Peppershock Marketing Expeditions Podcast

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. 0:00 - 0:47 Jeff’s Bio0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/1:49 - 5:00 Marketing essentials5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast5:18 - 5:33 Welcome Jeff5:33 - 8:50 Jeff’s background8:50 - 13:35 Tips from Jeff13:35 - 18:42 Considerations for Search Engine Optimizati

Curt Cuscino is also the Co-Founder & CEO of GoodFetch, a finTech comparison-shopping platform for consumers that enables consumers to shop, compare from 20+ major carriers, and buy insurance in under 10 minutes from wherever they are, whenever they want. The platform also added personal loan comparison-shopping in 2020 as its next step towards simplifying the financial aspects of the modern digital human so they get back to living and waste far less time in this arena. Curt is also the Founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, in coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.00:00 - 00:50 About Curt Cuscino 00:55 - 01:20 $20 of bonus stock https://www.peppershock

Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.0:00 - 0:43 Rebecca’s Bio0:43 - 1:02 Welcome to Peppershock Media’s Marketing Expedition podcast1:02 - 6:10 Rebecca’s Journey6:10 - 7:30 Rebecca’s success stories7:30 - 9:46 Coaching background9:46 - 11:33 Rebecca’s ideal client11:33 - 13:50 Typical VA services13:50 - 14:45 Rebecca’s goals14:45 - 21:00 What to expect from a VA21:00 - 23:33 Resources for VA’s23:33 - 26:00 Content creation26:00 - 29:25 Growing on TikTok29:25 - 31:02 Marketing strategies31:02 - 32:15 How to connect with Rebecca https://workwithbecca.com/32:15 - 34:16 How to manage your TikTok26:35 - 35:29 Other client’s journeys35:29 - 36:09 Thanks Rebecca36:09 - 36:25 Thank you for listening36:25 - 36:55 Join https://t

Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chi

Christina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, is due out in summer 2021. https://christinadelvillar.com/0:00 - 1:35 Christina’s Bio1:35 - 2:25 Schedule Once https://www.peppershock.com/product/schedule-once-offer2:25 - 4:21 Marketing Essentials4:21 - 4:42 Welcom

Clay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiujitsu, and guitar. 00:00 - 00:30 About Clay Space 00:30 - 01:00 https://www.peppershock.com/offers/01:00 - 05:01 Marketing Essentials Moment 05:01 - 05:17 Welcome to The Marketing Expedition Podcast 05:17 - 06:33 Welcome Clay Space 06:33 - 07:15 Working from home 07:15 - 08:41 Combining Crypto and fiction 08:41 - 11:54 What are NFT's?11:54 - 17:34 What is Bitcoin 17:34 - 30:18 Environmental impact of Bitcoin 30:18 - 32:52 The large network of Bitcoin 32:52 - 35:26 Investing in Bitcoin 35:26 - 40:48 What other Cryptocurrencies are out there? 40:48 - 44:54 Worldwide currency 44:54 - 51:12 Marketing's roll in Bitcoin 51:12 - 52:14 B

Jenn Graham is on a mission to design a more inclusive world. An activist, designer, and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter. Since starting Inclusivv as a social experiment in Atlanta, Jenn has built a global team and a digital platform that has already enabled thousands of conversations around the world—both in-person and virtual. Her clients range from Facebook to Coca-Cola, including beloved organizations such as The King Center, Sierra Club, and The Aspen Institute.Featured as a “2020 World-Changing Woman in Conscious Business” by Conscious Media Company, and recognized by the Atlanta Business Chronicle as “Small Business Person of the Year – Rising Star” in 2019. Jenn’s work has also been recognized by President Obama and has received numerous awards for social impact and creative community engagement. https://www.inclusivv.co/00:00 - 01:00 About Jenn Graham 01:00 - 02:00 This week’s sponsor Mi

David is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. David is a startup junkie, he has started service-based companies and several software companies. He believes that business can be a tool to help us build better relationships and connect us to a purpose far beyond ourselves. Warm Welcome exists because we believe that business, at its best, is personal and purposeful. www.warmwelcome.com/0:00 - 0:40 David’s Bio0:40 - 1:54 Schedule Once https://www.peppershock.com/product/schedule-once-offer1:54 - 6:15 Marketing Essentials 6:15 - 6:34 Welcome to Peppershock Media’s Marketing Expedition Podcast6:34 - 6:48 Welcome David6:48 - 8:55 David’s journey 8:55 - 14:25 Warm Welcome14:25 - 18:05 Installation of Warm Welcome18:05 - 20:40 Developing the app20:40 - 22:16 David’s promotional tips 22:16 - 26:06 Starting simple 26:06 - 28:20 Helpful resources 28:20 - 29:45 David’s advice 29:45 - 30:26 How to connect with David https://www.warmwelcome.com30:26 - 31:41 Tha

Widely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and a MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the Nightlife industry in five major cities and will be released later this year by Santa Monica Press. www.steveadelman.com0:00 - 2:26 Steve’s Bio2:26 - 5:27 Marketing expedition essential5:27 - 6:38 Misfits Market https://www.peppershock.com/product/misfitsmarket/6:38 - 7:06 Welcome to Peppershock Media’s Marketing Expedition podcast7:06 - 7:12 Welcome Steve 7:12 - 12:01 Steve’s journey 12:01 - 16:26 Successful tactics 16:26 - 18:26 Customer experience 18:26 - 23:01 “Nocturnal Admission

Mike Infanger is the owner of Infanger Insurance Inc., established in August of 2010. After a year of working for an independent insurance agency, Mike’s mom called him out of the blue and said she had a dream he starts his own agency. Initially, he told her he wasn't interested in switching because he was making good money. But, that started the idea in his head. Then, after reviewing his book of business, and knowing that if he stayed, he'd continue to send half of his paycheck to the 'house', he decided he’d proceed with opening his own agency. Mike is also the founder of Entrepreneurs of Idaho an entrepreneurial networking circle. www.infangerinsurance.com00:00 - 0:46 Mike’s Bio0:46 - 2:11 Raise offer https://www.peppershock.com/product/raise-5-off-your-first-card/2:11 - 5:20 Marketing essentials 5:20 - 5:40 Welcome to Peppershock Media’s Marketing Expedition Podcast5:40 - 5:48 Welcome Rhea 5:48 - 9:37 Mike’s Intro 9:37 - 11:34 Building Mike’s brand 11:34 - 14:03 Mike’s industry 14:03 - 18:57 Clients and

Tyler Watson is a life and business breakthrough specialist and creator of the Abundance Alignment Technique, a revolutionary new high achievement strategy that goes beyond mindset and skillset to align every energy system in the body and dramatically shortcut the time and effort it takes to get real results. Tyler went from a place of depression, addiction, financial struggles, and not believing in himself to developing a process that helped change not only his life but also the lives of thousands of others in record time. Tyler has worked with businesses and teams, million-dollar coaches and public figures, and hundreds of entrepreneurs and families. Abundancemasters.com00:00 - 2:02 Tyler’s bio2:02 - 5:31 Marketing essentials 5:31 - 6:46 Stash App https://www.peppershock.com/product/stash-20-of-a-stock-offer/6:46 - 7:05 Welcome to Peppershock Media’s Marketing Expedition Podcast7:05 - 7:23 Welcome Tyler 7:23 - 21:45 Tyler’s journey 21:45 - 28:52 Successful experiences 28:52 - 32:06 Tyler’s marketing ta

Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design, and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech, and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewelry, and children. susanmeierstudio.com00:00 - 1:40 Susan’s bio1:40 - 2:53 Schedule Once https

Kenner French is the host of Tax Club’s “Tax Tips with Kenner”, the CIO of VastHoldingsGroup.com, and founder of VastSolutionsGroup.com. Kenner’s work has been mentioned on NBC, Fox News, ABC, and Forbes.com. He has authored two books, with a new one due out later this year, and is a frequent keynote speaker. To order a pre-sale copy of his upcoming book, The Family Wealth Manifesto, go to www.RKennerFrench.com or Amazon.com. Use code: 69626.0:00 - 2:04 Kenner’s Introduction2:04 - 3:00 Stitch Fix https://www.peppershock.com/product/stitch-fix-25-offer/3:00 - 4:57 Marketing essentials 4:57 - 5:16 Welcome to Peppershock Media’s Marketing Expedition podcast5:16 - 5:50 Welcome Kenner5:50 - 7:17 Clubhouse 7:17 - 8:40 Background on Kenner8:40 - 11:57 Investing tips 11:57 - 13:51 Learning lessons13:51 - 19:15 Kenner’s pathway 19:15 - 21:16 Kenner’s favorite tools 21:16 - 24:06 Helpful resources 24:06 - 24:32 Inspirations 24:32 - 26:01 https://vastsolutionsgroup.com26:01 - 27:18 Kenner’s book launch 27:18 - 28:42 Adv

Adam Adams is the founder of GrowYourShow where they help you get your message out to the world. Their clients are getting ranked in the top 1% on Apple Podcast and other top charts which means one thing: His clients have more influence than 99% of the podcasts out there. Adam says the reason most podcasters fail is a lack of marketing. Which is why his niche is to manage that critical piece so you can have more listeners, more downloads, more ratings, and more reviews. Adam has a loyal following in the real estate industry as well as the podcasting industry. After selling his real estate podcast, he launched Podcast on Podcasting, which is ranked as the top podcast to help podcasters. www.GrowYourShow.com0:00 - 0:18 Welcome to Peppershock Media’s Marketing Expedition podcast0:18 - 0:37 Welcome Adam 0:37 - 4:04 Background of Adam’s journey 4:04 - 9:06 Adam’s best learning lessons 9:06 - 15:45 Success stories 15:45 - 19:44 Upcoming trends 19:44 - 24:36 Adam’s tactics for growth24:36 - 27:02 Gaining a s

Gabrielle Chipeur is a creative professional who’s spent the last 16 years at the crossroads of design, technology, and online education. She’s worked with Fortune 50 companies, international best-selling authors, and world-renowned motivational speakers. She started her freelance business in 2010 after deciding to stay at home with her children and struggled in her business for 6 years because she was focusing on the wrong things. This led her to transform her business and document all the lessons in her book, Secret Weapon. She’s on a mission to stamp out the "Starving Artist" stereotype and on her podcast, The Well-Paid Creative, she talks about designing a business that supports creativity while being profitable. She lives just outside of Edmonton, Canada with a young family and a small menagerie of animals. When she’s not up to her elbows in tech she’s usually covered in paint or whipping up her latest embroidery or crochet project. https://gabriellechipeur.com0:00 - 1:06 Get to know Gabrielle 1:06 - 4:1

Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. He currently resides in Frederick, Maryland, with his spouse and five children. Learn more at www.ridethetornado.com0:00 - 0:38 Tobin Lehman’s Bio0:38 - 1:56 ScheduleOnce Deal: www.oncehub.com/pricing?referralcode=RAL212 1:56 - 4:28 Rhea’s Marketing Essentials 4:28 - 4:57 Welcome to Peppershock Media’s Marketing Expedition Podcast4:57 - 5:04 Welcome Tobin5:04 - 8:57 Tobin’s background 8:57 - 10:47 Current need for digital 10:47 - 12:23 Tobin’s team 12:23 - 17:11 Current changes17:11 - 21:06 Book release 21:06 - 25:02 Going back to normal 25:02 - 27:21 Tobin’s marketing tips 27:21 - 33:06 Successful tactics 33:06 - 35:50 A

With more than 25 years of experience in media & entertainment and technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. He also serves as a member of the DPAA Research and Standards Committee. In this program, Brenner collaborates with other passionate advertising industry leaders and advocates for all the positive impacts that are being made in

Carrie Severson is the CEO of The Unapologetic Voice House, an independent publishing agency. She has been in the storytelling space for more than 20 years. After being published by an independent publisher, she spent five years pitching literary agents in the hopes of being published traditionally. She desperately wanted that traditional publishing deal. After 100 rejections from literary agents, she launched the company that could help women just like her - unapologetic in their story and looking for support. Now, she has the opportunity to walk the journey of developmental editing, publishing and mentoring aspiring female authors throughout the world. After spending two decades in the storytelling world, she knows how to get a great book out into the marketplace. theunapologeticvoicehouse.comWrite. Learn. Promote. https://www.hatchbuck.co/mnGeAL00:00 - 00:31 Welcome Carrie Severson, the CEO of The Unapologetic Voice House00:31 - 01:30 Rhea’s Marketing Essential Moment, check out this great offer here: http

Marko Filipovic is a young entrepreneur and the CEO of GoldenGateGrowth. He started his first agency in June of 2020 and has since scaled it to 7 figures. Marko specializes in helping people build automated systems so that they can run their agency on autopilot while bringing in infinite leads and having that 4 hour work week everyone dreams about. He also helps people use social media as a business platform using his unique strategies that have brought him the income he enjoys today! thisismarkofilipovic.com00:00 - 01:09 Introducing Marko Filipovic01:09 - 02:32 https://www.peppershock.com/product/stash-20-of-a-stock-offer/ $20 of free stock from the Stash App02:32 - 06:48 Marketing Essentials Moment06:48 - 07:05 Welcome to the Marketing Expedition Podcast07:05 - 13:43 Marko shares his story13:43 - 15:44 What Marko wishes he would’ve known 15:44 - 19:12 Marko’s successes 19:12 - 20:53 Marko shares a promise he made to his grandma20:53 - 31:51 Marko and Rhea Discuss Marko’s marketing journey and tactics that d

Branden Lark is an entrepreneur who’s well versed in the business development and social branding space. After co-founding ExtraOrdinary Concierge, a corporate and personal lifestyle management company used by entertainers and sports teams, Lark started handling personal branding freelance for business and television personalities. BrandingbyBranden.com00:00 - 00:30 Introducing Branden Lark00:30 - 03:24 Marketing Essentials Moment of the Week03:24 - 04:40 peppershock.com/offers for $10 off your first order of Misfit Market04:40 - 04:57 Welcome to the Marketing Expedition Podcast04:57 - 12:49 Branden’s background12:49 - 19:17 How Branden helps others in their Journey and resources he uses19:17 - 24:25 Branden shares important marketing trends to focus on24:25 - 29:00 People who have motivated, inspired and helped Branden on his journey29:00 - 32:52 Rhea and Branden discuss Clubhouse, Netflix and quarantine pastime Ideas32:52 - 36:06 Applying disruptive strategies in your industry36:06 - 38:10 Branden discusses