Peppershock Marketing Expeditions Podcast

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator. 00:00 - 00:14 “I wouldn’t say Facebook is dying out, I would say people are shifting budget to different platforms.” —Jem Bourouh00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Jem’s Background01:27 - 06:24 Marketing Essentials Moment: Email Marketing06:25 - 12:05 Welcome to the show!12:06 - 15:09 Building profits and monetizing through online strategy15:10 - 20:13 Realizing your accountability20:14 - 24:22 Front and back-ends marketing tactics2423 - 29:09 Useful third-party tracking and email campaign software29:10 - 30:00 Kitcaster specializes in booking podcasts with massive audien

After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients. 00:00 - 00:14 “If you look at how you spend your time over the course of a week, there are probably hours and hours of time spent where you could either automate away or use a smart AI technology…”00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Erica’s Bio01:27 - 06:24 Marketing Essentials Moment: Accelerating W-O-M Advertising06:25 - 09:23 Welcome to the show,

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. 00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.”00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 – 01:13 Steve’s background01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising08:08 -

Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies. 00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:03 Lucy’s background01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture07:24 - 09:24 Welcome to the show, Lucy!09:25 - 10:53 Refrain from being too salesy10:54 - 13:47 Putting the right emotions to your products/services13:48 - 18:07 Creating effective sales pages18:08 - 19:57 Verbal branding19:58 - 21:31 Email marketing tricks21:32 - 23:55 Value of authenticity in branding23:56 - 24:40 Get up to a $20 credit to spend on Billie

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. 00:00 - 00:14 SEO is a big nuance with publishers…00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast00:33 – 01:39 Kaila’s Bio01:40 - 07:00 Marketing Essentials Moment:

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.00:00 - 00:20 “There’s a time and a place to be salesy…”00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 – 01:35 Kyle’s Bio01:36 - 06:20 Marketing Essentials Moment: Culture and Branding06:21 - 07:59 Welcome to the show, Kyle!08:00 - 10:32 Email automation and segmentation10:33 - 14:55 C

Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations! 00:00 - 00:18 “I have four kids ranging from 17 to 27. And none of them would answer anything that looked like a pre-1990 question…”00:19 - 00:37 Welcome to

Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and connect, Sandie also heads special projects, and will further help develop and coordinate more events for creators for future collaborations. 00:00 - 00:35 “Say, Noah... Hey, Noah…”00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:01 Ms. Sandie Jae’s background02:02 - 09:20 Marketing Essentials Moment: Marketing Audit Process09:21 - 11:21 Ms. Sandie Jae welcome to the show!11:22 - 14:50 Sharing her screenwriting and film production journey14:51 - 16:07 The challenges she fronts onto in film production16:08 - 18:40 "Cheaper is not always better." — Ms. Sandie Jae18:41 - 20:49 Inspiring books and poetry for the youth20:50 - 24

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach - Train - Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them. 00:00 -

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:29 Mark’ Bio01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages05:23 - 07:08 Welcome to the show, Mark!07:09 - 11:09 Extreme risk levels around decision making11:10 - 15:01 How Mark started his company, Proof Analytics15:02 - 22:53 The process of understanding data analytics22:54 - 25:53 Predictive and prescriptive analytics software25:54 -26:42 Explore the world of podcasting with Kitcaster!26:43 - 28:43 Keeping up with the changes28:44 - 34:

Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, including Journal of Accountancy, South Carolina CPA Report, AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, CMSWire, CEO Blog Nation, and WinSavvy, as well as a number of podcasts, for his industry-specific knowledge and accounting expertise. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. He was selected based on his exceptional leadership skills and profession- al experience for the four-day Leadership Academy program, which he graduated in October 2018. In 2019, he was selected as one of CPA Practice Advisors 40 Under 40. When h

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. 00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 – 01:21 Tai’s Bio01:22 - 07:57 Marketing Essentials Moment:  Importance of Mentorship in Business07:58 - 09:09 Welcome to the show, Tai!09:10 - 14:04 How to kickstart your email list with quizzes14:05 - 18:02 Keeping it fun and engaging for your audience18:03 - 19:52 Understanding who your audience is and their pain points19:53 - 22:22 No time, no team, no tech, no problem!22:23 - 24:33 The Value of Marketing24:34 – 28:08 Difference between a quiz and a survey 28:09 - 29:12 Tai talks about

Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers. 00:00 - 01:18 Arielle’s Bio01:19 - 11:36 Marketing Essentials Moment: New Marketing Trends11:37 - 12:18 Welcome to Peppershock Media’s Marketing Expedition Podcast12:19 - 14:26 Welcome to the show, Arielle!14:27 - 19:06 Growing and reaching a wider au

In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! Join The Marketing Expedition Community Today! Hosted on Acast. See acast.com/privacy for more information.

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 00:00 - 00:45 Rick’s Bio00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast05:49 - 06:24 Welcome to the show, Rick!06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers16:30 - 21:13 Be Authentic and Stand out from the Competition21:14 - 22:52 Rick talks about the Quality Control of their Service22:53 - 23:37

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 00:00 - 00:54 Nora’s Bio00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience09:05 - 09:36 Use Rhea’s Promo code: MONTH109:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast10:06 - 11:23 Welcome to the show, Nora!11:24 - 12:57 Architecting your

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people."Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.TeachToScale is an e

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers! 00:00 - 01:24 Listen to our 2nd Thursday Webinar01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast01:55 - 04:21 Introduction to Social Media Marketing04:22 - 06:28 Importance of utilizing Social media06:29 - 14:17 Roaming around the Metaverse/Facebook14:18 - 20:11 Getting traction on Instagram, Visual content is the key20:12 - 23:43 Maximize your 24-hour stories23:44 - 28:24 LinkedIn for B2B Marketing28:25 - 29:46 How to make an impact on Video marketing29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 30:3