Peppershock Marketing Expeditions Podcast

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy! 00:00 - 00:16 Top 10 Best Podcast clips mashed up00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis07:57 - 11:36 No.8 - Podcasting for Business 11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham 14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space 19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price 23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman 26:42 - 29:15 No.3 - Personal Branding with Genny Heikka 29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg 30:35 -

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.00:00 - 00:40 Alex’s Bio00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast08:06 - 08:44 Welcome Alex!08:45 - 11:38 How to utilize Tiktok to build brand awareness11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”14:21 - 17:47 Tips on growing your following to the right audience17:48 - 23:00 Alex’s journey from the corpo

Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.00:00 - 00:16 Maxim’s Bio00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast15:11 - 15:28 Welcome to the show!15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago17:13 - 18:26 The origin of the Creativity Conference18:27 - 20:15 Inspiration for creating something that never exists before20:16 - 25:09 The Time-telephone concept25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world27:51 -  28:22 Get $10 off your first $100+ order of Coach Outletproducts28:23 - 29:50 Free live streaming29:51 - 33:30 Shared environment experience33:31 - 34:42 The Creativity Conference, get your tickets34:43 - 35:10 Use my unique promo code RHEACREATIVE to receive $100 off the ticket p

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).00:00 - 00:59 Deirdre’s Bio01:00 - 05:54 Marketing Essentials Moment: Podcasting 10105:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast06:26 - 07:17 Welcome to the show, Deirdre!07:18 - 10:25 Deirdre’s jour

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a chil

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. 00:00 - 00:50 Jeroen’s Bio00:51 - 06:13 Marketing Essentials Moment: Creating a Marketing Plan for Your Business06:14 - 06:44 Welcome to Peppershock Media’s Marketing Expedition Podcast06:45 - 07:06 Welcome to the show Jeroen!07:07- 12:07 Jeroen’s journey to being an accidental marketer12:08 - 18:15 Coming up with a system that would make life easy18:16 - 19:00 Misfits Market. $10 off your first order with our code. 19:01 - 23:05 A user-friendly, automated, and intelligent sal

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest's Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform. 00:00 - 00:50 Craig’s Bio00:51 - 05:04 Marketing Essentials Moment: Readers are Leaders05:05 - 05:29 Welcome to Peppershock Media’s Marketing Expedition Podcast05:30 - 05:54 Welcome to the show, Craig!05:55 - 10:29 Craig’s fascinating journey arou

Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome. 00:00 - 00:42 Charlie’s Bio00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast06:04 - 08:12 Welcome to the show, Charlie!08:13 - 09:47 Success story09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development12:40 - 14:35 Difference between Product Businesses vs. Service Businesses14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow20:06 - 20:50 Aspiration – a financial firm with a conscience! 20:51 -

Kay Suthar is the CEO and Founder of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. Their focus is on coaches, consultants, authors, thought leaders, business owners who want to build authority, make an impact on the world, and want to increase their sales. Kay is passionate about helping people go from invisible to visible by getting booked on podcasts and taking away the headache of producing their very own podcast.00:00 - 01:28 Kay’s Bio01:29 - 05:11 Marketing Essentials Moment: Rhea’s 5 R’s , Organic, Cost-Effective Growth for Your Brand or Business05:12 - 05:43 Welcome to Peppershock Media’s Marketing Expedition Podcast05:44 - 08:34 Welcome to the show Kay! Take it away!08:35 - 17:43 Kay’s journey from being in Day-to-day jobs to Organizing Events to Sales Marketing17:44 - 22:50 How Marketing and Sales help Kay to survive in a foreign country22:51 - 28:45 Valuable Tips and tricks in Organizing Events28:46 - 29:50 Kay, shifting to podcast due to worldwide pandemic29:51 - 32

Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.00:00 - 00:18 Heidi’s Bio00:19 - 04:16 Marketing Essentials Moment: The Importance of Multi-purposing your Content04:17 - 04:56 Welcome to Peppershock Media’s Marketing Expedition Podcast04:57 - 05:47 Welcome to the show, Heidi! A little bit more about Heidi!05:48 - 06:49 Moms Making Six Figures 06:50 - 08:41 Having a women’s support group 08:42 - 10:55 Heidi’s childhood10:56 - 12:27 Sought out resources12:26 - 13:46 Heidi shares her marketing outreach tactics13:47 - 15:02 Moms Making Six Figures Podcast15:03 - 18:29 Biggest surprise coming back to Boise18:30 - 20:09 Motivating women to learn and grow20:10 - 21:32 Other podcasts that Heidi listens to21:33 - 22:23 Nadine West offer  22:24 - 23:47 People that helps Heidi along her journey23:48- 27:10 Success

Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team's sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people's success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids.&n

Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!00:00 - 00:57 Darshan’s Bio00:58 - 01:54 EyeBuyDirect Offer 01:55 - 06:10 Marketing Essentials Moment: What is your GTM (Go To Market Strategy)?06:11 - 06: 28 Welcome to Peppershock Media’s Marketing Expedition Podcast06:29 - 08:17 Welcome to the show Darshan!08:1

Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.  00:00 - 00:47 Jana’s Bio00:48 - 01:32 https://www.peppershock.com/product/billie-razors-offer/01:33 - 19:02 Marketing Essentials Moment: Time Blocking, Planning, and Focus on Beast Mode19:03 - 19: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast19:33 - 22:17 Welcome to the show, Jana! Walk us through!22:18 - 25:56 “Take your mess and turn it to your message; then take your message and turn it to

Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization). 00:00 - 01:00 Natasha’s Bio01:01 - 01:36 Welcome to Peppershock Media’s Marketing Expedition Podcast01:37 - 03:26 Welcome to the show, Natasha! A mid-western gi

Annmarie Kelly has been married SEVEN Times...to the same man...for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them - how to keep their personal power in their relationship and escape the ‘til death do you part” stranglehold of marriage. She’s active with many women’s communities and local charities, as well as the Victorious Woman Scholarship at Neumann University (her alma mater). She loves traveling, ballroom dancing, and spending time with her wonderful spouse, Joseph Eagle, and her beautiful, good friends. 00:00 - 01:11 Annmarie’s Bio01:12 - 02:10 https://www.peppersho

Erik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope and purpose. 00:00 - 01:19 Erik’s Bio01:20 - 03:00 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/03:47 - 09:09 Marketing Essentials Moment: Using Visual Content in Your Marketing09:10 - 09: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast09:33 - 14:57 Welcome to the show, Erik! Give us what you got!14:58 - 16:41 The Erik Allen Show16:42 - 18:55 Erik’s daily motivation and his main focus18:56 - 19:44 What brought Erik back t

Ally is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created "Women in STEM, Medicine, and Law" scholarship and build its message into something even bigger.00:00 - 00:41 Ally’s Bio00:42 - 02:07 https://www.peppershock.com/product/billie-razors-offer/02:08 - 07:08 Marketing Essentials Moment: Public Relations basics and tips.07:09 - 07:44 Welcome to Peppershock Media’s Marketing Expedition Podcast07:45 - 08:04 Welcome to the show Ally!08:05 - 10:15 Ally created a scholarship for women after a demoralizing comment by a professor10:16 - 13:36 Raising the funds13:37 - 14:50 Bronco Giving Day14:51 - 15:57 Local and National shows that Ally appeared on15:58 - 19:35 Creating a positive trend from something des

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. 00:00 - 00:54 Bryan’s Bio00:55 - 01:46 https://www.peppershock.com/product/strike-tax-advisory/01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast05:09 - 07:11 Bryan, welcome to the show!07:12 - 09:57 Validating service providers for Gree

Lisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and public organizations in all industries. www.turnaroundbook.com00:00 - 01:43 Lisa’s Bio01:44 - 02:40 https://www.peppershock.com/product/aspiration-75-offer/02:41 - 09:33 Marketing Essentials Moment: Identifying Your Target Market09:34 - 09: 57 Welcome to Peppershock Media’s Marketing Expedition Podcast09:58

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. 00:00 - 00:30 Kate’s Bio00:31 - 01:14 https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/01:15 - 05:57 Marketing Essentials Moment: The Importance of Performing a Competitive Analysis05:58 - 06:19 Welcome to Peppershock Media’s Marketing Expedition Podcast06:20 - 08:19 Welcome to the show Kate! 08:20 - 09:31 Success story 09:32 - 11:22 The forgotten platform11:23 - 13:37 Utilizing Pinterest in business and personal use13:38 - 15:48 Pinterest’s algorithm15:49 - 17:48 Incorporating elements to Pinterest17:49 - 19:33 Podcast to Pinterest post19:34 - 21:08 New age