractic offices in the nation with multiple locations and doctors. Since 2018 Dr. Henry has used his system to coach business leaders on improving customer service to create incredible growth and profits. www.drkellyhenry.com00:00 - 00:23 Overview of Dr. Kelly Henry, Customer Service, and Today’s Podcast Topic00:23 - 02:35 Marketing Moment: Fun, Fame or Fortune02:35 - 03:54 https://www.peppershock.com/offers/ for $10 off your first order of a Misfit Box03:54 - 04:11 Welcome to the Marketing Expedition Podcast04:11 - 05:43 Welcome Dr. Kelly Henry05:43 - 07:56 About Dr. Kelly Henry07:56 - 10:10 Tips on How to Achieve Great Customer Service10:10 - 15:20 Dr. Kelly Henry Explains his Job and How he Helps Companies Reach Success15:20 - 22:44 Dr. Kelly Henry Discusses his Journey to Coaching about

Holly Rose Holland has fifteen years of experience as a spouse, twenty-four years as a parent, and eleven years as a survivor, supporting others who are experiencing grief. In moving through the grief process, she noticed many people were stuck around death, relationships, employment, and often changes in themselves. Holly has always wanted to write a book and enjoys sharing what she has learned about creating a life after loss. www.hollyroseholland.com00:00 - 00:54 Overview of Holly Rose Holland, her book and grief00:54 - 02:54 clubhouse.marketingexpedition.cub to join the Marketing Expedition Community on Clubhouse 02:54 - 04:20 www.peppershock.com/offers for $20 of stock to invest04:20 - 04:39 Welcome to the Marketing Expedition Podcast04:39 - 04:56 Welcome Holly Rose Holland04:56 - 10:38 Holly talks about her group10:38 - 21:01 Holly discusses the process behind writing her book and the writing retreat21:01 - 23:40 Holly touches on her background and her journey23:40 - 30:13 Expanding through online

As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer. www.buyidaho.org00:00 - 01:54 Overview of Buy Idaho, Shopping Local and Today’s Podcast Topics01:54 - 03:22 peppershock.com/offers for $10 off your first THREE orders ($30 value) on Doordash Delivery03:22 - 03:38 Welcome to the Marketing Expedition Podcat03:38 - 04:11 Welcome Jennifer Mauk and Wyatt King04:11 - 08:35 What is Buy Idaho and the Roles Jennifer and Wyatt Hold08:35 - 12:50 How to Stay Updated with the Buy Idaho Facebook Group12:5

Brian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and speaking on Leadership, Culture Change, and Personal Development. He’s run Emotional Intelligence workshops in mining camps in the Outback of Australia and the Arctic Circle in Northern Canada, he’s taught leadership on Oil Drilling Pads and the Gettysburg Battlefield, and he’s delivered keynotes from Istanbul, Turkey to inside his home office, exactly 35 steps from the kitchen. He is the author of the book “Experts of Our Potential” a book focused on changing how we view our own value. His Tedx Talk “What a Fifteen Year Old Meth Addict Taught Me About Leadership” has been seen by over 2.3 million people around the world. He lives in Boise with his wife Jamie, who just happens to be a Transpersonal Counselor. They spend their time taking walks and doing beh

Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok. www.biztok.co0:00 - 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics00:56 - 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App02:09 - 02:56 Marketing Essentials Moment Tip02:56 - 03:30 Welcome to the Marketing Expedition Podcast03:30 - 04:19 Welcome Kyle Kaplanis04:19 - 5:42 What is TikTok?05:42 - 07:11 Kyle’s Podcast: BizTok07:11 - 11:40 Tips on Expanding your Marketing onto TikTok11:40 - 15:38 How Kyle’s Daughter Became an Overnight TikTok Star15:38 - 18:06 Ways TikTok is Revolutionizing Advertising 18:06 - 20:52 TikTok’s Algorithm and Why it’s Great for Marketing20:52 - 24:48 Mental Health Side of Social Media24:48 - 28:37 Kyle Gives Listeners a Rundown on the ne

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/  https://www.garudapromo.com/the-small-business-show/00:00 - 01:22 Introducing Swire Ho01:22 - 02:21 Door Dash new users discount code02:21 - 04:24 Marketing Essentials for 202104:24 - 04:44 Intro to The Marketing Expedition04:44 - 06:35 Swire Ho's background06:35 - 08:33 The new SWAG in COVID-1908:33 - 11:17 How Swire got into promotions 11:17 -

Dr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded sparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be. www.sparkmd.com0:00 - 2:08 Overview of Dr. Julie Gunther, SparkMD and Today’s Podcast Topic 2:08 - 3:00 peppershock.com/offers for $5 off First Gift Card Purchase from the Raise App 3:00 - 4:19 Marketing Essentials Moment: Double Down on Digital 4:19 - 4:35 Welcome to the Marketing Expedition Podcast 4:35 - 7:52 Welcome Dr. Julie Gunther 7:52 - 15:46 History behind SparkMD 15:46 - 21:48 So what is Direct Primary Care and How does it Differ from Monthly Insurance Costs? 21:48 - 26:49 The Marketing Side of SparkMD 28:05 - 30:53 Business and Marketing Goals for SparkMD 30:53 - 35:48 The Steps in Growing a Small Business 35:48 - 38:46 Dr. Gunther Discusses her Passions and her Teachings 38:46 - 40:22 Benefits of SparkMD’s Business Model 40:22 - 44:13 Julie’s Message to Employers: Healthcare

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic 00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App 1:39 - 2:02 Welcome to the Marketing Expedition Podcast 2:02 - 4:18 Darrell Calton and the Iliad Group’s Background 4:18 - 8:34 All About the new Podcast Platform App: Listen Boise Experience 8:34 - 11:14 Discussion of the Apps Unique Features 11:14 - 13:27 How Others Have Utilized the App 13:27 - 15:24 App’s Opportunity Aspect for Marketers and Advertisers 15:24 - 17:37 Benefits of Podcasting and it’s Growt

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches you about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!00:00 - 00:13 Welcome to The Marketing Expedition Podcast00:13 - 00:19 Now here is your host Rhea Allen00:19 - 05:00 What is Podcasting and how can I start mine?05:00 - 10:58 Step by step to making your very own Podcast!10:58 - 15:13 Where to get help for starting your podcast! 15:13 - 20:00 Establishing and growing your podcast20:00 - 23:16 Where is the best place people can listen to my podcast? 23:16 - 24:20 Podcast swapping (pod-swapping or swap-cast as we like to say it)24:20 - 29:11 Leveraging your Podcast for lead generation29:11- 29:29 Thanks for listening to The Marketing Expedition Podcast 29:29 - 30:00 For the latest info and tips in

A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.00:00 - 01:11 Free access for themarketingexpedition.com for one month with promo code - MONTH1 01:11 - 02:09 peppershock.com/offers for $30 off DoorDash orders02:09 - 02:39 Welcome to The Marketing Expedition Podcast02:39 - 03:27 Intro to Facebook for Business03:27 - 05:18 About Rhea Allen and Peppershock Media05:18 - 06:56 Social Media and Its Growth Throughout Time06:56 - 09:10 All About New Facebook Features and Apps09:10 - 11:28 Facebook Groups and Their Importance 11:28 - 14:03 The Importance of Engagement14:03 - 17:48 Simple Tips to Increase Engagement17:48 - 21:32 Rhea’s 5

With everything changing so fast, it's hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can't even” to “yes we can build our brand and our bottom line!”.www.peppershock.com  00:00 - 01:25 Welcome this weeks guest Jordan Okeefe 01:25 - 02:59 get.Stash.com/rhea_xc3fzb2 02:59 - 03:10 Welcome to The Marketing Expedition Podcast 03:10 - 03:16 Please welcome your host Rhea Allen03:16 - 05:00 About Jordan 05:00 - 05:47 Looking back at 2020 05:47 - 07:31 Social Media, Desktop vs. Mobile 07:31 - 10:59 The biggest missed opportunity of 2020 10:59 - 17:32 Tik Tok 17:32 - 20:00 Brand Activism 20:00 - 25:01 hours and gone forever 25:01 - 30:13 Are Esports the future? 30:13 - 36:02 Facebook for Business 36:02 - 39:56 Is Tik Tok worth the time 39:56 - 42:00 Linkedin

Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience. https://www.peppershock.com/00:47 - 00:57 Welcome to The Marketing Expedition Podcast 00:57 - 01:52 This week's guests, Drew Allen and Brian Staudinger 01:52 - 02:23 About Drew 02:23 - 03:09 About Brian 03:09 - 05:44 Starting a video project 05:44 - 08:03 Being on camera 08:03 - 08:47 Green Screens 08:47 - 10:57 Pre-production, Production, Post-production 10:57 - 12:33 Outdoor video shoots and Golden Hour 12:33 -

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.https://innerviewgroup.com/ 00:00 - 01:49 Welcome to The Marketing Expedition podcast! 01:49 - 02:57 Welcome this weeks guest Chris Wallace 02:57 - 04:54 Chris early life 04:54 - 08:08 Culture and Branding 08:08 - 09:48 The best advice 09:48 - 14:23 Measure what you treasure 14:23 - 15:37 Informing vs. Convincing 15:37 - 17:25 What inspired Chris 17:25 - 20:58 Marketing Campaigns 20:58 - 23:12 Resources for you! 23:12 - 25:58 Looking towards the future 25:58 - 28:54 Navigating marketing during a pandemic 28:54 - 32:57 Zoom in 2020 32:57 - 34