Peppershock Marketing Expeditions Podcast

V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family, and the generations to come. Through hard work, dedication, and continuing education, Krishna developed a unique skill set in the digital marketing industry, where possessing both analytical (left brain) and creative imaginary (right brain) talent led to quality project outcomes. He currently leads a great team of talented technologists, designers and strategists at ROI Media Works. Mr. Lakkineni has over 15 years of experience working in the ever-changing digital marketing world. Being analytical, an entrepreneur, a programmer, and a marketer, he has developed a unique, yet strategic, skillset where he sets the bar high for himself. He also had considerable experience working on Fortune 500 companies’ digital marketing projects in an agency environment. 00:00 - 00:15 “With everything that's chang

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training. 7th Level was ranked the #1 fastest-growing sales training company in the USA in 2020 and 2021 by INC magazine’s INC 5000 Fastest Growing Companies list. Jeremy’s brand of sales training pioneers the unique use of behavioral science and human psychology within the sales process, reflective of his deep studies in the subject from Utah Valley University. This scientific method of selling, created by Jeremy, has helped over 393,000 and counting salespeople in 37 countries over the last three years to 3x, 5x, and even 10x their sales results. He is a contributor for INC magazine and has been featured in Forbes, USA Today, Entrepreneur magazine, the Wall Street Journal, and a host of other publications on the topic of sales, persuasion, and the role of psychology and human behavior in the buying process. His new book “The New Model of Selling, Selling to an Unsellable Generation” co-authored with Jerry Acuff–CEO of Delta Point Consulting is availa

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.  00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:33 Liz’s Bio01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget10:22 - 11:06 Welcome to the show, Liz!

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.00:00 - 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”00:18 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:31 Kendall’s Background02:32 - 06:40 Marketing Essentials Moment: Collaboration over Competition06:41 - 11:13 Welcome to the show, Kendall!11:14 - 16:17 Boise Ad Federation and American Advertising Federation16:18 - 19:56 Nation

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. 00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”00:25 - 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast00:50 - 01:25 Valentin’s Bio01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer17:59 - 19:11 Welcome to the show, Valentin!19:12 - 21:29 From a struggling eCommerce entrepreneur to empoweri

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:50 Ryan’s Background01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls12:01 - 14:17 Welcome to the show, Ryan!14:18 - 19:41 Total Advertising Costs of Sales (TACOS)19:42 - 25:09 Evolution of multi-channel eCo

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 00:00 - 00:13 “It’s going to be very pervasive really quickly, but the faster you can get in front of it, the better it’s going to turn out for you and your business.”00:14 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:29 Chelsey’s Bio01:30 - 08:10 Marketing Essentials Moment: New Trends in Marketing Space08:11 - 08:57 Welcome back to the show, Chelsey!08:58 - 10:35 Brief overvie

This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year's LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey!00:00 - 00:17 “The Conference was all about the convergence of the future of technology...”00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 27:49 LEAP Tech. Conference 2023 Rewind27:50 - 28:54 Thank You!28:55 - 29:25 Join The Marketing Expedition Community today!#LEAP #LEAPtechconference #saudiarabia #riyadh #techconference #technology #ai #futuretech #marketing #advertising #branding Hosted on Acast. See acast.com/privacy for more information.

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 16:04 Marketing Essentials Moment: Cold Calling16:05 - 16:35 Welcome to the show, Ben!16:36 - 18:58 Ben’s Background18:59 - 22:50 Sales solicitation through Cold Calling22:51 - 27:57 PPC - Pay Per Click Marketing27:58 - 31:17 Conversion rate optimization tools31:18 - 36:22 Using Google Data Studio to produce a data visualization36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance. 00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 08:13 Advertising game on the Big game!08:14 - 08:33 Thank you Chris for coming to the show!08:34 - 13:00 Chris’ Bio13:01 - 16:28 Driving ROI on an ongoing basis for clients16:29 - 20:27 Useful and Creative platform tools20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allo

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.00:00 - 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast00:19 - 01:56 New Marketing Trends for the New Year Guest Speakers01:57 - 02:09 Need help with your marketing plan? Visit Peppershock for a marketing audit today! 02:10 - 03:57 Huge shout out to our wonderful sponsors03:58 - 04:36 NMTNY introduction04:37 - 06:48 Social media live content and influencers06:49 - 08:48 Advertise on Snapchat and Twitter

Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She's built a hugely successful wellness business and has taught hundreds (and hundreds) of women to do the same. Through it all, here’s what she's learned - you are a MAGNET. Whatever you are putting out, someone is picking up. 100% of the time, with no exceptions. Your magic lies in building an authentic personal brand rooted in your passions, strengths, and purpose. When you do that … you fly. It’s her mission to help as many women as possible believe in themselves and use their authentic voices to attract in everything they want - more success, more freedom, more impact, more purpose. 00:00 - 00:00 “Everything has a Value. You’re either eroding your own trust or building it.”00:00 - 00:00

Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the importance of mixing creativity and information to teach others how they can connect with their audience on a deep level. Amy now brings her expertise to others so they can share their message from the stage!00:00 - 00:17 “A confused mind doesn't buy so if it seems confusing, or they don't understand why we would be asking a question, and then they'll click out of it.”00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:17 Amy’s Background01:18 - 11:45 Marketing Essentials Moment: Video Production Cost11:46 - 13:57 Amy, Welcome to the show!13:58 - 16:42 Amy’s career journey from corporate to entrepreneurship16:43 - 20:48 Tips for event prep

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 00:00 - 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart00:13 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast00:32 - 02:34 Brian’s Bio02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix09:03 - 11:14 Welcome to the show, Brian!11:15 - 16:50 From television production to beginning his career in digital16:51 - 21:20 Programmatic connected Television21:21 - 25:45 Customi

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 00:00 - 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:34 Warren’s b

Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life. 00:00 - 00:11 “Start small, make it easier, and celebrate small wins along the way.” — Jason Harwood00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 00:55 Jason’s Bio00:56 - 07:35 Marketing Essentials Moment: AI Chatbot Technology07:36 - 08:56 Welcome to the show, Jason!08:57 - 13:04 Why am I still miserable?13:05 - 16:19 What helps you feel that sense of fulfillment?16:20 - 24:58 Challenges of habit formation24:59 - 26:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.26:01 - 28:12 Celebrate your attainments28:13 - 30:50 Happily Ever Habits Podcast 30:51 - 34:01 Resources that make impacts for Jason34:02 - 39:14 Building actual relationship

This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast00:18 - 02:38 Register here, grab your lunch and laptop and watch every 2nd Thursday Live Webinar 02:39 - 07:17 New Marketing Trends for the New Year07:18 - 11:22 Get a glimpse into an incredible line-up of industry trailblazers at Leap 2023 Conference 11:23 - 13:17 Explore the essence of creativity at The Creativity Conference 13:18 - 14:24 National Association of Broadcasters Post Production World Conference14:25 - 15:14 Nadine West offers awesome, affordable outfits that are delivered to your doorstep. 15:15 - 18:57 Culture and Brand Camp on September 202318:58 - 22:25 Marketing Audit. Listen to some of our clients discuss what they went through in the process22:26 - 25:46 Marketing Needs Assessmen

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 00:00 - 00:11 “Basically the ideas that you want to pitch this really big vision of how you want the world to change because of your business idea, and why it will change the way that people exist.” — Chelsey Roney00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:14 Chelsey’s Bio01:15 - 20:24 Marketing Essentials Moment: Email Deliverability20:25 - 25:12 Welcome to the show, C

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs. 00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:28 Jessica’s Background01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing09:51 - 11:28 Welcome to the show, Jessica!11:29 - 13:14 Successfully reducing the cost of customer acquisition13:15 – 14:56 Putting together a message to reach your core audience14:57 - 19:35 PPC Advertising19:36 - 21:46 Keeping up with the latest trends21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.22:33

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 00:00 - 00:15 “Just go and push that button!”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 – 01:39 Troy’s Bio01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages09:28 - 10:13 Welcome to the show Troy!10:14 - 15:02