Peppershock Marketing Expeditions Podcast

Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.00:00 - 00:30 Rich’s Bio00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?03:10 - 03:29 Welcome to Peppershock Media’s Marketing Expedition Podcast03:30 - 05:16 Welcome Rich!05:17 - 07:27 Direct Response Advertising07:28 - 13:58 Success stories on Rich’s wide array of different clients13:59 - 14:42 Monday.com is a project management platform14:43 - 18:28 Rich talks about their process in creating ads18:29 - 20:31 CPM - How much it cost to reach a thousand people20:32 - 24:14 Testing commercial ads24:15 - 25:39 Conversing wi

Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.00:00 - 00:44 Lisa’s Bio00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast05:15 - 06:06 Welcome to the show,

Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occ

Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise. 00:00 - 00:51 Yuki and Allison’s Bio00:52 - 02:56 Nadine West offer02:57 - 10:13 Marketing Essentials Moment: What is Clubhouse and why you should join.10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast10:37 -12:02 Welcome ladies!12:03 - 13:16 Yuki on relationship building and information13:17 - 14:01 Allison’s transition from journalism to communication and marketing14:02 - 1 9:05 Working at unBound 19:06 - 23:09 Giving the people free access23:10 - 24:24 During the pandemic24:25 - 27:40 Spreadin

Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally. 00:00 - 00:36 Kim’s Bio00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/02:14 - 08:11 Marketing Essentials Moment: Why Should I Hire a Marketing Agency?08:12 - 08:39 Welcome to Peppershock Media’s Marketing Expedition Podcast08:40 -10:00 Welcome to the show Kim!10:01 - 15:36 What does the SBDC do?15:37 - 20:57 Kim shares some of her marketing journey20:58 - 27:03 Keeping up with the trends!27:04 - 33:00 “New Marketing Trends for the New Year” sn

Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need. 00:00 - 00:22 Tracey’s Bio00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/01:08 - 07:47 Marketing Essentials Moment: The Importance of Using Photos of People in Your Social Media07:48 - 10:07 https://www.peppershock.com/events/10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast10:37 - 12:50 Welcome to the show, Tracey!12:51 - 14:30 Tracey as a Director of Relationship Development for Paul Davis Restoration of Idaho14:31 - 17:39 What drives brand reputation17:40 - 20:12 “Marketing is showing value, not product demonstration” – Tracey Mooney20:13 - 23:22 Getting involved in the community23:23 - 25:41 Tracey overcomes stage-4 cancer25:42 - 29:03 Fun is contagious29:0

This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!00:00 - 00:54 Fun interview with my 8th grader son Kaden00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast08:16 - 09:04 Welcome Kaden!09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy13:21 - 15:42 What kind of things Kaden posts on Tiktok15:43 - 17:10 Kaden’s favorite things to watch17:11 - 18:41 Xbox vs. Playstation18:42 - 21:34 Kaden with his Hot Wheels collection and other cool cars21:35 - 24:21 “It’s hard to get money when you’re this young.” - Kaden24:22 - 26:48 All about the fun stuff!26:49 - 28:58 What catches Kaden’s attention28:59 - 31:50 Schooling during the pandemic31:51 - 35:25 “What do you want for Christmas?!”35:26 - 3

Daniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same. 00:00 - 00:33 Daniel's Bio00:34 - 14:10 10 Marketing Essentials Moment: Relationship Building vs. Networking14:11 - 15:39 Aspiration offer https://www.peppershock.com/product/aspiration-75-offer/15:40 - 16:09 Welcome to Peppershock Media’s Marketing Expedition Podcast16:10 - 17:30 Welcome Daniel17:31 - 18:50 What made Daniel decide to start law school18:51 - 20:15 Starting a non-profit20:16 - 21:54 Success stories in helping people21:55 - 24:04 Universal Design is the catalyst24:05 - 25:44 Incorporate with marketing

Taylor Ryan is a 6x start-up founder originally from Washington, DC, but now living in Europe for the last 6 years. Taylor has 14+ years of marketing experience and is the CEO of KlintMarketing.com and GrowthSecrets.org. Taylor has 100+ keynotes over the last 3 years and was a finalist for the Ecosystem Hero of the Year 2020 Denmark (Nordic Start-up Awards). Taylor wears many hats; a start-up junkie, growth-hacker, CEO, corporate innovator, digital marketing agency owner, angel investor, and mentor.0:00 - 0:25 Taylor’s Bio0:25 - 1:02 Peppershock Offer https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/1:02 - 9:08 Marketing Essentials Moment: Voice Search Optimization9:08 - 9:37 Welcome to Peppershock Media’s Marketing Expedition Podcast9:37 - 9:43 Welcome Taylor9:43 - 11:10 Taylor’s Background11:10 - 12:09 Why Taylor moved to Denmark12:09 - 13:30 Where the Name Klint comes from13:30 - 15:08 Building a business from scratch15:08 - 17:15 Useful tools and resources17:15 - 20:48 Video Marketing20:48 -

Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor’s Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. 0:00 - 1:00 Josh’s bio1:00 - 1:45 Peppershock offer https://www.peppershock.com/pro

Wendy Alexandre is a Real Estate Consultant, Business Coach, and creator of the My WHIM Life podcast. Wendy wants to create a significant impact in this world by sharing Wisdom, Humor, Inspiration, and Motivation in such a way that you will use them to affect actual real change in your own life and the lives of others creating a ripple effect of goodness! 0:00 - 0:38 Wendy’s bio0:38 - 1:11 Peppershock offer https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/1:11 - 9:23 Marketing Essentials Moment: Top 5 Reasons you need to invest in Real Estate Video Marketing9:23 - 9:50 Welcome to Peppershock Media’s Marketing Expedition Podcast9:50 - 9:59 Welcome Wendy9:59 - 14:44 Wendy’s background14:44 - 18:19 Wendy’s decision to go into real estate18:19 - 20:07 Wendy’s success stories20:07 - 28:44 Wendy’s marketing strategy28:44 - 31:12 Wendy’s mantra31:12 - 36:40 Wendy’s experiences36:40 - 38:15 Advice from Wendy38:15 - 41:35 Biggest challenges in real estate41:35 - 43:

Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club. 00:00 - 01:42 Introduction to Sarah Massie 01:42 - 02:04 Peppershock offer https://www.peppershock.com/product/coach-outlet-discount/ 02:04 - 07:04 Marketing Essentials Moment: The Difference Between Content and Copy Writing07:04 - 07:53 Welcome to the Marketing Expedition Podcast! 07:53 -

Looking to grow your brand on a budget and build a better bottom line? This week’s episode is for you. Rhea Allen gives you all her marketing tips, tactics, trends, and technologies that will help you grow your business on a shoestring budget!00:00 - 00:35 Welcome to The Marketing Expedition Podcast 00:35 - 01:41 Peppershock Media https://www.peppershock.com/01:41 - 03:20 Marketing Essentials Moment 03:20 - 04:00 Welcome Rhea Allen! 04:02 - 05:00 Building your Brand on a Budget! 05:01 - 06:45 How to Make the Most of Your Marketing Investments 06:45 - 07:58 The Power of 1 08:00 - 13:11 Cutting Costs and Maximizing Efficiencies 13:11 - 15:42 The Lifeline of Your Business15:42 - 16:28 Working From Home 16:28 - 17:46 https://www.peppershock.com/offers/ 17:46 - 21:09 Job Sharing 21:09 - 23:44 Businesses are Better than 1 23:44 - 24:59 The Student Becomes the Teacher 24:59 - 26:55 Growing Your Audience for Free!26:55 - 30:26 Word of Mouth Advertising 30:26 - 32:35 The Gift of Giving 32:35 - 36:02 Cutting Costs th

Nida Leardprasopsuk is a top-tier business consultant, mindset coach, and former Fortune 500 executive with more than two decades of experience in marketing, business, and human psychology. Her consulting and coaching business centers around exceptionality, a key factor in her own success. She is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently completing her research for a Ph.D. in Social Psychology. She is a professional certified coach (PCC) through the International Coach Federation (ICF). 0:00 - 1:07 About Nida1:07 - 12:37 Marketing Essentials Moment: Event Promotion12:37 - 13:06 Welcome to Peppershock Media’s Marketing Expedition podcast13:06 - 13:26 Welcome Nida13:26 - 14:45 Nida’s background14:45 - 17:36 Process of business consulting & how to find a business’s unique strategy17:36 - 22:27 Example of the process22:27 - 24:22 Nida’s marketing tactics

Tyler Kem is the co-founder of Strike R&D Tax Advisory, a firm specializing in Federal and State Research and Development "R&D" Tax Credits for emerging industries such as Software, Blockchain, Emerging Technologies, Hemp, Artificial Intelligence, Virtual/Augmented Reality. FinTech, Engineering/Architecture, Manufacturing, Pharmaceuticals, and Biotech. 0:00 - 1:01 Tyler's bio1:01 - 1:35 Peppershock offer https://www.peppershock.com/product/stash-20-of-a-stock-offer/ 1:35 - 5:39 Marketing Essentials Moment: How to Stop Wasting Money on Your Marketing5:39 - 6:08 Welcome to Peppershock Media’s Marketing Expedition podcast6:08 - 6:20 Welcome Tyler6:20 - 7:55 Tyler’s background7:55 - 15:05 How to receive R&D tax credits 15:05 - 17:23 Tyler’s marketing tactics17:23 - 20:15 Tyler’s previous work 20:15 - 23:10 Importance of referrals23:10 - 31:50 Details on the ER tax credit31:50 - 32:54 What Tyler wants you to know 32:54 - 34:31 Useful resources 34:31 - 35:34 What Tyler wishes he knew earlier o

Nathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. He created and ran Adoption.com and is a TEDx speaker. 0:00 - 0:35 Nathan’s bio0:35 - 1:06 Schedule Once https://www.peppershock.com/product/schedule-once-offer/1:06 - 3:33 Marketing Essentials Moment: Automate What You Hate: Marketing Automation Explained3:33 - 4:06 Welcome to Peppershock Media’s Marketing Expedition podcast4:06 - 5:05 Nathan’s Background5:05 - 9:22 Tectonic shifts in business9:22 - 14:32 Testimonials from previous clients14:32 - 18:33 Passion Marketing18:33 - 20:20 More about Nathan20:20 - 23:55 How Nathan reimagined Adoption.com23:55 - 25:33 Monetization Nation 25:33 - 27:24 Passion Marketing27:24 - 28:58 Nathan’s influences and resources28:58 - 30:35 If Nathan wish he knew what he knows now30:35 - 32:07 Nathan’s goals32:07 - 35:02 Credibility marketing35:02 - 36:24 How to reach Nathan https://monetizationnation.com/

This week’s episode highlights Marty York, known for his acting throughout the world, starring in movies and tv shows such as The Sandlot, Boy Meets World, and various other commercials for popular brands. Throughout this podcast, Marty and Rhea go back in time to talk about Marty’s upbringing in the acting world and what it took to get by as a young actor in California. They also talk about some upcoming projects and ventures that Marty is currently involved in.0:00 - 1:19 Marty’s bio1:19 - 1:44 Peppershock offer https://www.peppershock.com/product/doordash-offer-30-off/1:44 - 3:50 Marketing essentials 3:50 - 4:20 Welcome to Peppershock Media’s Marketing Expedition podcast4:20 - 4:45 Welcome Marty4:45 - 6:15 Marty’s background6:15 - 7:05 Ventures that Marty’s working on7:05 - 8:23 Tips for becoming an actor8:23 - 10:19 Marty’s work10:19 - 15:09 Marty’s experience shooting The Sandlot15:09 - 17:49 Marketing Beast Juice17:49 - 19:53 Marty’s NFT https://boysofsummer.cards/19:53 - 22:41 The Sandlot reunion22:41

Master Your Networking in a Day! Purchase your ticket here!Christopher Kai is the founder & CEO of The MathemGroup, a Beverly Hills-based consultant firm that trains entrepreneurs andexecutives on how to become global speakers, branding and networking experts,and online consultants. Shelly Yorgesen is the founder and CEO of Executive Networking Events (ENE), a global pioneer in high-level executive connections. Whether through high-ticket exclusive masterminds at a 1,900-acre estate in Ireland or in online communities, she has successfully helped 1,000s of entrepreneurs and executives understand how to create and leverage their networks to grow their businesses online. Shelly is also an international speaker, bestselling author, and the co-founder and president of Operation Christmas Magic, an Idaho-based non-profit which creates and curates bespoke charity events for her local and global community.0:00 - 3:16 Christopher and Shelly’s bio3:16 - 3:52 Peppershock offer https://www.peppershock.com/produ

Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele. 0:00 - 1:20 Brandy’s bio1:20 - 2:11 Peppershock offer www.peppershock.

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. 0:00 - 0:24 Mickie’s Bio0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/1:46 - 3:37 Marketing Essentials3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast4:00 - 4:15 Welcome Mickie4:15 - 14:05 Mickie’s background14:05 - 16:52 How to use eReleases 16:52 - 21:10 Helpful tools to measure performance21:10 - 23:40 Tips for generating press releases23:40 - 28:27 Thoughts on Help a Reporter Out28:27 - 31:05 Advice from Mickie31:05 - 32:23 What Mickie would’ve done differently32:23 - 34:10 How to reach Mickie https://www.ereleases.com/ https://www.linkedin.com/in/publicity34:12 - 34:17 Thank you, Mickie34:17 - 35:16 Why you should consider PR35:16 - 35:47 Thank you for listening35:47 - 36:17 Join https://themarketingexpedition.com today!ScheduleOnce. Add